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Leading Esports Sportsbook and Media Company Rivalry Announces Oversubscribed US$20 Million Funding Round to Fuel Growth
Toronto-based platform is positioned for the next generation of bettors across all sports
TORONTO, March 01, 2021 (GLOBE NEWSWIRE) — Rivalry, an internationally-regulated sports betting and media property, today announced the completion of a US$20 million funding round to scale its operations and country licencing program. Institutional investors from Canada, the United States, the European Union, and a major gaming operator contributed to the raise. The company intends to pursue a potential going public transaction which it expects to complete this year.
Co-founder and CEO Steven Salz says, “At Rivalry we are building the leading sports betting and sports media property for the next generation of bettors globally, which we believe is an uncapped multi-billion dollar opportunity. With the close of this funding round we are able to accelerate our expansion plans through new licences and grey markets under our existing regulatory regime, new product development, and our goal to provide the safest and most engaging sports betting experience in the world. While Rivalry started by focusing on esports betting, an increasing percentage of our business is traditional sports, and shortly a suite of original casino IP. Our ambition has always been to leverage esports as a pathway to the next generation of sports bettors and build a truly novel experience for them top to bottom.”
Rivalry owns all of its intellectual property, and utilizes no white labels, which is a rarity in the world of sports betting and casino. This approach offers total control of the user experience, and has enabled Rivalry to inject enhanced gamification, delight, and surprise throughout its product.
As critical to the company as a great betting product is its media strategy. Rivalry’s social and content properties generate more engagement than any other brand in esports betting, and the company is still only in the first inning of its media vertical roadmap. Rivalry has built a betting platform designed to appeal to a new demographic that is now coming into the fold of sports betting. Creating a playful social and content experience that flows through that entire betting experience is key to achieving that. The company believes that betting is entertainment and content, as much as something transactional for a next-gen customer base, and keeps this at the forefront of its growth plans.
“We are more confident than ever in the future of Rivalry. 2020 saw the business grow nearly 10x over the prior year, and early into 2021 we are tracking at over 400% growth on a year over year basis,” noted Salz. “With this new round of funding we believe we will be able to accelerate our growth rate, and when combined with incredible new hires across all key divisions, multiple-country licences being completed in the near-term, and a brand that is growing rapidly amongst our target demographic in all key markets, we are excited for what the future holds at Rivalry.”
About Rivalry Limited
Rivalry is a leading sports betting and sports media property offering fully regulated online wagering on esports, traditional sports, and casino for the next generation of bettors. The company currently holds an Isle of Man licence, considered one of the premier online gambling jurisdictions. Based in Toronto, Rivalry operates a global team of nearly 60 employees and is growing. The company earned its Isle of Man licence in early 2018, officially launching in August of that year, and is currently completing multiple country licences in parallel. The company also has a variety of originally developed products, including Quest, a gamified on-site betting experience, and shortly a suite of original casino games that offers both B2C and B2B opportunities. Rivalry is wholly-owned and operated by Canadian parent company, PMML Corp., which is privately held and based in Toronto.
Media Contact:
Corey Herscu for Rivalry
416.300.3030
[email protected]
Company Contact:
Steven Salz
[email protected]
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Novabet96 Casino Enhances Player Experience with Data-Driven Insights and Responsible Gaming
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Novabet96 Casino has introduced a modernized player engagement framework that integrates responsible gaming practices, advanced analytics, and recognized slot content to improve the digital casino experience. The platform aims to offer an entertainment environment grounded in fairness, transparency, and user control—prioritizing both innovation and ethical standards in the online gaming sector.
A core part of this evolution is the expansion of its content portfolio, featuring premium titles like aristocrat pokies, a global favorite among slot enthusiasts. By incorporating Aristocrat Pokies online, Novabet96 Casino seamlessly connects nostalgic gameplay with cutting-edge design. Each game, optimized for engagement and fairness, enhances the platform’s reputation as a trusted environment where players experience both excitement and reliability.
As part of this initiative, Novabet96 has expanded its game portfolio to include a wide variety of popular slot titles, including games inspired by the iconic design style of Aristocrat
machines. These games, known for their recognizable gameplay mechanics and visual themes, are offered in a format that emphasizes reliability and compliance. The inclusion of such content enhances the platform’s offering while maintaining legal and brand clarity.
“Engagement in online gaming goes beyond variety; it’s about relevance and responsible delivery,” said the company’s Head of Product. “Our platform uses aggregated player insights to recommend content that aligns with user preferences while preserving transparency and control. From classic slots to live dealer experiences, our technology helps shape a more informed and adaptable gaming environment.”
Central to the platform’s evolution is a data-informed approach to user interaction. Novabet96 uses behavioral trends—not individual tracking—to optimize content recommendations and user experience. These insights help streamline platform navigation, refine bonus structures, and support responsive design across mobile and desktop devices. By focusing on aggregated data patterns, Novabet96 balances personalization with privacy awareness and compliance.
Responsible gaming is a foundational element of Novabet96’s approach. The platform offers built-in player protection tools such as deposit limits, session reminders, and self-exclusion features—designed to empower users to manage their activity in a safe and informed manner. By integrating these controls early in the player journey, Novabet96 reinforces its commitment to ethical entertainment practices and long-term sustainability in the gaming industry.
Platform accessibility has also been improved through interface upgrades that reduce friction in the sign-up, deposit, and withdrawal processes. These refinements ensure users can navigate the site with ease while maintaining secure transactions and clear promotional terms. Every feature reflects a streamlined, responsible approach to digital engagement—eliminating ambiguity and reinforcing trust.
Novabet96’s transparent operations, responsible gaming features, and recognizable game titles support its goal of delivering a user-first experience without overstating outcomes. With an emphasis on integrity, the company continues to shape a standard of excellence in Southeast Asia’s competitive online casino market.
The post Novabet96 Casino Enhances Player Experience with Data-Driven Insights and Responsible Gaming appeared first on European Gaming Industry News.
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Top 5 Gaming Creators You Can’t Miss at Hyderabad Comic Con X DreamHack India
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The worlds of gaming and pop culture are set to collide in spectacular fashion as Hyderabad Comic Con X DreamHack India arrives at the HITEX Exhibition Centre from October 31 to November 2. For the second time, India’s biggest gaming festival and its most-loved pop culture celebration unite under one massive roof, promising three days of non-stop esports, cosplay, tech showcases, and unforgettable creator experiences.
And while there’ll be plenty to see across the halls, it’s the creators who’ll truly bring the heart and soul of the event to life. From esports legends to streaming icons, here are the top five creators you absolutely can’t miss at Hyderabad Comic Con X DreamHack India.
1. Scout – The Icon
Few names command the kind of respect and fandom that Tanmay “Scout” Singh does. A pioneer of India’s BGMI scene, Scout has become a symbol of passion, grit, and growth in Indian gaming. His journey from competitive esports to streaming superstardom has inspired millions, and meeting him in person is an experience every BGMI esports fan dreams of. Expect the crowds to roar, the cameras to flash, and the energy to skyrocket the moment he steps in.
2. Ghatak – The Mentor Who Built a Legacy
The strategist, the leader, the voice of experience, Abhijeet “Ghatak” Andhare has been at the core of India’s esports evolution. From commanding the battlefield to coaching some of the nation’s finest players, Ghatak’s story is one of resilience and reinvention. Catch him at DreamHack for insightful conversations, community moments, and a rare chance to hear stories from one of the sharpest minds in gaming.
3. Kaashvi – The Star of Style and Skill
Kaashvi Hiranandani continues to break barriers and redefine what it means to be a creator in Indian gaming. A fierce competitor and a charismatic personality, she’s built a community that celebrates both her skill and authenticity. Whether she’s streaming, chatting with fans, or taking part in DreamHack’s creator showcases, Kaashvi brings an energy that makes every moment feel personal and unforgettable.
4. Sensei – The Calm, Calculated Competitor
For fans of precision and control, Deepak “Sensei” Negi is a masterclass in focus. Known for his calculated gameplay and consistent performances, Sensei has earned a reputation as one of India’s most respected esports athletes. DreamHack gives fans the chance to see his composure up close, whether in a competitive arena or during meet-and-greets where he shares what it takes to compete at the highest level.
5. Spraygod – The People’s Champion
Harsh ‘SPRAYGOD’ Malik has carved out his own corner of the gaming community with charisma, humour, and pure entertainment. His gameplay keeps fans hooked, but it’s his infectious personality that turns casual followers into loyal supporters. DreamHack is the perfect place to catch him in his element, interacting, laughing, and celebrating the community that built him.
And That’s Just The Start –
Beyond the headline names, a stacked roster of creators is set to light up the DreamHack floor, including Vanshaj, Hastar, Abhinav, Tracegod, Mr Spike, Adit, Pardhan, and Amya. Each brings their own flair, community, and unmistakable energy, from competitive intensity to laugh-out-loud moments that fans can’t get enough of.
Whether you’re chasing a selfie, a quick chat, or that spontaneous viral moment, Hyderabad Comic Con X DreamHack India is where creators and fans come face to face, to share stories, celebrate the grind, and revel in the pure joy of gaming together.
The post Top 5 Gaming Creators You Can’t Miss at Hyderabad Comic Con X DreamHack India appeared first on European Gaming Industry News.
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Descend into the dark with Divina Commedia I Nove Cerchi
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Play’n GO invites players to traverse a realm shaped by sin and consequence in Divina Commedia I Nove Cerchi, a slot rooted in Dante Alighieri’s legendary Divine Comedy.
The game opens in shadow. Dante stands at the edge of the inferno, blocked by monstrous figures – embodiments of human vice. But salvation appears in the form of Virgil, a poet from antiquity, sent to lead him through the Nine Circles of Hell. This slot doesn’t just reference a classic; it captures its essence. Players follow Dante deeper into the abyss, through torment and trial, with each spin echoing a step through divine judgement.
The narrative structure drives the game. Lucifer watches from above, Souls flicker across the reels, and Lanterns illuminate the path below. As Dante descends, so too do players – not aimlessly, but with a guide, a goal, and a chance to witness redemption emerge from ruin.
Visually, the slot is an infernal tapestry. From scorched gates to flickering flames and horned demons, every frame is steeped in lore. Rather than lean on familiar mechanics, the game’s features serve the story – Souls that evolve, Lanterns that unlock progress, and a climactic Hold & Win moment that pits players against the Prince of Darkness himself.
Those who’ve explored mythic worlds in titles like House of Doom or Gates of Troy will recognise the depth of storytelling here – though Divina Commedia I Nove Cerchi carves its own path through the fire.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “We’ve taken one of literature’s most iconic texts and given it new life on the reels. This is a narrative-first experience where every symbol, scene and feature plays into the descent.”
Divina Commedia I Nove Cerchi offers more than gameplay – it offers a reckoning.
The post Descend into the dark with Divina Commedia I Nove Cerchi appeared first on European Gaming Industry News.
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