EveryMatrix
Optimove and EveryMatrix Launch Real-Time Integration to Power Smarter Marketing for iGaming Operators
Optimove, the leader in Positionless Marketing, has announced a new integration with iGaming technology provider EveryMatrix.
EveryMatrix delivers modular and turnkey iGaming software, solutions, content and services across casino, sports betting, payments, and affiliate management to global tier-1 operators as well as newer brands. The integration enables shared operators to activate real-time marketing campaigns based on player behavior.
The collaboration introduces a custom integration allowing joint clients to stream real-time event data from EveryMatrix directly into Optimove. As part of Optimove’s platform, the integration empowers any marketer to launch personalized campaigns in real time, without dependency on technical teams. The result is faster execution, increased engagement, and higher player lifetime value.
“We are confident that with EveryMatrix’s powerful platform solutions, combined with our real-time capabilities, operators can realize a new level of speed and precision in marketing. This reflects the power of Positionless Marketing in action,” said Motti Colman, VP Revenue, Gaming at Optimove. “We’re giving operators the tools to act instantly on player behavior without waiting on analysts, engineers, or manual processes. It’s all about speed, personalization, and removing the bottlenecks that hold marketing teams back,” he concluded.
With the integration now live, operators can leverage Optimove’s real-time capabilities to trigger automated campaigns based on deposits, withdrawals, game behavior, and more. This helps deliver contextually relevant experiences at the exact moment players are most likely to engage.
Immediate marketing benefits iGaming operators can realize include:
- Welcome offers following a first deposit
- Instant reactivation messages after session abandonment
- Real-time loyalty rewards based on gameplay milestones
“This integration adds tremendous value for our operator partners,” said Kevin Furlong, Group CPO, EveryMatrix. “Combining our robust gaming infrastructure with Optimove’s Positionless Marketing platform with its real-time marketing engine allows our clients to deliver deeply personalized player experiences, when they matter most.”
The launch of real-time with EveryMatrix reflects the growing demand for agility and responsiveness in iGaming marketing. It also underscores the strength of the Optimove-EveryMatrix partnership and their shared commitment to helping operators deliver smarter, more dynamic campaigns.
The post Optimove and EveryMatrix Launch Real-Time Integration to Power Smarter Marketing for iGaming Operators appeared first on Gaming and Gambling Industry in the Americas.
ATG Casino has gone live in Sweden with slots from Fantasma Games via EveryMatrix, extending an earlier agreement to integrate aggregated content from the supplier.
ATG’s Swedish customers now have access to Fantasma titles including Explosive Banana X, Thundra Hydra Coins Max and Mission Coinplete, among others. Fantasma Games is part of the EveryMatrix Group.
The rollout includes EngageSuite Jackpots. EveryMatrix said the product uses real-time, customisable in-game widgets and allows operators to configure up to four jackpots per game without impacting base bets, with built-in simulation tools to estimate win frequency.
Carl Gatt Baldacchino, Account Management Casino, EveryMatrix, said: “Expanding the ATG® Casino deal with Fantasma Games titles was the natural next step of our partnership. By combining our aggregated and in-house content with our premium jackpot solution, ATG® will deliver a more engaging and differentiated experience to its players.”
Jan Sonnevi, Head of Casino, ATG, said: “Partnering with EveryMatrix has allowed us to introduce high-quality content and innovative engagement features to our players. We already saw how successful these additions were thanks to the record-breaking win registered by one of our players in January.” EveryMatrix noted ATG previously recorded a 1.4 million MEGA Jackpot win earlier this year using EngageSuite Jackpots.
The post ATG Casino goes live with Fantasma Games slots via EveryMatrix in Sweden appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.
EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.
The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.
Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.
“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”
Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”
The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Eeze, the next-generation casino supplier, has announced a comprehensive global distribution agreement with EveryMatrix, extending the reach of its live dealer and upcoming slots portfolio to EveryMatrix’s worldwide partner network.
Under the partnership, Eeze’s full range of live dealer titles, including its recently launched Fusion Roulette, alongside forthcoming slot releases, will be made available across EveryMatrix’s Game Aggregator Network. The deal covers EveryMatrix’s active markets globally, marking a key milestone for the supplier’s international expansion.
Mikko Hoglund, Partnership Manager at Eeze, said:
“Partnering with EveryMatrix is an important moment for us as we look to push our games to a wider network of players than ever before. We have a lot of exciting product releases to come in the next few months, and know that these games, as well as our existing portfolio, will be well received across EveryMatrix’s customer base.”
Bjorn Sjoberg, Chief Commercial Officer at EveryMatrix, added:
“We are very pleased to be adding Eeze’s full product suite to our aggregation offering. With best-in-class live products and an exciting array of RNG games on the roadmap, we’re confident that our customers will enjoy the differentiation these titles bring to market.”
With this partnership, Eeze strengthens its footprint in regulated markets and positions its Fusion Roulette and slot titles for maximum visibility, giving operators a compelling mix of content to offer players worldwide.
The post Eeze signs global partnership with EveryMatrix appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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