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EveryMatrix

Optimove and EveryMatrix Launch Real-Time Integration to Power Smarter Marketing for iGaming Operators

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Optimove, the leader in Positionless Marketing, has announced a new integration with iGaming technology provider EveryMatrix.

EveryMatrix delivers modular and turnkey iGaming software, solutions, content and services across casino, sports betting, payments, and affiliate management to global tier-1 operators as well as newer brands. The integration enables shared operators to activate real-time marketing campaigns based on player behavior.

The collaboration introduces a custom integration allowing joint clients to stream real-time event data from EveryMatrix directly into Optimove. As part of Optimove’s platform, the integration empowers any marketer to launch personalized campaigns in real time, without dependency on technical teams. The result is faster execution, increased engagement, and higher player lifetime value.

“We are confident that with EveryMatrix’s powerful platform solutions, combined with our real-time capabilities, operators can realize a new level of speed and precision in marketing. This reflects the power of Positionless Marketing in action,” said Motti Colman, VP Revenue, Gaming at Optimove. “We’re giving operators the tools to act instantly on player behavior without waiting on analysts, engineers, or manual processes. It’s all about speed, personalization, and removing the bottlenecks that hold marketing teams back,” he concluded.

With the integration now live, operators can leverage Optimove’s real-time capabilities to trigger automated campaigns based on deposits, withdrawals, game behavior, and more. This helps deliver contextually relevant experiences at the exact moment players are most likely to engage.

Immediate marketing benefits iGaming operators can realize include:

  • Welcome offers following a first deposit
  • Instant reactivation messages after session abandonment
  • Real-time loyalty rewards based on gameplay milestones

“This integration adds tremendous value for our operator partners,” said Kevin Furlong, Group CPO, EveryMatrix. “Combining our robust gaming infrastructure with Optimove’s Positionless Marketing platform with its real-time marketing engine allows our clients to deliver deeply personalized player experiences, when they matter most.” 

The launch of real-time with EveryMatrix reflects the growing demand for agility and responsiveness in iGaming marketing. It also underscores the strength of the Optimove-EveryMatrix partnership and their shared commitment to helping operators deliver smarter, more dynamic campaigns.

The post Optimove and EveryMatrix Launch Real-Time Integration to Power Smarter Marketing for iGaming Operators appeared first on Gaming and Gambling Industry in the Americas.

EveryMatrix

EveryMatrix sets up dedicated Lottery division, names Nikolina Gabelica MD

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New unit will build digital-first lottery products, including numbers games, pool sports and eInstants, as the supplier expands its lottery footprint.

EveryMatrix has launched a dedicated Lottery division to develop digital-first technology, features and functionality for the global lottery industry.

The company said the new unit will expand its lottery product capabilities and support long-term investment in the segment. Planned product areas include numbers games, pool sports, and a selection of eInstants.

Nikolina Gabelica has been appointed Managing Director of the new business unit. Gabelica joined EveryMatrix three years ago as Head of Lottery and has more than 20 years of experience across the lottery and iGaming sectors. EveryMatrix noted she has also been involved in European Lotteries (EL) initiatives, including serving as Executive Chair of the Marketing & Communications Working Group.

EveryMatrix cited existing partnerships with tier-1 lottery groups including Szerencsejáték Zrt in Hungary, Norsk Tipping in Norway, Veikkaus in Finland, OPAP in Greece and Danske Spil in Denmark.

Gabelica said: “We strongly believe there is room in the lottery world for a new approach, bringing modern, modular and digital-first technologies that help lotteries grow, innovate and better meet expectations of today’s players.

“The creation of a dedicated Lottery business unit is a natural next step and an important milestone for EveryMatrix that reflects our long-term commitment to the lottery sector.”

The post EveryMatrix sets up dedicated Lottery division, names Nikolina Gabelica MD appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ATG

ATG Casino player in Sweden wins €2m jackpot powered by EveryMatrix

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ATG® Casino has reported a second record-breaking jackpot win in six months after a player in Stockholm, Sweden, won SEK 21m (€2m) from a jackpot powered by EveryMatrix’s EngageSuite. The win was announced on Thursday, June 18th, 2026.

According to the supplier, the jackpot was delivered via EngageSuite Jackpots, which uses in-game widgets to display jackpot values in real time. EveryMatrix said operators can configure up to four jackpots per game without changing base bets, and can use simulation tools to estimate win frequency.

EveryMatrix also cited internal data indicating that players participating in games linked to EngageSuite Jackpots generate 66% more Gross Gaming Revenue (GGR), bets and rounds per user than players on non-linked games. The jackpot product forms part of the broader EngageSuite portfolio, which also includes tournaments, challenges, loyalty mechanics, bonuses and mini games.

ATG Casino previously recorded a €1.4 million MEGA Jackpot win earlier this year through the same product. In May, EveryMatrix extended its partnership with ATG® Casino, with the operator going live with Fantasma Games content, which can be linked to one or multiple independent jackpots via EveryMatrix’s aggregation platform.

Stian Enger, Head of Casino, EveryMatrix, said: “Seeing another multi-million jackpot winner at ATG® Casino so soon after the previous milestone win shows the sustained value EngageSuite Jackpots brings to operators and players.

“Moments like these create genuine excitement for players while giving operators the flexibility to build engaging jackpot experiences across their casino content.”

Jan Sonnevi, Head of Casino, ATG, added: “Awarding another significant jackpot prize is fantastic news for both our players and our casino. The combination of EveryMatrix’s content and engagement solutions continues to deliver memorable moments, and this latest win is another example of how our partnership enables us to provide unique entertainment to our Swedish customers.”

The post ATG Casino player in Sweden wins €2m jackpot powered by EveryMatrix appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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BetAhoy

BetAhoy goes live on EveryMatrix turnkey platform in UK deal

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The operator is the first UK partner to launch on EveryMatrix’s new in-house front-end, covering sportsbook, casino, platform and affiliates.

BetAhoy has gone live in the UK on EveryMatrix’s full turnkey platform under a multi-year partnership agreement between the companies.

EveryMatrix said the launch includes sportsbook, casino, platform services and affiliate management, supported by its UK-based teams. The supplier also said BetAhoy is running its proprietary horse racing solution as part of the same integrated technology stack.

The operator is the first UK partner to launch with EveryMatrix’s new front-end, which the supplier described as a responsive, bespoke solution built in-house by its UX and product teams and designed to connect to the wider EveryMatrix turnkey ecosystem.

Jonas Groes, Co-CEO, EveryMatrix, said: “BetAhoy is an exciting partner and the first UK brand to launch with our new front-end. Our UK expansion is strong with a significant number of turnkey success stories including BetGoodwin, Ken Howells, FitzBet and BetTOM.”

Sam Carrington, CEO, BetAhoy, added: “EveryMatrix has shown clear momentum in the UK and their technology gives us the platform, products and support needed to launch with confidence.”

The post BetAhoy goes live on EveryMatrix turnkey platform in UK deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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