Sports Betting
R Franco Digital launches Spain’s most advanced native betting platform

IRIS 4.0 to revolutionise market with next-generation delivery
Leading Spanish betting and gaming technology supplier R. Franco Digital has launched the country’s most advanced native betting platform, IRIS 4.0.
The result of more than two years of R&D, IRIS 4.0 has been designed to provide its Spanish partners with a solution that can deliver a true competitive advantage across the Spanish and LatAm markets when deployed.
Whether for online or in the retail space via gaming or sports betting terminals, IRIS 4.0 offers a powerful armoury of engagement-boosting bonusing, campaign and promotional tools, as well as newly built event-driven architecture to offer an extensive range of scalability.
The supplier of choice for Spain’s leading operator brands, including 1XBet, DafaBet, Suertia and Degestec, IRIS 4.0 will be initially going live with Wanabet and Genesis Group, with full migration of R Franco’s partner network by the end of the year.
Commenting on the launch of the platform, Javier Sacristan, Director at R Franco Digital said: “The wait is finally over! Our development teams have been working overdrive on getting this ready for our operator partners to take full advantage of the return of the sporting calendar.
“IRIS 4.0 is by far the most advanced solution we have built, and we’ve designed it to truly push the boundaries of native platform technology for the Spanish and LatAm regions. With plans to scale globally in the coming months – we look forward to delivering a true competitive advantage to our partners.”
As the first provider to debut on the Colombia market on behalf of BetPlay, as well as pioneering the use of regulatory and compliance tools with Spain’s DGOJ and Colombia’s ColJuegos, R Franco Digital has a well-earned reputation for regional leadership.
The company has signed a host of partnerships in recent months with global heavyweights including GAMING1, SBTech and BetConstruct.
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Genius Sports Limited
Genius Sports Expands its Long-term Partnership with Hard Rock Bet Sportsbook

Genius Sports Limited has expanded its long-term partnership with Hard Rock Bet Sportsbook (Hard Rock Bet) to power the top-rated platform with its market-leading official data, trading and marketing solutions, as well as its ground-breaking BetVision product.
Genius Sports has worked in partnership with the leading operator since 2021, providing the highest quality official data and pinpoint trading solutions across top tier leagues globally, including the Premier League, Serie A, European Leagues, Liga MX, NFL, and more.
Hard Rock Bet will be able to provide its customers with Genius Sports’ first-of-its-kind BetVision low latency streaming solution. BetVision is the world’s first immersive live betting product, giving Hard Rock Bet customers access to real-time stats, augmented viewing options, and an integrated betslip from a single interactive player.
Hard Rock Bet will also deploy BetVision’s new “Touch to Bet” capability, allowing users to immediately access player stats and betting markets in real-time by simply tapping on a player during live games. This feature allows fans to wager without navigating away from the low latency live stream. BetVision will give fans a new way to enjoy global soccer leagues, including Serie A, as well as in-market and national NFL games on phone and tablet.
Through its proven advertising technology, Genius Sports will also help Hard Rock Bet to attract, engage, and retain bettors.
“Sports fans don’t just want to watch — they want to engage, interact, and be part of the action. This expanded partnership with Genius Sports and the addition of BetVision will help us deliver a dynamic, more entertaining experience for every player on our top-rated app,” said Matt Primeaux, Executive Managing Director & President at Hard Rock Digital.
“By providing Hard Rock Bet Sportsbook with the highest quality official data and immersive live viewing modes across the world’s biggest sports leagues, Genius Sports is supercharging the live betting experience. We’re excited to roll out the latest version of BetVision across Serie A and the NFL, providing a compelling platform for fans to watch and bet on live matches,” said Sean Conroy, Executive Vice President, North America at Genius Sports.
The post Genius Sports Expands its Long-term Partnership with Hard Rock Bet Sportsbook appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Midnite recruit Southampton fans to form ‘Tifo Committee’ ahead of crunch derby with Portsmouth

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Southampton sponsors Midnite have launched the football league’s first Tifo Committee, working with fans to create throughout the season
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Midnite’s Tifo Committee is comprised of Southampton supporter group members
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Midnite tease brand new tifo ahead of Sunday’s South-coast derby at St Mary’s
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The Committee was formed after Midnite’s tifo at the season opener against Wrexham AFC
Midnite – the fastest-growing UK sports betting and online casino operator and Official Training Kit partner of Southampton FC – has recruited a group of Saints fans to form a Tifo Committee ahead of this weekend’s South Coast derby against Portsmouth.
The Tifo Committee, which is the first of its kind within the league, will help Midnite deliver a series of iconic tifos throughout the season and add to the colour and atmosphere at Saints home games.
Composed of key members of various supporter groups associated with Southampton, Midnite have leant on the expertise of the people who know the football club better than anyone: the fans.
Members of the Tifo Committee include: Mike Smale (MatchDayVlogs), Alex Graham (TotalSaintsPodcast), Louise Burke (Southampton Fan Advisory Board) and Yasmin Wiseman (Southampton Fan Advisory Board).
Midnite were behind a new tifo unveiled against Wrexham on the opening day of the season and will unveil the new banner designed by the Tifo Committee before the derby against Portsmouth on Sunday.
Andrew Mook, Head of Brand Marketing at Midnite, said: “Tifos are a huge part of modern fan football culture, and we wanted to bring this to St Mary’s consistently throughout the season.
“To mark the opening day of the new season, we unveiled a tifo which paid homage to seven Saints legends and it was very well received by Saints fans. But we wanted to go bigger as the season progressed, while also leaning on the people who make the football club what it is – the fans.
“We have been collaborating with our Tifo Committee to hear what sort of designs will really captivate the fanbase, and we’re very excited to unveil our brand new tifo ahead of the Southampton vs Portsmouth fixture on Sunday.
“This is an iconic fixture in English football, and we wanted to bring the history of the fixture to life. We’re confident that the Saints fans will like what our Tifo Committee has come up with.
“We’re loving the start of our partnership with Southampton, and are dedicated to using our platform to bring fans closer to the action this season, with meaningful and impactful campaigns.”
Mike Smale, Founder of MatchDayVlogs, and member of the Midnite Tifo Committee, said: “Being part of the Midnite Tifo committee has been a privilege. To represent the fanbase and reflect the passion of our supporters is no small task. Time and again, Saints fans have shown they’re among the very best in the country – turning up, singing loud, and backing the team no matter the circumstances.
“We want these displays to be a reflection of the unity and pride that runs through this fanbase. The atmosphere at St Mary’s during these big games proves that when our supporters come together, we create something unforgettable – both on the pitch and in the stands.”
The post Midnite recruit Southampton fans to form ‘Tifo Committee’ ahead of crunch derby with Portsmouth appeared first on European Gaming Industry News.
Latest News
ParionsSport en Ligne and Olympique de Marseille Extend Their Partnership Until 2028

ParionsSport en Ligne, the online sports betting brand of FDJ UNITED, and Olympique de Marseille, the iconic French football club, have announced the renewal of their partnership until 2028. First launched in 2018, this collaboration is now one of the club’s longest-running agreements, reflecting a shared commitment to strengthening ties with the Marseille community.
The 2024-25 season was a milestone for OM, with a 2nd place finish in Ligue 1 and qualification for the Champions League. It also marked a fruitful collaboration with ParionsSport en Ligne, highlighted by digital activations, promotional campaigns and fan engagement initiatives.
For seven seasons, this partnership has been built on innovation and commitment, with one clear objective: to bring the brand even closer to OM’s passionate supporters.
For this eighth season of collaboration, ParionsSport en Ligne reaffirms its ambitions:
• Deliver the most competitive odds on OM matches.
• Offer exclusive promotional campaigns throughout the season.
• Provide tickets to the most anticipated fixtures at the Orange Vélodrome, often sold out.
• Create VIP and immersive experiences for fans, both online and on matchdays.
As a Premium Partner, ParionsSport en Ligne will feature on OM’s official Ligue 1 jerseys and across the club’s communication platforms (LED boards, stadium signage, 3D carpets and more).
The post ParionsSport en Ligne and Olympique de Marseille Extend Their Partnership Until 2028 appeared first on European Gaming Industry News.
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