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Protecting African sports and regulated betting operators from match-fixing

The International Betting Integrity Association (IBIA) and the African iGaming Alliance (AIA) have signed a Memorandum of Understanding (MoU) to enhance collaboration and promote integrity across Africa’s rapidly developing sports competitions and betting markets. The agreement establishes a framework for cooperation between the two associations, each representing regulated betting operators, to support responsible and sustainable sports betting markets across the continent.

Under the terms of the MoU, IBIA will become the AIA’s strategic betting integrity partner, while AIA will act as IBIA’s primary betting policy and regulation partner for Africa. The partnership will facilitate the exchange of information, joint engagement and coordinated policy initiatives aimed at protecting consumers, regulated operators and sports from betting-related match-fixing.

Peter Emolemo Kesitilwe, CEO of AIA, commented: “Integrity is the foundation of Africa’s betting future. This partnership between the AIA and IBIA represents a decisive step towards ensuring that Africa’s growing betting industry is anchored on trust, transparency, and accountability. As a pan-African industry platform, AIA is committed to working with global integrity leaders like IBIA to harmonise standards, promote responsible gaming, and support regulators in safeguarding markets from manipulation and illicit practices. Together, we can strengthen Africa’s credibility as a world-class, igaming frontier.”

Khalid Ali, CEO of IBIA, said: “Africa represents one of the most dynamic and fastest-growing betting markets in the world. Ensuring that this growth is underpinned by robust sports betting integrity standards and effective regulation is essential. Our partnership with the African iGaming Alliance reinforces our shared commitment to supporting a sustainable, well-regulated African betting industry that safeguards consumers and sporting competitions alike.”

The partnership will enable both organisations to share insights on betting integrity, regulatory developments and policy trends across Africa. The partnership reflects a shared commitment to strengthening integrity frameworks for regulated betting operators and to fostering closer cooperation between the associations’ members.

From 2020 to Q3 2025, IBIA reported 131 suspicious betting alerts across African sporting events, primarily involving football (64) and tennis (62).

Backed by over 90 operators and 200 betting brands, IBIA safeguards sport and regulated betting markets through global monitoring, intelligence sharing and stakeholder collaboration. It monitors over 1.5 million sporting events and $300bn in bets each year. Its alerts have contributed to the successful prosecution of numerous match-fixing cases worldwide, reinforcing IBIA’s role as a trusted partner to regulators, sports and policymakers.

The post IBIA and the AIA sign a strategic partnership to strengthen sports betting integrity across Africa appeared first on European Gaming Industry News.

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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, announced a new Odds Feed+ partnership with Superbet Group, a leading multi-channel sports betting and gaming operator in Europe and Latin America.

The agreement provides Superbet Group with seamless access to Kambi’s full library of high-quality, traded odds, with the ability to expand its odds package on demand to meet player demand and support evolving strategic needs.

Founded in Romania in 2008, Superbet Group, ranked 11th in EGR’s latest annual Power 50 list, has since grown to become a leading global sports betting and gaming company, operating online and a network of retail betting shops in certain markets. In addition to a strong presence in Brazil, the operator’s flagship Superbet brand is a market leader in Central and Eastern Europe, while the company also operates Napoleon Sports and Casino, initially in Belgium and now also in Romania, having acquired the brand in 2021.

Werner Becher, CEO, Kambi Group, said: “We are delighted to welcome Superbet Group as our latest Odds Feed+ partner, which is a testament to the quality, choice and trust of our premium odds feed solution. By combining market-leading pricing with the flexibility to expand across sports on demand, we can deliver an offering capable of meeting the needs of the industry’s leading operators. This partnership reflects the strength of our trading technology and the trust Superbet Group has placed in Kambi to support their long-term growth.”

Luke Saunders, Director of Sports Partnerships, Superbet Group, added: “At Superbet, we evaluate every partnership from a customer-centric perspective, focusing on having the strongest and most diverse product portfolio in each market. By partnering with Kambi and its Odd Feed+ product, we gain not only access to world-class pricing across a variety of sports but also the confidence that our offering gains even more quality and depth on the global stage.”

Launched in 2024, Kambi’s Odds Feed+ is the industry’s premium odds feed product designed to give operators an edge in the competitive sports betting landscape. The feed provides access to Kambi’s high-quality pre-match and in-play odds, as well as an extensive library of player props, which are sharpened on a global liquidity pool of billions of bets taken annually across the globe.

The post Kambi Group plc agrees long-term Odds Feed+ partnership with leading European and Latin American operator Superbet Group appeared first on European Gaming Industry News.

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The Malta Gaming Authority (MGA) is publishing the findings of a thematic review examining betting activity on Maltese football competitions

Announced in the Regulatory Oversight Supervisory Engagement Efforts for 2025, the review analyses data submitted by B2C Type 2 licensees covering the 2023–2024 football season. It explores wagering trends, player demographics and the integrity measures in place across the market.

Findings show that betting on Maltese football remains moderate in size, with most activity centred on mainstream markets such as match winner and total goals. Participation by Maltese bettors is limited and primarily involves young men living in urban areas. Maltese football also attracts a modest level of international betting interest, though volumes remain small compared to larger competitions.

The review highlights that licensees have implemented integrity safeguards, including the monitoring of suspicious activity and collaboration with the Authority and sports governing bodies. These measures reflect the sector’s ongoing commitment to maintaining a fair and transparent betting environment.

The Authority remains dedicated to working closely with licensees and stakeholders to enhance cooperation, reinforce integrity measures and uphold trust in Maltese sport and the wider betting landscape.

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