Genius Sports has unveiled a new multi-year partnership focused on integrity, technology, and AI with the Pac-12 Conference (“Pac-12”) to enhance the future of legitimate and responsible sports wagering, integrity, fan interaction and revenue generation, as well as performance evaluation in collegiate athletics.

The collaboration strengthens Genius Sports’ position as the backbone of contemporary sports. Under the terms of the agreement, Genius Sports will implement GeniusIQ, its data and AI platform, at all venues for Pac-12 football and men’s and women’s basketball events – establishing a unified, smart framework for data tracking, video capture, real-time analysis, and commercial engagement.

Genius Sports and Pac-12 will work together on various innovations aimed at protecting integrity, enhancing the fan experience, and creating new revenue opportunities.

Permitted wagering and integrity protections

Genius Sports will act as the sole distributor of official data from Pac-12 events to authorized sportsbooks globally. In this position, the firm will implement a new Authorized Gaming Operator (“AGO”) initiative aimed at ensuring the integrity of Pac-12 events and safeguarding student-athletes.

Alongside removing negative and high-risk bet types, the AGO program will enhance transparency, information exchange, and collaboration among the Pac-12, Genius Sports, and authorized sportsbooks, while stopping prohibited bettors from making bets; all aimed at addressing the risk of corruption linked to betting and safeguarding student-athletes.

A fresh age of marketing focused on moments

Genius Sports’ Moment Engine allows brands to launch advertising in real-time during critical moments in Pac-12 games across broadcast, streaming, and digital platforms, turning live sports data into actionable advertising chances.

For Pac-12 advertisers, this opens up the chance to engage with significant Pac-12 moments that are crucial, immediately, with enhanced accuracy and on a larger scale.

Enhanced performance insights

The collaboration will also aid Pac-12 schools by providing the most cutting-edge performance analysis available worldwide.

Programs will utilize the GeniusIQ-enabled Performance Studio platform, offering coaches and athletes advanced analytics and video tools employed by most NBA and WNBA teams.

“College sports are entering a new era where official data and real-time intelligence power everything from integrity and betting and media to performance,” said Mark Locke, CEO at Genius Sports. “By deploying GeniusIQ across Pac-12 venues, we are building the data infrastructure that connects leagues, sportsbooks, broadcasters and advertisers in real-time.”

“The Pac-12 is thrilled to announce this partnership which will allow a college sports conference, for the first time, to impose direct and meaningful integrity restrictions on sports books who receive and use Pac-12 data,” said Pac-12 Commissioner Teresa Gould. “This partnership positions the Pac-12 as an early-mover in the data rights space, connecting to our strategic vision and challenger mindset to push boundaries in a disciplined fashion while introducing new opportunities for brand elevation and revenue growth.”

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Entain, the worldwide sports betting and gaming organization, has prolonged its enduring collaboration with Inspired Entertainment, ensuring ongoing access to Inspired’s top-tier Virtual Sports collection through its international brands.

An important aspect of the refreshed multi-year contract is the launch of Inspired’s enhanced Virtual Soccer with BetBuilder – debuting prior to this year’s football World Cup – offering Entain customers a new method to craft personalized, multi-selection virtual football wagers. More new Virtual Sports titles will be introduced later this year as part of an improved content schedule.

The refreshed agreement backs Entain’s intentions to continue enhancing its product range and providing additional options for its customers. Through a close collaboration with Inspired, Entain can roll out new Virtual Sports formats as they are released and guarantee that its global brands gain from a consistent flow of captivating, high-quality content.

Jamie Crossfield, Sportsbook Director at Entain, said: “Virtual Sports continues to be an important and growing category for our customers globally. Inspired has been a trusted partner for many years, consistently delivering high quality, high performing content across our brands. Extending this partnership enables us to build on that success while offering even more compelling entertainment through new products like the enhanced Virtual Soccer with BetBuilder.”

“We are delighted to extend our successful global partnership with Entain,” said Brooks Pierce, President and CEO of Inspired. “Our relationship has been built on collaboration, performance and innovation. The introduction of our upgraded Virtual Soccer with BetBuilder, an industry first, reflects our commitment to delivering differentiated, high impact products that drive engagement and long-term growth for our partners.”

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Fanatics Betting and Gaming has announced a new partnership with Jomboy Media, the creator-led sports media company behind some of the most influential baseball content on the internet. The multi-platform collaboration spans Fanatics Sportsbook and Fanatics Prediction Markets, bringing integrated fan experiences across Jomboy Media’s flagship shows and social channels throughout the 2026 baseball season.

The partnership establishes Fanatics Sportsbook as the Exclusive Sportsbook Partner across Talkin’ Yanks, Talkin’ Giants and Breakdowns, while Fanatics Prediction Markets will serve as the Exclusive Prediction Markets Partner across Talkin’ Baseball (the top-ranked baseball podcast in the world), Jomboy Media’s broader baseball programming including Baseball Today and Baseball Trivia, as well as the company’s fast-growing content franchise The Warehouse Games, an original sports league modeled on backyard competitions.

This collaboration reflects Fanatics Betting and Gaming’s continued commitment to meeting fans where they are by partnering with creators who have built deeply engaged communities around the sports they love.

“Jomboy Media has built one of the most influential fan-driven sports media platforms anywhere. Their ability to turn baseball moments into culture and conversation is unmatched. By integrating Fanatics Sportsbook and Fanatics Prediction Markets directly into their shows and social content, we’re connecting with fans in the places they already spend their time,” said Michael Fitzsimmons, SVP of Brand Marketing at Fanatics Betting & Gaming.

The partnership integrates Fanatics across Jomboy Media’s ecosystem through branded show segments, custom social formats and creator-led content designed to meet baseball fans where they already engage with the game. By tapping into Jomboy Media’s signature storytelling style and deep knowledge of baseball culture, the collaboration will highlight betting insights, predictions and interactive fan moments tied to key points across baseball and football calendars.

Integrations will also appear alongside Jomboy Media’s widely viewed Breakdowns video series featuring licensed MLB footage, with programming rolling out throughout the season from Opening Day through the postseason for Jomboy Media’s highly engaged community of more than 35 million across YouTube, social media and podcasts.

“We couldn’t be more excited to keep growing the game alongside Fanatics, which has built such an undeniable presence in sports. For us, this partnership was never about a traditional sponsorship. It was about finding a partner that understands how our community lives and breathes baseball and wants to be part of that experience with us. We’re bringing Fanatics Sportsbook and Prediction Markets into the podcasts, the shows, the breakdowns, The Warehouse Games — all of it. This season is just the starting line, and our community is going to feel it in a way that’s authentic to how we’ve always done things at Jomboy Media,” said Courtney Hirsch, CEO of Jomboy Media.

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