Leading sportsbook provider prepares to debut in African market after rigorous certification process

Altenar, a leading sportsbook and iGaming software provider, has successfully obtained a licence from the Western Cape Gambling and Racing Board (WCGRB), marking a significant milestone in its expansion into the burgeoning South African market.

Altenar is now a registered and licenced National Manufacturer in the thriving jurisdiction, following a rigorous process. During the initial stages, several stakeholders were required to complete detailed KYC and compliance checks, as well as fill in significant paperwork to demonstrate the provider’s suitability.

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This latest market debut demonstrates Altenar’s position as a sought-after partner with a flexible and localised solution. The opportunity opens up the doors to further expansion on the African continent and demonstrates its appeal to operators across multiple continents.

Sam Hill, Sales Director at Altenar, said: “Altenar is delighted to receive our licence to supply our sportsbook solution into South Africa. It is another significant step for us globally and is a key target market for us to further establish our product. We’re confident we have all the necessary product features and quality to offer the best solution on the market. This is across core sports such as football and racing, as well as offering customers the ease to prioritise key local content and sports via our highly flexible UI/UX.

“There are also a variety of ways that we support seamless cross-sell between products, which in a market such as South Africa, with the popularity of all verticals, will stand us and our customers in good stead. We are looking forward to the future in South Africa and the wider African market.”

SOFTSWISS, a global provider of innovative iGaming solutions with over 15 years of experience, celebrates the 4th anniversary of its award-winning SOFTSWISS Sportsbook. The ground-breaking milestone was accompanied by remarkable growth metrics, including a 173% increase in the number of bets placed. 

Over the past four years, growth has been a cornerstone for the SOFTSWISS Sportsbook. The team has expanded more than tenfold to support its evolving operations, and the platform launched 112 projects across more than 30 casino platforms, showcasing its compatibility and adaptability. Setting a new benchmark for speed and efficiency, the Sportsbook achieved an internal record by launching a project in just 14 calendar days. In addition, the platform demonstrated exceptional stability, handling a record-breaking 1,200 requests per second with ease, further cementing its position as a reliable and robust solution for partners worldwide.

This year, SOFTSWISS Sportsbook broadened its offerings by integrating Horse Racing for the South African market, appealing to a larger audience of sports enthusiasts. The launch of the official Sportsbook mobile app, now available on the App Store and Play Market, made the platform even more accessible to players.

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Geographical expansion was another key highlight, with the Sportsbook earning certification in South Africa and making significant progress toward certification in Brazil. It aims to become the first certified software provider in this key market.

Reflecting on these milestones, Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, remarked: “Another successful year for our product! I want to extend my gratitude to our partners for their trust and to the SOFTSWISS Sportsbook team for their exceptional work. This year, we’ve made several significant strides: expanding our product offerings, obtaining new certifications, broadening the geographical reach of our solutions, and enhancing the tech quality of our platform. These steps set the stage for achieving even greater results in the year ahead!”

The SOFTSWISS Sportsbook achieved industry recognition, winning the Innovative Esports Product of the Year Award at SPiCE South Asia and securing silver in the Sportsbook Platform Supplier category at the EGR B2B Awards. 

As the SOFTSWISS Sportsbook continues to innovate and expand, the team looks forward to the challenges and opportunities of 2025, sharing the insights in the iGaming Trends 2025 Report.

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.