Sports Betting
R Franco Digital launches Spain’s most advanced native betting platform
IRIS 4.0 to revolutionise market with next-generation delivery
Leading Spanish betting and gaming technology supplier R. Franco Digital has launched the country’s most advanced native betting platform, IRIS 4.0.
The result of more than two years of R&D, IRIS 4.0 has been designed to provide its Spanish partners with a solution that can deliver a true competitive advantage across the Spanish and LatAm markets when deployed.
Whether for online or in the retail space via gaming or sports betting terminals, IRIS 4.0 offers a powerful armoury of engagement-boosting bonusing, campaign and promotional tools, as well as newly built event-driven architecture to offer an extensive range of scalability.
The supplier of choice for Spain’s leading operator brands, including 1XBet, DafaBet, Suertia and Degestec, IRIS 4.0 will be initially going live with Wanabet and Genesis Group, with full migration of R Franco’s partner network by the end of the year.
Commenting on the launch of the platform, Javier Sacristan, Director at R Franco Digital said: “The wait is finally over! Our development teams have been working overdrive on getting this ready for our operator partners to take full advantage of the return of the sporting calendar.
“IRIS 4.0 is by far the most advanced solution we have built, and we’ve designed it to truly push the boundaries of native platform technology for the Spanish and LatAm regions. With plans to scale globally in the coming months – we look forward to delivering a true competitive advantage to our partners.”
As the first provider to debut on the Colombia market on behalf of BetPlay, as well as pioneering the use of regulatory and compliance tools with Spain’s DGOJ and Colombia’s ColJuegos, R Franco Digital has a well-earned reputation for regional leadership.
The company has signed a host of partnerships in recent months with global heavyweights including GAMING1, SBTech and BetConstruct.
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Pro Football Focus (PFF), the industry leader in football analytics, launched the first release of a new suite of betting products powered by PFF AI: the Player Prop Tool. Available now in the PFF app, the tool is designed to help sports bettors make smarter, sharper player prop picks – using the same proprietary data, player grades, matchup insights, and predictive modeling that NFL front offices rely on.
News Highlights
• Smarter Betting, Backed by Data: Go beyond trends or gut instinct with insights grounded in proprietary PFF player grades and predictive models.
• All-in-One Betting Hub: Stop bouncing between odds feeds, blogs and sportsbooks. Access player grades, matchup analysis and AI-powered betting insights with just a few taps – everything you need, in one place.
• Find Your Edge: Identify prime betting spots with PFF Edge, a proprietary metric that surfaces key mismatches and market inefficiencies.
• Odds That Work for You: Instantly compare lines across major sportsbooks and identify the best edge – in real time.
• League Trusted Data Source: The only tool built on the same PFF data, player grades, and matchup analysis trusted by all 32 NFL teams.
• Available Now: In the PFF app (iOS and Android) for PFF+ subscribers.
“This tool is designed to empower, not prescribe – we’re giving everyday bettors access to the same caliber of data and insights used inside NFL war rooms. We’ve democratized the most trusted data intelligence in football and built a product that empowers fans to think like the pros and bet with confidence,” said Raj Kapoor, PFF Principal Product Manager, Sports Betting.
Most prop betting tools offer fragmented stats and outdated odds. PFF’s Player Prop Tool unifies it all – insights, matchups, projections, and real-time lines – surfacing the most bettable props each week in a central hub. Users can explore hundreds of props at once, filtering by position, game, player matchup rating, or price, and jump straight to the sportsbook with a single tap.
PFF’s Player Prop Tool Includes:
• Projection and cover probability
• Matchup advantage based on PFF’s proprietary data
• Historical hit rates and recent trends
• PFF Key Insights: AI-generated breakdowns explaining the “why” behind every pick
• Real-time odds across major sportsbooks (DraftKings, FanDuel, BetMGM, Caesars, and Fanatics)
• Streamlined bet placement with direct sportsbook links.
NFL bettors wagered $35B last season – a 30% spike over the previous year. Yet most still rely on hunches, highlight reels, or fragmented odds feeds. With 64% of bettors favoring props over moneylines or spreads, the need for structured, smarter tools is exploding.
PFF is bridging this gap with its new suite of betting products, starting with the Player Prop Tool – bringing organized, trusted analysis to bettors fingertips, no matter their experience level. With this launch, PFF is turning decades of data and elite football expertise into a new standard for consumer betting.
The post PFF Unveils New Player Prop Tool appeared first on Gaming and Gambling Industry in the Americas.
Global Tote, a BetMakers company, has announced the successful launch of its next-generation GTX Digital platform, with the first customer, Greyhound Racing Ireland (GRI), now live in Ireland.
GTX Digital is a multi-tenant, racing-focused platform built from the ground up on a modern technology stack. GTX runs on the Google Cloud Platform (GCP) as part of BetMakers’ global partnership with Google, ensuring industry-leading performance, reliability and scalability.
The platform delivers a streamlined and highly configurable digital wagering experience for racing operators, while also supporting embedded integrations of third-party products and services outside of racing.
GTX Digital also features a comprehensive back-office management portal, giving operators the tools they need to successfully manage and grow their business. This includes content configuration, promotions, player tools, risk settings, in-depth live reporting, live website analytics and a powerful rebates engine, all within a single, unified interface.
The front-end experience is built to support both tote and fixed odds betting, providing maximum flexibility for operators and choice for customers. It is further enhanced by a growing suite of player-focused tools, including Racelab insights, past performances, live streaming and other key utilities to assist with decision-making and engagement.
Global Tote CTO Karl Begg said: “The launch of GTX Digital is a major milestone for our business and our global racing partners. It represents a clean-slate build using the latest technologies, designed specifically to meet the needs of modern racing operators.
“We’re proud to see GRI go live and look forward to supporting many more migrations in the months ahead.
“With GRI now live, Global Tote is preparing for up to 10 customer upgrades to GTX Digital between now and the end of the 2025 calendar year.”
The post Global Tote Launches GTX Digital Platform appeared first on European Gaming Industry News.
- The agreement will see the LiveScore Bet brand take billing as the Official Sleeve Partner and an Official Sports Betting Partner of Sunderland AFC
- The significant new relationship will also see the LiveScore brand become the exclusive Official Training Wear Partner and Official Scores Partner of Sunderland AFC
LiveScore Group, the global sports media and betting business, has agreed a deal with Sunderland AFC to become one of the Club’s Principal Partners. The new partnership includes significant and exclusive first-team shirt sleeve, training wear and warm-up kit branding amongst several categories for the 2025-26 season.
The agreement will see the LiveScore Bet brand displayed on first-team shirts as the Official Sleeve Partner, whilst the LiveScore brand – Europe’s leading real-time live scores app – will feature on training and warm-up kit as the exclusive Official Training Wear Partner. LiveScore is also the Official Scores Partner of the Club.
With the North-East giants returning to the Premier League after nearly a decade, the partnership kicks off at a hugely exciting moment in Sunderland AFC’s history. The LiveScore Bet logo will first appear on the sleeves of the iconic red and white stripes as Sunderland AFC hosts West Ham United at the Stadium of Light on Saturday, 16th August.
Accessing a range of inventory, including tickets, player appearances, LED visibility, social content and more, the partnership will see the LiveScore Bet and LiveScore brands offer a range of exclusive fan experiences throughout the season, rewarding supporters for their passion and support for the Black Cats.
Dominic Vye, Marketing Director at LiveScore and LiveScore Bet, said; “We are extremely excited to be partnering with Sunderland AFC at this monumental moment in their history. Sunderland supporters are famed within the game for their passion and pride, and the special place which the club holds in their community.
As brands, LiveScore Bet and LiveScore are all about fuelling fans’ passion for sport. We can’t wait to unveil a series of initiatives which will bring this to life for Sunderland fans at home and around the world.”
Ashley Peden, Chief Commercial Officer at Sunderland AFC, added: “We are delighted to welcome LiveScore and LiveScore Bet into the Sunderland AFC family ahead of our return to the Premier League. Following a season which saw the Club come together on and off the field, finding the right partners for this next step has been a huge focus. The strength of the LiveScore brand and the fact that fans are central to everything LiveScore Group stands for made this relationship an incredibly exciting proposition. With prominence across our first-team sleeves, training wear, and warm-up kit, we are excited about working closely with the brand to create even more engaging experiences for our fans.”
The post LIVESCORE GROUP SIGNS EXCLUSIVE DEAL WITH SUNDERLAND AFC AHEAD OF PREMIER LEAGUE RETURN appeared first on European Gaming Industry News.
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