FeedConstruct has announced a major expansion of its portfolio in the Latin American region. Through these new agreements, FeedConstruct secures the worldwide exclusive betting rights to data and video content for the top basketball competitions in both nations: the premier LNB and LNB2 of Chile, and the Libobásquet in Bolivia.

This strategic agreement ensures FeedConstruct will cover hundreds of matches annually, providing comprehensive coverage that will showcase the intensity, talent, and growing competitiveness of Latin American basketball competitions to a global audience.

Ani Isakhanyan, Head of Rights and Content, said: “We are excited to welcome both LNB and LNB2 of Chile and the Bolivian Libobásquet to our growing portfolio of international basketball rights. Basketball is experiencing a massive surge in popularity across Latin America, contributing to a global fanbase that now exceeds 3.3 billion. Both Chile and Bolivia represent key markets with highly competitive league structures and passionate local followings. Recognizing that basketball is one of the top sports worldwide, these partnerships allow us to deliver premium content from two vibrant markets to our global partners.”

The competitions are set to begin immediately, with the 2026 Liga Nacional de Básquetbol de Chile season commencing on February 22 with the Super Cup, followed by the regular season starting on March 25 and running through December. The schedule continues with Chile’s Liga DOS (LNB 2), expected to run from April to July/August. Additionally, the 2026 Libobásquet season in Bolivia is scheduled to begin in May, with an expected duration of four months, concluding in September.

Marcos Galindo, President of the Chilean National Basketball League (LNB Chile), said: “We have built a positive and collaborative relationship with FeedConstruct, and this initiative represents an important step forward for the development and visibility of Chilean basketball. Strengthening our digital and international presence through FeedConstruct allows us to reach new audiences and supports the continued professional growth of our league. We value partnerships that contribute to the sustainable expansion of the sport and help showcase the quality and competitiveness of Chilean basketball at both a regional and international level.”

Martín Cardozo, Audiovisual Director of LIBOBÁSQUET, said: “We are pleased to collaborate on this project, as it represents a key opportunity to enhance the audiovisual reach of Bolivian basketball. Expanding our digital distribution in partnership with FeedConstruct enables us to connect with broader audiences and elevate the presentation of our competition. Strategic collaborations like this are essential for the continued professionalization and growth of basketball in Bolivia.”

This partnership underscores FeedConstruct’s position as a leading provider of sports data feed and streaming solutions, further expanding its footprint in the Latin American region and delivering high-quality basketball action to a worldwide audience.

Fanatics Sportsbook, the fastest growing sportsbook in America, is betting on Kendall Jenner with the launch of its first-ever Big Game commercial and Jenner’s first Big Game advertising campaign, “Bet on Kendall.” The campaign is the first production from the recently launched Fanatics Studios, the groundbreaking joint venture between Fanatics and OBB Media. Bolded, OBB’s branded entertainment division, served as the creative studio.

In the spot, Kendall leans into the long-running internet joke that any basketball player who gets close to her is subject to …consequences. Fueled by memes, real-life coincidences, and fan speculation, the so-called ‘Kardashian Kurse’ isn’t denied, but rather addressed head on, with Jenner making reference to her previous basketball boyfriends. With a wink and a nod, Jenner reveals that while the internet has been speculating about the Kurse, she’s been doing something far more strategic (and likely Kris Jenner approved): betting on it.

Set in a “kursed” mansion on a hill, the 30-second ad, which will air during halftime, and 90-second digital spot blend sharp comedy with high-gloss visuals and faceless exes as Jenner explains how she’s turned her rumored effect on men into winning bets on Fanatics Sportsbook. The result is a flirtatious, self-deprecating take on sports fandom that invites viewers to take a side… betting with her or betting against her on Fanatics Sportsbook once her pick for the Big Game is live.

Selena Kalvaria, Chief Marketing Officer at Fanatics Betting and Gaming, said: “The magic of this campaign is how Kendall Jenner transforms the lore of the Kardashian Kurse into something playful, participatory, and unmistakingly of the moment. With Fanatics’ unparalleled cultural influence in sports, ‘Bet on Kendall’ is the perfect way to bring Fanatics Sportsbook into the spotlight with Fanatics Studios and our incredible partners at OBB Media.”

“As our first official Fanatics Studios project since launch, ‘Bet on Kendall’ is exactly the kind of storytelling we are excited to be creating at Fanatics and OBB: content at the intersection of sports and culture, fit for the biggest stage in sports entertainment,” said Michael D. Ratner, Founder & CEO of OBB Media and CEO of Fanatics Studios.

The 360-degree campaign rolls out across multiple formats, including a 30-second broadcast spot airing during the Big Game, a 90-second extended digital film, short-form social cutdowns, and a high-impact out-of-home program that brings the “Kursed?” conversation into iconic real-world settings, all anchored by the campaign line “Bet on Kendall.” Fans are encouraged to follow along as Jenner makes her pick for sport’s biggest game and decide whether to bet with her or against her exclusively on Fanatics Sportsbook and earn a 100% profit boost on their bet, truly embodying its tagline: “Winning hits different here.”

Fans nationwide can “Bet on Kendall” using the Fanatics Sportsbook app beginning on Thursday, January 29.

“Bet on Kendall” is a campaign for Fanatics Sportsbook, starring Kendall Jenner, produced by Fanatics Studios and OBB Media. Bolded, OBB’s branded entertainment division, served as the creative studio.

“Bet on Kendall” was executive produced by Michael D. Ratner, Scott Ratner, Kfir Goldberg, Simone Spira, and James Rowe for OBB, alongside Kendall Jenner, with Matt King, Selena Kalvaria, Johnny Dantonio, and Michael Fitzsimmons executive producing for Fanatics Sportsbook. The commercial was directed by Michael D. Ratner and Cameron Harris, with Ratner having conceived the concept.