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Unibet and SEF to Offer Safer Gambling Training Courses
One thousand active professional football players and their coaches will undertake online training courses in player responsibility and safer gambling. The training comes as a result of collaboration between Unibet and Swedish Elite Football (SEF) and is a part of the sponsorship agreement for the two Swedish leagues Allsvenskan and Superettan.
As the main partner to Swedish Elite Football (SEF), Unibet will work together with SEF and the 32 male elite football clubs that are represented in Allsvenskan and Superettan leagues, to educate players and coaches in safer gambling. The online training will now start after the season has ended and the Integrity Officer of each club will ensure the training is conducted.
“During our partnership with Swedish Elite Football (SEF), we have made several efforts to fight match-fixing and harmful gambling. This training is only one example of the work we do with SEF and we will continue our great efforts throughout the contract period,” Philip Lagström, Country Manager Unibet Sweden, said.
“For us, it is very important to share and contribute our knowledge through this sponsorship. Unibet wants a sustainable gambling industry and our ambition is to reach zero per cent revenue derived from harmful gambling by 2023,” Lagström added.
“For some individuals, in society as well as within the athletic environment, gambling can, unfortunately, become a problem. Together with our partner Unibet, we want to take responsibility and offer an additional responsible gambling tool through this training,” Anders Wikström, League Integrity Officer at Swedish Elite Football, said.
“The online training contains a self-assessment where by answering certain questions, you get insight into your current gambling behaviour. Something that we see as a very important measure. The training also contains contact information for those who feel that they might be in a harmful situation, which provides us with reassurance,” Wikström added.
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Adam Pentecost Director of Customer Success at Gaming Corps
Gaming Corps inks strategic UK deal with MrQ
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Gaming Corps – a publicly-listed game development company based in Sweden, has announced a new partnership with UKGC-licensed operator MrQ, marking another confident step in growing its UK presence.
Since launching in 2018, MrQ has built a reputation for doing things on its own terms. The operator already boasts a lobby of over 1,000 games, curated with a focus on fun over fuss, and is one of the few online casinos to offer no wagering requirements. It’s a setup that has resonated strongly with UK players and makes MrQ an ideal home for Gaming Corps’ vibrant, personality-driven portfolio.
Through the partnership, MrQ players will gain access to a wide range of Gaming Corps titles, including high-tempo favourites such as 3 Pigs of Olympus Bonus Pot, Fishing Pro: Reel Collect, 3 Pots of Potions and Wild Woof. More releases are already lined up, including upcoming titles built around the studio’s crowd-pleasing mechanics.
These dynamic titles are already resonating with players in multiple regulated markets, and the new collaboration will ensure UK audiences can enjoy the same mix of bold visuals, quick-hit gameplay cycles and rewarding bonus features.
Adam Pentecost, Director of Customer Success at Gaming Corps, said: “We’ve been focused on growing our footprint in the UK for some time, so partnering with MrQ is a fantastic step forward. Their approach to casino entertainment is refreshing and player-first, which makes them a great match for our content. We’re thrilled to see our titles land on their platform and to continue building momentum in the UK together.”
Daniel Pascoe, Senior Casino Manager at MrQ, added: “Gaming Corps is producing some of the most distinctive content in the market right now. Adding their games broadens our selection and gives players more great options to enjoy. We’re very pleased to welcome them into the MrQ fold.”
The post Gaming Corps inks strategic UK deal with MrQ appeared first on European Gaming Industry News.
Australia
BetMakers and Kiron Interactive Launch Virtual Racing Through the BetMakers API
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BetMakers and Kiron Interactive Launch Virtual Racing Through the BetMakers API
BetMakers Technology Group is pleased to announce the successful launch of its new partnership with Kiron Interactive, a global leader in virtual sports and number games. Kiron’s full suite of virtual horse racing, greyhound racing, and harness racing content is now fully integrated and available through the BetMakers CoreAPI.
The completed integration enables BetMakers’ global network of wagering operators to activate Kiron’s market-leading virtual racing content directly within their existing BetMakers setup. This delivers high-frequency, always-on racing products that complement live racing, enhance customer engagement, and drive incremental turnover.
“Kiron has built a reputation as a world-class provider of virtual racing content, and we’re excited to bring their high-quality, high-frequency products directly to our operator network,” said Joey Carroll, Director of Business Development & Partnerships at BetMakers. “With the integration now live, our partners can switch on virtual racing immediately and seamlessly expand their racing offering across all three codes.”
Steven Spartinos, Co-CEO at Kiron Interactive added: “Kiron’s focus has always been to give operators content that fits the way people play today. Virtual racing delivers fast, session-based entertainment that complements the live schedule and keeps audiences connected on their own terms. Integrating with BetMakers opens that experience to a broader network through a single, streamlined API. It strengthens our reach and gives operators a practical way to grow their racing portfolio with reliable, always available content.”
With virtual racing now available via a single, modern API alongside BetMakers’ global racing content, fixed-odds pricing, and tote solutions, operators can offer an even more comprehensive racing experience without any additional platform complexity.
Operators interested in enabling virtual racing can contact their BetMakers Account Manager for activation details.
The post BetMakers and Kiron Interactive Launch Virtual Racing Through the BetMakers API appeared first on European Gaming Industry News.
Balkans
Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025
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Bragg Gaming has won the “Online Platform of the Year” Award at the BEGE Awards 2025.
Bragg’s Player Account Management (PAM) platform for online casino, sports betting and lottery operators is designed to enhance the player journey, with the tools to grow numbers, maximise revenue, boost engagement, all while putting the player first.
What makes the Bragg PAM stand out? Here’s just a few highlights:
• Next-Generation Automation
• Predictive Insights
• Stability
• Fully Personalised Experiences
“We’re grateful to BEGE and the judging panel for recognising our work and celebrating the progress we’re making across the industry. And a huge thank you to our team and partners for helping us deliver a platform that truly understands the player,” the Company said.
The post Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025 appeared first on European Gaming Industry News.
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