Compliance Updates
Lotteritilsynet to Fine SEOButler

Lotteritilsynet, the gambling regulator of Norway, is to fine the SEO service provider SEOButler NOK2000 (€198) per day for promoting illegal gambling websites.
The regulator has previously issued warnings to SEOButler. It first ordered the company to cease promoting unlicensed gambling websites on its platforms in December.
It followed that in March with a warning that it would issue a fine if SEOButler didn’t cease to market the sites.
SEOButler responded by claiming that access to its sites was blocked for Norwegian IP addresses, but in a review carried out last month, the Norwegian regulator found that four sites had dot.no domains and were available to users in the country.
While many SEOButler sites were indeed blocked to Norwegian users, Lotteritilsynet found that Tjenpengeronline.no, Fotballreisetips.no, Finnstilling.no and Startsidendin.no were operational and promoting unlicensed gaming.
Lotteritilsynet said: “SEOButler has on a number of occasions been made aware of breaches of the marketing and dissemination ban.
“Lotteritilsynet takes a serious view of repeated breaches of the regulations, especially after the actor is made aware of which specific cases are considered to be breaches of the rules.
“Furthermore, SEOButler has in several cases given the impression that it has complied with the orders to stop its illegal business.”
It will fine the company to the tune of NOK2000 (€198) per day as of May 25, up to a maximum of NOK200,000 (€19,800).
The Norwegian Lotteries Act 1998-99 states that a fine should be large enough “that it eliminates the benefits the offender may have by continuing the illegal activity” but “should not be unreasonably high”.
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Compliance Updates
MGCB Issues Cease-and-Desist Orders to Six Illegal Gambling Sites Targeting Michigan Players

The Michigan Gaming Control Board (MGCB) has issued cease-and-desist letters to six unlicensed online gambling platforms attempting to target Michigan residents without state authorization. The action underscores the MGCB’s relentless, ongoing efforts to shut down illegal gambling operations and protect Michigan consumers from financial risk, identity theft, and unfair play.
The targeted sites—Crypto Slots, NitroBetting, NewVegas, Las Vegas USA Casino, Grand Rush Casino, and Slotgard Casino—were found to be operating in violation of Michigan laws that require licensure for internet gaming and sports betting.
“These sites were attempting to exploit Michigan players while operating outside the law. We take this seriously. When unauthorized operators offer games without regulation, Michigan players are left exposed—and we will not tolerate it,” said Henry Williams, MGCB Executive Director.
This enforcement action is part of the MGCB’s larger crackdown on illegal online gambling platforms. In recent months, the agency has issued numerous cease-and-desist letters, with additional investigations currently underway.
The MGCB continues to monitor online gaming activity and urges the public to be cautious when engaging with gambling content on social media or through digital advertisements.
The post MGCB Issues Cease-and-Desist Orders to Six Illegal Gambling Sites Targeting Michigan Players appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
SA Gaming Secures GLI Certification in Brazil

SA Gaming, a leading Live Game Solution provider offering premium online entertainment, has announced that its game portfolio and Remote Gaming Server (RGS) have officially obtained Gaming Laboratories International (GLI) certifications in Brazil.
This milestone underscores SA Gaming’s commitment to delivering premium gaming experiences, with a particular focus on the Brazilian market.
A company representative said: “We will continue to strive for excellence, and to show our commitment to compliance and delivering tailored Live Game solutions.”
The regulated Brazilian online gaming market, which launched on January 1, 2025, is projected to become the largest in Latin America. Under the new framework, only licensed operators are legally permitted to offer online gaming and betting services.
The post SA Gaming Secures GLI Certification in Brazil appeared first on Gaming and Gambling Industry in the Americas.
AGCO
INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.
The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.
The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.
Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.
“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”
The post INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.
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