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Sweden has failed to protect the vulnerable players
The Ministry of Finance has proposed that the temporary restrictions on the online gambling market, that were introduced on July 2 this year, should be extended to June 30, 2021. The proposed restrictions are a weekly deposit limit of a maximum of SEK 5,000 and that bonus offers are limited to a maximum of 100 SEK.
The Ministry of Finance claimed during the spring that the gaming on online casino was strongly increasing during the pandemic and that the government needed to protect the Swedish consumers.
The minister stated that there where an increase in problem gaming during the spring, but that statement was not based on facts. Neither The Swedish Gambling Authority nor other authorities did see that as a fact.
Scientific studies
This is also something that later on was proofed by scientific studies conducted. https://www.frontiersin.org/articles/10.3389/fpubh.2020.554542/full
“Results: Total gambling activity decreased by 13.29% during the first phase of the outbreak compared to forecast. Analyses of online gambling data revealed that although betting decreased substantially in synchrony with a slight increase in online casino gambling, there was no increase in likely problematic, high-intensity gambling and neither did total online gambling increase.
Conclusions: This first, preliminary study revealed no increase in Swedish gambling activity, total or specifically online, in the first phase of the covid-19 outbreak. Future research should examine whether pandemic-induced transitioning between gambling modalities and/or increased participation in gambling, leads to long-term effects on prevalence of problem gambling.”
Moving to the unlicensed market
Setting a deposit limit of 5,000 SEK per week does not solve the need to help people who have a gambling problem as it is always possible to gamble at different companies. Alternatively, you can play at the unlicensed companies. The effects will instead be that the individual gaming companies cannot follow the individual players’ behaviour and, if necessary, support it.
7 out of 10
It is an extremely worrying development in Sweden that 7 out of 10 of those who seek help for gambling problems have banned themselves from playing breaks and still continue to play. The idea of a game break is good, but there is a lack of power against the unlicensed gaming companies that target Swedish players and then the problems remain. A first step in resolving this is to prevent the possibility of paying with a number of well-known Swedish payment services at the unlicensed gaming companies. We have to close the holes! (https://www.spelfriheten.se/ Pelretin, organization for gambling addiction.)
This means that the blocking service Spelpaus (Spelpaus enables Swedish gamblers to paus them from all gambling on licensed operators https://www.spelpaus.se/ ) does not fulfil any major function as long as a number of different gaming companies without a Swedish gaming license are allowed to flourish freely. Several help seekers have also told us that these gaming companies provide the opportunity to pay with a number of well-known Swedish payment services
Lack of tax revenue
In 2019, the licensed companies in Sweden paid SEK 3.6 billion to the Treasury. An amount that is now steadily declining in step with the shift to the unlicensed companies.
Focusing on those who try to behave
No unlicensed company or person linked to unlicensed gaming activities has been fined or prosecuted since 1 January 2019, at the same time 26 fines have been issued for a total of 236.4 MSEK against the licensed gaming market.
The government’s mission should be to protect consumers and that should be their priority. On the contrary, the effects have been that they have shifted vulnerable players to the unlicensed companies. Sweden has failed to protect the vulnerable players and the extended regulations will not protect them.
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Hell Clock targets PS5 and Xbox Series X|S launch on July 14 alongside Cursed War expansion
Rogue Snail and Mad Mushroom moved the console release from June 2 to avoid Path of Exile’s Return of the Ancients update.
Hell Clock will launch on PlayStation 5 and XBox Series X|S on July 14, 2026, with its first major expansion, Cursed War, releasing the same day on consoles and Steam, according to Rogue Snail and publisher Mad Mushroom.
The date was disclosed during the Latin American Games Showcase alongside a new trailer focused on skills coming in Cursed War: youtu.be/cUWtDLd_u6Y.
Rogue Snail said the console edition and expansion were originally planned for a June 2 launch, but were shifted to avoid Path of Exile’s recent Return of the Ancients update.
Cursed War adds a new story act set during the Paraguayan War of 1864–1870, plus “over 10 new environments,” additional skills and relics, new bosses, and new endgame systems including Endless Nightmares and the full version of Ascension, the company said.
Hell Clock is set against a dark fantasy take on real Brazilian history, including the late 19th century War of Canudos, and is built around ARPG progression with roguelike run structure and build customization.
The post Hell Clock targets PS5 and Xbox Series X|S launch on July 14 alongside Cursed War expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
FIFA World Cup
Where to Drive Tier-1 Sport Traffic in June World Cup & N1 Sport Promo
June offers one of the biggest traffic opportunities of 2026. The start of the FIFA World Cup, combined with the NBA Finals, Formula 1 races, Wimbledon, UFC Freedom 250, and major esports tournaments, creates a unique environment for affiliates looking to scale sports and prediction traffic.
With the FIFA World Cup 2026 driving global attention and audience engagement to seasonal highs, N1 Partners is launching the N1 Sport Promo from June 10 to July 20 to help affiliates maximise results during the busiest period of the sports calendar.
Key Sports Events in June
N1 Partners team has selected the most important events of the month to help affiliates plan campaigns and drive traffic effectively.
Soccer
The FIFA World Cup dominates the sports calendar and is expected to generate the highest engagement levels of the year.
11.06–19.07 | FIFA World Cup 2026
Key opening-stage matches:
- 11.06 | Mexico vs South Africa
- 12.06 | Canada vs Bosnia
- 13.06 | USA vs Paraguay
- 14.06 | Brazil vs Morocco
- 14.06 | Germany vs Curacao
- 15.06 | Netherlands vs Japan
- 16.06 | France vs Senegal
- 17.06 | Argentina vs Algeria
- 18.06 | England vs Croatia
- 20.06 | Netherlands vs Sweden
- 21.06 | Germany vs Ivory Coast
- 24.06 | England vs Ghana
- 25.06 | Scotland vs Brazil
- 26.06 | Ecuador vs Germany
- 27.06 | Uruguay vs Spain
- 28.06–04.07 | FIFA World Cup Round of 32
MMA
UFC Freedom 250 will make history as the first UFC event ever held at the White House. Set against one of the most iconic landmarks in the world, the event will bring together elite fighters, championship bouts, and a unique atmosphere to celebrate America’s 250th anniversary.
- 14.06 | UFC Freedom 250
Basketball
The NBA Finals remain one of the strongest traffic drivers for North American audiences.
- 04.06–20.06 | NBA Finals Series Begins
Tennis
June combines the final stages of Roland Garros with the beginning of the grass-court season and Wimbledon.
- 08.06–14.06 | WTA London
- 29.06–12.07 | Wimbledon
Formula 1
In June, Formula 1 continues to generate stable engagement from dedicated sports audiences.
- 14.06 | Barcelona Grand Prix
- 28.06 | Austrian Grand Prix
Esports
Major CS2 tournaments continue attracting valuable younger audiences across Tier-1 markets.
- 02.06–21.06 | IEM Cologne 2026
Cricket
Cricket remains one of the most important verticals for many Tier-1 GEOs.
- 09.06 | Bangladesh vs Australia (ODI)
- 11.06 | Bangladesh vs Australia (ODI)
- 25.06 | England vs New Zealand (Test Series)
How to maximize results from event-driven traffic
June is the beginning of the most anticipated sporting event of the year. With the FIFA World Cup 2026 kicking off alongside the NBA Finals, Wimbledon, Formula 1 races, and IEM Cologne, affiliates have access to a constant stream of high-intent traffic opportunities.
For partners working with N1 Bet, RollXO, and Lucky Hunter via N1 Partners, this creates favourable conditions to attract new players, increase FTD volumes, and scale campaigns across Tier-1 GEOs.
To make the most of June traffic:
- prioritize World Cup matches and key tournament stages that naturally generate the highest audience engagement;
- prepare event-specific creatives and landing pages, and build content and advertising funnels around match predictions, odds, and tournament storylines.
- increase budgets during high-profile fixtures and knockout rounds;
- test both Sports Betting and Prediction Market offers to capture different audience segments;
- monitor performance daily and scale winning campaigns quickly while demand remains high.
June sports traffic insights
June is all about momentum. This period combines multiple large-scale events running simultaneously, creating continuous demand across different sports audiences.
The FIFA World Cup opening weeks are expected to drive the highest engagement, fuelled by match predictions, team analysis, odds, and live betting. While football will dominate traffic, tennis, Formula 1, esports, and basketball offer valuable diversification and additional scaling opportunities throughout the month.
Affiliates who react quickly to event-driven demand and adapt campaigns to specific sports audiences are likely to see the strongest results during June and the opening stages of the World Cup.
Top promos for N1 Partners projects in June
Every month, N1 Partners launches a series of seasonal promotions across key brands to help partners increase conversions and maximise the value of the traffic they drive to these offers.
Golden Rush Lottery (RollXO, N1 Bet)
Period: 03.06–23.06
Prize pool: €120,000
Summer Rush Lottery (RetroBet, Jet4Bet, Spirit Casino, SlotLounge)
Period: 09.06–14.06
Prize pool: €30,000
Hall of Champions Tournament (Goldex Casino)
Period: 11.06–14.06
Prize pool: €1,500 + 1,000 FS
Celestial Constellation Lottery (Lucky Hunter)
Period: 12.06–21.06
Prize pool: €5,000 + 2,000 FS
Trophy Chase Lottery (SlotLords, SlotsMines)
Period: 17.06–23.06
Prize pool: €7,000 + 3,000 FS
Wanna learn more? Contact your manager right now!
Join N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.
The post Where to Drive Tier-1 Sport Traffic in June World Cup & N1 Sport Promo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
FIFA World Cup
Where to Drive Tier-1 Sport Traffic in June World Cup & N1 Sport Promo
June offers one of the biggest traffic opportunities of 2026. The start of the FIFA World Cup, combined with the NBA Finals, Formula 1 races, Wimbledon, UFC Freedom 250, and major esports tournaments, creates a unique environment for affiliates looking to scale sports and prediction traffic.
With the FIFA World Cup 2026 driving global attention and audience engagement to seasonal highs, N1 Partners is launching the N1 Sport Promo from June 10 to July 20 to help affiliates maximise results during the busiest period of the sports calendar.
Key Sports Events in June
N1 Partners team has selected the most important events of the month to help affiliates plan campaigns and drive traffic effectively.
Soccer
The FIFA World Cup dominates the sports calendar and is expected to generate the highest engagement levels of the year.
11.06–19.07 | FIFA World Cup 2026
Key opening-stage matches:
- 11.06 | Mexico vs South Africa
- 12.06 | Canada vs Bosnia
- 13.06 | USA vs Paraguay
- 14.06 | Brazil vs Morocco
- 14.06 | Germany vs Curacao
- 15.06 | Netherlands vs Japan
- 16.06 | France vs Senegal
- 17.06 | Argentina vs Algeria
- 18.06 | England vs Croatia
- 20.06 | Netherlands vs Sweden
- 21.06 | Germany vs Ivory Coast
- 24.06 | England vs Ghana
- 25.06 | Scotland vs Brazil
- 26.06 | Ecuador vs Germany
- 27.06 | Uruguay vs Spain
- 28.06–04.07 | FIFA World Cup Round of 32
MMA
UFC Freedom 250 will make history as the first UFC event ever held at the White House. Set against one of the most iconic landmarks in the world, the event will bring together elite fighters, championship bouts, and a unique atmosphere to celebrate America’s 250th anniversary.
- 14.06 | UFC Freedom 250
Basketball
The NBA Finals remain one of the strongest traffic drivers for North American audiences.
- 04.06–20.06 | NBA Finals Series Begins
Tennis
June combines the final stages of Roland Garros with the beginning of the grass-court season and Wimbledon.
- 08.06–14.06 | WTA London
- 29.06–12.07 | Wimbledon
Formula 1
In June, Formula 1 continues to generate stable engagement from dedicated sports audiences.
- 14.06 | Barcelona Grand Prix
- 28.06 | Austrian Grand Prix
Esports
Major CS2 tournaments continue attracting valuable younger audiences across Tier-1 markets.
- 02.06–21.06 | IEM Cologne 2026
Cricket
Cricket remains one of the most important verticals for many Tier-1 GEOs.
- 09.06 | Bangladesh vs Australia (ODI)
- 11.06 | Bangladesh vs Australia (ODI)
- 25.06 | England vs New Zealand (Test Series)
How to maximize results from event-driven traffic
June is the beginning of the most anticipated sporting event of the year. With the FIFA World Cup 2026 kicking off alongside the NBA Finals, Wimbledon, Formula 1 races, and IEM Cologne, affiliates have access to a constant stream of high-intent traffic opportunities.
For partners working with N1 Bet, RollXO, and Lucky Hunter via N1 Partners, this creates favourable conditions to attract new players, increase FTD volumes, and scale campaigns across Tier-1 GEOs.
To make the most of June traffic:
- prioritize World Cup matches and key tournament stages that naturally generate the highest audience engagement;
- prepare event-specific creatives and landing pages, and build content and advertising funnels around match predictions, odds, and tournament storylines.
- increase budgets during high-profile fixtures and knockout rounds;
- test both Sports Betting and Prediction Market offers to capture different audience segments;
- monitor performance daily and scale winning campaigns quickly while demand remains high.
June sports traffic insights
June is all about momentum. This period combines multiple large-scale events running simultaneously, creating continuous demand across different sports audiences.
The FIFA World Cup opening weeks are expected to drive the highest engagement, fuelled by match predictions, team analysis, odds, and live betting. While football will dominate traffic, tennis, Formula 1, esports, and basketball offer valuable diversification and additional scaling opportunities throughout the month.
Affiliates who react quickly to event-driven demand and adapt campaigns to specific sports audiences are likely to see the strongest results during June and the opening stages of the World Cup.
Top promos for N1 Partners projects in June
Every month, N1 Partners launches a series of seasonal promotions across key brands to help partners increase conversions and maximise the value of the traffic they drive to these offers.
Golden Rush Lottery (RollXO, N1 Bet)
Period: 03.06–23.06
Prize pool: €120,000
Summer Rush Lottery (RetroBet, Jet4Bet, Spirit Casino, SlotLounge)
Period: 09.06–14.06
Prize pool: €30,000
Hall of Champions Tournament (Goldex Casino)
Period: 11.06–14.06
Prize pool: €1,500 + 1,000 FS
Celestial Constellation Lottery (Lucky Hunter)
Period: 12.06–21.06
Prize pool: €5,000 + 2,000 FS
Trophy Chase Lottery (SlotLords, SlotsMines)
Period: 17.06–23.06
Prize pool: €7,000 + 3,000 FS
Wanna learn more? Contact your manager right now!
Join N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.
The post Where to Drive Tier-1 Sport Traffic in June World Cup & N1 Sport Promo appeared first on Americas iGaming & Sports Betting News.
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