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Sweden has failed to protect the vulnerable players
The Ministry of Finance has proposed that the temporary restrictions on the online gambling market, that were introduced on July 2 this year, should be extended to June 30, 2021. The proposed restrictions are a weekly deposit limit of a maximum of SEK 5,000 and that bonus offers are limited to a maximum of 100 SEK.
The Ministry of Finance claimed during the spring that the gaming on online casino was strongly increasing during the pandemic and that the government needed to protect the Swedish consumers.
The minister stated that there where an increase in problem gaming during the spring, but that statement was not based on facts. Neither The Swedish Gambling Authority nor other authorities did see that as a fact.
Scientific studies
This is also something that later on was proofed by scientific studies conducted. https://www.frontiersin.org/articles/10.3389/fpubh.2020.554542/full
“Results: Total gambling activity decreased by 13.29% during the first phase of the outbreak compared to forecast. Analyses of online gambling data revealed that although betting decreased substantially in synchrony with a slight increase in online casino gambling, there was no increase in likely problematic, high-intensity gambling and neither did total online gambling increase.
Conclusions: This first, preliminary study revealed no increase in Swedish gambling activity, total or specifically online, in the first phase of the covid-19 outbreak. Future research should examine whether pandemic-induced transitioning between gambling modalities and/or increased participation in gambling, leads to long-term effects on prevalence of problem gambling.”
Moving to the unlicensed market
Setting a deposit limit of 5,000 SEK per week does not solve the need to help people who have a gambling problem as it is always possible to gamble at different companies. Alternatively, you can play at the unlicensed companies. The effects will instead be that the individual gaming companies cannot follow the individual players’ behaviour and, if necessary, support it.
7 out of 10
It is an extremely worrying development in Sweden that 7 out of 10 of those who seek help for gambling problems have banned themselves from playing breaks and still continue to play. The idea of a game break is good, but there is a lack of power against the unlicensed gaming companies that target Swedish players and then the problems remain. A first step in resolving this is to prevent the possibility of paying with a number of well-known Swedish payment services at the unlicensed gaming companies. We have to close the holes! (https://www.spelfriheten.se/ Pelretin, organization for gambling addiction.)
This means that the blocking service Spelpaus (Spelpaus enables Swedish gamblers to paus them from all gambling on licensed operators https://www.spelpaus.se/ ) does not fulfil any major function as long as a number of different gaming companies without a Swedish gaming license are allowed to flourish freely. Several help seekers have also told us that these gaming companies provide the opportunity to pay with a number of well-known Swedish payment services
Lack of tax revenue
In 2019, the licensed companies in Sweden paid SEK 3.6 billion to the Treasury. An amount that is now steadily declining in step with the shift to the unlicensed companies.
Focusing on those who try to behave
No unlicensed company or person linked to unlicensed gaming activities has been fined or prosecuted since 1 January 2019, at the same time 26 fines have been issued for a total of 236.4 MSEK against the licensed gaming market.
The government’s mission should be to protect consumers and that should be their priority. On the contrary, the effects have been that they have shifted vulnerable players to the unlicensed companies. Sweden has failed to protect the vulnerable players and the extended regulations will not protect them.
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BMM Testlabs
BMM Testlabs hires Michael Minor as SVP and North America BD lead
Minor will lead land-based gaming sales strategy and customer engagement across the region.
BMM Testlabs has appointed Michael Minor as Senior Vice President & North America Market (NAM) Leader, Business Development, the company said.
In the role, Minor will lead land-based gaming sales strategy and customer engagement across North America, with a mandate to expand BMM’s regional presence and relationships with manufacturers, suppliers, and operators.
Minor brings more than 20 years of experience in business development leadership, client engagement, and sales strategy, according to BMM. He previously held senior roles at NEXTEQ, Pavilion Payments, and IGT.
Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”
Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”
- BMM Testlabs: https://bmm.com/ Company site for confirmation of the executive appointment and BMM’s testing and certification services.
- American Gaming Association: https://www.americangaming.org/ Trade body resource for North American gaming market context referenced in the appointment.
- Pavilion Payments: https://www.pavilionpayments.com/ Background on one of Minor’s prior employers cited in the release.
- IGT: https://www.igt.com/ Background on one of Minor’s prior employers cited in the release.
The post BMM Testlabs hires Michael Minor as SVP and North America BD lead appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Michael Minor has joined the Company as Senior Vice President & North America Market (NAM) Leader, Business Development.
In this role, Minor will lead land-based gaming sales strategy and customer engagement across the region, helping expand BMM’s presence and strengthen relationships with manufacturers, suppliers, and operators.
Minor brings more than 20 years of leadership experience in managing business development teams, client engagements, and sales strategies, and in-depth knowledge of gaming technologies and enterprise platform solutions. He previously held senior-level roles at NEXTEQ, Pavilion Payments, and IGT, where he led major initiatives and supported large-scale deployments of systems and technologies.
Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”
Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”
The post BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT appeared first on Americas iGaming & Sports Betting News.
Aglaja Geta
“Stories”, a new feature design to elevate sportsbook engagement and promotional visibility from BETBY
BETBY, the leading sportsbook provider, has announced the launch of Stories, a new feature designed to transform how operators present promotions and key events to their players.
Inspired by the widely adopted Stories format seen across social media platforms, the feature introduces a familiar, intuitive way for bettors to discover and engage with content directly within the sportsbook interface.
As competition for user attention continues to intensify, operators face the ongoing challenge of delivering promotions and updates in a way that cuts through the noise without overwhelming the user experience.
Stories addresses this by offering a dynamic, swipeable format that brings key content — such as bonuses, tournaments, major sporting events, and boosted odds — into a more engaging and accessible space.
Fully integrated into BETBY’s sportsbook environment, Stories enables bettors to seamlessly browse through short, interactive content cards, mirroring the mechanics they already use daily on social platforms.
This familiarity plays a key role in driving immediate interaction, lowering the barrier to engagement, and creating additional touchpoints between operators and their users.
By introducing a format that naturally encourages exploration, Stories helps increase visibility across promotional campaigns while supporting higher engagement rates.
Each new Story acts as a trigger for curiosity, prompting users to click through and discover new offers or events, ultimately contributing to improved promo turnover.
The feature feels particularly intuitive to younger demographics, who are already accustomed to this style of interaction.
By aligning sportsbook UX with established digital behaviors, BETBY allows operators to connect with these audiences in a more organic and impactful way.
“Stories is about meeting users where they already are, in terms of how they consume content,” said Aglaja Geta, Head of UX & Analytics at BETBY.
“We wanted to introduce a format that feels instantly familiar, while giving operators a powerful new way to highlight their most important promotions and events.
It creates a smoother, more engaging experience that encourages interaction without adding complexity to the platform.”
From an operational perspective, Stories offers a streamlined way to enhance the front-end experience without requiring structural changes to the sportsbook.
The feature integrates seamlessly, allowing operators to enrich their content strategy while maintaining a clean and intuitive interface.
About BETBY
BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.
BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.
From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post “Stories”, a new feature design to elevate sportsbook engagement and promotional visibility from BETBY appeared first on Americas iGaming & Sports Betting News.
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