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See if the big win slipper fits in Cinderella from SLOT MART

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Experience a beautifully animated fairytale world filled with magical features and big win potential

SLOT MART, a brand under Massive Gaming, a rapidly growing B2B iGaming software provider, is taking players on a magical and enchanted journey with endless rewards in its latest release, Cinderella.

Massive Gaming(MVG), with over 20 years of experience, is renowned for creating unique game content and delivering stable, customized software solutions to partners worldwide. SLOT MART has built a reputation for producing engaging slots that stand out thanks to beautiful design, immersive audio, and creative features. Now, Cinderella looks to enchant players just as its flagship title TDQ (Thunder, Dragon and Queen) has done for slot enthusiasts worldwide.

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Set on a 3×3 grid with five paylines, Cinderella brings the classic fairytale to life with over 13 themed symbols. The game’s narrative-driven content, along with creative features such as Bonus Coins, Path Upgrades, and Free Spins, pairs with striking visuals and sound to deliver a uniquely immersive experience.

In the base game, players can achieve instant wins and also trigger a truly progressive journey in the Free Spins, advancing through three fairytale bonus stages—starting along a magical road to the palace, dazzling at the ball, and finally meeting the prince. Each stage introduces new visuals, features, and anticipation. The final round is highlighted by the signature “Glass Slipper Revival”; if the slipper fits, players enjoy a dramatic second chance at bonus rewards. For a true fairytale ending, players will want to hit the 10,000x max win potential, celebrated with exclusive animated cutscenes.

TDQ: Structural Depth and Player Appeal

Cinderella is set to establish itself as a major title while sitting alongside SLOT MART’s flagship TDQ, both representing the pinnacle of the studio’s commitment to quality, innovation, and deeply immersive slot entertainment supported by MVG.

TDQ (Thunder, Dragon and Queen) is SLOT MART’s flagship title, famous for combining three core elements—Thunder, Dragon, and Queen—to deliver one of seven random bonus features. This unique structure offers fresh anticipation with every play and a level of depth rarely found in slots, attracting a dedicated following of slot enthusiasts.

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George Cho from MVG said: “This is a truly magical slot that takes players on a journey where they can engage with the main characters from the fairytale while also encountering mighty bonus features, including our dedicated Bonus Reel system. Cinderella builds perfectly on TDQ’s legacy, with both titles showing the strong commitment of SLOTMART and its parent company MVG to immersive slot entertainment.”

The post See if the big win slipper fits in Cinderella from SLOT MART appeared first on European Gaming Industry News.

Compliance Updates

New channelization assessment from the Gambling Authority confirms Sweden’s problem

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BOS – the Swedish Trade Association for Online Gambling – comments the assessment of the channelization rate for 2024 in Sweden that the Swedish Gambling Authority (SGA) presented today: https://www.spelinspektionen.se/nyhetsarkiv/kanaliseringsgrad-pa-den-svenska-spelmarknaden-2024/

The assessment in summary:

The Gambling Authority estimates that channelization in the Swedish competitive gambling market is 85%.

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This is a decrease of 1 percentage point from last year’s estimate of 86%.

Fewer sources have been used for this year’s assessment. H2 Gambling Capital is now excluded and therefore does not contribute to the estimate of 85%. H2GC recently adjusted its estimate for Sweden down from 91% to 72%.

The estimate of 85% should be compared with the state’s channelization target for a long-term sustainable gambling market: at least 90%.

Gambling verticals such as betting and online casino have also been measured individually. They show large differences. Betting, including the popular betting on horse racing in Sweden, is estimated to have a channelization rate of between 92-96%. Online casino is estimated to have a channelization rate of between 72-82%.

Five main reasons are given as motivations for gambling unlicensed, including a better selection of games on the unlicensed gambling market and having disconnected oneself from licensed gambling on Spelpaus.se.

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The SGA will present an estimate of the channelization rate on the Swedish gambling market once a year.

BOS Secretary General Gustaf Hoffstedt comments: “With this assessment, the SGA confirms that Sweden’s major problem in the gambling market is online casino. It is unacceptable that around a quarter of all online casino gambling is leaking out of the licensed market. It is equally unacceptable that this has been accepted by political decision-makers for half a decade, since the channelization has also been low in previous assessments, without effective regulatory measures being taken.

Later this month, gambling investigator Marcus Isgren’s proposal to change the scope of the Gambling Act will be presented. It is a welcome change in the law that will criminalise almost all unlicensed gambling in Sweden. But anyone who understands the gambling market knows that the elephant in the room is that the licensed market is so tightly regulated that it does not appear attractive enough in the eyes of the consumer. Without a review of, for example, the total ban on bonuses and other loyalty programs, next year’s channelization assessment from the SGA will also be a disappointment.”

The post New channelization assessment from the Gambling Authority confirms Sweden’s problem appeared first on European Gaming Industry News.

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UFC lightweight, Arman Tsarukyan, becomes Aviator ambassador

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SPRIBE adds yet another superstar MMA athlete to its growing roster of Aviator brand ambassadors as number of monthly players surpasses 60 million

SPRIBE, the company behind the world’s number one crash game, Aviator, has signed yet another knock-out brand ambassador deal, this time with Armenian UFC lightweight, Arman Tsarukyan.

Under the deal, Arman will promote Aviator to his fans around the world, taking part in several high-profile campaigns over the coming 12 months.

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Arman is one of the most feared athletes in the UFC’s lightweight division, where he’s ranked number two, but with aspirations to dethrone current champion Ilia Topuria.

Arman is the perfect Aviator brand ambassador with his explosive fighting style matching the thrill ride the game offers to the more than 60 million people who play it every month. These players place more than 400,000 bets per minute across more than 5,500 online casino sites worldwide.

Arman joins a growing roster of Aviator brand ambassadors, including fellow UFC athletes Alex Pereira, Johnny Walker and Merab Dvalishvili.

These partnerships have been signed as part of a wider deal with the UFC, which created a brand ambassador fund as well as putting the Aviator logo inside the world-famous Octagon at Fight Night and Pay Per View events.

Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, said: “Our partnership with the UFC is proving to be hugely successful, allowing us to join forces with its superstar athletes and prize fighters such as Arman Tsarukyan.

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“Arman is one of the hottest talents in the UFC pool right now, and it’s only a matter of time before he gets his shot at the lightweight division title.

“This is what makes him such a great ambassador for Aviator, and we look forward to working closely with Arman on some knock-out campaigns over the next 12 months.”

Arman Tsarukyan, UFC athlete and Aviator brand ambassador, added: “I am very selective about the products I partner with, but when it came to being an ambassador for Aviator, I couldn’t refuse.

“Nothing beats the thrill of stepping into the Octagon on Fight Night, but strapping in a taking flight with Aviator comes close.

“The SPRIBE team has some great campaigns in the works, and I’m looking forward to spreading the word about Aviator to my fans across the world.”

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Spintec Strengthens its Partnership with Merkur in Colombia and Peru

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At the Peru Gaming Show in June, strategic partners Merkur Gaming and Spintec entered a new chapter in their partnership in Latin America. The two companies signed a distribution agreement for Colombia and Peru, marking an important milestone in their collaboration. Their united presence at the show highlighted the strength of this alliance, which continues to deliver considerable advantages to their already winning cooperation across the region.

Spintec’s debut appearance this year was a highlight of Merkur Gaming stand at Jockey Plaza in Lima. The Slovenian specialist in Electronic Table Games (ETGs) featured an impressive range of products that combined innovation, reliability, and performance.  Their Karma and Charisma product lines were the big showstoppers with their unbeatable combination of innovation and reliability. These products are gaining traction and popularity all over the world for a very good reason: they are fully engaging and attractive to look at, while also being extremely dependable.

And the quality of Spintec’s portfolio is already delivering measurable results in the region. The renowned research company Eilers & Krejcik recognized Spintec as the top-performing ETG supplier in South America in their April 2025 Latin America Game Performance Report. This achievement propels the partnership in Peru and Colombia even further. It not only underlines the seamless integration of Merkur’s powerful regional presence with Spintec’s technological leadership in ETGs but also serves as a testament to the importance of companies’ growing strategic alliance.

“ETGs are a valuable and strategic addition to Merkur’s already robust product portfolio,” said Dominik Raasch, Management Board Member, Merkur Games. “Our partnership with Spintec is built on a shared vision of delivering excellence, innovation, and value to our customers. The joint market presence we are creating in Latin America is only the beginning.”

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Goran Sovilj, Global Sales Director at Spintec, echoed the sentiment: “Our collaboration with Merkur Gaming continues to deepen, and we’re proud of what we’ve achieved together. With their strong local teams, infrastructure, and sales support, we are perfectly positioned to take the leading role in the ETG market in Latin America, and beyond.”

As the companies continue to strengthen and widen their strategic alliances in the region, their commitment to joint innovation, market leadership and next-level gaming experiences grows even further. The optimism is based on past achievements, but also on a very positive outlook towards future growth.

The post Spintec Strengthens its Partnership with Merkur in Colombia and Peru appeared first on Gaming and Gambling Industry in the Americas.

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