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Thunderkick strengthens 2025 lineup with udderly unique Milk the Cow

Studio harvests 5,000x win potential in farming-themed release
Independent slots studio Thunderkick has raised the steaks with the launch of Milk the Cow, the latest addition to its diverse content portfolio that fuses the popular Wild Field mechanic with a Hold & Win feature to unlock 5,000x jackpot wins.
Whimsical cows roam the reels of this 5×5 cluster pays slot, where the Wild Field mechanic returns following its success in the recent release, Archie O’Loggins and the Enchanted Masks.
Landing two cow wilds during the base game activates the mechanic, creating a rectangle connecting the two cows and transforming all symbols within the field into wilds.
The Field Day feature takes inspiration from the Wild Field mechanic and is triggered when two tractor bonus symbols land. A rectangle of ploughed soil is formed between the two tractors, with the bonus feature awarded if the farmer lands within the field.
When the bonus is triggered, the field becomes fenced off, adjacent grid positions become Hot Zones, and three respins are awarded, where only hay, cow, and farmer icons can land.
Each cow that lands locks in place and resets the number of respins to three. Cows that land within the fenced field have a meter attached and begin as bronze symbols, upgrading to silver and gold cows when the meter is filled, enhancing their value.
The fenced field expands when a farmer lands in an adjacent Hot Zone, while filling the entire grid with 25 cows awards the 5,000x Grand Jackpot.
Milk the Cow bolsters a strong portfolio of content already released in 2025, including The Wildos 2, The Golden Pot & Pints, and Midas Golden Touch 3, emphasising Thunderkick’s consistency in creating immersive, entertaining titles.
Mike Collins, Game Product Owner at Thunderkick, said: “We are always looking for bold new game concepts where we can fuse entertaining features and strong win potential with our signature artwork style.
“Milk the Cow reintroduces the popular Wild Field mechanic that has proven a real hit with players, as well a unique take on the Hold & Win feature where progress meters level up payouts.”
The post Thunderkick strengthens 2025 lineup with udderly unique Milk the Cow appeared first on European Gaming Industry News.
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LEGENDS by Fire & Ice: July 1st at The BOX Soho

A gathering for veterans and legends in iGaming
On Tuesday, July 1st (8PM–1AM), London’s most exclusive nightclub, The BOX Soho opens its doors for a night of next-level entertainment, unbeatable networking, and that unmatched energy before day one of iGB L!VE.
LEGENDS by Fire & Ice will bring together iGaming’s veterans, legends, and superstars for an exclusive takeover of The BOX, including its brand-new Speakeasy. A mix of individual invitations and hosted tables will welcome guests to one of the world’s most infamous clubs.
“Guests will revel in a once-in-a-lifetime experience with a total takeover of The BOX,” said Jodie Thind, co-organizer. “A limited number of table bookings are available for those looking to host clients, affiliates, partners, or friends. We’ll also be inviting a few hundred iGaming legends—trailblazers who have shaped the industry into what it is today.”
Lyceum Media is also providing a complimentary venue consultancy service and has put together a curated Venue Guide for companies attending London iGaming Week. Whether you’re organizing a private event, group dinner, or a high-energy DJ party, Lyceum can match you with the perfect venue for your gathering. fireandiceparty.com/venue-guide
🎟️LEGENDS Guest List and VIP Tables are limited, Secure your Spot:
📧 RSVP/Table Booking/Free Venue Consult/Info: [email protected]
🔗 fireandiceparty.com LI Event Page IG/LI: @LYCEUMMEDIA
LEGENDS by Fire & Ice is held during iGB LIVE’s London iGaming Week , uniting the industry’s elite for an unforgettable night of high-energy networking inside one of the city’s most legendary venues.
The post LEGENDS by Fire & Ice: July 1st at The BOX Soho appeared first on European Gaming Industry News.
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Evoplay rolls out nine-month network tournament with €2.5m prize pool

Evoplay, the award-winning game development studio, has launched Big Adventures, its most extensive network campaign to date, supported by a €2.5m prize pool.
Spanning nine months from June 2025 to February 2026, the initiative combines monthly tournaments with four rotating phases, enhanced by Wheel of Fortune events and daily Prize Drops to keep players consistently engaged.
Monthly prize pools range from €200,000 to €500,000, scaling during peak periods such as the winter holidays. Each phase features varied win mechanics, including Sum Multiplier, Total Win, and Total Spins, offering broad appeal across player types and gameplay preferences.
The campaign spotlights a monthly rotation of Evoplay’s high-performing titles, such as Hot Triple Sevens: Hold & Win, Cat’s Blessing, and The Greatest Catch, allowing operators to showcase a diverse content mix throughout the promotion.
To further incentivise participation, Big Adventures introduces long-term player rewards. The Quarterly Player Giveaway will award an iPhone Pro Max to three top-performing players every three months.
Simultaneously, the campaign will culminate in a Grand Mega Prize: an all-expenses-paid luxury trip to the Maldives, awarded via random draw to one of the top 100 players on the final leaderboard.
With in-platform widgets, automated push notifications, and a full suite of promotional assets, Big Adventures is built to help operators attract, retain, and reward players at scale while delivering a high-impact experience across multiple regions.
Diana Larina, Head of Marketing at Evoplay, said: “Big Adventures is one of our most ambitious initiatives so far, not just in terms of prize value, but also in how it supports our operators.
“Big Adventures has been designed to deliver long-term engagement, spotlight top games, and provide flexible tools for promotion and the campaign is sure to excite players and bring added value for our partners.”
The post Evoplay rolls out nine-month network tournament with €2.5m prize pool appeared first on European Gaming Industry News.
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Playtech Agrees Deal to Exit Happybet German Betting Operating

Playtech PLC has struck an agreement to exit its Happybet online gambling and retail betting unit in Germany.
The gambling software company had closed the Austrian Happybet business in the second half of 2024 and in March of this year, said it kicked off a process to sell the remainder of the unit in Germany.
The move was in line with its aim to sharpen its focus as a “predominantly pure-play business-to-business operator”.
It has now struck a deal with NetX Betting Ltd, a subsidiary of Frankfurt-listed betting group pferdewetten.de AG.
Dusseldorf-based pferdewetten.de will have the chance to contact franchise partners of Happybet shops in Germany.
“As part of this agreement, pferdewetten.de will also assume ownership of certain associated hardware,” Playtech said.
“There will now be a transition period to allow pferdewetten.de to negotiate with the relevant franchise partners and for the relevant regulatory approvals to be sought from the competent authorities in Germany. It is intended that any remaining Happybet assets not transferred to, or assumed by, pferdewetten.de will cease operations and, where relevant, will be wound up.”
Playtech shares fell 0.8% to 319.85 pence each in London on Wednesday morning.
At the end of last month, Playtech completed the sale of Snaitech Spa to Flutter Entertainment PLC for EUR2.30 billion.
The Isle of Man-based firm said the completion of the deal allowed it to focus on its technology-led offering in high-growth business-to-business gambling markets.
The post Playtech Agrees Deal to Exit Happybet German Betting Operating appeared first on European Gaming Industry News.
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