As 2024 draws to a close, Meridianbet held its eagerly awaited Meridianbet 2024 Annual Conference, a celebration of a year marked by transformation and growth.

The event, set against a backdrop of remarkable milestones, brought together leaders, partners, and teams from around the world. It was a moment to reflect on the year’s achievements, share critical insights, and chart an ambitious path forward, laying the foundation for even greater success in 2025.

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Reflecting on 2024: A Transformative Year

In his opening address, Mr Zoran Milosevic, the Group CEO, described 2024 as a “turning point” for Meridianbet. This sentiment resonated throughout the conference, with several key milestones underscoring the company’s evolution:

Integration into Golden Matrix Group: Joining the ranks of NASDAQ-listed Golden Matrix Group (GMGI) was a pivotal moment, elevating Meridianbet to the globally highest level of visibility and credibility.

• AI Product Rollout: Dubbed the “Year of AI,” 2024 saw the deployment of cutting-edge artificial intelligence technologies, placing Meridianbet among the top 5% of companies worldwide with proprietary tech that drives market differentiation
• A New Software Platform: The launch of a state-of-the-art software platform enabled a seamless and engaging customer experience, aligning with the company’s mission to lead through innovation
• Breakthroughs in CRM: Significant advancements in customer relationship management ensured Meridianbet could anticipate player needs more effectively, bolstering loyalty and satisfaction
• Global Market Expansion: Entry into new markets, including the USA, Brazil, South Africa, and Kenya, demonstrated Meridianbet’s ambition to become a global leader in gaming and betting

Key Themes Discussed

The conference also served as a platform to discuss key industry trends and strategies. Speakers addressed a range of topics, offering insights into Meridianbet’s approach to maintaining momentum while navigating an ever-changing market landscape.

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• Compliance and Responsibility: Emphasizing the importance of adhering to and exceeding regulatory standards, Meridianbet continues to prioritize responsible gaming practices as a cornerstone of its operations
• Meridianbet’s Global PR Narrative: The company’s NASDAQ listing amplified its story on a global scale—how strategic storytelling helps position Meridianbet as a trusted and innovative leader
• Customer-Centric Innovation: Sessions focused on Meridianbet’s approach to enhancing player experiences, from personalized bonuses to gamification strategies designed to foster engagement and loyalty
• Meridianbet and Crypto: As cryptocurrency adoption grows, Meridianbet explored opportunities to integrate modern payment options into its platform, ensuring relevance in a rapidly evolving digital economy
• Expanse Studios Milestones: The company’s in-house development team celebrated a year of creative success, with new titles that showcased their ability to innovate and captivate audiences
• IT Infrastructure and Software Development: A cornerstone of Meridianbet’s 2024 success was the overhaul of its IT infrastructure and the launch of a next-generation software platform. This was the story of how the new Atlast platform not only optimized operational efficiency but also provided a superior experience for players
• AI Product Rollout: The highlight of the year was the implementation of AI-driven solutions that redefined the gaming experience, making it more intuitive, engaging, and personalized

ComeOn Group announced a sponsorship partnership between its flagship brand ComeOn! and Denmark based Astralis, one of the most esteemed esports organisations globally. As a global leader in esports, Astralis is providing a vibrant and engaging esports experience that is aligned with ComeOn!’s brand experience and is further enhanced by its focus in providing a leading esports betting destination.

As the official sponsor of Astralis, ComeOn! will be prominently featured across all of their platforms, including social media, team events, and competitive gaming content, boosting their brand exposure in key global markets with a focus on the Nordics. ComeOn! is already known as a vibrant brand in the Nordics and with the increased brand visibility it will be put at the heart of the fast-growing esports scene.

ComeOn Group continues to invest in its Sportsbook product experience that is powered by its proprietary sportsbook platform, where esports holds an important strategic market opportunity with its ever growing demand.

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Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited to team up with Astralis as this collaboration not only allows us to showcase our innovative Sportsbook platform but also strengthens our ties to the esports community. This partnership is very much in the heart of one of the fastest growing betting markets globally. Esports has seen great demand by our audiences, and we want to provide the best betting experience for our customers. This partnership is also a testament to our localisation and personalisation focus and by working together with Astralis, we can deliver unique experiences that resonate with our players and elevate the entertainment experience around competitive gaming.”

Mads Rasmussen, Commercial Director at Astralis, said: ”We are proud to present ComeOn Group as our new global partner. This partnership holds great significance for Astralis both as an organization and as a business, and we look forward to bringing the agreement to life, benefiting the vast majority of our fanbase – who are adults. We have undergone a long and very positive process with ComeOn, and the fact that they are European-based with licenses in all our key markets, including Denmark, has been a decisive factor in our decision. Astralis fans, both in Denmark and internationally, can look forward to an innovative new digital activation, which promises to deliver an exciting and engaging experience.”

Playson, the established digital entertainment supplier, has strengthened its grip on the European market after launching its leading games portfolio with industry-renowned operator Lottoland.

The partnership provides the Gibraltar-based company’s 20 million-strong international customer-base with access to Playson’s top-performing titles. Fire Coins: Hold and Win, Sunny Fruits 2: Hold and Win and Legend of Cleopatra Megaways™ are the first games to go live via an integration through Relax Gaming’s platform, with more titles to follow over the coming months.

Playson’s dynamic offering is set to elevate Lottoland’s portfolio across key regulated markets including the UK.

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Offering over 30 lotto draws from around the world, Lottoland also offers a premium casino portfolio, and this partnership is expected to provide a significant boost thanks to Playson’s feature first, graphically advanced titles.

Playson continues to strengthen its European footprint, and this international deal underlines the supplier’s commitment to establishing itself within highly regulated markets.

Blanka Homor, Sales Director at Playson, said: “We are delighted to enjoy further growth across Europe with this significant partnership as we continue to offer our unparalleled array of slots to players across the continent’s most mature regions.

“Lottoland is an operator with enormous status and reach and we are in no doubt the addition of our extensive portfolio will only benefit that reputation further as they continue to grow and differentiate themselves.”

Nigel Birrell, Group CEO at Lottoland, said: “Our ideal supplier partners are ones that not only bring something new to our platform but also complement our core lottery product.

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“Playson fits that bill entirely with its vast range of player-favourite series packed with engaging mechanics, which is exactly what we need to meet the demands of our ever-growing player base and to attract new player audiences.”