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Indulge in sweet wins with Playson’s 25 Cookies: Hit the Bonus™
Playson, the accomplished digital entertainment supplier, is embarking on a mouthwatering adventure in 25 Cookies: Hit the Bonus™, with delectable Bonus Games, lavish multipliers, jackpots and the Hit the Bonus series’ largest-ever 5×5 game field.
A wholesome festive backdrop sets the scene for the engaging Bonus Game, which can be triggered by landing five symbols on the middle row, with a stocking’s worth of rewards ready to unwrap. The Sticky Bonus symbol can appear randomly on the reels during the Main Game and remains until the Bonus Game is triggered.
At the start of each Bonus Game, three re-spins are granted, with each new icon resetting the number of spins to three. This continues until all cells are filled or the player runs out of respins. The Bonus Game is further enhanced by the Multiplier feature, with up to 10 sticky Multipliers able to land on each spin when triggered randomly. Any further multipliers that land on the same cells will increase the multiplier value.
The Extra Bonus Game can be randomly triggered if any Bonus, Sticky Bonus or Jackpot symbols land on the middle row during the Main Game, adding further symbols in quantity enough or more to activate it.
Mystery symbols transform from gifts into Bonus, Jackpot or Boost symbols at random, while the Mystery Jackpot symbols transform into Mini, Minor or Major Jackpot symbols. The Boost symbol is active across both the Bonus Game and Extra Bonus Game, collecting all Bonus, Sticky Bonus and Jackpot symbol values from the reels and adding them to the value. If Multipliers are present, they are applied to the value of the Bonus and Sticky Bonus symbols before collection.
Three gingerbread jackpots can also be earned in the Bonus Game or Extra Bonus Game, when green, blue and purple gingerbread icons land on the reels at random. The corresponding jackpots include Mini Jackpots (10 bets), Minor Jackpots (20 bets) and Major Jackpots (50 bets). If all 25 cells are filled, a Grand Jackpot of x1,000 is awarded.
The Buy Bonus features offer three levels of Bonus Game for different bet amounts. For 50 Bets, players can buy the Bonus Game, while 100 Bets purchases the Extra Bonus Game and 300 the Super Bonus Game.
Vsevolod Lapin, Deputy CEO at Playson, said: “25 Cookies: Hit the Bonus™ is a delightful seasonal addition to our Hit the Bonus series, rounding off the year with an expanded 5×5 field that offers more chances to discover thrilling bonus opportunities.
“This is set to be a tasty treat for players this festive season, with twists and turns in the form of multipliers, a trio of Bonus Games and intriguing modifiers.”
The post Indulge in sweet wins with Playson’s 25 Cookies: Hit the Bonus™ appeared first on European Gaming Industry News.
Alistair Johnston CCO at Push Gaming
Push Gaming appoints Jonathan Moretta as Head of Account Management
The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.
Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.
The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.
Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”
Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”
The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley
Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.
The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.
The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.
Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.
Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.
“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.
“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.
“We hope this journey will make the match day experience even better.”
The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CRM
The Mill Adventure deepens Optimove integration for player engagement
The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.
TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.
The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.
Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.
“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”
Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.
“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”
The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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