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Indulge in sweet wins with Playson’s 25 Cookies: Hit the Bonus™
Playson, the accomplished digital entertainment supplier, is embarking on a mouthwatering adventure in 25 Cookies: Hit the Bonus™, with delectable Bonus Games, lavish multipliers, jackpots and the Hit the Bonus series’ largest-ever 5×5 game field.
A wholesome festive backdrop sets the scene for the engaging Bonus Game, which can be triggered by landing five symbols on the middle row, with a stocking’s worth of rewards ready to unwrap. The Sticky Bonus symbol can appear randomly on the reels during the Main Game and remains until the Bonus Game is triggered.
At the start of each Bonus Game, three re-spins are granted, with each new icon resetting the number of spins to three. This continues until all cells are filled or the player runs out of respins. The Bonus Game is further enhanced by the Multiplier feature, with up to 10 sticky Multipliers able to land on each spin when triggered randomly. Any further multipliers that land on the same cells will increase the multiplier value.
The Extra Bonus Game can be randomly triggered if any Bonus, Sticky Bonus or Jackpot symbols land on the middle row during the Main Game, adding further symbols in quantity enough or more to activate it.
Mystery symbols transform from gifts into Bonus, Jackpot or Boost symbols at random, while the Mystery Jackpot symbols transform into Mini, Minor or Major Jackpot symbols. The Boost symbol is active across both the Bonus Game and Extra Bonus Game, collecting all Bonus, Sticky Bonus and Jackpot symbol values from the reels and adding them to the value. If Multipliers are present, they are applied to the value of the Bonus and Sticky Bonus symbols before collection.
Three gingerbread jackpots can also be earned in the Bonus Game or Extra Bonus Game, when green, blue and purple gingerbread icons land on the reels at random. The corresponding jackpots include Mini Jackpots (10 bets), Minor Jackpots (20 bets) and Major Jackpots (50 bets). If all 25 cells are filled, a Grand Jackpot of x1,000 is awarded.
The Buy Bonus features offer three levels of Bonus Game for different bet amounts. For 50 Bets, players can buy the Bonus Game, while 100 Bets purchases the Extra Bonus Game and 300 the Super Bonus Game.
Vsevolod Lapin, Deputy CEO at Playson, said: “25 Cookies: Hit the Bonus™ is a delightful seasonal addition to our Hit the Bonus series, rounding off the year with an expanded 5×5 field that offers more chances to discover thrilling bonus opportunities.
“This is set to be a tasty treat for players this festive season, with twists and turns in the form of multipliers, a trio of Bonus Games and intriguing modifiers.”
The post Indulge in sweet wins with Playson’s 25 Cookies: Hit the Bonus™ appeared first on European Gaming Industry News.
affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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