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TaDa Gaming Explores an Underwater World of Wins in Poseidon
TaDa Gaming invites players to dive deep into the underwater kingdom in Poseidon and experience a game like no other in this six rows, six reels plus bonus seventh multiplier reel slot.
A treasure trove of features gives players access to Cascading Reels, Free Spins, Multipliers to 500x in the bonus game, the unique Elimination Round and 20,000x max bet win.
The Bonus reel holds the Multipliers and Special Symbols, while reels one to six take players across the ocean floor and into a world of legends with sea creatures, mermaids and the mighty god Poseidon himself.
Four Pearl Scatters will trigger Ten Free Spins with up to six Scatters triggering 14 Free Spins plus Multipliers of x2 and higher guaranteed. Each additional scatter will give another Free Spin. Find Four Scatters in Free Spins and retrigger the entire round.
Cascading Reels add to the magical underwater sensation. When any winning combination pays out across reels one to six, the cascading reels feature triggers and all winning symbols will be removed, with the remaining symbols falling to the bottom of the screen. Empty positions will then fill with new symbols until there are no more winning combinations. Cascading reels can trigger in the base game and in Free Spins.
Players will find themselves entranced by the unique Elimination Round feature. To keep players aware, gold edges will frame the positions when the win is awarded. The symbols will disappear after triggering the effect and the positions will refresh with each spin.
Mega Special Symbols of the Shark, Jellyfish and Octopus will also appear across the screen in this randomly triggered round and each brings a unique bonus.
Special Symbols of 2×2, 3×3 and 4×4 are the shark’s gift. The Jellyfish will transform all symbols on reels one – six to higher paying ones and the Octopus will add all the Multipliers together to increase the winning stake payout.
Multipliers come from the Air Bubble and the Treasure Chest Special Symbols on the bonus reel, with 1x from the Air Bubble to 2x-8x for the Blue Chest; 10x-25x for the Brown Chest and a legendary 50x-500x for the Royal Purple Chest.
Each time a Multiplier is awarded in any round, the value will show on the board to the left of the screen, giving players an easy way to calculate the wins.
Combining mythology and underwater creatures in smooth play and stunning graphics with an edgy soundtrack all add to the thrills in this engaging and immersive medium volatility game. Plus, intuitive mechanics will locate a horizontal row across the top of the screen for mobile play and a vertical row for tablets or desktop for the bonus reel, keeping the grid visually easy to view.
Sean Liu, Head of Product Management at TaDa Gaming, said: “Poseidon’s ocean kingdom is busy! Players need to stay on full alert throughout the game as all the features interact with each other and trigger randomly. The Multiplier bonus reel brings significant uplift to the already strong win potential for truly engaging play.”
The post TaDa Gaming Explores an Underwater World of Wins in Poseidon appeared first on European Gaming Industry News.
Alistair Johnston CCO at Push Gaming
Push Gaming appoints Jonathan Moretta as Head of Account Management
The iGaming supplier says the hire supports its partnership strategy and 2026 commercial plans.
Push Gaming has appointed Jonathan Moretta as Head of Account Management as it continues to refine its partnership strategy.
The supplier said Moretta brings more than six years’ experience in the iGaming sector, with a track record of managing partnerships across “key global markets.” The company positioned the appointment as part of its strategic goals for 2026, alongside planned expansion of its commercial and operational infrastructure.
Jonathan Moretta, Head of Account Management at Push Gaming, said: “Push Gaming works with a number of quality partners and I can’t wait to continue solidifying those key relationships. The quality of Push Gaming’s products are undeniable and my goal will be to ensure that this quality is reflected in how we communicate with our key accounts; whether that be highlighting existing favourites or presenting new titles from our upcoming roadmap.”
Alistair Johnston, CCO at Push Gaming, added: ”I am thrilled to welcome Jonathan to the team. He will be instrumental in delivering Push Gaming’s commercial strategy, leading from the front with a proven leadership style. Jonathan brings a transcontinental network of key industry players, underpinned by a rare talent for building the kind of great relationships that skyrocket growth.”
The post Push Gaming appoints Jonathan Moretta as Head of Account Management appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley
Midnite is bringing back its “Midnite Express” fan travel initiative, offering free coach transport for Southampton supporters to Wembley for the FA Cup semi-final against Manchester City on Saturday, April 25.
The betting brand said three luxury coaches will take more than 100 fans on the round trip from St Mary’s Stadium to Wembley. The company positioned the move as a response to fan requests on social media following Southampton’s FA Cup win over Arsenal.
The trip also coincides with the 50th anniversary of Southampton’s 1976 FA Cup win at Wembley. Midnite said it recently marked that moment with a dedicated TIFO during Southampton’s match with Arsenal, created with a fan-led TIFO committee.
Fans travelling on the coaches will be joined by former Southampton players Shane Long, Franny Benali and Ken Monkou, according to the company.
Andrew Mook, Head of Brand Marketing at Midnite, said: “The response to the Midnite Express this season has been incredible and when fans asked for it to return, we were keen to deliver.
“Supporting Saints fans is central to what we do, whether that is easing the challenges around travel or helping create memorable experiences around the game.
“This is a huge moment for Southampton, especially in such an important anniversary year, and we are proud to help fans get there to support their team.
“We hope this journey will make the match day experience even better.”
The post Midnite runs free coaches for Southampton fans to FA Cup semi-final at Wembley appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CRM
The Mill Adventure deepens Optimove integration for player engagement
The Mill Adventure (TMA) has strengthened its integration with Optimove to expand player engagement and CRM capabilities for iGaming operators, the companies said.
TMA said the enhanced integration adds deeper audience segmentation, including Optimove’s Target Group Discovery, to help operators build granular player profiles and activate engagement based on player behaviour and preferences.
The update also connects Optimove directly to TMA’s proprietary bonus engine, which TMA said allows operators to trigger and distribute personalised rewards within CRM journeys. Messaging can be orchestrated through Optimove across email, SMS, web and mobile push notifications, as well as inbox messaging.
Bjørnar Heggernes, CCO at The Mill Adventure, said: “We are focused on equipping operators with the right tools they need to deliver meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our ability to support highly personalised player journeys, combining powerful segmentation, real-time communication and seamless reward execution within a unified platform.
“By bringing these capabilities together, we are helping our partners simplify their operations while delivering richer, more relevant experiences that drive long-term value.”
Adi Dagan, Senior Director of Partnership at Optimove, said: “The Mill Adventure’s iGaming operators benefit from its scalable and automated tools for optimising their casino suite. With this integration, The Mill Adventure operators can use real-time data, advanced segmentation and multichannel orchestration to deliver more relevant player experiences and act on them faster.
“Our partnership with The Mill Adventure represents a significant step forward in enabling operators to execute smarter, more effective CRM strategies. We are excited to support TMA’s continued growth as they empower operators to build deeper, more meaningful relationships with their players.”
The post The Mill Adventure deepens Optimove integration for player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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