EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

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BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

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Boyd Interactive is live with SlotMatrix Exclusive content in New Jersey, further bolstering EveryMatrix’s US presence.

Boyd Interactive’s tier-1 brands Resorts and Mohegan have access to EveryMatrix’s library of exclusive titles from its in-house studios, including Fantasma Games and Armadillo Studios, via integration with SlotMatrix.

SlotMatrix is the provider’s proprietary game aggregation platform and the industry’s largest content library, with more than 37,000 games from 350+ studios and its own in-house studios, enhanced by EveryMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.

This exciting step continues EveryMatrix’s momentum in the US market, after signing its first US content aggregation deal with betPARX and launching several games in North America this year such as Glorious Diamonds.

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Bjorn Sjoberg, CCO of SlotMatrix, said: “Boyd Interactive is one of the largest US gambling operators, and by providing them with our exclusive content, we’re introducing their players to a range of best performing titles, opening a whole new world of entertainment.”

TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix.

Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering.

Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.

The TaDa TriLuck concept delivers an exciting spin on classic “triple pots” casino games. Its bespoke mechanism sees three bonus games potentially trigger simultaneously with just one spin, delivering significant win potential alongside immersive designs and 3D cinematic animations.

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Part of the TriLuck series, the new title also offers fixed multiplier jackpots and the lock & respin feature in addition to the three bonus game accumulators and multipliers in a beautifully designed Asian themed slot.

TaDa is an award-winning and trusted content provider with a diverse portfolio of 200 titles including its unique fish-shooting games. In addition, through offering its bespoke gamification tools GiftCode and WIN CARD to enhance engagement, TaDa is renowned for driving player retention and operator differentiation across multiple demographics.

As EveryMatrix’s proprietary aggregation platform and the industry’s largest content library, SlotMatrix has made significant strides to provide tier-1 operators with market leading aggregated content, supported with licences for Connecticut, Michigan, New Jersey, Pennsylvania, West Virginia and Ontario.

With more than 37,000 games from 350+ content providers, player experiences are further enhanced by SlotMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.

Arthur Lee, Business Development Manager at TaDa Gaming, said: “Partnering with a company of EveryMatrix’s calibre is a significant milestone, enabling us to begin our next growth cycle with global brand BetMGM. The US is an important market for us; so this introduction to a new client demographic is an exciting move. We are looking forward to working together.”

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Björn Sjoberg, Chief Commercial Officer at SlotMatrix, said: “SlotMatrix is respected and trusted for delivering innovative and unique gaming experiences across our platform. Working with an exciting provider like TaDa is a key part of our continuous strategy to provide players in the U.S. with cutting-edge content.”