Connect with us
European Gaming Congress 2024

Brazil

FairPlay Sports Media launches in Brazil with localized oddschecker brand

Published

on

fairplay-sports-media-launches-in-brazil-with-localized-oddschecker-brand

FairPlay Sports Media, the global sports media network fuelled by data and powered by fans, has launched in the Brazilian market with a localized version of its renowned odds comparison brand oddschecker.

Following ongoing success in the LATAM region, where the brand ranks as a top three traffic driver for sportsbooks in Mexico, Chile, Colombia, and Peru, Brazilian sports bettors will now be able to access localized, real-time odds grids at oddschecker.com/br, repurposed with market-specific APIs to ensure a seamless odds comparison experience.

The decision to launch in Brazil follows the recent regulation of sports betting, with FairPlay’s business and product strategy best-suited to legal markets where consumers are protected and sportsbooks operate in-line with generally agreed best practices.

FairPlay and its oddschecker brand have invested heavily in the region as of late, and this new launch also sees a number of new hires on the ground in Brazil to best operationalize the brand to become local sports betting experts, as well as delivering more effective operator partnerships.

Stuart Simms, Group CEO at FairPlay Sports Media, said: “The Brazil market has huge potential, arguably similar to the US in its scale, and this is an ideal time to service the sports mad fans of the country with a quality, fully localised odds comparison service that will empower them with the insight and pricing edge to take on their favoured sportsbooks.

Advertisement
Stake.com

“We are fully behind recent steps to regulate. We want to play by the rules, execute best practices and demonstrate values that we’ve learned from other maturing markets to bring about a better betting ecosystem for all.”

Richard Gale, Chief Revenue Officer at FairPlay Sports Media, said: “The Brazilian market is both challenging and hugely rewarding. With so many local and multi-national operators, our industry leading technology will provide consumers with true comparisons and a fairer betting space. With regulation coming in, now is the time for our brands, global expertise and multi-national media partnerships to properly enter the market.”

Oddschecker’s Brazilian site will offer sports bettors the same, market-leading experience that users receive in other markets, with an added focus on sports relevant to the country, including soccer and U.S. sports.

BETANO

RubyPlay partners with Betano to launch bespoke title Immortal Ways Betano ahead of Copa America 2024

Published

on

rubyplay-partners-with-betano-to-launch-bespoke-title-immortal-ways-betano-ahead-of-copa-america-2024

 

RubyPlay, an innovative B2B iGaming development studio, has rolled out its content offering with Kaizen Gaming brand Betano in Brazil, including a bespoke game featuring its award-winning Immortal Ways series built specifically for the 2024 Copa América.

The partnership sees Betano’s online casino offering add 90 of RubyPlay’s games, including fan-favourite titles Diamond Explosion 7s and Mayan Cache, alongside latest bespoke release Immortal Ways Betano, which celebrates the operator’s sponsorship of the major football tournament that takes place between June 20 and July 14 across the United States.

The integration will continue to strengthen RubyPlay’s position as a leading provider of quality online gaming titles in Brazil, with the studio’s diverse and immersive content already proving popular with players in the region. The provider also has plans to continue expanding into further global markets with Betano to accelerate their long-term growth strategy.

Betano has strong ambitions to increase its foothold in Brazil, as demonstrated recently after securing the rights as title sponsor of the country’s premier football league, Campeonato Brasileiro Série A.  Partnering with RubyPlay underscores the operator’s commitment to providing high-quality entertainment to its customer base, as well as reaching new audiences.

Advertisement
Stake.com

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: Collaborating with Betano is a thrilling new venture for us as we aim to grow our foothold in Brazil and the Latin American market at large.

“Coinciding the partnership with the launch of the latest instalment to our popular Immortal Ways series, Immortal Ways Betano Copa America, marks an exciting period and we are looking forward to seeing how Betano’s customer base interact with the bespoke title.”

Continue Reading

Aposta Ganha

Aposta Ganha signals commitment to safeguarding sport with Sportradar Integrity Exchange partnership

Published

on

aposta-ganha-signals-commitment-to-safeguarding-sport-with-sportradar-integrity-exchange-partnership

 

Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has signalled its unwavering commitment to safeguarding sport by joining the Sportradar Integrity Exchange. This incredibly important network enables bookmakers worldwide to report suspicious betting activity.

Programme members play an active role in exchanging data-driven insights on match-fixing, which enriches the reports on global match-fixing trends and details of any fixtures flagged as suspicious by other operators in the community. In total, 85 betting platforms are part of the global initiative.

Aposta Ganha’s leading position in Latin America, alongside its Mexican-facing Apuesta Gana brand, will support Sportradar’s ongoing fight against betting-related manipulation in sports in the region.

Hugo Baungartner, Aposta Ganha CCO, said: “The Sportradar Integrity Exchange is a vital initiative for operators across the globe to unite and ensure our players can enjoy a fair sporting landscape. Our data and standing in LatAm will prove a valuable asset and we’re proud to partner with such a proactive programme.”

Advertisement
Stake.com

Felippe Marchetti, Sportradar’s Manager Integrity Partnerships Brazil, added: “Fighting to safeguard sport by identifying suspicious betting activity is a team effort and we’re very pleased to welcome Aposta Ganha to our Sportradar Integrity Exchange, which is designed to address corruption from different aspects of the betting industry.”

Continue Reading

Andreia Oliveira COO at Betsul

RubyPlay takes content live with Brazil’s Betsul

Published

on

rubyplay-takes-content-live-with-brazil’s-betsul

 

RubyPlay, an innovative B2B iGaming development studio, is continuing to strengthen its presence in Latin America after signing a deal with Betsul, a leading operator in Brazil.

The partnership sees RubyPlay’s diverse and dynamic content offering go live on the operator’s platform, with players able to discover innovative titles such as Shake Shake Money Tree alongside the groundbreaking Immortal Ways series, which uses the cutting-edge Immortal Ways mechanic to provide players with up to 10,000 ways to win in each release.

Betsul is one of the most prominent operators in Latin America, growing rapidly since its inception in 2019. With an expansive player base spread across Brazil, its market reach will see RubyPlay’s games become available to a considerable number of new customers.

The agreement comes as RubyPlay sets out to secure further growth in key markets, including within Latin America.

Advertisement
Stake.com

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Latin America – and specifically Brazil – continues to be a key market for us at RubyPlay, so we’re excited to be bringing our acclaimed games to Betsul, one of the region’s top operators.

“2024 is set to be an important year for us in terms of growth and player engagement, and we’re excited to see the performance of our titles with this partnership. We look forward to garnering plenty of success alongside Betsul.”

Andreia Oliveira COO at Betsul, added: “As a top choice for many players in Brazil, we’re thrilled to be bringing RubyPlay’s state-of-the-art, forward-thinking games to our platform and, in turn, enriching our content offering.

“With their slots garnering praise from customers and operators alike for their unique mechanics and player engagement rates, we’re certain that our players are going to embrace RubyPlay’s releases.”

Advertisement
Stake.com
Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania