EveryMatrix has joined CIBELAE, the official branch of the World Lottery Association for 80 Hispanic American speaking countries, including Latin and Central America, Spain and Portugal, signalling its plans to expand its global reach across multiple regulated markets.

The application to join the Corporación Iberoamericana de Loterías y Apuestas de Estado as an Associate Member was approved at CIBELAE board level and is due to be formally ratified during the organisation’s Annual Ordinary Assembly later this year.

Membership positions the tier-1 technology provider alongside the most reputable lottery and iGaming institutions in 80 countries across six continents including Latin America, gaining valuable networking opportunities across events, working groups and industry discussions with major local operators.

It will also provide EveryMatrix with increased regional influence enabling its local and international commercial and product experts to contribute to shaping conversations around regulation, technology, and innovation within the lottery, betting and iGaming sectors.

EveryMatrix has a long history of working closely with tier-1 customers in LatAm and Spanish and Portuguese speaking markets with products including its SlotMatrix aggregation and exclusive content licensed and/or certified in Brazil, Columbia, Peru, Portugal, Spain, and many more territories.

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Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “This is a great step forward in both solidifying and expanding our presence in Latin America, Spain, Portugal and many other key territories as a trusted technology partner for lotteries.

“We look forward to leveraging this membership to create new, long-lasting relationships and opportunities and contributing to the growth and sustainable success of many important regulated markets.”

Rodrigo Cigliutti, Executive Director, CIBELAE, said: “The incorporation of EveryMatrix as an Associate Member of CIBELAE brings to our network a world-class B2B technology partner, renowned for delivering scalable, compliant, and innovative solutions that empower national and state-owned lotteries to modernise, expand omnichannel operations, and enhance player protection in regulated markets worldwide.”

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

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BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

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Boyd Interactive is live with SlotMatrix Exclusive content in New Jersey, further bolstering EveryMatrix’s US presence.

Boyd Interactive’s tier-1 brands Resorts and Mohegan have access to EveryMatrix’s library of exclusive titles from its in-house studios, including Fantasma Games and Armadillo Studios, via integration with SlotMatrix.

SlotMatrix is the provider’s proprietary game aggregation platform and the industry’s largest content library, with more than 37,000 games from 350+ studios and its own in-house studios, enhanced by EveryMatrix’s gamification and player engagement features, including free spins, leaderboards, and tournaments.

This exciting step continues EveryMatrix’s momentum in the US market, after signing its first US content aggregation deal with betPARX and launching several games in North America this year such as Glorious Diamonds.

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Bjorn Sjoberg, CCO of SlotMatrix, said: “Boyd Interactive is one of the largest US gambling operators, and by providing them with our exclusive content, we’re introducing their players to a range of best performing titles, opening a whole new world of entertainment.”