Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

The International Association of Gaming Advisors (IAGA) will hold its 41st International Gaming Summit Monday, May 27 through Thursday, May 30, 2024 at The Ritz-Carlton Washington, D.C. As a premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming.

Marker Trax, a leader in cashless payment solutions for the gambling industry, has announced the appointment of John Henderson as its SVP of operations. Henderson is a seasoned, energetic industry veteran who brings to Marker Trax more than four decades of success in delivering technology-based business solutions, leading innovation-forward companies seeking to increase their industry footprints and to solidify their market shares.

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Jackpot Digital, a leading manufacturer of electronic multiplayer dealerless poker tables, announced that it has successfully completed the installation of its Jackpot Blitz casino machines at Chukchansi Gold Resort & Casino, located in Coarsegold, California.

Affinity Interactive has announced the appointment of Scott Butera as President & Chief Executive Officer, effective immediately. Mr. Butera, who most recently led AI’s Sports Information Group (SIG) business, brings over 30 years of experience in gaming, hospitality, media, entertainment and sports to the pivotal role. In his new capacity, Mr. Butera will set strategy and oversee operations of the Company’s diversified portfolio of casinos resorts across Nevada, Missouri and Iowa.

North Star Network has acquired Um Dois Esportes, a sports coverage and analysis site created from the merger of Gazeta Do Povo and Tribuna do Paraná in 2020. NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

Hollywood Casino at Greektown unveiled its new ESPN BET branded sportsbook and restaurant on the upper floor of the 100,000-square-foot Downtown Detroit casino. This sportsbook is the first ESPN BET branded retail location to open across PENN Entertainment’s (PENN) portfolio of properties.

Partnerships

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Above the Felt, the leading poker and gaming marketing and talent agency, has announced a partnership with Potawatomi Casino Hotel in Milwaukee, Wisconsin for the grand opening of their state-of-the-art poker room this May. This collaboration marks a significant experiential poker event in the Mid-West US, bringing together top players, personalities and content creators with regional players for an unforgettable poker room grand opening.

SCCG Management, a leading advisory firm in the global gaming industry, has announced a strategic partnership with Comm100, a pioneer in AI-powered omnichannel communication. This collaboration signifies a pivotal moment in the gaming industry as it looks to revolutionise player engagement and customer support through personalised, 24/7 communication.

Betano and CBF (Confederação Brasileira de Futebol), the Brazilian Football Confederation, announced a new partnership that will see Betano become the new main sponsor and exclusive betting partner of Campeonato Brasileiro Série A. Starting from the 2024 season, which began on Sunday, April 14, the competition will be known as Brasileirão Betano.

Marking its 15th anniversary, SOFTSWISS, a leading global iGaming software provider, is ready to surprise its clients with special gifts as a sign of appreciation.

During 2024, SOFTSWISS rolls out a wide range of gifts, bonuses, discounts, and special offers for its new and existing clients, providing a unique opportunity to celebrate the company’s anniversary together.

All new clients signing up for the SOFTSWISS Game Aggregator can enjoy a complimentary Tournament Tool connection until the end of 2024. This offer empowers new clients to create and manage engaging tournaments, fully customisable to suit their needs.

New clients of Managed Services will gain an additional discount on several support services for three months in a row. This discount can be applied to First Line and VIP player support, Player Retention and Reactivation, as well as Content Management.

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Affilka by SOFTSWISS’ new clients can avoid monthly fees for renting merchant accounts until the end of 2024. The monthly merchant fees are on the platform, excluding payment systems’ commissions for cashouts.

New clients of the SOFTSWISS Casino Platform, Game Aggregator, and Sportsbook have the exclusive opportunity to explore the Jackpot Aggregator options as bonuses, available for free or at discounted rates.

For those diving into the Game Aggregator, expect 15 free days of the Jackpot Aggregator and a 15% discount on all local jackpot campaigns for the initial 150 days post-launch.

Clients opting for the Casino Platform can choose a free trial month or receive a 15% discount on local jackpots until year-end.

New Sportsbook clients could access the Jackpot Aggregator for all local jackpot campaigns free of charge for the initial 150 days since launch. 

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Max Trafimovich, Chief Commercial Officer at SOFTSWISS, comments: “Our 15th anniversary is not just a celebration of the past achievements but also a commitment to our future and the success of our clients. By offering bonuses and discounts to new and current clients, we aim to express our gratitude for their trust and support. It’s our way of saying thank you and investing in their continued success in the dynamic world of iGaming.”

SOFTSWISS current clients will receive various special offers via email.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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