The World Series of Poker (WSOP®) has added a prestigious €1,000 Ladies Championship to the WSOP Europe 2026 schedule in Prague, set for Saturday, April 4, 2026.

The inaugural Ladies Championship highlights WSOP’s ongoing commitment to growing women’s competitive poker on the world stage and elevates the Prague festival’s lineup of headline events.

Ladies Championship: unique bracelet and premier competition

Open exclusively to female players, the new Ladies Championship offers more than a prize pool — the winner will receive a specially designed WSOP gold bracelet created uniquely for Ladies Events. This custom bracelet features additional gemstones and a distinct setting that sets it apart from standard WSOP hardware, adding prestige to the victory and reinforcing the event’s status among international women’s tournaments.

A star-studded field confirmed

The inaugural Ladies Championship is already drawing top international talent. Early registrants and confirmed players include celebrity entrant Mackenzie Dern and elite pros such as Leo Margets, Vanessa Kade, Kitty Kuo, Xuan Liu, Shiina Okamoto, Cecile Ticherfatine, and Kasey Lyn Mills. Popular poker vloggers Ashley Frank and Abby Merk, along with GGTeam’s Andrijana “Lijapoker” Gligoric, are also slated to compete. WSOP will announce additional entrants and schedule highlights on its official social channels in the weeks ahead.

WSOP Europe 2026 — festival details

WSOP Europe 2026 runs March 31 – April 12 at the Hilton Prague, and promises to be Europe’s largest poker festival of the year. The series is anchored by the €5,300 Main Event and its headline €10,000,000 guarantee, plus a deep festival schedule designed to serve professionals and recreational players alike.

Players can qualify for WSOP Europe events exclusively through GGPoker, with additional event information and updates posted on WSOP’s official channels.

Why this matters for women’s poker

Adding a dedicated Ladies Championship to the Prague schedule underscores WSOP’s strategy to broaden access and spotlight women’s competition at major international venues. The event not only creates high-profile competitive opportunities for female players but also enhances community engagement and visibility for women in poker worldwide.

For more details and the latest announcements about WSOP Europe 2026, follow WSOP on social media or check the WSOP news hub for schedule updates and player announcements.

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As the global sports calendar enters one of its most intense and opportunity-rich periods, Boomerang Partners is preparing an activation designed to capture the full attention of affiliate teams worldwide. The agency has released a teaser video featuring players from AC Milan, its Official Regional Partner, signaling the upcoming launch of TIME TO WIN — an exclusive initiative built specifically for affiliates.

The video, already sparking anticipation across the industry, delivers two clear messages: TIME TO WIN and Save the date. The full reveal is scheduled for February 12.

More Than a Campaign

Although details remain tightly under wraps, one thing is already evident: TIME TO WIN is not a conventional affiliate campaign or a one-off promotion. The teaser features AC Milan stars Ruben Loftus-Cheek, Alexis Saelemaekers, Christian Pulisic, Adrien Rabiot, and Rafael Leão — stopping just short of revealing what’s coming next.

Behind the scenes, TIME TO WIN appears to be a carefully engineered project built at the intersection of elite sport, affiliate expertise, and precise timing. It reflects Boomerang Partners’ long-term strategy of supporting affiliates during the most competitive moments of the sports season, where speed, readiness, and execution make the difference.

Powered by One of Football’s Most Iconic Clubs

The involvement of AC Milan is no coincidence. As Boomerang Partners’ Official Regional Partner, the club plays a central role in the TIME TO WIN concept, bringing global prestige, massive reach, and elite sporting credibility.

This partnership allows affiliate teams to align with one of the most recognizable football brands in the world, blending top-tier football energy with performance-driven marketing opportunities. As part of the broader collaboration, Boomerang Partners and AC Milan are preparing multiple initiatives throughout the season — including exclusive experiences, high-impact campaigns, and the launch of the AC Milan Hub, a dedicated portal centralizing all partnership-related activities.

Preparation Makes the Difference

While the full scope of TIME TO WIN will only be revealed on February 12, affiliates can already prepare by leveraging Boomerang Partners’ Sports Marketing & Betting Calendar 2026. This expert resource is designed to help partners anticipate peak moments, plan campaigns in advance, and make smarter decisions when competition is at its highest.

A Critical Window for Affiliates

The timing of TIME TO WIN aligns perfectly with one of the busiest stretches of the sports year. February and March feature a packed schedule of global events, including:

• The Olympic Winter Games Milano Cortina 2026

• UEFA Champions League knockout stages

• Men’s Basketball World Cup Qualifiers

• Major tennis tournaments such as Indian Wells and the Miami Open

For affiliate teams, this period demands precision, rapid execution, and well-timed activations — exactly where TIME TO WIN is positioned to deliver a strategic edge.

What Affiliates Can Expect

While Boomerang Partners is keeping the finer details confidential for now, expectations are high. TIME TO WIN is shaping up to be one of the most ambitious and exclusive affiliate activations of the 2026 sports season — a high-impact opportunity designed for teams ready to perform when it matters most.

The wait won’t be long. Full details of TIME TO WIN will go live on February 12 via the Boomerang Partners website.

Stay tuned.

About Boomerang Partners

Boomerang Partners is a fast-growing global marketing agency delivering a wide range of affiliate and entertainment services. An Official Regional Partner of AC Milan, the agency launched the Golden Boomerang Awards in 2024 — a global affiliate tournament that attracted more than 400 teams in its second season in 2025.

Between 2024 and 2025, Boomerang Partners’ clients launched six new products, driving nearly 1.5x growth in product users. The agency’s portfolio includes more than 10 brands operating across 40+ regulated markets, offering personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners prepares a major affiliates activation, TIME TO WIN, as the Year of Sports enters its hot phase appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.