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Reflex Gaming and Yggdrasil modernise classic genre with Fast Fruits DoubleMax™

Published

2 years ago

July 20, 2023

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Reading Time: 2 minutes

Yggdrasil, a leading iGaming publisher, has collaborated with Reflex Gaming, a UK-based omnichannel game producer, to release a fruity classic with a supercharged twist in Fast Fruits DoubleMax™.

This classic themed game showcases an array of colourful fruits fill the reels, alongside iconic symbols such as the Lucky 7 and bonus symbols, while the DoubleMax feature sees any winning combination removed from the reels and the multiplier to the left-hand side increase for every successful outcome on a single spin. As long as wins can still occur, the multiplier can climb!

After every winning spin, a wild with a possible modifier will appear on the reels. Modifiers may include Super Wilds, Multiplier boosters, pay both ways wilds, and regular wilds to enhance the DoubleMax multiplier.

Three or more bonus symbols will trigger the Free Spins mode, where the multiplier starts at 1x, and builds throughout, rather than resetting after every spin.

Brace yourself for the excitement of the “pop and drop” feature, which creates cascades of wins, a multiplier that doubles with every drop, and different types of WILD symbol which can even switch the direction of play from left-to-right to right-to-left.

In addition, there is a Golden Bet feature, where players can double their chance of hitting the Free Spins for an extra 25% of their stake, or a Buy Bonus, which takes them directly to the bonus round.

Following on from the huge success of Double Lucky Mushrooms and Dublin Up, Reflex add their 3^rd DoubleMax game to the ever-growing YG Masters portfolio.

Fast Fruits DoubleMax is powered by GATI, with Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to produce consistently cutting-edge content followed by rapid distribution.

Mark McGinley, Chief Gaming Officer at Yggdrasil, said: “Combining the DoubleMax mechanic with the much-loved fruit genre has seen Fast Fruits DoubleMax occupy a spot that appeals to both traditional slot lovers and those who enjoy fast-paced, high volatility gameplay.

“With giant win potential on every spin, as well as numerous wilds bringing new elements to the reels with every appearance, there is a lot to love in our latest launch!”

Mat Ingram, CPO at Reflex Gaming, said: “We pride ourselves on creating games that players love to play, and Fast Fruits Doublemax is another exciting addition to our growing portfolio.

We took the classic fruit theme and modernised it with the DoubleMax GEM, as well as our own brand-new WILD mechanic. With giant multiplier potential, wilds can then trigger a pay both ways mechanic, there’s plenty in it for gamers of all appetites.”

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LoopMe research: Increasing GenAI adoption paves the way for an explosion in mobile gaming ad potential

Published

13 hours ago

December 11, 2025

Wladimir P.

loopme-research:-increasing-genai-adoption-paves-the-way-for-an-explosion-in-mobile-gaming-ad-potential

New research from LoopMe, the global leader in brand performance, reveals that consumers are twice as likely to use GenAI for search (x2 in the US and x2.2 in the UK), while it’s nearly three times in Australia (x2.7).

As AI redefines online behaviour, and the enormous implications this has for brand visibility and advertising, the solution may lie in mobile gaming. While the adoption of AI tools is leading to a decline in clicks and associated site traffic, the story is different in gaming. This channel is on the rise, offering a scale that encompasses all demographics, alongside engaged and receptive audiences.

LoopMe surveyed 66,819 consumers across Australia, the United Kingdom, and the United States to gauge GenAI usage. The data shows the majority are now using these tools daily or at least several times a week (US: 56%, UK: 55%, Australia: 57%). For those using tools daily, similar patterns emerge, with approximately three in ten adopters falling into this group (Australia: 27%, UK: 29%, US: 30%).

Nearly one-fifth of GenAI users across all three markets report spending less time browsing the web because of AI tools (US: 19%, UK: 20%, and Australia: 22%). Even among infrequent GenAI users, there’s a move away from traditional search, resulting in web browsing falling by 19%-50% across the markets. This shift isn’t limited to specific demographics but plays out across all age groups, indicating a move towards embracing AI and a corresponding reduction in browsing time to varying degrees.

Nearly a third of users (28% in the US and 30% in Australia and the UK) across all three countries cite ‘getting answers faster’ as the number one benefit of GenAI. This reduction in browsing time online is freeing them up for other pursuits. And one of these appears to be more time for gaming: In Australia, 18% cited that they are spending more time on mobile gaming, while in the US, it’s 19% and rising to 21% in the UK.

Again, this is a trend across all age groups and markets. While the greatest shift in the UK is seen among 18-24-year-olds, with 62% spending more time on mobile gaming rather than less, in the US it’s the 25-34-year-olds (40%). Meanwhile, for Australians, it’s the 35-44-year-old demographic (58%). However, growth is being experienced across all age bands, with all three countries seeing strong mobile gaming growth even among the 55–64-year-olds.

This growth can also be seen among infrequent GenAI users too. In the US, there is a 40% net difference between those casual GenAI users who spend more time gaming and those who spend less, rising to 55% in Australia and 71% in the UK.

When asked about streaming games, there is more preference among younger age groups. While there are country variations, the 18-24 and 25-34-year-old age groups are the heaviest users of streaming games, and these groups will likely drive its future potential.

“What the research highlights is the advertising opportunities opening for brands as gaming becomes a key route to market. This is a medium that’s being embraced by all age groups and all demographics. And it’s increasing among frequent AI users as well as more casual ones, offering brands the potential to get in front of audiences that other channels might not serve well,” commented Stephen Upstone, CEO & Founder at LoopMe.

“We’ve found that gamers are more than three times as likely to be receptive to advertising in this environment compared to the mobile web. And because audience value and the opportunities gaming offers are out of alignment with current advertising investment in the channel, this lack of competition only adds to its attractiveness. As digital advertising adjusts to this era of AI, mobile gaming is shedding its bit player role and moving centre stage, delivering scale and reach that competes with traditional broadcast channels.“

The post LoopMe research: Increasing GenAI adoption paves the way for an explosion in mobile gaming ad potential appeared first on Gaming and Gambling Industry Newsroom.

Boomerang Partners

Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026

Published

18 hours ago

December 11, 2025

Wladimir P.

boomerang-partners-has-been-included-in-3-prestigious-industry-awards,-which-will-be-presented-in-january-2026

Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.

For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:

International Gaming Awards:

Affiliate Marketing Campaign of the Year
Charitable Community Award (Golden Boomerang Awards – Charity)

European iGaming Awards:

Charity Award (Golden Boomerang Awards – Charity)
Affiliate Company Of The Year
Best Live Event Marketing Campaign (Golden Boomerang Awards)

Global Gaming Awards – EMEA 2026:

Affiliate Program of the Year

What’s next

Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.

Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:

‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
‘Social Media Campaign of the Year’ at the SBC Awards 2025
‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025

And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.

How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026 appeared first on Gaming and Gambling Industry Newsroom.