Latest News
INSPIRED CELEBRATES THE START OF AUTUMN WITH THREE NEW ADDITIONS TO ITS ONLINE PORTFOLIO OF PREMIUM SLOTS
Inspired Entertainment, Inc. has launched three new online and mobile slot games to kick start Autumn, while further enhancing its portfolio of iGaming content.
Offering players diverse themes, gameplay styles, and a variety of fun bonus mechanics, Respin 7s™, Gold Cherry™, and Anubis Gold™ bring the joy of online slots to multiple audiences, for a fun and casual iGaming experience.
Spinning its way to top of the iGaming charts is Respin 7s, a classic fruit-themed slot with a reel configuration of 5×3, five win-lines and a return to player (RTP) rate of 94.8%. With a strong math profile and proven gameplay, Respin 7s is a descendant of the successful VLT version, popular with players in the North American retail gaming market. Featuring Inspired’s Twin Pays™ mechanic, players experience exciting wins with pay-outs in both directions. The base game’s reels spin to reveal colourful fruit-machine style symbols, as well as the game’s ubiquitous 7s. Four 7s in view will trigger the empty reel to light up in flames and respin, giving the player a chance to land a total of five 7s and trigger the game’s fun Bonus round.
Increasing the gameplay thrills and the intensity of bagging a win, the game’s backdrop transforms from bright blue into vivid red with the 7s turning into fiery Wilds! Like the base game, landing four 7s gives players another respin of the empty reel, with five Wilds awarding them with an additional five free spins!
Bursting with the sweet taste of juicy wins, is Gold Cherry, a classic fruit-themed slot with a reel configuration of 5×3 and 10 win-lines. It features a novel modification wheel, that spins above the reels to convert symbols into Wilds and to multiply prizes, while heightening the anticipation and thrill of potentially winning big! When the wheel lands on a gold segment all dark cherry symbols in view will transform into the Wild, shown in-game as the golden cherry. The bonus round offers 10 free spins, featuring additional Wild segments on the wheel and extra cherries on the reels. The Bonus round offers players an 80/20 chance of transforming all cherries that land into Wilds, improving the player’s chances of scoring wins! If the player lands on a X2 segment of the wheel, their prizes are multiplied, giving them a juicy win.
Boasting mystical charm and the allure of ancient Egypt, is Anubis Gold, a 5×3 reel slot game with 10 win-lines and expanding wilds. Anubis Gold is set inside an Egyptian golden temple, surrounded by the dramatic power of Anubis. Landing three or more of the game’s Bonus symbols, starts the Free Spins Bonus feature, where Anubis comes to life! The Super Wild upgrades all symbols shown in gold, up to the next level, awarding players with increased values on the top-paying symbols, displayed on the strips located either-side of the main reels. Wild symbols expand in the Free Spins Bonus and awards players with one, three or five extra free spins, adding an extra layer of gameplay excitement! The game’s Free Spins feature can be re-triggered by landing another three Bonus symbols.
Claire Osborne, Vice President of Interactive at Inspired, said: “We are thrilled to be celebrating the start of Autumn with three amazing slots. Packed with wins throughout, each game encompasses different Bonus mechanics, themes, and gameplay styles to suit an array of tastes and gaming preferences. All three games boast great graphics offering casual players a visually impactful, fun, and relaxed iGaming experience.
“With an autumn and winter 2022 roadmap that is packed with exciting seasonal and fun-themed content, we look forward to continuing our trajectory of entertaining players during the rest of the year and beyond.”
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Arena Racing Company
Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
B2B
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Brand Activation
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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