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Swintt unveils its latest slot gem in The Crown starring Vinnie Jones
Software provider’s long-awaited release sees players join the legendary Lock, Stock and Two Smoking Barrels actor in an action-packed heist to capture the Crown Jewels
Assemble your crew, plan your approach and spin your way to top prize of 12,000x your stake in The Crown starring Vinnie Jones – the brand-new heist-themed slot from award-winning software providers Swintt that comes locked and loaded with four different base games.
Known for his all-action on-field performances and a star turn as “Big Chris” in Guy Ritchie’s iconic British gangster movies, Lock, Stock and Two Smoking Barrels and Snatch, The Crown sees former footballer-turned-actor Jones use his considerable stage presence to light up players’ screens in a much-anticipated release that takes place across four exciting fictional locations throughout the UK.
Boasting a unique line-up of symbols that includes pints, playing cards, guns and crew members, The Crown enables players to travel to one of four base game venues as they build a team and plan their raid on London’s famous Crown Jewels. Players can navigate between the titular The Crown pub, Michael’s Whiskey Tavern, The Bullseye and The Drunken Duck, each of which offers its own unique wild symbol.
Starting with The Crown, any wilds that appear will expand to fill their reels as a potentially lucrative re-spin is triggered. Clicking the car icon will then let players hop over to another location, with Michael’s Whiskey Tavern featuring sticky wilds that remain for up to five spins, The Bullseye boasting 4x multiplier wilds and The Drunken Duck offering random wilds that can fill the reels for gigantic wins.
Of course, jumping from meeting point to meeting point is just the preamble to main event, with The Crown Caper feature being triggerable from any location when three or more jewel scatter symbols appear. When this happens, players will be taken to a new screen where they’ll get to pick from four rows of cards to put together a crew and collect Free Spins that benefit from massive prize multipliers.
At the first level, The Crown Caper feature offers players eight Free Spins with a 3x multiplier applied to all wins. However, providing their pick reveals a crew member, players will advance one row up the grid to unlock even greater rewards. At the top of the pyramid, players can earn 12 Free Spins with a 7x multiplier, but revealing a police siren at any stage will end the picking phase and start the feature.
Naturally, planning the perfect heist is all about timing – and if players don’t want to wait to trigger the main bonus from the base game, they can access it immediately using the Buy Feature option. Available for an additional wager of 75x their selected stake, using this shortcut will instantly transport players to the pick screen, increasing their chances of landing the game’s maximum win of 12,000x.
Despite being cast in tough guy roles throughout his film career, these days Jones is better known for being an avid philanthropist with a heart of gold. With this in mind, Swintt is delighted to announce that it will be celebrating the launch of The Crown by donating a portion of the game’s future revenue to Jones’ non-profit organisation of choice – the Royal Brompton and Harefield Hospitals Charity.
David Mann, Chief Commercial Officer at Swintt, said: “This month, Swintt is inviting players to lock and load for a daring heist on London’s best-known treasure in our ambitious new release, The Crown.
“Featuring an unforgettable performance from iconic actor, Vinnie Jones, The Crown is the first game in the Swintt catalogue to include bonuses spread across multiple base game locations. With each offering a special wild with its own unique perk, there are multiple ways for players to win big as they put together their crew and prepare to land the score of a century in the main Crown Caper feature.”
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Chanced.com
Optimove Expands its Leading CRM Marketing Offering to iGaming Sweepstakes Companies
The #1 CRM Marketing Solution for iGaming and Sports Betting expands its offering to supercharge personalization, contestant loyalty, and brand growth in the rapidly growing iGaming Sweepstakes sector. Secured The Money Factory, MyPrize, and Chanced.com as clients
Optimove, the #1 CRM Marketing Solution for the iGaming and Sports Betting sector, announced the expansion of its offering with a turnkey solution to support iGaming Sweepstakes operators. Optimove is the CRM marketing leader for Online Casinos, Sportsbooks, and Lottery. With this new offering, Optimove is announcing three new Sweepstakes clients: The Money Factory, MyPrize, and Chanced.com.
iGaming sweepstakes companies provide platforms for online contests and giveaways, offering contestants the chance to win prizes through various games and promotions. They facilitate engaging experiences and reward players for their participation.
Drawing on its expertise as the premier CRM Marketing Solution in the iGaming and Sports Betting industry, Optimove empowers Sweepstakes companies to enhance contestant experiences, cultivate loyalty, boost retention rates, and maximize player lifetime value through advanced AI-driven marketing campaigns that start with the player. Optimove is trusted by four out of the top five operators in the US, as per the 2024 EGR US Power Ranking.
Optimove’s CRM Marketing Solution empowers Sweepstakes companies with key capabilities:
- Advanced marketing AI: Providing AI-driven Insights, Creation, and Orchestration for better contestant understanding, streamlining content creation, and optimizing hundreds of multichannel campaigns seamlessly for enhanced personalized experiences across channels and touchpoints.
- Personalization of web and app experiences: Serving personalized content and product recommendations across all digital touchpoints with Opti-X, Optimove’s Digital Experience Platform (DXP), combining business rules with over 20 AI models.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-contestant view.
- Dynamic real-time marketing: Combining sophisticated modeling and rich historical data with the speed and relevancy of real-time data to create powerful segments and swiftly respond to contestants’ actions with personalized messages in real-time across all marketing channels.
- A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
“The iGaming sweepstakes sector is experiencing unprecedented growth and heightened competition, making it essential for companies to foster contestant loyalty and deliver highly personalized experiences,” said Tomer Imber, Senior Director of Sales at Optimove. “Drawing upon our extensive experience and expertise as the leading CRM Marketing Solution in iGaming and Sports Betting, we’re excited to introduce our solution to Sweepstakes operators which will bolster how sweepstakes operators engage with contestants, driving enhanced loyalty and maximizing lifetime value. We’re honored to welcome The Money Factory, MyPrizes, and Chanced.com as our inaugural clients in this domain.”
Gaming
Galaxsys Launches Cosmic Game Themes
The post Galaxsys Launches Cosmic Game Themes appeared first on European Gaming Industry News.
Blockchain
Rivalry Expands Crypto Native Experience With Token Launch in H2 2024, Web3 Product Enhancements
Blockchain-Based Product to Position Rivalry Within Fast-Growing Crypto Gambling Segment, Drive Product-Market Fit Among Digitally Native Bettors with Increased Functionality and User Experiences
Rivalry, the leading sportsbook and iGaming operator for Gen Z, revealed Rivalry Token, a native crypto token on the blockchain to add increased functionality, economics, and user experiences across the company’s product suite, continuing Rivalry’s track record of innovation in online betting. The launch of Rivalry Token, anticipated to arrive in H2 2024, represents one of several forthcoming initiatives to position Rivalry in the crypto gambling market and better serve its core audience of 30-and-under bettors.
“Online gambling is the latest web-based consumer category being increasingly disrupted by blockchain technologies with greater speed, access, and functionality than their legacy counterparts,” said Steven Salz, Co-Founder and CEO, Rivalry. “Tech-savvy bettors are leading a behavioral shift towards more experiential and crypto-enabled gambling experiences that are taking wallet share from incumbents at an accelerated rate.”
“Rivalry is well-positioned to access the growth opportunity in crypto with a proven product set, a brand entrenched in internet culture, and a captive audience of digitally native users that are driving this economic renaissance,” Salz added. “The launch of Rivalry Token, alongside a broader expansion into cryptocurrencies, strengthens our product-market fit among an under-30 audience and positions us competitively to capture a meaningful share of this fast-growing segment of the market.”
Rivalry Token will be integrated within Rivalry’s product suite – from sportsbook to casino and more – with built-in properties to enhance the customer experience from end-to-end. Users can earn tokens through site activity such as betting and referring friends, which can be used on Rivalry to boost odds, participate in jackpots, and more to be detailed in the future. Rivalry Token will also be available on several to-be-announced crypto exchange platforms, trading under $RVLRY.
Rivalry Token creates a new dynamic relationship between player and house where every sports wager and casino spin, win or lose, is rewarded with a decentralized asset that can accrue value alongside player activity on Rivalry. The company expects its token will drive a meaningful increase in player engagement, loyalty, and advocacy by establishing more positive economic alignment and enabling customers to actively participate in product success.
Rivalry has today launched a pre-farming campaign where users can begin accumulating an interim currency through site activity and eventually social media which will be converted into Rivalry Token during the token generation event in H2 2024. Additionally, tokens will be distributed to all Rivalry accounts based on historical activity, rewarding loyal customers and creating a substantial reactivation opportunity for churned users.
Rivalry will also soon be adding greater support for other cryptocurrencies on its platform, allowing users to more easily bet with Bitcoin, Ethereum, Dogecoin, and other major cryptocurrencies. This will enable Rivalry to access a fast-growing audience gambling with crypto that is estimated to account for up to one quarter of global betting handle.
Following the official launch, Rivalry Token will be available for players to use on Rivalry in all of the company’s active markets excluding Ontario and Australia.
The company will release more information about Rivalry Token throughout the coming months, including commercial partners, token economics, and more.
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