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Take on The Nemean Lion in Blue Guru’s debut release
Players join Hercules as he embarks on the first of a series of tasks that could see him become immortal in the studio’s first game launch of the same name
Blue Guru Games, the developer of story-driven casino games, is giving players the chance to join the legendary Hercules in his quest for atonement and immortality in its debut game release, The Nemean Lion.
The game is based on the tale of Hercules, who is driven to insanity by the jealous Goddess Hera and seeks advice from the Oracle at Delphi. His atonement and shot at immortality mean completing a series of epic tasks that became known as the Labours of Hercules.
The first task was to take on the Nemean Lion, a beast with impregnable golden fur. Players join Hercules in his quest and are helped along the way with a series of bonus features. Players collect Scatters to increase the Free Games Multiplier as they battle towards the showdown.
Land three Scatters and Hercules travels into the depts of the canyon, carrying with him the already collected Multipliers. On arrival, he receives 12 Free Spins and three Multiplier positions based on where the triggering Scatters landed.
During the Free Games, any extra Scatters that land will either add to the Multiplier value on that spot or create a new Multiplier position starting with the Multiplier above the reel. If a Multiplier is already in place, the count will increase by one.
If a winning combination passes through a Multiplier position, the win includes the sum of the Multipliers that it touches.
Kristian Hassall, Commercial Manager at Blue Guru Games, said: “Players will be able to help Hercules complete his first labour by defeating the feared Nemean Lion.
“Along the way, they must collect Scatters to not only guide Hercules towards his epic showdown with the magnificent beast but to also give him the very best chance to overpower the Nemean Lion through Free Spins and Multipliers.
“The game has been designed to take players to the heart of the Hercules story with each spin, and thanks to the fun gameplay combined with striking graphics and authentic soundtrack, we believe it does just that.”
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The Brazilian sports betting brand doubles down on its national presence with a humorous new campaign spotlighting customer benefits, responsible gaming, and celebrity appeal.
One of Brazil’s rising names in the online betting industry, LuckBet, has launched a new nationwide advertising campaign featuring acclaimed actor and motorsport enthusiast Caio Castro. The commercial, which blends humor with strategic brand messaging, is now airing on Globoplay and will debut on Sportv.
The witty commercial stars Caio Castro in a creative split-role talk show, where he plays both the host and the guest. While only one version of him gets to talk (the host, of course), the dialogue cleverly introduces LuckBet’s key strengths—focusing on entertainment, trust, and unique player benefits.
“Caio Castro communicates our message with natural charisma and humor, while staying aligned with our brand’s core values: entertainment, simplicity, and responsibility,” said Ivan Dutra, CEO of LuckBet. “This new commercial is fast-paced, engaging, and truly represents who we are as a company.”
LuckBet: A Responsible and Player-First Betting Platform
As the only betting operator from Mato Grosso officially listed by Brazil’s Ministry of Finance, LuckBet offers a wide range of player-centric features. These include:
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Unlimited withdrawals
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24/7 humanized customer support
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Weekly cashback on losses
LuckBet’s informal, street-smart communication style—rich in slang and expressions familiar to younger audiences—helps it stand out in Brazil’s crowded iGaming market. This distinctive approach is designed to foster a more authentic connection with bettors across all touchpoints.
Celebrity-Driven Brand With Social Impact
Since its founding in 2021, LuckBet, headquartered in Cuiabá, Mato Grosso, has rapidly grown its reputation through high-profile partnerships and sponsorships, including support for Cuiabá EC football club. Alongside Caio Castro, the brand also works with rapper PKFreestyle and sports journalist Isa Pagliari to broaden its appeal.
Importantly, LuckBet is a strong advocate for Responsible Gaming, offering tools such as self-exclusion, reality checks, and integrations with international support organizations like Gambling Therapy and GambleAware. The company adheres strictly to Brazil’s 2025 gambling regulations, operating transparently under newly defined federal guidelines.
The post LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay appeared first on Gaming and Gambling Industry in the Americas.
Zitro Digital is set to present its latest digital gaming innovations at the upcoming SBC Summit Americas in Fort Lauderdale, taking place from May 13-15. Visitors to booth #D270 will get a first look at the company’s new products, including the highly anticipated Legendary Sword series.
The Legendary Sword series launches with Avalon, a game adapted from the highly successful land-based title, bringing its proven gameplay to the digital world. In addition, Zitro Digital will showcase its growing portfolio, including Fu Pots Spring, the latest addition to the Fu Pots series, Twist Casino, and Empress, the newest game in the Bashiba Link series. Attendees will also have the chance to explore a variety of digital video bingo and video slot games, all adapted from Zitro’s successful land-based offerings.
“We’re excited to launch the Legendary Sword series at SBC Summit Americas,” said José Javier Martí, COO at Zitro Digital. “This expansion into the online market is a natural progression for Zitro Digital as we continue to provide exceptional gaming experiences across all platforms. We look forward to strengthening partnerships, exploring new opportunities, and sharing our progress within the iGaming industry at this event,” concluded José Javier Martí.
The post ZITRO DIGITAL TO SHOWCASE NEW IGAMING CONTENT AT SBC SUMMIT AMERICAS 2025 appeared first on Gaming and Gambling Industry in the Americas.
MightyTips is delighted to announce its latest collaboration with online iGaming brand NV Casino. The partnership has became effective on May 1, 2025, and provides a range of mutual benefits for both parties, such as improving visibility and driving traffic to both sites.
This alliance is the latest brand collaboration for MightyTips, which has notably expanded its network over the past year as it continues to showcase top-rated online sportsbooks and casinos to a worldwide audience.
NV Casino will benefit from increased online visibility, resulting in more traffic, potential new sign-ups, and a higher chance of existing players returning to the site. In return, NV Casino users can enjoy access to MightyTips’ free daily football predictions and in-depth sportsbook and casino reviews.
About NV Casino
NV Casino, run by Kaurum Limited, was launched recently- in 2024 and operates with a full gaming license from the Government of Curacao. The site is available in ten languages, and although primarily targeting players based in the UK, it also has a presence in over 100 countries, including Canada and Germany.
The brand offers a comprehensive online sportsbook covering 23 sports, along with an eSports section featuring popular games such as League of Legends, Counter-Strike, and Valorant. Regular players can also join the VIP Club to enjoy exclusive benefits and rewards.
NV Casino also offers 24/7 customer support, along with responsible gambling tools such as self-exclusion.
Eugene Ravdin, SEOBROTHERS Head of PR, said: “We’re pleased to have secured a partnership with this new and exciting iGaming operator. NV Casino has created an immersive gaming platform for players around the world, and we cannot wait to begin working with the talented team behind this site. We look forward to seeing the results of this latest collaboration and joining forces on future projects.”
The post MightyTips announces new partnership with NV Casino appeared first on European Gaming Industry News.
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