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INSPIRED LAUNCHES BIG FISHING FORTUNE IN UK RETAIL
Inspired Entertainment, Inc. is pleased to announce the launch of its latest retail slot game, Big Fishing Fortune™, a fishing-themed game that invites players to go on a fun and lucrative fishing adventure. This 5-reel, 3-row, 10 win-line fishing expedition slot features a friendly fisherman, Wilds and a Big Fishing Fortune Bonus that awards unlimited Free Spins.
Players will need to cast their hook and line to reel in three or more bonus symbols to trigger the Big Fishing Fortune Bonus. During the Big Fishing Fortune Bonus, players will have unlimited free spins until the fisherman catches the Big Fish Value. The Big Fish Value is determined in the match-3 game.
In the match-3 game, players will be presented with 6, 9 or 12 identical titles depending on the number of bonus symbols used to trigger the feature. Selecting these symbols one at a time will uncover a Big Fish Value, which can be up to 100x the stake.
Players should watch out for the fisherman and any fish landing in view during the bonus. The values shown on the fish will be paid—and if more than one fisherman appears, each fish is awarded again for every extra fisherman in view, offering players potentially lucrative cash pay-outs and a guaranteed Big Fish win!
Big Fishing Fortune’s online success was a catalyst for its conversion into a UK B3 game, supporting Inspired’s omni-channel strategic approach in offering multi-faceted content to its retail customers. Big Fishing Fortune is a Big Bonus style game that features Inspired’s game-changing Free Spins mechanic, which was released in August 2020 and has quickly earned loyal, active players. Due to player demand, this mechanic is taking a more dominant place on Inspired’s retail and iGaming roadmaps for 2022. Big Fishing Fortune gives players an all-round fun and engaging gaming experience, whether online, on mobile, or now on retail cabinets.
Steve Collett, Chief Product Officer at Inspired, said: ‘’We’re thrilled to be launching Big Fishing Fortune in UK retail. We are confident this slot will appeal to new players and players familiar with the brand online. As Inspired continues to expand its omni-channel portfolio, the Company has found it’s important for retail customers to be able to play their favourite games online as well.”
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ADI Predictstreet
BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan
The July 8–9 gathering highlighted a new partnership with ADI Predictstreet, described as FIFA’s Official Prediction Market Partner.
BetConstruct AI held its Harmony Predictstreet networking event on July 8–9, 2026 in Yerevan, Armenia, marking the eighth edition of the Harmony series and drawing “over 300 guests,” according to the company.
The company said the Predictstreet naming reflects a strategic collaboration with ADI Predictstreet, which it describes as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said it has integrated ADI Predictstreet’s prediction market products and “official match streaming rights” into its platform, timed around the FIFA World Cup Final “just days away.”
Day one was hosted at Garni Temple and included networking, a performance by the Armenian National Philharmonic Orchestra, a mapping show and a DJ set by DJ Leblanc, the company said.
Day two began with a visit to SoftConstruct headquarters for an office tour and networking, followed by a gala dinner at Dvin Music Hall. BetConstruct AI said founders and executive leadership presented product and strategy updates spanning Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and updates related to Vivaro.me and Open Stake.
BetConstruct AI positioned the event as a forum for business development and ecosystem direction-setting, and said it plans to continue the series with a ninth edition.
The post BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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