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Week 45/2021 slot games releases

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Here are this weeks latest slots releases!

Yggdrasil, the leading worldwide publisher of online gambling content, has partnered with G Games for the peaceful hit Serendipity. Set amongst tranquil valleys and cherry blossom-filled fields, the 3×5 slot offers 10 paylines, with Lady Luck herself acting as a wild and a multiplier. Three or more Scatter symbols, represented by an Orb, will trigger free spins, while it is also a paying symbol. Once the free spins mode is triggered, a wheel will be spun to determine the multiplier, which will be applied to all wins.

 

Slotmill release Merlin’s Fortune, its biggest release yet! Merlin’s fortune is a 6×4 avalanche video slot with up to 262144 betways and a max win of 10000x bet. This feature packed game includes Merlin’s Expansion, Free Spins and a transformation feature. Merlin’s Fortune is the first Slotmill game to feature ‘Fast Track’. This new feature allows players to go directly to Bonus Games, Free Spins and special features. ‘Fast Track’ will be tailored for each game and will also include features which aren’t available during normal gameplay.

 

Endorphina’s new classic slot game with 3-reels, 3-rows and 5 paylines will surely end this year with a bang. All prizes are for combinations of a kind. Matching symbols except for the Scatter symbol should be on enabled paylines and adjacent reels, starting from the leftmost. Scatter wins and line wins are also added. Scatter symbols count on any position on the reels. For the numbers of Scatter symbols and combinations on each enabled payline, only the highest win is paid.

 

 

Spinomenal, has released its Lucky Jack – Tut’s Treasures title, the first instalment of an epic Lucky Jack slots series. Players are transported into an ancient world where the intrepid explorer, Lucky Jack, must navigate a dangerous adventure to uncover the secret of Tut’s Golden Treasures. This title is bristling with thrilling features which include the Power Spin, Grand Finale and Bonus Game. Power Spin has the potential to appear during the main game and when doing so will remove particular symbols from the reels for the current session. Wild symbols increase chances of winnings when found on the reels.

Play’n GO explore a darker theme for their players with their latest Dynamic Payways title, The Last Sundown. It’s the end of the world. Literally. Earth has become a wasteland and the fight to survive becomes increasingly tricky as resources are controlled by vicious warlords Tuco and Lauro. Two resilient siblings, Rae and Devin, hatch a plan to overthrow them and reclaim resources in an attempt to hold off The Last Sundown.

 

Grab your compass and get ready to venture into the wildest depths of the Amazon in Jade Of The Jungle by Stakelogic & Jelly, a brand-new game from the innovative slot providers that features symbol nudges, Free Spins and – for the first time ever – two sets of reels. The first release from the studio to utilise the dynamic “Dual Reel” system, Jade Of The Jungle takes place across two separate 3×3 game boards that are uniquely decorated with all manner of exotic symbols, including tribal masks, animal deities and icons that represent each of the four elements.

 

 

Lady Luck Games has unveiled a high-spirited addition to its portfolio with latest slot Villa Vendetta. The ghoulish game, which is set to enjoy an exclusive release with the Danske Spil powered brand Tivoli Casino, is based on the haunted house visited by thousands of people each year at Tivoli Gardens in Copenhagen. Consisting of a 3×3 grid where 10 ghostly symbols might appear, it has eight fixed paylines that go horizontally, vertically, or diagonally.

 

 

More treasure has been added to the pot in Blueprint Gaming’s latest instalment of its classic series, Luck O’ the Irish Gold Spins. Following the launch of the well-received Luck O’ The Irish Fortune Spins 2 earlier this year, the newest release from the Irish-themed franchise ramps up the win potential with the all-new Gold Spins round. Three bonus scatters in view awards Gold Spins where only wilds and the three highest-paying symbols are in play, providing players with a far greater chance of a super-stacked big win.

 

 

 

Lightning Box has leapt into action with its new all-action title Fortune Frog Skillstar. The Sydney-based studio’s latest addition, which will be live with 32 Red for two weeks before general release, sees players chasing good fortunes and big wins among the Japanese koi and bonsai trees. Players obtain Free Games with three or more Bonus symbols or by simply selecting the Bonus Buy button to purchase the Free Games (Only for supported jurisdictions).

 

 

Yggdrasil and Boomerang Games have rolled out an electrifying new hit, Lady Merlin, created with YG Masters partner ReelPlay, in which the protagonist attempts to conjure the forces of electricity from the very air she breathes, turning power into prizes. The five-reel, 432 ways slot has a fantasy medieval theme, beautiful accompanying soundtrack and features the Lightning Chase mechanic, which sees coils randomly land on the reels with a cash value. When the Collect symbol lands, all prizes are immediately awarded. Score 6 or more coils to play the Re-Spins feature.

Swintt is back with another tasty offering in the form of Sweetania Unlimited – a sugary new slot that comes frosted with fun features. From the moment players open up the game, they’ll be transported to a candy land filled with sweet treats. Action takes place on a 5×3 reel matrix that’s framed by peach pink skies and giant candy canes, with unique symbols on the reels including lollypops, toffees, cupcakes and a smiling girl.

 

Full of adventures, sometimes dangerous, but still alluring, Route 66 invites players to start a fantastic journey! The main street of America, leading to full life Chicago, has always attracted travelers who are looking for vivid impressions and, of course, big money. Inspired by the legend, BGaming presents its brand new Road2Riches slot! The HD graphics of the slot along with energetic music brings rush and excitement. With a 5×4 scheme and 50 winning lines, Road2Riches surprises players with a set of features such as three kinds of Jackpots, suddenly appearing Mystery Wilds, and Free Spins that can be re-triggered! Moreover, players can manage their luck with the Buy Bonus feature!

 

Pragmatic Play, takes players on a journey through the Wild West in search of untold riches in new release, Bounty Gold. Players will find out exactly why they call it the ‘Wild’ West, with green and gold Wild symbols helping them to complete winning paylines across a 3×5, highly volatile grid layout, with a maximum win worth 5000x their bet. High-paying symbols include iconic symbols of the Wild West, such as a silver horseshoe, a stetson, a cowboy, and the highest paying symbol, a cowgirl.

 

 

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Africa Bet Partners

How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads

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how-traffy-cut-ftd-cost-in-half-and-scaled-betting-in-tanzania-for-africa-bet-partners-via-moloco-ads

This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.

Project Overview

Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000

Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%

Challenge and Initial Metrics

At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.

Initial Cost per FTD: $15.00

Goal: Reduce the cost of the target action to below $8 and identify scaling potential.

Optimization Strategy: What Was Done

The success of this case is the result of Traffy’s consistent work across four key areas:

1. Traffic Quality Management (Exchanges & Publishers)

Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.

  • Blacklists were created based on low deposit conversion.
  • Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.

2. Creative Strategy

Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.

3. Traffic Cleanup to Avoid Paying for Bots

  • Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
  • Device “farms” were identified and banned through Device ID analysis.
  • Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.

4. Funnel Optimization

Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.

Key Insight

Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).

Result

Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.

The post How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa Bet Partners

How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads

Published

on

how-traffy-cut-ftd-cost-in-half-and-scaled-betting-in-tanzania-for-africa-bet-partners-via-moloco-ads

This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.

Project Overview

Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000

Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%

Challenge and Initial Metrics

At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.

Initial Cost per FTD: $15.00

Goal: Reduce the cost of the target action to below $8 and identify scaling potential.

Optimization Strategy: What Was Done

The success of this case is the result of Traffy’s consistent work across four key areas:

1. Traffic Quality Management (Exchanges & Publishers)

Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.

  • Blacklists were created based on low deposit conversion.
  • Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.

2. Creative Strategy

Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.

3. Traffic Cleanup to Avoid Paying for Bots

  • Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
  • Device “farms” were identified and banned through Device ID analysis.
  • Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.

4. Funnel Optimization

Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.

Key Insight

Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).

Result

Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.

The post How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Latest News

How Traffy Cut FTD Cost in Half and Scaled Betting in Tanzania for Africa Bet Partners via Moloco Ads

Published

on

This case highlights the impact of systematic optimization in Moloco Ads for the Betting vertical. Despite market turbulence in East Africa, Traffy not only maintained Africa Bet’s KPIs but also significantly improved ROI through deep, data-driven optimization.

Project Overview

Africa Bet Partners Offer: Betting
Traffic Partner: Traffy
Source: Moloco Ads (Google Play Inventory)
Geo: Tanzania (TZ)
Period: 2 months
Total Spend: ~$42,000

Final CR (Reg-to-FTD): 60%
Final CR (FTD 1-to-FTD 2): 45%

Challenge and Initial Metrics

At the launch of the campaign, the situation was challenging. The complex economic and political environment in Tanzania had a direct impact on consumer purchasing power and the stability of payment systems.

Initial Cost per FTD: $15.00

Goal: Reduce the cost of the target action to below $8 and identify scaling potential.

Optimization Strategy: What Was Done

The success of this case is the result of Traffy’s consistent work across four key areas:

1. Traffic Quality Management (Exchanges & Publishers)

Traffy conducted a comprehensive audit of publishers (placements) through which Moloco acquired inventory.

  • Blacklists were created based on low deposit conversion.
  • Collaboration was optimized with specific ad exchanges that demonstrated stronger Retention.

2. Creative Strategy

Traffy moved away from standard approaches and implemented a system of regular testing of new creative packs. Creative optimization significantly increased CTR and IPM, providing the Moloco algorithm with more data for learning.

3. Traffic Cleanup to Avoid Paying for Bots

  • Placements with suspicious install times (CTIT) were filtered out to protect against click flooding.
  • Device “farms” were identified and banned through Device ID analysis.
  • Using BI tools, installs were cross-checked with real user activity. Placements with no engagement were added to the Blacklist.

4. Funnel Optimization

Through targeting optimization at the campaign level, Traffy attracted more relevant users. This led to an increase in the CR from registration to FTD up to 60%, which is an abnormally high indicator for this region.

Key Insight

Deep publisher analytics in Moloco Ads combined with category segmentation allows reducing deposit cost by more than 2x while maintaining high player quality (Retention and repeat deposits).

Result

Traffy not only met Africa Bet’s KPIs but also built a stable model for further scaling. Even in “difficult” geos, a systematic optimization approach makes it possible to achieve outstanding results. At the moment, the campaign continues to run, and user Retention (FTD 2) shows organic growth.

Continue Reading

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