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Week 36/2021 slot games releases

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Here are this weeks latest slots releases!

Belatra Games, has bolstered its outstanding slots library with its Mayan Book Multi Choice title. Mayan Book Multi Choice invites players to read from ancient pages to try to decipher the path towards untold treasures. Players will find Scatters, Wilds, Bonus Spins with a Super Symbol, all supported by beautiful graphics and spectacular animation.

Relax Gaming, invites players to explore the dark night with its latest release – Dead Man’s Trail. The daring 5×4 slot offers a maximum win per line of x60 bet and a maximum simulated win worth a fantastic x50,000. In a game that favours the brave, players navigate rough seas with 3 bonus symbols until they reach the Trail Bonus. After that, a pirate map unfolds that sends them on a mysterious journey in search of winnings.

 

 

iSoftBet,  hopes to top the slots pecking order with the release of eggstravagant new adventure, Golden Gallina. The 243-ways to win slot takes place in a farmyard with foxes, baby chicks and chickens filling the reels. The self-titled Gallina Spin can be triggered randomly on any spin during base play, with a special golden egg symbol able to land on reels 2, 3 and 4, which act as a wild and multipliers.

 

Green Jade Games is taking players on a trippy Alice in Wonderland ‘esque’ adventure in Cheeky Cheshire, the latest slot to leave its production line. The game uses a 5×3 reel matrix with 10 paylines and a selection of features including Random Wilds and Free Spins that can deliver wins so big, players might go as mad as a hatter. Green Jade has really focused on the mobile UX with Cheeky Cheshire delivering a totally different experience when played from smartphone or tablet.

 

 

Wazdan, has added a new hit to its exciting Hold the Jackpot games collection, Power of Gods: Hades is a deeply immersive slot and the mighty God of the Dead has the power to wow all players who dare to spin the burning reels of this new Wazdan slot.

 

Stakelogic, is taking players on an action-packed thrill ride in its latest title, The Expendables: New MissionTM MegawaysTM. The game is the sequel to the blockbuster The ExpendablesTM MegawaysTM slot launched last year with the cast returning for another fast-paced instalment of the franchise. Of course, the gameplay promises to be explosive thanks to several bonus features.

 

BGaming invites players on a journey to the mysterious East! Brand’s new slot called Dragon’s gold 100 received into itself the most recognizable and unique attributes which Asia famous for! Eastern Dragon, also known as Loong, is a legendary creature in Asian mythology. Being the key figure in the game, the symbol of power and luck shares fortune with players. Moreover, you will find Chinese lanterns, golden coins, and even imperial palaces. Colorful graphics and traditional music create a magic atmosphere!

 

 

Play’n GO reveal the origins of their popular Reactoonz series with their latest release, Dr Toonz. This is a 6×4 cascading Dynamic Payways slot game that features payway multipliers to boost the potential of a gigantic win – potentially x22000 of the player’s bet. Three charge features will keep players on the edge of their seats as they destroy, transform and add Wilds to the grid.

One of Blueprint Gaming’s hugely popular characters has made his return with the addition of a fresh mechanic that is set to thrill his legions of fans in King Kong Cash Prize Lines treatment and incorporates more features than ever before. The gameplay offers the chance to win one of seven interactive features inspired by the original release, including the famous Big Money Bonus.

Playson has announced the launch of its latest immersive slot game, 9 Happy Pharaohs. As the most recent addition to the supplier’s widely lauded Timeless Fruits Slots series, the Ancient-Egyptian-themed title merges two classic casino themes in a single RNG experience. The 3×5 slot invites players to plunder the tombs of Tutankhamun, with Pharaohs acting as special symbols that always pay out when at least three appear in the game field. One can appear on reels 1 and 5, two on reels 2 and 4, and three on reel 3. Should nine Pharoah symbols land on the reels at the same time, players will be rewarded with an epic win worth x2000 bet.

 

 

Booongo, the global online slots developer, has released its latest divine title, Ganesha Boost. Focused on the titular Elephant-headed god, the 5×3, 25 line slot is another colourful creation in Booongo’s Hold and Win offering, containing both a Free Spins and Respins mode. Ganesha acts as a Wild throughout the base gameplay and evolves into a Wild Multiplier during Free Spins, increasing wins by x2. The Spins can be retriggered should three Scatters land again during the round.

 

 

Evolution announced that four CryptoPunks it purchased earlier this year are now featured in a ground-breaking online slot game – the world’s first slot game to integrate NFTs (non-fungible tokens). The six-reel seven-row NFT Megaways slot game creates a unique and exciting crypto pixelated world that will be instantly familiar to anyone who has followed the rise of NFTs. At the heart of the game are CryptoPunks 914, 3008, 4701 and 8143 – four particularly diverse, distinctive and exotic looking characters created by Larva Labs and now owned by Evolution.

Yggdrasil has teamed up with Dreamtech Gaming to release Sabres and Swords Charge GigaBlox, a heroic slot demanding bravery in battle. The action commences on a six-by-six reel surrounded by unique and eye-catching art and features Yggdrasil’s successful Game Engagement Mechanic GigaBlox. To trigger the Engage the Enemy Free Games, players must land five or more Scatter symbols, where they can brave the battle and collect more symbols to unlock Extra Free Games, with spins and wins multiplied by the title’s Free Game GigaBlox Multiplier.

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eSports

Esports Awards 2026 Returns for Global Honors

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The Esports Awards is set to return in 2026, bringing together the global esports community for its annual celebration of excellence.

Scheduled to take place in North America later this year, the awards will honor the top players, teams, creators, and innovators who defined the past year in competitive gaming. Exact dates and venues will be revealed in the coming months.

Last year marked a major milestone for the Esports Awards, celebrating 10 years of esports achievements at the HyperX Arena in Las Vegas. The ceremony recognized industry icons such as Mathieu “Zywoo” Herbaut, iShowSpeed, and Animesh “Thug” Agarwal, while inducting six new members into the Lifetime Achievement in Esports: Class of 2025. Earlier in 2025, the Esports Awards hosted the one-off Decade Awards, which drew a global audience of 36.25 million live viewers.

For the 2026 edition, fan-favorite categories such as Esports Game of the Year, Esports Personality of the Year, Streamer of the Year, and Esports Team of the Year will return, giving fans a direct voice in recognizing the standout moments and figures in esports over the past year. Winners will be determined through a combination of community voting and input from the Esports Awards Panel, which includes seasoned industry veterans, broadcasters, creators, and professional players, ensuring both credibility and integrity.

In addition to the main ceremony, the Esports Awards Golf Invitational will make a comeback, offering a day of networking and friendly competition for industry leaders, creators, and esports competitors ahead of the awards.

Michael Ashford, CEO of the Esports Awards, said: “The Esports Awards continues to shine a spotlight on the very best in esports and gaming, and we’re pleased to return for 2026. Following the success of the Decade Awards and our 10th anniversary celebrations, we look forward to recognizing the individuals, teams, and moments that defined the past year in esports.”

Fans are encouraged to follow the Esports Awards’ official X account for updates on venues, dates, nominees, and voting.

 

The post Esports Awards 2026 Returns for Global Honors appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisition

Optimove Buys Smartico, Keeps Independence

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In a strategic move set to reshape the competitive landscape of iGaming marketing technology, Optimove has announced the acquisition of Smartico. Despite the deal, both companies will continue to operate independently—preserving their brands, leadership teams, and product strategies.

This acquisition comes at a pivotal moment for the global online gambling industry. According to recent market research, the sector reached an estimated $95.3 billion in 2024 and is projected to nearly double to $185.17 billion by 2033. As the industry scales, so does its complexity, driven by evolving regulations in Europe, fragmentation in the United States, and rapid expansion across Latin America, Africa, and Asia. In this environment, robust customer relationship management (CRM) solutions are no longer optional—they are essential.

A Strategic Alliance Without Integration

Unlike traditional acquisitions that lead to integration, Optimove’s approach is notably different. Smartico will remain a fully autonomous business unit, with its founders continuing to lead strategic direction, product development, and day-to-day operations. Clients can expect no disruption in services, pricing, or product offerings.

This independence reflects a deliberate strategy: fostering competition within the same ecosystem. Both companies will continue to innovate separately, pushing each other—and the broader industry—forward.

Two Distinct Visions of iGaming CRM

The deal unites two of the most influential approaches to CRM in iGaming:

  • Optimove built its reputation on advanced data analytics and AI-driven marketing. As the originator of the “Positionless Marketing” concept, the company enables marketers to orchestrate campaigns using intelligent agents that deliver hyper-personalized experiences at scale. This approach has reportedly improved campaign efficiency by up to 88%.
  • Smartico, on the other hand, carved out its niche by integrating gamification directly into CRM systems. By embedding game-like mechanics into player engagement strategies, Smartico has helped operators drive deeper interaction and retention. The company is now advancing further by incorporating generative AI across its platform.

Together, these two philosophies—data-centric intelligence and gamified engagement—represent the future of player retention and marketing in iGaming.

Strengthening Market Leadership

According to Pini Yakuel, the decision to acquire Smartico was driven by its originality and execution. He emphasized that Smartico stood out as a competitor due to its pioneering role in combining gamification with CRM—an innovation that has since become a key differentiator in the market.

Similarly, Arman Gal highlighted that the partnership allows Smartico to scale faster while maintaining its identity. With Optimove’s backing, the company gains additional resources to expand its innovation capabilities and global reach.

Competition as a Catalyst for Innovation

Interestingly, both companies will continue to compete in the same market. Optimove will further develop its gamification solution, Optimove Gamify, while Smartico continues executing its independent roadmap. This dual-track strategy is rooted in the belief that competition drives better outcomes for operators.

Rather than consolidating power, the acquisition creates a dynamic ecosystem where two leading platforms evolve side by side—each pushing the boundaries of what CRM can achieve in iGaming.

The Role of AI in the Next Phase of Growth

Artificial intelligence remains at the core of this transformation. Optimove has been embedding AI into its platform since 2012, long before it became industry standard. Today, its AI-powered decisioning agents enable real-time campaign orchestration across multiple channels.

Smartico is following a similar trajectory, integrating generative AI to enhance its gamification-driven engagement model. This convergence signals a broader trend: the fusion of AI, CRM, and user experience design as the next frontier in digital marketing.

A Defining Moment for iGaming Marketing

This acquisition underscores the maturation of the iGaming CRM sector. What began as a niche category has evolved into a critical component of modern marketing infrastructure. With two leading innovators now aligned—yet independent—the industry is poised for accelerated innovation.

For operators navigating an increasingly complex global market, the message is clear: the future belongs to those who can combine data intelligence, personalization, and immersive engagement.

Similar Content

A high-authority source covering similar developments in iGaming and martech is:

  • Forbes – Known for in-depth coverage of tech acquisitions and marketing innovation. A relevant article on AI-driven marketing trends in gaming and customer engagement can be found on their platform.

 

The post Optimove Buys Smartico, Keeps Independence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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eSports

THE ESPORTS AWARDS RETURNS IN 2026 FOR A CELEBRATION OF ESPORTS EXCELLENCE

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  • The Esports Awards will return later this year for its 2026 edition, taking place in North America and honouring the outstanding players, teams, creators and innovators of the past year in esports
  • Last year marked a major milestone for the Esports Awards, celebrating 10 years of excellence at the HyperX Arena, alongside the one-off Decade Awards, which reached 36.25M live views globally
  • The Esports Awards Golf Invitational will also return, bringing together industry leaders, creators and competitors for a day of networking and competition ahead of the main ceremony
  • Full details on the venue, date, nominees and voting will be revealed in the coming months

The Esports Awards has announced the return of its annual ceremony for 2026. Bringing together the global esports community under one roof, the Esports Awards will once again recognise the players, teams, creators and innovators who have defined the past year. The ceremony will take place in North America later this year, with exact dates and venue to be revealed in the coming months.

Last year’s edition of the Esports Awards marked a significant milestone, celebrating 10 years of esports excellence at the HyperX Arena in Las Vegas. The ceremony honoured some of the industry’s most recognised figures, including Mathieu “Zywoo” Herbaut, iShowSpeed and Animesh “Thug” Agarwal, while welcoming six new inductees into the Lifetime Achievement in Esports: Class of 2025 award. Earlier in the year, the Esports Awards also hosted the one-off Decade Awards in August, presented by Trevor “Quickshot” Henry, Jessica “JessGOAT” Bolden and Barney Banks, reaching 36.25M live views globally.

For the 2026 edition, fan-favourite categories including Esports Game of the Year, Esports Personality of the Year, Streamer of the Year and Esports Team of the Year will return, giving the community a voice in recognising the moments and individuals that shaped the past year in esports.

Winners will be determined through a combination of community voting and input from the Esports Awards Panel, a group of industry veterans, broadcasters, creators and players, ensuring the integrity and credibility of the awards.

In addition to the main ceremony, the Esports Awards Golf Invitational will return, bringing together industry leaders, creators and competitors for a day of networking and competition ahead of the awards.

“The Esports Awards continues to shine a spotlight on the very best in esports and gaming, and we’re pleased to return for 2026” said Michael Ashford, CEO of the Esports Awards. “Following the success of the Decade Awards and our 10th anniversary celebrations, we look forward to recognising the individuals, teams and moments that defined the past year in esports.”

Further updates regarding the venue, date, nominees and voting will be announced in the coming months. Fans are encouraged to follow the Esports Awards’ X account for the latest updates.

 

The post THE ESPORTS AWARDS RETURNS IN 2026 FOR A CELEBRATION OF ESPORTS EXCELLENCE appeared first on Americas iGaming & Sports Betting News.

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