The New York expansion strengthens TrafficGuard’s ongoing commitment to reducing global advertising fraud and non-genuine digital traffic, as U.S marketers demand greater transparency, control, and performance certainty amidst AI boom.

TrafficGuard, a leading platform for digital ad verification and fraud prevention, has announced the launch of operations in the United States to support its global growth strategy. TrafficGuard CEO, Mathew Ratty, has relocated to TrafficGuard’s New York office, formalising and accelerating the company’s existing U.S presence to further serve evolving invalid traffic and ad fraud prevention demands in the U.S, and support its growing channel ecosystem. With commercial and customer-facing teams already operating in the United States, this move reflects a deliberate step to scale local leadership, support, and go-to-market execution.

Ratty will support the next phase of U.S growth by meeting with customers and partners in the United States. His presence demonstrates TrafficGuard’s commitment to gathering first-hand feedback on customers’ traffic quality, invalid behaviour, and ad performance challenges across complex, high-spend media environments. He will leverage these insights to boost data integrity, optimisation confidence, and campaign resilience for US businesses with the most efficient solutions to monitor, detect, analyse, and respond to invalid traffic, including but not limited to fraud.

“We’re seeing a rapid increase in sophisticated ad fraud alongside high volumes of non-genuine and non-incremental traffic in the United States, with impacts on budgets becoming much more frequent,” said Mathew Ratty, CEO of TrafficGuard. “For U.S advertisers operating at scale, it’s no longer just about blocking bad clicks. It’s about protecting decision-making, optimisation models, and growth efficiency. That’s where TrafficGuard’s enterprise-grade approach stands apart. We remain committed to building resilience to protect brands across the globe. With an expanding U.S team and accelerated product innovation, 2026 is shaping up to be a defining year for TrafficGuard.”

In 2025, TrafficGuard strengthened its executive leadership team with the appointment of Miguel Lopes as Chief Product Officer, based in the United States. With deep experience building and scaling enterprise technology, Lopes is fast-tracking new product development and unlocking additional acquisition channels, ensuring TrafficGuard continues to meet the demands of high-spend, multi-channel advertisers and enterprise media teams.

TrafficGuard is a multi-award winning platform that detects, mitigates, and reports on digital invalid traffic and ad fraud before it hits advertising budgets, trusted by thousands of global businesses including enterprise brands operating across highly competitive verticals such as finance, eCommerce, travel, and gaming. This strategic move will further strengthen TrafficGuard’s presence in the United States as its U.S customer base continues to grow and more brands seek locally supported, enterprise-ready solutions. The company is riding a robust growth pipeline, with plans to significantly expand its team in the region and enable brands to boost their revenue and confidently scale advertising campaigns by eliminating non-genuine, non-incremental, and wasteful traffic across paid media.

“It’s clear that tackling ad fraud and invalid traffic more broadly is becoming a more urgent priority for advertisers in the U.S, and this is one of the main drivers behind our decision to expand in the region,” said Chad Kinlay, CMO at TrafficGuard.  “As AI accelerates automation across media buying, marketers need independent, enterprise-grade validation to ensure performance data can be trusted. TrafficGuard helps brands defend profitability today while building smarter, more resilient growth for the future.”

The expansion reinforces TrafficGuard’s position as a leader in a rapidly evolving ad landscape. The company is enhancing enterprise-grade traffic validation, prevention, and optimisation intelligence and accelerating the rollout of innovative products across the globe to meet the demands of next-generation digital advertising, while ensuring U.S customers are supported by local expertise, local teams, and local insight.

TRUEiGTECH has announced the development of an enterprise-grade prediction market platform designed to help operators, platform owners, and institutions launch outcome-based or event-driven trading markets at scale. 

As traditional sports betting, media monetization, and trading platforms face increasing competition and regulatory complexity, prediction markets are emerging as an adjacent category with significant growth potential. By converting collective expectations into tradable probability signals, these markets provide operators with a differentiated product without requiring entirely new user acquisition channels.

TRUEiGTECH built prediction markets are already used by operators across the USA and Europe with additional deployments underway. Prediction markets have transitioned from experimental niche platforms to primary offerings by iGaming operators.

Analysts forecast leading prediction platforms will handle roughly $1 trillion in annual trading volume by 2030, up from about $10 billion today. Revenue, meanwhile, could rise to $10 billion+ by 2030.

TRUEiGTECH’s decision to build prediction market software and platforms at this juncture will certainly prove useful for business owners and operators looking to enter the industry with the right product. 

Operators are increasingly drawn to this segment because it offers:

• A “bet-on-anything” model, enabling markets across business, finance, entertainment, politics, and emerging trends.
• Faster entry compared to traditional sportsbooks, especially for existing iGaming operators with established infrastructure.
• Early-mover advantage in a category that is still taking shape globally.
• Strong momentum in the U.S. market & across the globe, where demand for event-driven participation continues to accelerate.

TRUEiGTECH Offers Prediction Market Platforms in Multiple Ways

TRUEiGTECH’s co-founder, Prish Kumar, shares the multiple models and solutions available as a part of the company’s prediction market offerings.

“We provide turnkey and bespoke prediction market platform development solutions. Plus, we also offer prediction market clone development and prediction market API integration solutions.”

With TRUEiGTECH, operators can launch prediction markets or extend existing business offerings. By focusing on flexibility and scalability, TRUEiGTECH aims to position prediction markets as an accessible expansion path rather than a complex standalone venture.

With this launch, TRUEiGTECH enters the prediction market space as an infrastructure provider focused on enabling operators to build and launch regulation-ready prediction platforms in the USA, Europe and other regulated markets. 

About TRUEiGTECH

TRUEiGTECH is a software development company which specializes in enterprise-grade betting and trading infrastructure development. The company builds turnkey and custom platforms for;

• Casino Platform: AI-empowered online casino software featuring multi-game aggregation, player account management (PAM), secure payment systems, and compliance-ready architecture for regulated markets.
• Sweepstakes Platform: Legally structured online sweepstakes software designed for markets where traditional real-money gaming is restricted, enabling operators to monetize engagement while maintaining regulatory alignment.
• Sportsbook Software: Comprehensive sportsbook software solutions featuring advanced odds management, robust risk control tools, real-time in-play betting capabilities, and scalable architecture designed for seamless multi-jurisdiction operations.
• Casino Games: Responsive casino and slot games, with custom gaming content developed through expert casino game development processes, optimized for performance, player retention, and seamless integration into existing gaming platforms.
• Lottery Platforms: Advanced lottery software solutions supporting draw-based, instant win, and hybrid formats, with capabilities for retail POS integration, ticket management, and regulatory reporting.

TRUEiGTECH’s iGaming solutions are built for globally regulated markets, including the USA, Europe, LATAM, and the UK. 

Contact

Head of Marketing

Prish K

TRUEiGTECH

[email protected]