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Week 16/2021 slot games releases

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Here are this weeks latest slots releases!

OneTouch has partnered with Big Wave Gaming (BWG) to launch The Maiden & The Swordsman, a stunningly designed, graphic rich slot that sees players join the game’s hero in his quest to find his true love. The five-reel, three-row, 50-line slot follows the journey of the Swordman as he battles the elements to reach his beloved Maiden uncovering huge wins and a treasure trove of bonus features along the way. If players reveal three or more scatters they are rewarded with an unlimited number of free games, or up to 10 free games including a unique ‘nudge’ feature that could turn wins into even bigger prizes.

 

Inspired Entertainment, Inc  announced the launch of Cops ‘n’ Robbers Megaways slot title available on mobile devices and online. Set in the city, Cops ‘n’ Robbers Megaways is an action-packed slot featuring the iconic branding of the classic Cops ‘n’ Robbers® game mixed with the popular Megaways game mechanic. Giving players 117,649 ways to pull off a big win, Cops ‘n’ Robbers Megaways with its vibrant graphics, its innovative gameplay and its immersive outlaw soundtrack will have players on the edge of their seats trying to bag the loot. Watch out for red reels, which increase the Megaways available to players.

 

iSoftBet, has released The Ruby Megaways title in just 12 months. Taking iconic, well-known symbols including Lucky Sevens, Bells, Diamonds, and Bars, The Ruby Megaways offers an astonishing 117,649 ways to win, while players can also trigger most thrills with a Bonus Buy in certain jurisdictions. If four or more Ruby bonus symbols land on the reels, players are awarded 12 free spins, with every additional Ruby adding five more spins up to a maximum of 27 spins.

 

Stakelogic, is taking players to a dark and gloomy manor house where they are to join a vampire hunt in the latest horror-themed slot to leave its production line. DraculaTM is a highly animated video slot that sees players venture deep into the creepy house where they will encounter random Wilds and Free Spins as they make their way towards a crypt where they must pick one of twelve chests to reveal a prize. Free Spins are triggered when three or more Scatter symbols land on the reels. When they do, 10 free games are awarded, and winnings are tripled.

 

Green Jade Games pushes the envelope again with Automation of KO engine in this Heliopolis smash. The game uses a 6×4 reel matrix with 50 ways to win with every spin. Players are helped in their quest to uncover ancient treasure with three bonus features. The first is an Auto Knockout feature that automatically knocks out symbols on the reels in order to line up Loot Box wins during the base game. When a symbol is knocked out, it disappears and the symbols above it in the same reel cascade down to fill the empty space. Loot Box wins only occur when three of more boxes align horizontally.

 

The latest title from Play’n GO has been released in multiple markets today, a new entry into their Joker series of games, Fire Joker Freeze. The game brings together two characters from previous releases, the Fire Joker and Iceilia, the Ice Joker, mixing both of their unique skills to create an entertaining slot title. Since the release of their first joker game, Mystery Joker, in 2018, the international slot supplier has continued to build their Joker brand with increasing success. The games are based on the symbols and styles of traditional “fruit machines” but add contemporary features and bonus rounds to update the gameplay for the modern slot market.

 

Yggdrasil, the leading worldwide publisher of online gambling content, has unveiled its thrilling deep-sea adventure Atlantean GigaRise, introducing the supplier’s latest proprietary Game Engagement Mechanic. The new, exciting GigaRise mechanic sees a reel rise one spot at a time to a maximum of eight symbols high when special Trident symbols lands, drastically increasing the ways to win to 32,768 and growing the win potential significantly. As well as bringing the GigaRise mechanic to the Yggdrasil portfolio for the first time, the new title also features a thrilling jackpot mechanic as players explore a sunken palace.

 

Blueprint Gaming revealed their latest innovative slot design in Fishin’ Frenzy Prize Lines mechanic adds another dimension to Blueprint’s comprehensive portfolio and is designed to broaden the reach of its content to players within the online bingo community. Each game played consists of five spins where the aim is to fill the grid with fish symbols to complete Prize Lines. The mechanic makes use of the popular ‘Hold Over’ symbols feature, which remain in place over a number of spins and has been gaining popularity in igaming over recent times.

 

Pragmatic Play, has prepared for a street party like no other in newest creation, Hot Fiesta. Set in a festive Mexican street, the 5×3 hit features 25 paylines and all the ingredients for a fantastic celebration, with cocktails, guitars, and maracas filling the reels. Wilds may also contain a multiplier up to 5x on any spin they appear. To trigger the Free Games feature, players must land three Scatter symbols in the form of fireworks, which can award anything from nine to 27 free spins.

 

Push Gaming has roared into action with its Jurassic new title, Dinopolis. Set for general network release on April 22nd following a highly successful beta launch with operator partner Wunderino, the captivating new title is set in a world that could have been, had dinosaurs lived on, rather than becoming extinct. Dinopolis invites players to mix with sophisticated primeval guests in a casino populated with the terrible lizards, which have taken on human characteristics.

 

Playson has announced the launch of its newest immersive gaming title, Wolf Power: Hold and Win. Appearing as a high-paying Wild, the 3×5 slot’s wolf symbol is stacked on reels to drive up the excitement, featuring alongside the renowned Hold and Win Bonus Game mechanics found in the popular Playson classic, Buffalo Power: Hold and Win. The game also showcases a thrilling set of in-game Jackpots, ranging from Mini, which brings wins of x20 the original stake when two Power symbols appear, through to Grand, which pays out x500 when five land.

 

Scientific Games Corporation has unveiled its latest iGaming release Perfect Potions Megaways games with the addition of magical potions that sit above the reels, which move down the reels through each cascading win. Should a potion reach the cauldron positioned below the reels, it will either expand the reel or add an expanding wild. During free spins, expanding reels remain fixed in position with the possibility of Megaways growing up to thousands of ways.

 

Red Rake Gaming, has launched a new 6×10 reel video slot with the popular “1 million ways to win” feature, a free spins feature and three accumulators that grant access to a minigame. This video slot transports the player to a turbulent nation after the war, where Tommy and his street gang run the city. One of this slot game’s features is the weapon symbols (knuckle duster, knife and Tommy gun), whose purpose is to break up and transform other symbols into big wins. Another interesting feature is the tobacco, drink and gold symbols, which add to the percentage in the panels after each spin.

 

Red Tiger has extended its swashbuckling line-up of ocean-going adventure games with Pirates’ Plenty MegaWays mechanic. Players are invited to join Lady Anne Wild and her crew as they chart a course for wins of up to 10,000x. Buccaneering symbols including the skull and crossbones, pirate hat, cannon, pistols, and a bottle of rum feature on the reels, while a high energy soundtrack completes the maritime theme.

 

BTG’S high-octane new game is the hallmark of a Cult Classic Slot. AVAILABLE EXCLUSIVELY UNTIL 21ST JULY VIA OGS, new from Big Time Gaming comes Wild Flower, the latest in a series of groundbreaking high-volatility slots with pulsating rock soundtracks. Wild Flower introduces the brand new Megascatter bonus system which creates an entire new level of big win potential. Wild Flower hit the Flutter Group brands – including SkyCasino, PokerStars, Betfair and Paddy Power – via Scientific Games exclusively earlier this week on April 21 and will then go network-wide a week later. It is set to the driving rock anthem of the same name by British post-punk rockers The Cult, creating a glorious, breakneck, helter-skelter fusion of gaming and pop culture.

 

Betsoft Gaming has launched its latest game Safari Sam 2. This 5 reel 50 pay line slot takes players to new levels of gaming exhilaration. The game is full of features, free spins and more. To enjoy these, join Sam on his savannah safari for a stack of winnings. Players can attack the SAFARI STACKS using a classic grid, with 3 identical symbols stacked on top of a reel, to pay out a three-of-a-kind prize. Matching symbols collapse while new symbols drop down to grant ever more chances to win. Stacks can keep occurring until there are no more triple vertical matches.

 

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Jack Watson Brand Manager at Zingo Bingo

Zingo Bingo pushes “community, accessibility” message for National Bingo Week

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Brand manager Jack Watson argues bingo’s growth should focus on social play and cultural moments, as the operator plans a free-to-play day on 27 June.

Zingo Bingo is using National Bingo Week to argue that bingo’s next phase should prioritise “community, accessibility and shared cultural experiences” over “innovation for innovation’s sake,” according to Jack Watson, Brand Manager at Zingo Bingo.

In the statement, Watson says technology is reshaping gaming, but that bingo’s core appeal remains social interaction and shared entertainment. He points to sector shifts including mobile-first experiences, personalised content and themed gameplay, while claiming players still want “the shared excitement that comes from participating alongside others.”

Watson also flags nostalgia as a product and marketing lever, describing it as an “instant emotional connection” that can help online bingo feel “both fresh and recognisable.” He adds that operators should focus on presentation—such as “mobile optimisation, themed rooms, contemporary branding and strong community experiences”—rather than changing the fundamentals of the game.

Zingo Bingo said it will mark National Bingo Day with “a full day of free bingo, running from 12pm to 8pm on Saturday 27 June,” allowing players to participate without purchasing tickets. Watson positions free-to-play events as a way to reduce friction for first-time players who may hold outdated views of online bingo.

The company also highlights responsible gambling measures, stating it offers tools including deposit limits, session reminders and self-exclusion.

The post Zingo Bingo pushes “community, accessibility” message for National Bingo Week appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Boomerang Partners

Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events

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boomerang-partners’-case-study:-how-affiliates-prepare-traffic-campaigns-around-major-sports-events

On June 11, the FIFA World Cup 2026 starts in North America. It will be the biggest sports event of the year, but the real challenge for affiliates is the rest of the schedule. Throughout 2026, dozens of major tournaments – from football and tennis to Formula 1 – are running almost back-to-back across the sports calendar. This creates one of the most overloaded sports calendars affiliates have worked with in recent years.

Periods like these usually bring some of the highest traffic volumes and strongest audience engagement of the year for affiliate teams.

But data from Boomerang Partners shows that old tactics no longer work. You cannot just launch a campaign on match day and expect good results. Today, teams have to plan their traffic and content weeks before the first game begins.

Regular leagues create more stable traffic

The pressure of this busy schedule became clear during the recent TIME TO WIN affiliate tournament, organized by Boomerang Partners. The project became a live test for different traffic strategies during major events.

The tournament highlighted one clear pattern. Teams like Fumma LTD pointed to the UEFA Champions League and the English Premier League as some of the most reliable traffic drivers. This approach gives affiliates several advantages:

  • Fixed schedules make it easier to prepare content and distribute traffic across several tournament stages.
  • Recurring match cycles help teams plan campaign timing and prioritize key fixtures well before kick-off.

The real problem in sports is overlapping events. Several big tournaments now run simultaneously across different regions and time zones.

For sports-focused affiliates, this means competing for the same audience attention at the same time. In many cases, the audiences overlap as well. If two major match cycles collide, teams have to choose quickly where to push traffic. Otherwise, they will lose their visibility entirely.

Campaigns must start before kick-off

The timeline for traffic preparation has completely changed. Affiliate teams increasingly start campaign preparation long before the opening match. By the time the live event starts, much of the preparation work is already done.

Preparation now involves several steps. Content teams need to prepare match materials in advance, and media buyers must schedule traffic around the most important fixtures and play-offs.

During the live match, there is no time to fix mistakes. Audiences move too fast between different games. This is especially true when several big matches happen on the same day. If a campaign fails at kick-off, fixing it on the fly is almost impossible.

This is why arbitrage remains one of the strongest sources for sports campaigns. As Sanan Kamilli, CBO at Fumma LTD, noted during TIME TO WIN: “Google PPC works best for sports-focused campaigns because it captures high-intent users actively searching for event-related queries, allowing precise targeting, scalable volume, and strong conversion rates compared to other channels.”

Users searching for specific matches, teams, or betting odds usually show much stronger intent than broader tournament audiences. This makes search traffic particularly valuable during major sports events.

Sports traffic extends beyond the final match

Many affiliates think that sports traffic disappears once the final whistle blows. This is a mistake.

As Fumma LTD noted during TIME TO WIN, sports-driven audiences typically remain valuable for several weeks after the event. The company continues working with these users through retargeting, promoting upcoming matches, and using CRM campaigns to drive repeat engagement and increase lifetime value.

Fumma LTD also highlighted conversion rate (CR), earnings per click (EPC), and player lifetime value (LTV) as some of the key metrics for evaluating traffic quality and long-term profitability in sports-focused campaigns.

For affiliate teams, this creates opportunities beyond a single tournament window. Large finals still generate the biggest traffic peaks, but audience activity often continues into the following match cycles as well.

Using the 2026 Calendar to manage niche traffic

With so many tournaments running back-to-back in 2026, the main difficulty is managing multiple campaigns at once. Content creation, publishing, and ad buying must happen simultaneously.

To help with this, Boomerang Partners launched the Sports Marketing & Betting Calendar 2026. This tool gathers major leagues, global tournaments, and niche events in one place.

For teams like Paradise Media, this centralized schedule solved a major workflow problem. As the company noted during TIME TO WIN, football still accounts for more than 80% of online sports betting activity, so having all World Cup match days, groups, and teams in one place helps speed up research and campaign preparation. To make their workflow faster, the team also combines the calendar with different AI and LLM tools to gather information and cross-check with the calendar to enrich their content, said Mehdi, Director of Affiliates at Paradise Media.

Niche sports also play an important role during quieter periods between major football tournaments. They may not generate the same traffic volume as top leagues, but they help affiliates maintain publishing activity and keep audiences engaged throughout the year.

For many teams, this is no longer just about traffic volume. Covering niche events also helps build authority and positions affiliate platforms as more consistent sports sources outside the biggest football peaks.

A structured calendar always beats reaction

The main takeaway from the market is simple: sports marketing is no longer about quick reactions. 2026 requires good coordination, pre-made content, and smart scheduling across overlapping tournament cycles.

The strongest affiliate teams are already moving toward structured, calendar-based strategies where preparation starts weeks before kick-off and continues well beyond the final match.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

FIFA World Cup and other third companies are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.

The post Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Boomerang Partners

Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events

Published

on

boomerang-partners’-case-study:-how-affiliates-prepare-traffic-campaigns-around-major-sports-events

On June 11, the FIFA World Cup 2026 starts in North America. It will be the biggest sports event of the year, but the real challenge for affiliates is the rest of the schedule. Throughout 2026, dozens of major tournaments – from football and tennis to Formula 1 – are running almost back-to-back across the sports calendar. This creates one of the most overloaded sports calendars affiliates have worked with in recent years.

Periods like these usually bring some of the highest traffic volumes and strongest audience engagement of the year for affiliate teams.

But data from Boomerang Partners shows that old tactics no longer work. You cannot just launch a campaign on match day and expect good results. Today, teams have to plan their traffic and content weeks before the first game begins.

Regular leagues create more stable traffic

The pressure of this busy schedule became clear during the recent TIME TO WIN affiliate tournament, organized by Boomerang Partners. The project became a live test for different traffic strategies during major events.

The tournament highlighted one clear pattern. Teams like Fumma LTD pointed to the UEFA Champions League and the English Premier League as some of the most reliable traffic drivers. This approach gives affiliates several advantages:

  • Fixed schedules make it easier to prepare content and distribute traffic across several tournament stages.
  • Recurring match cycles help teams plan campaign timing and prioritize key fixtures well before kick-off.

The real problem in sports is overlapping events. Several big tournaments now run simultaneously across different regions and time zones.

For sports-focused affiliates, this means competing for the same audience attention at the same time. In many cases, the audiences overlap as well. If two major match cycles collide, teams have to choose quickly where to push traffic. Otherwise, they will lose their visibility entirely.

Campaigns must start before kick-off

The timeline for traffic preparation has completely changed. Affiliate teams increasingly start campaign preparation long before the opening match. By the time the live event starts, much of the preparation work is already done.

Preparation now involves several steps. Content teams need to prepare match materials in advance, and media buyers must schedule traffic around the most important fixtures and play-offs.

During the live match, there is no time to fix mistakes. Audiences move too fast between different games. This is especially true when several big matches happen on the same day. If a campaign fails at kick-off, fixing it on the fly is almost impossible.

This is why arbitrage remains one of the strongest sources for sports campaigns. As Sanan Kamilli, CBO at Fumma LTD, noted during TIME TO WIN: “Google PPC works best for sports-focused campaigns because it captures high-intent users actively searching for event-related queries, allowing precise targeting, scalable volume, and strong conversion rates compared to other channels.”

Users searching for specific matches, teams, or betting odds usually show much stronger intent than broader tournament audiences. This makes search traffic particularly valuable during major sports events.

Sports traffic extends beyond the final match

Many affiliates think that sports traffic disappears once the final whistle blows. This is a mistake.

As Fumma LTD noted during TIME TO WIN, sports-driven audiences typically remain valuable for several weeks after the event. The company continues working with these users through retargeting, promoting upcoming matches, and using CRM campaigns to drive repeat engagement and increase lifetime value.

Fumma LTD also highlighted conversion rate (CR), earnings per click (EPC), and player lifetime value (LTV) as some of the key metrics for evaluating traffic quality and long-term profitability in sports-focused campaigns.

For affiliate teams, this creates opportunities beyond a single tournament window. Large finals still generate the biggest traffic peaks, but audience activity often continues into the following match cycles as well.

Using the 2026 Calendar to manage niche traffic

With so many tournaments running back-to-back in 2026, the main difficulty is managing multiple campaigns at once. Content creation, publishing, and ad buying must happen simultaneously.

To help with this, Boomerang Partners launched the Sports Marketing & Betting Calendar 2026. This tool gathers major leagues, global tournaments, and niche events in one place.

For teams like Paradise Media, this centralized schedule solved a major workflow problem. As the company noted during TIME TO WIN, football still accounts for more than 80% of online sports betting activity, so having all World Cup match days, groups, and teams in one place helps speed up research and campaign preparation. To make their workflow faster, the team also combines the calendar with different AI and LLM tools to gather information and cross-check with the calendar to enrich their content, said Mehdi, Director of Affiliates at Paradise Media.

Niche sports also play an important role during quieter periods between major football tournaments. They may not generate the same traffic volume as top leagues, but they help affiliates maintain publishing activity and keep audiences engaged throughout the year.

For many teams, this is no longer just about traffic volume. Covering niche events also helps build authority and positions affiliate platforms as more consistent sports sources outside the biggest football peaks.

A structured calendar always beats reaction

The main takeaway from the market is simple: sports marketing is no longer about quick reactions. 2026 requires good coordination, pre-made content, and smart scheduling across overlapping tournament cycles.

The strongest affiliate teams are already moving toward structured, calendar-based strategies where preparation starts weeks before kick-off and continues well beyond the final match.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

FIFA World Cup and other third companies are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.

The post Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events appeared first on Americas iGaming & Sports Betting News.

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