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deadmau5 stars in new branded slot from Microgaming

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Microgaming has announced the global launch of its latest exclusive branded title, deadmau5 online slot – a thrilling new game created in collaboration with Eurostar Studios and the eponymous Canadian electronic music icon.

Pushing boundaries with its pulsating blend of music and entertainment, this latest addition to Microgaming’s extensive branded content portfolio was developed exclusively for Microgaming by Eurostar Studios. The game features Rolling Reels and Cube Scatters, which can trigger 10, 20 or 25 free spins with up to a 10x multiplier.

Inspired by superstar electronic music artist and producer Joel Zimmerman, better known to audiences around the world as “deadmau5”, this 5×3 reel slot debuts Drop The Wild, a new feature which can randomly turn reels 2, 3 or 4 wild with a guaranteed win.

Not only does the branded slot incorporate the 39-year-old Grammy-nominated EDM star’s legendary music and trademark “mau5head” logo, but it also features visuals from his spectacular Cube v3 tour.

deadmau5 is available exclusively to operators on the Microgaming platform from 5 November 2020.

Ronica Holding Limited, All Rights Reserved. Designed by Eurostar Studios, Inc. All Rights Reserved.

“After performing in casinos, having a residency in Vegas, and playing so many casino games, I am thrilled to finally have a game of my own!” – Joel Zimmerman, aka deadmau5.

“Joel is one of the most exciting and successful electronic music artists of all time, and his deadmau5 brand is a hit with audiences worldwide, extending far beyond its genre. We’re thrilled to have teamed up with Eurostar and deadmau5 to create Microgaming’s latest branded game, which has performed brilliantly during an exclusive release period with select operators.” – added, Andrew Booth, Director of Games at Microgaming.

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Million Games Launches Druid’s Drop in Partnership with Black Cat Games

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Million Games today announces the launch of Druid’s Drop, a high-volatility video slot developed by partner studio Black Cat Games as part of the Million Stars partner programme. Designed for players seeking thrilling, high-risk gameplay, the game offers a visually striking 7×7 grid and a cluster pay system for fast-paced cascading wins.

At the heart of Druid’s Drop is the Potion Wild, which detonates across the grid to clear tiles and apply escalating multipliers, creating powerful consecutive wins. Players can trigger the Free Spins feature by collecting Magic Runes, activating a high-intensity bonus mode where sticky multipliers continue to stack throughout the round.

The slot carries an RTP of 96.26% and a maximum payout of 10,000x the bet, ensuring exciting win potential for those who enjoy high-volatility titles. This release marks Black Cat Games’ third production under Million Stars, following Captain’s Curse and Island Ices.

The Million Stars partner programme empowers independent studios by providing cutting-edge technology, distribution channels, and commercial expertise while maintaining creative independence.

“Druid’s Drop is a strong example of what we look for in partner titles,” said Thomas Nimstad, CEO of Million Games. “It combines intuitive mechanics, escalating features, and a distinctive visual style that translates well across markets.”

Druid’s Drop launches today and is available for operator and aggregator integration via Million Games.

The post Million Games Launches Druid’s Drop in Partnership with Black Cat Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Boost Casino

Entain brand Boost Casino partners ZingBrain AI to deliver personalised recommendations to players

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Boost Casino, the Baltic-Nordic “pay & play” brand within the Entain family, has teamed up with ZingBrain AI, the industry-leading artificial intelligence engine for iGaming, to deliver a more personalized and adaptive experience for players.

The partnership has transformed Boost Casino’s traditional static lobby into a dynamic, tailored environment. Players now benefit from a ‘Recommended’ section showcasing both familiar favorites and new games they are likely to enjoy, alongside a ‘Similar Games’ pop-up that suggests titles based on features, themes, and volatility.

Early A/B testing revealed significant performance improvements: increases in turnover and GGR per player, along with a higher number of unique games explored. Following the test, these gains have remained stable, with the recommendation modules quickly becoming the primary method of game discovery on the platform.

Matteo Pacenti, Director of Product Management, Entain Northern and Central Europe, said:
“Introducing personalisation was a major step in evolving the casino experience, and ZingBrain has proved to be the perfect partner. The uplift in our core metrics gives us the confidence to expand personalization further across the product, improving the UX for our players.”

Oleg Smolerov, CPO at ZingBrain AI, added:
“Personalising the lobby is vital for any strong brand. Working closely with Boost Casino, we’ve created a seamless integration and proven its effectiveness. Together, we look forward to exploring additional touchpoints, real-time signals, and advanced discovery scenarios.”

The collaboration signals a new era for Boost Casino, combining AI-driven insights with a player-first approach to maximize engagement, retention, and lifetime value.

The post Entain brand Boost Casino partners ZingBrain AI to deliver personalised recommendations to players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PRAGMATIC PLAY ADDS TO €100,000,000 AWARDED SO FAR WITH NEW DROPS & WINS SEASON

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Pragmatic Play, a leading supplier of content to the iGaming industry, has unveiled the seventh season of its popular Drops & Wins campaign, offering a prize pool exceeding €25,000,000.

Since its launch in 2020, Drops & Wins—the industry’s largest provider-funded prize pool—has awarded more than €100,000,000 to players worldwide. The new season will run from 4th March 2026 to 3rd March 2027, featuring over 60 slots each month from Pragmatic Play’s award-winning portfolio, including Sweet Rush Bonanza, Fortune of Olympus, and the upcoming Jelly Express.

The campaign includes Weekly Wheel Drops, where players collect wheel pieces to unlock prizes of up to 100,000x their bet (capped at €100,000), and Daily Tournaments, where players compete on leaderboards to win up to €3,000 by accumulating win multipliers.

Drops & Wins continues to drive strong player engagement and measurable uplift across both new and legacy slots. With 5,000,000 prizes on offer in the seventh season, Pragmatic Play underscores its commitment to providing operators with tools that boost commercial performance and enhance the gaming experience.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said:
“Drops & Wins sets the benchmark for provider-funded prize pools, offering unrivalled scale and engagement at no extra cost for operators. Building on the €100,000,000 awarded to date, this new season gives players even more ways to win on their favourite Pragmatic Play slots.”

The post PRAGMATIC PLAY ADDS TO €100,000,000 AWARDED SO FAR WITH NEW DROPS & WINS SEASON appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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