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Passion. Gangsters. Chicago. All inside Endorphina’s new Windy City slot.

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Let the crispy winds of Chicago fill your lungs and take you to the times when bootleggers, mafia and jazz ruled the world. Today Endorphina presents its new astonishing slot Windy City which will tell you a story of a love triangle set in the 1930s – with the big mafia boss, his closest associate and a beautiful fiancée. Will the players be bold enough to make history on the reels of Windy City?

Players will absolutely love the atmosphere of the Chicago 30s: beautiful ladies, ruthless gangsters, expensive cars, guns, cigars, and banned whiskey. The funky music theme paired with the memorable graphics will make them ask themselves whether they are still in present times. If players ever wanted to walk in the shoes of a big mafia boss, the time has come! They will get to play the game, to feel this vibrant city and walk amongst the famous skyscrapers that kiss the sky.

The 1930s never go out of style, and that means the new slot is not just aesthetically pleasing, but also its mathematics are astonishingly reliable. Windy City is a 5-reel, 3-row and 10-payline slot with the bustling spirit of the Chicago city. The Mafia Boss is a wild symbol, that substitutes for all the symbols except for the Scatter. The boss’ car is a scatter symbol, that in a combination of three or more, will trigger 10 free games that can also be retriggered. During the free spins, the scatter acts as a wild symbol and can substitute for other symbols.

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The Head of Marketing at Endorphina, Maria Bashkevich, says: “During this difficult time, we feel the urge to bring even more joy and endorphins to the players, to keep them entertained and cheer them with traveling around the globe while staying safe at home. Windy City is a great slot to forget about everything and dive into a charismatic gangster world. It has bright graphics, catchy music, and new math. I hope this slot will be warmly welcomed.”

Windy City – https://endorphina.com/games/windy-city is the first of Endorphina’s April releases. This provider has been very productive this year proving that even winter can’t stop them from releasing games, making February very fruitful in many ways, including their TOTAL HIT of the year – a classic fruit slot called 2020 HIT Slot. In March, the players followed the Troll in to his Haven to discover more treasures – https://endorphina.com/games/troll-haven.

While spring is blossoming outside, will the players be brave enough to witness how the love story ends? They will only know if they keep playing this ambitious Endorphina slot. Let the streetlights of the Windy City illuminate players’ way to the big wins.

 

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Report affirms Ygam’s leading role in gambling harm prevention

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The latest Ygam impact report reiterates the integral role that the charity plays in preventing gaming and gambling harms among young people.

Between January 2024 to March 2025, Ygam trained nearly 10,000 delegates and reached and estimated 1.3 million children and young people across the UK – the highest reach figure since its inception in 2014. Recognised as the UK’s leading charity dedicated to prevention gambling harms among young people, Ygam has continued to set the standard in the sector.

The charity has significantly strengthened its focus on data, evaluation, and evidence-based practice, commissioning independent evaluations of four of its flagship programmes. These evaluations have generated robust insights into the long-term effectiveness of Ygam’s approach and are helping to shape the future of prevention education across the UK.

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This report brings together a rich body of evidence, including independent evaluations, pre- and post-training feedback, and delegate testimonials – compiled to inform strategic direction and long-term effect.

Ygam’s growing prominence is reflected in its expanding reputation and influence across the youth sector. The charity continues to build strong partnerships with schools, universities, youth organisations, and community groups, ensuring its resources are embedded where they can make the greatest impact. Ygam is now working with esteemed brands including The Scouts, NSPCC, The Children’s Society, TSB Bank, Place2Be, and Barnardo’s.

The charity’s work has also been praised by Gambling Minister Baroness Twycross, who welcomed the publication of the report.

Parliamentary Under-Secretary of State at the Department for Culture, Media and Sport, Baroness Twycross, said:  “I welcome this report, which highlights Ygam’s vital role in educating more than one million young people on how to lead safer digital lives.

One of my key priorities as gambling minister is to strengthen protections around those most vulnerable to harmful gambling and I look forward to collaborating with Ygam in future as we continue to build a safer online space for young people.”

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Helen Martin, Chief Operating Officer and Interim Chief Executive at Ygam, said: “I’m incredibly proud to present this impact report, which highlights Ygam’s leading role in the prevention field and our recognised expertise in safeguarding children and young people. Central to our success is a strong commitment to collaboration and the transformative power of partnership.

I’m delighted with the strides we’ve made in evaluating our work. While our reach figures are impressive, they represent just one facet of the significant impact we are achieving. By investing time and resources in rigorous evaluation, we ensure our programmes are not only evidence-based but also exemplify best-in-class standards and deliver lasting impact.

Our dedication to thorough evaluation, ongoing learning, and reflective practice empowers us to continually enhance our approach and meet the evolving needs of the communities we support. This commitment will continue to reinforce our position as trusted experts in the field.”

Key findings of the Impact Report 2024/2025:

  • 1,324,416 estimated young people reach through delegates trained.
  • 9,448 delegates trained in positions of care and influence over young people, including 3,762 teachers and youth workers.
  • 1 million social media impressions, marking 322% increase from 2023.
  • 97% of delegates would recommend Ygam training to a colleague.
  • 97% of delegates felt better equipped to identify and respond to gambling harms following Ygam training.
  • 50% of teachers and youth workers said they had implemented the Ygam materials in their classroom within 12 months of completing the training.
  • 2,134 volunteer leaders were reached through the Scout Association partnership, safeguarding an estimated 45,000 children and young people.
  • 50 universities visited across the UK.
  • 115,000 estimated university students reach.

This report reinforces the charity’s commitment to independent evaluation, learning, and reflection, which helps to continuously strengthen their our own portfolio and harm prevention efforts across the wider sector.

You can read Ygam’s full Impact Report 2024-5 here.

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Midnite named principal partner of Sheffield United

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  • Midnite to be Blades’ front-of-shirt sponsor for 2025-26 season
  • Lucky season ticket holders will get VIP seat upgrade for every match thanks to Midnite
  • Midnite is among UK’s fastest-growing sportsbooks. 

Midnite, one of the UK’s fastest-growing online sportsbooks, has been named as the principal partner of Sheffield United for the 2025-26 season.

Midnite’s logo will be on the front of Blades shirts for the men’s and women’s adult first teams, training kits and adult replica shirts. It will also be displayed around Bramall Lane, on home match team sheets, the matchday programme and across the club’s social media channels.

The partnership also launches Midnite Premium Seat Upgrade. This will see two lucky season ticket holders drawn at random before each men’s home league game to enjoy a premium match experience in the prestigious Tony Currie Suite.

Midnite and Sheffield United will also collaborate to bring Blades fans closer to their club with a series of unique moments and unprecedented opportunities throughout the season.

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Midnite was the official betting partner of the 2025 World Snooker Championship, held at the Crucible in Sheffield earlier this year.

Jonathan Shaw, Vice President of Growth at Midnite, said: “It’s a privilege for Midnite to become principal partner of Sheffield United for the coming season. The club has a proud history and a strong connection with its supporters and we’re committed to helping make this a memorable season for Blades fans.

“This partnership continues our efforts to grow Midnite as a challenger brand in the UK market, as we look to build our presence and offer a genuine alternative to the established tier-one operators. We’re looking forward to working with the club and its supporters throughout the season.”

Paul Fielder Head of Commercial for Sheffield United Football Club said: “We’re pleased to welcome Midnite as our principal partner for the 2025-26 season. They’ve shown a clear commitment to working with the club and its supporters and we’ve been impressed by their thoughtful and collaborative approach.

“We look forward to developing the partnership over the season and providing Blades fans with some memorable moments along the way.”

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Midnite and Sheffield United’s partnership will operate in accordance with the Gambling Commission’s codes of practice.

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Unlock Top-Tier Deals and Careers: Parimatch joins iGB L!VE 2025

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Parimatch, the global entertainment company, is set to make a significant impact at iGB L!VE 2025, taking place in London from July 2–3. Located at Stand E34, the Parimatch team will welcome industry leaders, potential partners, and top talent to explore a world of premium entertainment opportunities.

iGB L!VE is a cornerstone event in the iGaming calendar. That is why Parimatch is creating a hub for high-value connections with key decision-makers. The stand will be a must-visit destination for attendees seeking access to a top-tier network of C-level executives and the best deals from an Affiliate program operating globally across the Middle East, Southeast Asia, and Europe. The Parimatch Affiliate team will be on hand to discuss the best deals and hottest offers, designed to drive high performance for partners.

The Parimatch experience at Stand E34 is designed to be unforgettable, going beyond performance to build strong alliances and celebrate shared success. Demonstrating a commitment that goes beyond industry standards, Parimatch Affiliates will host an exclusive side event for its top partners: a trip to the Formula 1 race in Silverstone. This ethos will be reflected at the stand through a dynamic atmosphere where insights and energy converge, complete with engaging activities, prize draws, and limited-edition merchandise drops.

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In addition to fostering business objectives, Parimatch is focusing more than ever on its employer brand. The company’s Employer Brand and HR teams will be on-site for open conversations with talented professionals. Visitors can gain direct insights into Parimatch’s vibrant corporate culture, diverse work formats, and significant career opportunities. This provides a transparent look into life at a leading global entertainment company.

The post Unlock Top-Tier Deals and Careers: Parimatch joins iGB L!VE 2025 appeared first on European Gaming Industry News.

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