Press Releases
All Star Knockout unveiled as latest YG Masters smash hit
Second Northern Lights title in industry-leading distribution partnership programme
Yggdrasil, the innovative online gaming solutions provider, has released All Star Knockout in association with partner studio Northern Lights, the latest in the supplier’s market-leading global content distribution initiative, YG Masters.
The 5×4 reel video slot features 20 paylines and an innovative Award Board, which activates the All Star Knockout Bonus.
The Award Board has five boxes with spots for eight stars to collect as they randomly land on the reels. When a player starts a game session, 12 bonus stars are randomly awarded and populate the board. If one or more box is filled with stars, the bonus round is triggered.
During the bonus feature, players are given an initial five free spins, with an additional two free spins awarded for every box of the board that is filled during the round. When the feature is triggered, a multiplier is selected and applies to all wins.
Andrew Goodale, CEO of Northern Lights, said: “All Star Knockout is our latest creation via the YG Masters initiative and offers a colourful and exciting take on classic fruit machine symbols. With an innovative award board bonusing system, players can easily track their progress as they strive to land the lucrative free spins feature.
“Our partnership with Yggdrasil has been hugely beneficial for us and assisted us in further growing our business. We are very excited about what the future holds.”
Stuart McCarthy, Head of Partner Strategy & Sourcing at Yggdrasil, said: “All Star Knockout is an excellent addition to our the YG Masters games portfolio and another testament to the success of this element of our business which gives us fresh and innovative content from the world’s best independent studios.
“Our YG Masters programme continues to go from strength-to-strength and the launch of our Publishing division will only cement its status as one of the leading development platforms in the industry.”
As part of the introduction of its new Publishing division earlier this year, Yggdrasil has significantly updated its market leading YG Masters programme, which was first launched in 2018. The key upgrade driver is the introduction of GATI (Game Adaptation Tools & Interface) which offers a framework to build online games and is a disruptor to the existing iGaming industry.
Partners will be able to set up and run their own YG Masters across the globe with their own studio partners based on Yggdrasil’s advanced technology, framework, systems and tools. This offers clients an opportunity beyond the traditional aggregation structure, giving them unlimited potential to scale their business and realise rapid organic growth.
Awards
Slotsoo Awards 2026 Celebrate the Best Casinos and Game Providers
Slotsoo is proud to announce the winners of the Slotsoo Awards 2026, recognising the online casinos and game providers that have delivered the best player experiences over the past year. Now firmly established as an annual celebration of excellence, the awards continue to recognise the companies setting new standards for quality and innovation across the iGaming industry.
Spotlighting the Best Game Providers of 2026
Following last year’s successful debut, the Slotsoo Game Provider Awards returned for a second year to recognise the studios pushing online slots forward through original ideas, engaging gameplay, and consistently high-quality releases. This year’s winners are:
- The Machine MVP – Pragmatic Play
- Bonus Buyer – Eurasian Gaming
- Volatility Virtuoso – 1spin4win
- Jackpot Jumbo – Platipus Gaming
- Symphony Spinner – Peter & Sons
- Reel Renegade – TaDa Gaming
- Promising Prodigy – EXCO Game Studio
Pragmatic Play retained the prestigious Machine MVP award for a second consecutive year, while every other category crowned a new winner, highlighting the emergence of fresh talent and new ideas among game providers.
Casino Awards Return for a Fourth Year
Since their debut in 2023, the Slotsoo Casino Awards have celebrated the operators raising the standard for online casino experiences. This year’s winners continue that tradition, earning recognition for excellence across bonuses, withdrawals, gamification, and overall quality. The seven winners for 2026 are:
- The Gambling GOAT – Lunar Spins
- The Bonus Buff – Go4Casino
- The Loyalty Lord – Valhalla Wins
- The Withdrawal Wizard – Taste Vegas
- The Gamification Guru – Lucky Fuel
- The Payout Professor – Stupid Casino
- The Noisy Newcomer – Kudos Bet
While the Game Provider Awards saw several first-time winners, the Casino Awards reflected the continued strength of a few established operators. C24 Partners enjoyed a particularly successful year, with four awards going to brands from its portfolio, including the main trophy The Gambling GOAT.
Recognition That Goes Beyond Popularity
Unlike many industry awards, the Slotsoo Awards are not decided by public voting. Winners are selected by the Slotsoo team after evaluating casino operators and game providers throughout the year. Each nominee is assessed on factors such as player value and innovation.
This approach ensures that both established industry leaders and ambitious newcomers have an equal opportunity to be recognised. Whether it’s a casino redefining loyalty rewards or a game studio introducing fresh mechanics, the awards highlight companies that genuinely move the industry forward.
Other News from Slotsoo.com This Summer
The Slotsoo Awards weren’t the only milestone for the company this summer. In June, the team attended the HIPTHER Baltics & Nordics Gaming Conference in Tallinn, connecting with industry professionals, exploring the latest developments in iGaming, and returning home with plenty of inspiration.
July marked the publication of Slotsoo’s first book, The Casino Player’s ABC, written by Markus Björk, Head of Content. This tongue-in-cheek ABC book for adults takes a humorous look at the ups and downs in slot gaming. Markus Björk comments:
“The awards and the book may seem like very different projects, but they share the same goal. Both are about celebrating what makes this industry unique and helping players navigate it with a sense of humour.”
With another successful awards season, the publication of their first book, and an active presence at industry events, 2026 has been one of Slotsoo’s busiest and most exciting years to date.
The post Slotsoo Awards 2026 Celebrate the Best Casinos and Game Providers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Endorphina
Endorphina releases Zalatar online slot with Hold and Win jackpots
Endorphina has launched Zalatar, a new myths-and-legends themed online slot, expanding its recent run of fantasy-leaning releases.
The supplier said Zalatar is a 5-reel, 3-row game with 25 fixed paylines, 96.03% RTP and high volatility.
Feature-wise, Endorphina said the title includes a Mystery Pick ‘Em feature, three Hold And Win Bonus Games, and Scatter and Wild mechanics. During Hold And Win, the company said “colorful orbs” can award Collector and Multiplier functions, plus Min, Mid, Max, and Ultra Jackpots.
The game also includes Endorphina’s Risk Game, where the company said players can double wins up to 10 times by beating the dealer’s card.
Endorphina said Zalatar is available across mobile, tablet and desktop. The Prague-based supplier also reiterated that its portfolio includes “210+” slots and partnerships with “6,000+” operators worldwide.
The post Endorphina releases Zalatar online slot with Hold and Win jackpots appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
creator-economy
DuelBits says its Justin Gaethje UFC campaign drove 122m verified views
DuelBits says its JUSTIN2026 campaign with UFC fighter Justin Gaethje generated more than 122 million verified clip views and contributed to “one of DuelBits’ strongest UFC betting events in recent memory.” The operator said the campaign exceeded its KPI target of 100 million impressions and was distributed through a network of more than 140 creators.
The campaign was framed by DuelBits as a challenge to the industry’s common approach to athlete and influencer partnerships, arguing that many operators wait until an athlete’s commercial value peaks.
Jasper Hoekert, Chief Marketing Officer at DuelBits, said: “Too many operators approach ambassador partnerships as sponsorship deals. They wait until someone has already become one of the biggest names in sport before trying to work with them. At that point, everyone is competing for the same audience, the same inventory and the same headlines.”
Hoekert added: “The real opportunity is identifying athletes who perfectly align with your audience before they’re the obvious choice. If you genuinely believe in someone, you can build something together rather than simply renting their reputation once they’ve already made it.”
DuelBits said the JUSTIN2026 activation was built around a “premium hero film” supported by six short-form edits, behind-the-scenes videos and photography, with creator-led distribution across social media and MMA communities. The operator also said the flagship content was integrated into Gaethje’s “Art of Violence” YouTube series to extend the campaign beyond a single event window.
The company positioned distribution strategy as a key lever alongside content production. Hoekert said: “A brilliant piece of creative means very little if nobody sees it. We’ve reached a point where distribution deserves just as much strategic attention as the content itself. Working with creators, community pages, and trusted media partners allows campaigns to travel much further than relying on your own social channels alone.”
DuelBits also argued that modern KOL and ambassador campaigns should be assessed beyond top-line reach. “Views are an important benchmark because they show you’ve earned attention, but attention isn’t the finish line,” Hoekert said. “What matters is whether that attention drives action. In our case, we saw strong promotional code engagement alongside one of our best-performing UFC betting nights. That’s when you know the creative has delivered genuine business value rather than just impressive headline numbers.”
The post DuelBits says its Justin Gaethje UFC campaign drove 122m verified views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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