Latest News
Week 6/2020 slot games releases
Have a look at this week’s latest slot game releases!
Relax Gaming, the innovative content provider and aggregation platform, has brought the world’s greatest heroes together for giant wins in its latest release Heroes’ Gathering. Players are taken on an exciting journey around a board game encircling this 5×3, 20 fixed pay-line slot, on a quest to achieve hero status and a maximum win of 400x their bet. Encountering knights and amulets along the way, this title is packed with engaging features. The frequently triggered Bonus Round requires three Bonus symbols to activate and is bursting with free spins and adventure. During the round, players collect one of three amulets for a chance to win a Gold, Silver or Bronze prize pot.
Promatic Group has announced another branded addition to its slot games portfolio, Disco King, featuring Zenon Martyniuk, the superstar of Polish disco polo music. Disco King is the second branded game released by Promatic. The previous branded slot was a great success, so the company decided to continue this trend.
Microgaming is going to launch a deadmau5 themed slot, based on the world-renowned electronic music artist’s latest tour, cube v3. The game is designed by boutique game creator, Eurostar Studios. The game will bring two entertainment worlds together, giving electronic music lovers the chance to be spellbound by a deadmau5 gaming experience. Deadmau5 is one of the most popular and successful producers of electronic dance music on the planet, having released a wealth of successful albums and singles to date.
One of the best-selling arcade games of all time will be transformed for slot entertainment as NetEnt is set to launch Street Fighter™ II: The World Warrior Slot. The new addition to the supplier’s branded games hall of fame will feature the iconic eight selectable characters – Ryu, Ken, E. Honda, Guile, Chun-Li, Blanka, Zangief and Dhalsim – as well as boss fights with Balrog, Vega, Sagat and the truly evil M. Bison. Street Fighter II’s genre-defining graphics, soundtrack and animations, as well as its gameplay, will be reflected as true to the brand and the original game as possible.
One of the world’s most renowned and influential TV chefs is set to be top of the menu in NetEnt’s licensed slots portfolio when his game launches later this year. Gordon Ramsey, notorious for his colorful language during his stellar global television career, is the new addition to NetEnt’s growing library of branded content. Hell’s Kitchen will incorporate Gordon’s famous catchphrases, as well as imagery to tantalize the taste buds. The Hell’s Kitchen and 24 Hours to Hell and Back presenter first graced TV screens in 1998 in the UK mini-series Boiling Point and has since become a global personality famed for his fiery temper and razor-sharp wit.
Microgaming has announced plans to unveil a new Game of Thrones® branded online slot later this year. The deal builds on a successful branded relationship with HBO that was penned six years ago when Microgaming launched its first Game of Thrones branded slot game in 2014. Marked for release later this year, Game of Thrones™ Power Stacks™ will feature some of the leading characters and personalities from the hit HBO® series Game of Thrones, ready to lead players on a new pursuit for rewards through the world of Westeros. The branded slot is being developed by Slingshot Studios, an independent studio that is providing innovative, high-quality content exclusively for Microgaming. Taking global mainstream audiences by storm, Game of Thrones is one of the most popular entertainment brands in the world.
Pragmatic Play has released its latest title, Super7s. The classic 3×5, five payline slot contains vintage fruit icons, alongside bells, Lucky 7s and a star-shaped scatter symbol. With its simple gameplay and lucrative win potential, Super7s can reward players with up to 1000x their stake if five of the Lucky7 symbols land on the same payline. Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Super7s is an easy-to-understand game that appeals to classic slot fans across the globe. With a vintage theme, mixed with mammoth win potential, Super7s will have players praying for 7s across the reels!”
Yggdrasil, the innovative online gaming solutions provider, has unveiled its latest cutting-edge YG Masters title, Ice and Fire, with DreamTech Gaming. Two elemental enemies face-off across split 5×5 screens, sharing wilds as they are locked in their eternal battle. Wilds are mirrored across dual reel sets regardless of which side they land on, as wins create cascading features, while if players manage four or more winning cascades in a single spin, the free games feature is triggered, and they can pick an elemental dragon in their battle for glory. The free games feature is ultra-volatile, placing up to 150 extra wild symbols on the reels, with the ability to retrigger the bonus round in the mode, leading to colossal win potential.
Join the hunt for hidden treasure in the latest addition to Blueprint Gaming’s slots portfolio, Pirates’ Frenzy. In this 5×3 10-line casino style slot, three or more scattered pirate ships trigger the free spins round in which players can win up to 50 free games. Throughout the feature, the scurvy pirate gathers all the coin bag’s in view to boost the standard win. Pirates’ Frenzy is the first Blueprint game to incorporate the slot developer’s new Power Play Bet mechanic, which allows players to activate an extra reel for up to six of a kind wins and more chances to trigger free games.
Former Pragmatic Play chief commercial officer brings 20 years of iGaming experience to the role.
BetConstruct AI has appointed Lena Yasir as its new chief executive officer, the company said.
Yasir has 20 years of iGaming experience, with a background in B2B commercial strategy, international expansion, and building teams across regulated and emerging markets.
Before joining BetConstruct AI, Yasir held senior leadership roles at Play’n GO, Evolution, and OnGame Network. Most recently, she served as chief commercial officer at Pragmatic Play, where the company said she played a central role in its global B2B growth.
In a statement, Yasir said: “BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.”
BetConstruct AI said Yasir will focus on accelerating global revenue, driving innovation, and strengthening partnerships across the iGaming ecosystem.
The post BetConstruct AI names Lena Yasir CEO appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Firm points to more LATAM teams, heavier digital viewing and second-screen habits as key drivers for new campaign strategies.
Sports marketing in Latin America will face a different playbook during the FIFA World Cup 2026, according to a new analysis from Latam Intersect. The firm says the expanded tournament format, combined with prime-time scheduling for the region and more digital consumption, will change how brands plan media, content and real-time engagement.
The 2026 edition will feature 48 national teams, 104 matches and three host countries. FIFA projects more than 6 billion people will follow the tournament in some way, Latam Intersect said. For Latin America, the firm highlights the added weight of having 10 regional teams qualified, alongside the region’s historical performance in the competition.
Latam Intersect argues that the LATAM fan base is now younger and more active online, with a predominant age range of 22 to 33 and strong Gen Z and millennial presence. The company cites data indicating 41% of fans already watch matches via digital platforms and 51% use social media while watching on TV, turning each match into a continuous “second-screen” engagement window.
“In 2026, the fan is already in the middle of a conversation that never stops. Brands that show up with a prepared post after the match are already too late,”, said Livia Gammardella, Head of Marketing and Digital de Latam Intersect.
The firm also breaks the audience into three archetypes—casual fan, devoted fan and “fanático”—and says brands often underperform by treating the World Cup audience as one segment. It adds that women fans and fans arriving through pop culture, memes and music are growing audiences that global campaigns frequently miss.
A major difference versus the 2018 and 2022 tournaments is match timing for the region, with most games expected to land in prime time for Latin America, the company said. “A World Cup in prime time was exactly what retail needed. People will not watch the matches alone: they will gather with family, order food, buy products. The brand that uses cultural intelligence to understand the localized rituals of its fan will build far more connection than it could expect”, said Claudia Daré, socia y cofundadora de Latam Intersect.
The company said it has published a related eBook on platform behaviors across Instagram, TikTok and X, alongside market-specific audience data and planning framework
The post Latam Intersect flags prime-time World Cup 2026 as a reset for LATAM sports marketing appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Claudia Daré partner and co-founder of Latam Intersect.
Sports marketing will change in Latin America during the 2026 World Cup
The biggest tournament in history arrives with an unprecedented strategic window for brands: prime-time matches, more Latin American national teams, and an audience that is radically more digital and diverse.
The 2026 World Cup is not just the most ambitious edition in the tournament’s history. For Latin America, it represents a convergence of factors never seen in any previous edition: ten national teams from the region qualified, matches will air in prime time, and an audience that experiences football in ways that would have been unimaginable a decade ago.
With 48 national teams, 104 matches, and three host countries, FIFA projects that more than 6 billion people will follow the tournament in some way. For Latin America, whose national teams have won the World Cup 10 times, the competition arrives with a particularly strong emotional weight.
An audience that no longer watches football in silence
The profile of the Latin American fan has changed profoundly. The dominant age bracket today is between 22 and 33 years old, with a strong presence of Gen Z and millennials. This segment does not just consume the sport; it comments on it in real time, amplifies opinions on social media, and lives every match with a phone in hand.
The data is striking: 41% of fans already watch matches through digital platforms, and 51% use social media simultaneously while watching on television. This turns every match into a 90-minute window of continuous engagement, an opportunity that traditional communication strategies, designed for a passive consumer, are simply not built to capture.
“In 2026, the fan is already in the middle of a conversation that never stops. Brands that show up with a prepared post after the match are already too late,” says Livia Gammardella, Head of Marketing and Digital at Latam Intersect.
Three profiles, three different conversations
Not all fans are the same, and treating them as if they were is one of the most common mistakes in communication strategies for major sporting events. Audience analysis identifies three clearly different archetypes: the casual fan, who gets caught up in the spirit during important matches but disconnects if their team is eliminated; the devoted fan, loyal to their team and routines, who sees any brand opportunism as disrespect; and the fanatic, for whom football is identity and belonging, and who grants loyalty only to those who demonstrate a genuine connection to the sport.
To these three segments are added fast-growing audiences that global campaigns often ignore: women fans, whose digital engagement continues to grow steadily, and supporters who come to football through pop culture, memes, and music.
Prime time as a strategic window
One of the most significant differences from the last two World Cups is the broadcast schedule. In 2018 and 2022, the time zones of Russia and Qatar pushed matches into Latin American mornings or afternoons. In 2026, most matches will fall in prime time across the region, opening an opportunity that practically did not exist in recent editions.
“A World Cup in prime time was exactly what retail needed. People will not watch the matches alone: they will gather with family, order food, buy products. The brand that uses cultural intelligence to understand the localized rituals of its fan will build far more connection than it could expect,” says Claudia Daré, partner and co-founder of Latam Intersect.
The Latin American fan of 2026 is younger, more digital, and more diverse than in any previous edition. Digital platforms have shifted from being support channels to becoming the main stage. And while the conversation is global in scale, it is always local in content.
The tournament will unfold simultaneously on two screens. Instagram works as a visual archive and positioning channel. TikTok is where trends are born, rewarding native creativity over expensive production. X is the public square for minute-by-minute conversation, with relevance windows that close in a matter of seconds. And physical spaces, bars, fan fests, family gatherings, regain prominence that the schedules of the last two editions had reduced considerably.
Treating them as a single distribution channel is, according to specialists, the fastest way for a brand to go unnoticed.
The 2026 World Cup arrives with an architecture unlike any previous edition: more countries, more matches, more screens, and an audience that does not wait for kickoff to start the conversation. In Latin America, where football functions as a shared language across generations, social classes, and borders, the tournament promises to be a moment of cultural cohesion on a historic scale.
The post Sports marketing will change in Latin America during the 2026 World Cup appeared first on Americas iGaming & Sports Betting News.
-
2026 FIFA World Cup6 days agoBetano Sends a Video Game Character into the Real World to Capture the Emotion of the World Cup
-
Balkans7 days ago
Expanse Studios Signs Content Distribution Agreement with MaxBet
-
Baltics7 days ago
Endorphina Confirms Spelet.lv Partnership
-
Asia5 days ago
PhilWeb Showcases Technology-Driven Growth Vision at SiGMA Asia 2026
-
Asia6 days ago
NODWIN and Nodding Heads launch India Games Showcase with Summer Game Fest
-
Amusnet5 days ago
Weekend Reels | Week 23: Slot Drops & Trends
-
Affiliate Industry6 days ago
Hub Affiliations partners with Gana Media to expand Estadio Gana in Mexico
-
Asia7 days ago
EGT wins SiGMA Asia Awards 2026 for Best Land-Based Game Feature
