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Week 6/2020 slot games releases
Have a look at this week’s latest slot game releases!
Relax Gaming, the innovative content provider and aggregation platform, has brought the world’s greatest heroes together for giant wins in its latest release Heroes’ Gathering. Players are taken on an exciting journey around a board game encircling this 5×3, 20 fixed pay-line slot, on a quest to achieve hero status and a maximum win of 400x their bet. Encountering knights and amulets along the way, this title is packed with engaging features. The frequently triggered Bonus Round requires three Bonus symbols to activate and is bursting with free spins and adventure. During the round, players collect one of three amulets for a chance to win a Gold, Silver or Bronze prize pot.

Promatic Group has announced another branded addition to its slot games portfolio, Disco King, featuring Zenon Martyniuk, the superstar of Polish disco polo music. Disco King is the second branded game released by Promatic. The previous branded slot was a great success, so the company decided to continue this trend.

Microgaming is going to launch a deadmau5 themed slot, based on the world-renowned electronic music artist’s latest tour, cube v3. The game is designed by boutique game creator, Eurostar Studios. The game will bring two entertainment worlds together, giving electronic music lovers the chance to be spellbound by a deadmau5 gaming experience. Deadmau5 is one of the most popular and successful producers of electronic dance music on the planet, having released a wealth of successful albums and singles to date.

One of the best-selling arcade games of all time will be transformed for slot entertainment as NetEnt is set to launch Street Fighter™ II: The World Warrior Slot. The new addition to the supplier’s branded games hall of fame will feature the iconic eight selectable characters – Ryu, Ken, E. Honda, Guile, Chun-Li, Blanka, Zangief and Dhalsim – as well as boss fights with Balrog, Vega, Sagat and the truly evil M. Bison. Street Fighter II’s genre-defining graphics, soundtrack and animations, as well as its gameplay, will be reflected as true to the brand and the original game as possible.

One of the world’s most renowned and influential TV chefs is set to be top of the menu in NetEnt’s licensed slots portfolio when his game launches later this year. Gordon Ramsey, notorious for his colorful language during his stellar global television career, is the new addition to NetEnt’s growing library of branded content. Hell’s Kitchen will incorporate Gordon’s famous catchphrases, as well as imagery to tantalize the taste buds. The Hell’s Kitchen and 24 Hours to Hell and Back presenter first graced TV screens in 1998 in the UK mini-series Boiling Point and has since become a global personality famed for his fiery temper and razor-sharp wit.

Microgaming has announced plans to unveil a new Game of Thrones® branded online slot later this year. The deal builds on a successful branded relationship with HBO that was penned six years ago when Microgaming launched its first Game of Thrones branded slot game in 2014. Marked for release later this year, Game of Thrones™ Power Stacks™ will feature some of the leading characters and personalities from the hit HBO® series Game of Thrones, ready to lead players on a new pursuit for rewards through the world of Westeros. The branded slot is being developed by Slingshot Studios, an independent studio that is providing innovative, high-quality content exclusively for Microgaming. Taking global mainstream audiences by storm, Game of Thrones is one of the most popular entertainment brands in the world.

Pragmatic Play has released its latest title, Super7s. The classic 3×5, five payline slot contains vintage fruit icons, alongside bells, Lucky 7s and a star-shaped scatter symbol. With its simple gameplay and lucrative win potential, Super7s can reward players with up to 1000x their stake if five of the Lucky7 symbols land on the same payline. Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Super7s is an easy-to-understand game that appeals to classic slot fans across the globe. With a vintage theme, mixed with mammoth win potential, Super7s will have players praying for 7s across the reels!”

Yggdrasil, the innovative online gaming solutions provider, has unveiled its latest cutting-edge YG Masters title, Ice and Fire, with DreamTech Gaming. Two elemental enemies face-off across split 5×5 screens, sharing wilds as they are locked in their eternal battle. Wilds are mirrored across dual reel sets regardless of which side they land on, as wins create cascading features, while if players manage four or more winning cascades in a single spin, the free games feature is triggered, and they can pick an elemental dragon in their battle for glory. The free games feature is ultra-volatile, placing up to 150 extra wild symbols on the reels, with the ability to retrigger the bonus round in the mode, leading to colossal win potential.

Join the hunt for hidden treasure in the latest addition to Blueprint Gaming’s slots portfolio, Pirates’ Frenzy. In this 5×3 10-line casino style slot, three or more scattered pirate ships trigger the free spins round in which players can win up to 50 free games. Throughout the feature, the scurvy pirate gathers all the coin bag’s in view to boost the standard win. Pirates’ Frenzy is the first Blueprint game to incorporate the slot developer’s new Power Play Bet mechanic, which allows players to activate an extra reel for up to six of a kind wins and more chances to trigger free games.

America 250
IWG launches America 250 eInstant across eight US lottery markets
The digital instant-win game rolls out in Georgia, Kentucky, Michigan, New Hampshire, North Carolina, Pennsylvania, Virginia and Washington, D.C.
Instant Win Gaming (IWG) has launched America 250, a new eInstant game created to mark the 250th anniversary of the United States Declaration of Independence.
IWG said the title is launching across multiple US lotteries: Georgia, Kentucky, Michigan, New Hampshire, North Carolina, Pennsylvania, Virginia, and Washington, D.C.
Set in Washington, D.C., the game uses Americana-themed artwork and symbols including the Statue of Liberty, bald eagle, Liberty Bell, patriotic balloons, Uncle Sam’s hat, and commemorative America 250 coins. IWG said fireworks animations run throughout gameplay.
America 250 includes several bonus features: Declaration Dollars, which has players collect pieces of the Declaration of Independence via re-spins; Scenes of America, which builds win multipliers through historical moments; and Innovation Pick-and-Click, where players uncover American inventions and collect prizes until a collect symbol appears. The game also includes a randomly triggered “All or Nothing” coin-flip feature.
Jason Lisiecki, Executive Vice President at IWG, said: “The 250th anniversary of the United States is a once-in-a-generation celebration, and America 250 gives lotteries a unique opportunity to connect with players through a theme that is instantly recognizable and deeply meaningful. The game combines iconic American imagery, engaging bonus experiences, and a visually spectacular presentation to create an entertaining experience that captures the spirit and excitement of this historic milestone.”
The post IWG launches America 250 eInstant across eight US lottery markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
brand campaigns
Stake releases hot air balloon football match stunt at 10,000ft
Stake published a new campaign video on June 23 showing a small-sided football match played on a pitch suspended from a hot air balloon at 10,000ft.
The video features six extreme sports content creators—Nathan Roque, Alessio Papia, Nicolo Contrada, Yasmin Xavier, Sara Vidal, and Carol Chafauzer—playing on a 12m x 20m synthetic grass platform. Stake said the 3,000kg pitch was carried by balloon during a 60-minute flight, with participants later jumping from the platform using parachutes.
The activation sits within Stake’s “It’s All At Stake” brand platform, which the company launched ahead of this summer’s global football tournament. According to Stake, the campaign is being promoted across YouTube, Instagram and X.
Jarrod Febbraio, Director at Stake, said: “This summer sees one of the biggest cultural moments on the planet and simply showing up is no longer enough. Our ambition is to create campaigns that genuinely capture people’s attention, spark conversation and give fans something they haven’t seen before.
“At Stake, we are always looking for ways to push creative boundaries and challenge expectations around sports marketing. Whether it’s our It’s All At Stake campaign or staging a football match thousands of feet in the air, the objective is the same – creating entertainment that resonates with audiences and delivers memorable experiences around the moments they care most about.”
Stake also said the “It’s All At Stake” campaign has generated more than 200 million views across earned and social channels in the first week of the tournament.
The post Stake releases hot air balloon football match stunt at 10,000ft appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Game Aggregation
Infingame says tournaments and missions drive retention on sweepstakes platforms
Infingame has published operational observations on what it says is driving player engagement on sweepstakes platforms, arguing that traditional online casino retention tactics don’t consistently translate to the sweepstakes model.
According to the aggregator, the strongest-performing sweepstakes products are built around progression-driven engagement, social-style competition, lightweight onboarding, and highly dynamic promotional systems. “Sweepstakes players behave very differently from traditional casino audiences,” said Jana Filagina, Head of Commercial at Infingame. “The expectation is much closer to entertainment platforms and gaming ecosystems than classic gambling products. Retention is driven by interaction quality, progression, and continuous engagement rather than purely transactional behavior.”
Infingame identified tournament ecosystems as a leading mechanic for repeat participation and session continuity, saying competitive formats outperform static reward campaigns by adding progression loops and achievement motivation. The company said operators using segmented tournament mechanics recorded higher repeat participation rates than those relying mainly on bonus-driven campaigns, and flagged “multiplier races, win races, and progression-based leaderboard systems” as particularly effective for mobile-first audiences due to short-session play patterns.
“Players want activity, not passive rewards,” Filagina said. “The strongest-performing sweepstakes platforms are creating environments where players continuously interact with missions, rankings, tournaments, and achievement systems rather than simply claiming bonuses.”
Infingame also highlighted mission-based challenge systems as a fast-growing retention lever, saying they encourage broader content exploration and higher daily return activity than standard promotional structures. Separately, the company pointed to infrastructure scalability as an operational priority, arguing that mobile-heavy, interaction-focused audiences make responsiveness and gameplay continuity central to engagement performance as operators scale across North America.
The post Infingame says tournaments and missions drive retention on sweepstakes platforms appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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