Connect with us

Latest News

Week 6/2020 slot games releases

Published

on

 

Have a look at this week’s latest slot game releases!

Relax Gaming, the innovative content provider and aggregation platform, has brought the world’s greatest heroes together for giant wins in its latest release Heroes’ Gathering. Players are taken on an exciting journey around a board game encircling this 5×3, 20 fixed pay-line slot, on a quest to achieve hero status and a maximum win of 400x their bet. Encountering knights and amulets along the way, this title is packed with engaging features. The frequently triggered Bonus Round requires three Bonus symbols to activate and is bursting with free spins and adventure. During the round, players collect one of three amulets for a chance to win a Gold, Silver or Bronze prize pot.

 Relax Gaming’s new slot Heroes’ Gathering

 

Promatic Group has announced another branded addition to its slot games portfolio, Disco King, featuring Zenon Martyniuk, the superstar of Polish disco polo music. Disco King is the second branded game released by Promatic. The previous branded slot was a great success, so the company decided to continue this trend.

Promatic - “Disco King”

 

Microgaming is going to launch a deadmau5 themed slot, based on the world-renowned electronic music artist’s latest tour, cube v3. The game is designed by boutique game creator, Eurostar Studios. The game will bring two entertainment worlds together, giving electronic music lovers the chance to be spellbound by a deadmau5 gaming experience. Deadmau5 is one of the most popular and successful producers of electronic dance music on the planet, having released a wealth of successful albums and singles to date.

Microgaming Launch Deadmau5 Themed Slot

 

One of the best-selling arcade games of all time will be transformed for slot entertainment as NetEnt is set to launch Street Fighter™ II: The World Warrior Slot. The new addition to the supplier’s branded games hall of fame will feature the iconic eight selectable characters – Ryu, Ken, E. Honda, Guile, Chun-Li, Blanka, Zangief and Dhalsim – as well as boss fights with Balrog, Vega, Sagat and the truly evil M. Bison.  Street Fighter II’s genre-defining graphics, soundtrack and animations, as well as its gameplay, will be reflected as true to the brand and the original game as possible.

NetEnt-street fighter II slot

 

One of the world’s most renowned and influential TV chefs is set to be top of the menu in NetEnt’s licensed slots portfolio when his game launches later this year. Gordon Ramsey, notorious for his colorful language during his stellar global television career, is the new addition to NetEnt’s growing library of branded content. Hell’s Kitchen will incorporate Gordon’s famous catchphrases, as well as imagery to tantalize the taste buds. The Hell’s Kitchen and 24 Hours to Hell and Back presenter first graced TV screens in 1998 in the UK mini-series Boiling Point and has since become a global personality famed for his fiery temper and razor-sharp wit.

NetEnt-Hells Kitchen

 

Microgaming has announced plans to unveil a new Game of Thrones® branded online slot later this year. The deal builds on a successful branded relationship with HBO that was penned six years ago when Microgaming launched its first Game of Thrones branded slot game in 2014. Marked for release later this year, Game of Thrones™ Power Stacks™ will feature some of the leading characters and personalities from the hit HBO® series Game of Thrones, ready to lead players on a new pursuit for rewards through the world of Westeros. The branded slot is being developed by Slingshot Studios, an independent studio that is providing innovative, high-quality content exclusively for Microgaming. Taking global mainstream audiences by storm, Game of Thrones is one of the most popular entertainment brands in the world.

Microgaming teases new Game of Thrones® online slot

 

Pragmatic Play has released its latest title, Super7s. The classic 3×5, five payline slot contains vintage fruit icons, alongside bells, Lucky 7s and a star-shaped scatter symbol. With its simple gameplay and lucrative win potential, Super7s can reward players with up to 1000x their stake if five of the Lucky7 symbols land on the same payline. Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Super7s is an easy-to-understand game that appeals to classic slot fans across the globe. With a vintage theme, mixed with mammoth win potential, Super7s will have players praying for 7s across the reels!”

Pragmatic Play - Super7s

 

Yggdrasil, the innovative online gaming solutions provider, has unveiled its latest cutting-edge YG Masters title, Ice and Fire, with DreamTech Gaming. Two elemental enemies face-off across split 5×5 screens, sharing wilds as they are locked in their eternal battle. Wilds are mirrored across dual reel sets regardless of which side they land on, as wins create cascading features, while if players manage four or more winning cascades in a single spin, the free games feature is triggered, and they can pick an elemental dragon in their battle for glory. The free games feature is ultra-volatile, placing up to 150 extra wild symbols on the reels, with the ability to retrigger the bonus round in the mode, leading to colossal win potential.

Pragmatic - ice and fire slot

 

Join the hunt for hidden treasure in the latest addition to Blueprint Gaming’s slots portfolio, Pirates’ Frenzy. In this 5×3 10-line casino style slot, three or more scattered pirate ships trigger the free spins round in which players can win up to 50 free games. Throughout the feature, the scurvy pirate gathers all the coin bag’s in view to boost the standard win. Pirates’ Frenzy is the first Blueprint game to incorporate the slot developer’s new Power Play Bet mechanic, which allows players to activate an extra reel for up to six of a kind wins and more chances to trigger free games.

 Blueprint Gaming’s Pirates’ Frenzy

Jack Watson Brand Manager at Zingo Bingo

Zingo Bingo pushes “community, accessibility” message for National Bingo Week

Published

on

zingo-bingo-pushes-“community,-accessibility”-message-for-national-bingo-week

Brand manager Jack Watson argues bingo’s growth should focus on social play and cultural moments, as the operator plans a free-to-play day on 27 June.

Zingo Bingo is using National Bingo Week to argue that bingo’s next phase should prioritise “community, accessibility and shared cultural experiences” over “innovation for innovation’s sake,” according to Jack Watson, Brand Manager at Zingo Bingo.

In the statement, Watson says technology is reshaping gaming, but that bingo’s core appeal remains social interaction and shared entertainment. He points to sector shifts including mobile-first experiences, personalised content and themed gameplay, while claiming players still want “the shared excitement that comes from participating alongside others.”

Watson also flags nostalgia as a product and marketing lever, describing it as an “instant emotional connection” that can help online bingo feel “both fresh and recognisable.” He adds that operators should focus on presentation—such as “mobile optimisation, themed rooms, contemporary branding and strong community experiences”—rather than changing the fundamentals of the game.

Zingo Bingo said it will mark National Bingo Day with “a full day of free bingo, running from 12pm to 8pm on Saturday 27 June,” allowing players to participate without purchasing tickets. Watson positions free-to-play events as a way to reduce friction for first-time players who may hold outdated views of online bingo.

The company also highlights responsible gambling measures, stating it offers tools including deposit limits, session reminders and self-exclusion.

The post Zingo Bingo pushes “community, accessibility” message for National Bingo Week appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Boomerang Partners

Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events

Published

on

boomerang-partners’-case-study:-how-affiliates-prepare-traffic-campaigns-around-major-sports-events

On June 11, the FIFA World Cup 2026 starts in North America. It will be the biggest sports event of the year, but the real challenge for affiliates is the rest of the schedule. Throughout 2026, dozens of major tournaments – from football and tennis to Formula 1 – are running almost back-to-back across the sports calendar. This creates one of the most overloaded sports calendars affiliates have worked with in recent years.

Periods like these usually bring some of the highest traffic volumes and strongest audience engagement of the year for affiliate teams.

But data from Boomerang Partners shows that old tactics no longer work. You cannot just launch a campaign on match day and expect good results. Today, teams have to plan their traffic and content weeks before the first game begins.

Regular leagues create more stable traffic

The pressure of this busy schedule became clear during the recent TIME TO WIN affiliate tournament, organized by Boomerang Partners. The project became a live test for different traffic strategies during major events.

The tournament highlighted one clear pattern. Teams like Fumma LTD pointed to the UEFA Champions League and the English Premier League as some of the most reliable traffic drivers. This approach gives affiliates several advantages:

  • Fixed schedules make it easier to prepare content and distribute traffic across several tournament stages.
  • Recurring match cycles help teams plan campaign timing and prioritize key fixtures well before kick-off.

The real problem in sports is overlapping events. Several big tournaments now run simultaneously across different regions and time zones.

For sports-focused affiliates, this means competing for the same audience attention at the same time. In many cases, the audiences overlap as well. If two major match cycles collide, teams have to choose quickly where to push traffic. Otherwise, they will lose their visibility entirely.

Campaigns must start before kick-off

The timeline for traffic preparation has completely changed. Affiliate teams increasingly start campaign preparation long before the opening match. By the time the live event starts, much of the preparation work is already done.

Preparation now involves several steps. Content teams need to prepare match materials in advance, and media buyers must schedule traffic around the most important fixtures and play-offs.

During the live match, there is no time to fix mistakes. Audiences move too fast between different games. This is especially true when several big matches happen on the same day. If a campaign fails at kick-off, fixing it on the fly is almost impossible.

This is why arbitrage remains one of the strongest sources for sports campaigns. As Sanan Kamilli, CBO at Fumma LTD, noted during TIME TO WIN: “Google PPC works best for sports-focused campaigns because it captures high-intent users actively searching for event-related queries, allowing precise targeting, scalable volume, and strong conversion rates compared to other channels.”

Users searching for specific matches, teams, or betting odds usually show much stronger intent than broader tournament audiences. This makes search traffic particularly valuable during major sports events.

Sports traffic extends beyond the final match

Many affiliates think that sports traffic disappears once the final whistle blows. This is a mistake.

As Fumma LTD noted during TIME TO WIN, sports-driven audiences typically remain valuable for several weeks after the event. The company continues working with these users through retargeting, promoting upcoming matches, and using CRM campaigns to drive repeat engagement and increase lifetime value.

Fumma LTD also highlighted conversion rate (CR), earnings per click (EPC), and player lifetime value (LTV) as some of the key metrics for evaluating traffic quality and long-term profitability in sports-focused campaigns.

For affiliate teams, this creates opportunities beyond a single tournament window. Large finals still generate the biggest traffic peaks, but audience activity often continues into the following match cycles as well.

Using the 2026 Calendar to manage niche traffic

With so many tournaments running back-to-back in 2026, the main difficulty is managing multiple campaigns at once. Content creation, publishing, and ad buying must happen simultaneously.

To help with this, Boomerang Partners launched the Sports Marketing & Betting Calendar 2026. This tool gathers major leagues, global tournaments, and niche events in one place.

For teams like Paradise Media, this centralized schedule solved a major workflow problem. As the company noted during TIME TO WIN, football still accounts for more than 80% of online sports betting activity, so having all World Cup match days, groups, and teams in one place helps speed up research and campaign preparation. To make their workflow faster, the team also combines the calendar with different AI and LLM tools to gather information and cross-check with the calendar to enrich their content, said Mehdi, Director of Affiliates at Paradise Media.

Niche sports also play an important role during quieter periods between major football tournaments. They may not generate the same traffic volume as top leagues, but they help affiliates maintain publishing activity and keep audiences engaged throughout the year.

For many teams, this is no longer just about traffic volume. Covering niche events also helps build authority and positions affiliate platforms as more consistent sports sources outside the biggest football peaks.

A structured calendar always beats reaction

The main takeaway from the market is simple: sports marketing is no longer about quick reactions. 2026 requires good coordination, pre-made content, and smart scheduling across overlapping tournament cycles.

The strongest affiliate teams are already moving toward structured, calendar-based strategies where preparation starts weeks before kick-off and continues well beyond the final match.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

FIFA World Cup and other third companies are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.

The post Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Boomerang Partners

Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events

Published

on

boomerang-partners’-case-study:-how-affiliates-prepare-traffic-campaigns-around-major-sports-events

On June 11, the FIFA World Cup 2026 starts in North America. It will be the biggest sports event of the year, but the real challenge for affiliates is the rest of the schedule. Throughout 2026, dozens of major tournaments – from football and tennis to Formula 1 – are running almost back-to-back across the sports calendar. This creates one of the most overloaded sports calendars affiliates have worked with in recent years.

Periods like these usually bring some of the highest traffic volumes and strongest audience engagement of the year for affiliate teams.

But data from Boomerang Partners shows that old tactics no longer work. You cannot just launch a campaign on match day and expect good results. Today, teams have to plan their traffic and content weeks before the first game begins.

Regular leagues create more stable traffic

The pressure of this busy schedule became clear during the recent TIME TO WIN affiliate tournament, organized by Boomerang Partners. The project became a live test for different traffic strategies during major events.

The tournament highlighted one clear pattern. Teams like Fumma LTD pointed to the UEFA Champions League and the English Premier League as some of the most reliable traffic drivers. This approach gives affiliates several advantages:

  • Fixed schedules make it easier to prepare content and distribute traffic across several tournament stages.
  • Recurring match cycles help teams plan campaign timing and prioritize key fixtures well before kick-off.

The real problem in sports is overlapping events. Several big tournaments now run simultaneously across different regions and time zones.

For sports-focused affiliates, this means competing for the same audience attention at the same time. In many cases, the audiences overlap as well. If two major match cycles collide, teams have to choose quickly where to push traffic. Otherwise, they will lose their visibility entirely.

Campaigns must start before kick-off

The timeline for traffic preparation has completely changed. Affiliate teams increasingly start campaign preparation long before the opening match. By the time the live event starts, much of the preparation work is already done.

Preparation now involves several steps. Content teams need to prepare match materials in advance, and media buyers must schedule traffic around the most important fixtures and play-offs.

During the live match, there is no time to fix mistakes. Audiences move too fast between different games. This is especially true when several big matches happen on the same day. If a campaign fails at kick-off, fixing it on the fly is almost impossible.

This is why arbitrage remains one of the strongest sources for sports campaigns. As Sanan Kamilli, CBO at Fumma LTD, noted during TIME TO WIN: “Google PPC works best for sports-focused campaigns because it captures high-intent users actively searching for event-related queries, allowing precise targeting, scalable volume, and strong conversion rates compared to other channels.”

Users searching for specific matches, teams, or betting odds usually show much stronger intent than broader tournament audiences. This makes search traffic particularly valuable during major sports events.

Sports traffic extends beyond the final match

Many affiliates think that sports traffic disappears once the final whistle blows. This is a mistake.

As Fumma LTD noted during TIME TO WIN, sports-driven audiences typically remain valuable for several weeks after the event. The company continues working with these users through retargeting, promoting upcoming matches, and using CRM campaigns to drive repeat engagement and increase lifetime value.

Fumma LTD also highlighted conversion rate (CR), earnings per click (EPC), and player lifetime value (LTV) as some of the key metrics for evaluating traffic quality and long-term profitability in sports-focused campaigns.

For affiliate teams, this creates opportunities beyond a single tournament window. Large finals still generate the biggest traffic peaks, but audience activity often continues into the following match cycles as well.

Using the 2026 Calendar to manage niche traffic

With so many tournaments running back-to-back in 2026, the main difficulty is managing multiple campaigns at once. Content creation, publishing, and ad buying must happen simultaneously.

To help with this, Boomerang Partners launched the Sports Marketing & Betting Calendar 2026. This tool gathers major leagues, global tournaments, and niche events in one place.

For teams like Paradise Media, this centralized schedule solved a major workflow problem. As the company noted during TIME TO WIN, football still accounts for more than 80% of online sports betting activity, so having all World Cup match days, groups, and teams in one place helps speed up research and campaign preparation. To make their workflow faster, the team also combines the calendar with different AI and LLM tools to gather information and cross-check with the calendar to enrich their content, said Mehdi, Director of Affiliates at Paradise Media.

Niche sports also play an important role during quieter periods between major football tournaments. They may not generate the same traffic volume as top leagues, but they help affiliates maintain publishing activity and keep audiences engaged throughout the year.

For many teams, this is no longer just about traffic volume. Covering niche events also helps build authority and positions affiliate platforms as more consistent sports sources outside the biggest football peaks.

A structured calendar always beats reaction

The main takeaway from the market is simple: sports marketing is no longer about quick reactions. 2026 requires good coordination, pre-made content, and smart scheduling across overlapping tournament cycles.

The strongest affiliate teams are already moving toward structured, calendar-based strategies where preparation starts weeks before kick-off and continues well beyond the final match.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

FIFA World Cup and other third companies are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.

The post Boomerang Partners’ case study: how affiliates prepare traffic campaigns around major sports events appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania