Incentive Games, via its real-money gaming division Incentive Studios, has launched five titles with bet365 in Alberta, the company said on July 23, 2026.

The rollout makes Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout available to bet365 players in the province. Incentive Games described it as Incentive Studios’ first launch in Alberta.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.

“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”

Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.

We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”

Incentive Games said the Alberta go-live follows recent launches in Ontario, Brazil and Pennsylvania as it targets further growth in regulated markets.

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Deal puts BGaming titles on Bragg’s bragg hub aggregation platform, with market-specific game lineups launching across three regulated jurisdictions.

BGaming has signed a distribution partnership with Bragg Gaming Group to launch a selection of its titles in Spain, the Netherlands and Peru via Bragg’s bragg hub aggregation platform.

Under the agreement, BGaming’s content will be delivered to operators connected to bragg hub. In Spain and the Netherlands, the initial rollout includes Bonanza Billion, Fruit Million and Wild Cash x9990. In Peru, the launch lineup includes Gemhalla, Aztec Clusters and Aviamasters.

BGaming said the deal supports its push to expand in regulated European and Latin American markets by widening access to operators through Bragg’s aggregation network.

Marina Ostrovtsova, CEO at BGaming, said: “Expanding our reach in regulated markets is a core part of our strategy, and Bragg Gaming Group gives us a strong, compliant route to do exactly that.

“Spain, the Netherlands and Peru are important markets for us, and partnering with an established aggregation platform like bragg means we can put our best-performing games in front of more players while meeting the standards each market demands. We look forward to building on this partnership and bringing even more of our catalogue to bragg’s operators over time.”

Hristofor Hristov, Commercial Director Aggregation & Strategic Partnerships at bragg, added: “Integrating BGaming’s high-velocity titles directly enhances the premium mix we deliver to operators across Spain, the Netherlands, and Peru.

“This rollout drives immediate value for our partners and underscores our commitment to bringing market-specific, top-tier content to key regulated regions via the bragg hub.”

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Blask says casual casino games are gaining traction across Europe even as operators allocate them minimal lobby space, according to its new report, Casual Games Performance in Europe: 2025 vs 2026. The study analyzes crash, mines and dice titles across 26 European markets, including detailed breakouts for the UK, Italy, Germany, France, the Netherlands and Spain.

In market after market, crash and dice mechanics account for just 1–3% of casino lobby content, Blask said, while the same titles post double-digit growth. The company said crash nearly doubled its share of French lobbies over the past year, and that Aviator grew 20% month-on-month in Germany.

Aviator, built by Spribe, appears in all 26 tracked markets through 762 brands, which Blask said is nearly 70% more than its closest competitor. Blask also said the top 10 casual titles in a given country typically span seven to nine suppliers, suggesting room for challengers with strong content pipelines.

The report highlights differences by market. In Spain, Blask said Pragmatic Play holds four of the top 10 spots for visibility and that 100HP’s Astronaut has entered the leaderboard by average GVR. In the Netherlands, football-themed titles including Soccer Striker 2 and Penalty Champion are “surging ahead of the 2026 World Cup,” while mine games hold three of the top 10 spots, Blask said.

In Germany, Blask said Aviator leads its nearest competitor by more than double, while Plinko is emerging as a sub-genre with two titles in the top five. In France, Blask said crash and dice both increased lobby share year-on-year, but overall visibility remains limited, with the leading title, Chicken Road 2.0, reaching 4.51%. In the UK and Italy, Blask put casual games’ lobby share at 2% and 1.83%, respectively, with Big Bass Crash and Aviator leading “a fragmented field of seven-plus providers.”

“Casual games in Europe have already proven their viability,” said Asker Hubiev, CEO of 100HP Gaming. “Their growth right now is limited not by a lack of player interest, but by insufficient lobby space and operator attention. There’s no one-size-fits-all strategy for Europe — Germany responds more strongly to Plinko and crash, the Netherlands to mines and football-themed mechanics, Spain to standout individual products. For 100HP, the next stage isn’t simply adding more integrations — it’s turning distribution into stable lobby visibility, repeat demand, and strong positions in each specific market.”

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