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Immense Group appoints Marcus Adler as Nordic Director for DBET

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Immense Group has appointed Marcus Adler as Nordic Director for DBET, reinforcing its commitment to expanding its sports betting footprint across Sweden and other regulated European markets.

DBET is Immense Group’s first dedicated sports betting brand. Launched in August 2024, the brand has quickly established itself in the Swedish market by delivering a sports betting experience focused on popular sporting events, international pools and jackpots. DBET is available online and on mobile devices, while also boasting a strong retail presence through an extensive nationwide network of betting shop terminals.

Over the past year, DBET has significantly increased its brand visibility by forming strategic partnerships with key Swedish sports organisations, including the Swedish Bandy Association and the Swedish Basketball Association. These collaborations have strengthened DBET’s ties to local sport and helped position the brand as a trusted and recognisable name in a highly competitive landscape.

Based in Sweden, Marcus Adler brings extensive experience in commercial leadership, digital growth and sports gaming. He most recently served as Chief Commercial Officer at RoninSport.io, a Swedish sports TV data and digital engagement provider working with media companies, iGaming operators and sports platforms to deliver real-time sports content solutions. Prior to that, Adler led Online Acquisition at LeoVegas and held several senior commercial roles across the sports media and digital entertainment sectors.

Adler’s appointment comes at a pivotal moment for Immense Group as it continues to invest heavily in its sports betting capabilities. In 2025, the company selected Altenar as its global sportsbook partner, enabling scalable, localised and compliant sports betting operations across its portfolio of brands in regulated markets.

Commenting on his new role, Marcus Adler said:

“I am very pleased to join Immense Group at a time when the company is making significant investments in sports betting and DBET is gaining real traction in Sweden. The brand already has strong foundations, from its product offering to its partnerships within local sport. My focus will be to provide clear strategic direction for the Nordics, prepare DBET for its next phase of growth, and ensure we deliver a sports betting experience that feels trusted, intuitive and genuinely competitive for players in Sweden and across the wider region.”

The post Immense Group appoints Marcus Adler as Nordic Director for DBET appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Alexander Stevendahl

Immense Group and Coast is Clear: A Three-Year Commitment to a Greener Malta

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Immense Group, the corporate powerhouse behind leading iGaming brands Mr Vegas, Videoslots, and DBET, has reaffirmed its dedication to environmental sustainability by extending its partnership with the Maltese NGO Coast is Clear.

Marking their third consecutive year of collaboration, the initiative highlights Immense Group’s transition from corporate sponsorship to active, community-led participation. Unlike traditional CSR (Corporate Social Responsibility) models that focus on one-off donations, this partnership is built on the principle of ongoing stewardship.

Practical Action for the Maltese Coastline

Malta’s unique coastal ecosystem faces significant pressure from plastic pollution and urban development. Coast is Clear, founded by Mark Galea Pace, specializes in “practical environmentalism”—relying on a dedicated truck and a personal family boat to access areas of the island that are otherwise unreachable by land.

The 2026 roadmap for the partnership includes a structured schedule of events designed to provide both immediate and long-term ecological benefits:

  • Beach Clean-ups: Two major coastal operations are planned for the first half of the year, focusing on removing microplastics and “ghost nets” from sensitive marine habitats.

  • Tree Planting: Two afforestation initiatives will see staff volunteers planting indigenous Maltese trees, contributing to the NGO’s goal of exceeding 1,000 trees planted across local valleys and nature reserves.

Leadership Perspectives on Community Impact

For Immense Group, the initiative is a way to give back to the island that serves as a primary operational hub for its global workforce.

“Malta is home to many of our people,” said Alexander Stevendahl, CEO of Immense Group. “Encouraging our teams to take part in initiatives like beach clean-ups and tree planting is a practical way to contribute to the communities we’re part of. It reflects a shared commitment to keeping Malta cleaner and greener over the long term.”

Mark Galea, Founder of Coast is Clear, emphasized the value of long-term corporate allies: “Support from companies like Immense Group helps us keep our work going. Having people turn up, get involved, and stick with us over time makes a real difference when it comes to protecting Malta’s coastline.”

The post Immense Group and Coast is Clear: A Three-Year Commitment to a Greener Malta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Peter & Sons Joins Forces with Videoslots to Reach Players Across Europe

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Peter & Sons games now live at Videoslots five powerhouse brands

Maverick game studio Peter & Sons’ portfolio is now live with Videoslots, one of Europe’s leading online casino operators.

The new distribution partnership sees Videoslots unleash Peter & Sons’ uniquely quirky and imaginative games across its five powerhouse brands, Videoslots, Mr Vegas, Kungaslottet, Mega Riches and dBet, which serve players in Sweden, Denmark, and the UK.

Peter & Sons’ mission is to embody the “anti-boring” by creating slots with cool visuals, engaging gameplay and innovative mechanics. Focusing on storytelling, beautiful hand-drawn animation styles and cinematic soundtracks, the studio builds games that dare to be different.

Videoslots, part of the Immense Group, offers one of the largest and most varied casino game selections on the market, with more than 7,400 games from over 140 providers. The operator has established itself as the premier destination for players who love choice, quality, and cutting-edge entertainment.

The partnership is the latest in a string of content deals that sees Peter & Sons expand its footprint in regulated markets across the globe, and it allows Videoslots to bolster its portfolio with content that resonates strongly with players worldwide.

A spokeperson from Peter & Sons said: “We are thrilled to partner with Videoslots, a major operator known for its innovation and player-first approach. Videoslots has a huge reach, which gives us the opportunity to bring our crazy vision to a wider audience across multiple jurisdictions.”

Klas Winberg at Videoslots said: “Our mission has always been to provide players with the best and most diverse selection of games possible, which made adding Peter & Sons to our roster an easy choice. Peter & Sons isn’t afraid to stand out. Their games look and feel different, and we believe their intriguingly left-field approach to slots will capture the imagination of our customers.”

The post Peter & Sons Joins Forces with Videoslots to Reach Players Across Europe appeared first on European Gaming Industry News.

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