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Pronet Gaming Elevates Brand at ICE Barcelona

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Pronet Gaming concluded a highly successful presence at ICE Barcelona 2026, marking three dynamic days of brand storytelling and industry connection as the company unveiled its refreshed corporate identity to the global iGaming community.

ICE provided an ideal platform to reinforce Pronet Gaming’s position as a performance-driven B2B partner focused on growth, localisation, and solutions built through a real B2C operator lens. This was reflected in strong foot traffic and sustained engagement at the Pronet Gaming stand, which became a central hub for conversations with long-standing partners and new contacts from across regulated markets.

Unveiled in the weeks leading up to ICE, the refreshed brand is not a visual reset for its own sake, but a reflection of how Pronet Gaming has evolved as a business. As the company continues to support operators across increasingly competitive and regulated markets, the new identity brings greater clarity to its role as a performance-led partner.

The brand reinforces a simple principle: platforms perform best when they are built, optimised, and supported with the end player firmly in mind. This player-first thinking informs everything from product design and localisation to commercial decision-making and long-term growth strategy.

Pronet Gaming’s core product suite, including Casino, Sportsbook, and BetX Pro, was showcased as part of a fully integrated ecosystem designed to help operators launch efficiently and scale with confidence. BetX Pro, in particular, generated strong interest among attendees, with operators drawn to its peer-to-peer betting model, flexible configuration, and ability to support differentiated betting experiences in competitive markets. The refreshed brand helps articulate this holistic approach more clearly – aligning product, technology, and service under a single performance narrative.

A standout feature of the stand was the ProSaber VR activation. Beyond attracting crowds, the activation served as a conversation starter around immersion, user experience, and engagement – the same principles that underpin Pronet Gaming’s platform development and optimisation. Complementing the on-stand activity, signature cocktails, and premium giveaways helped create a welcoming and memorable environment that encouraged high-quality discussions beyond the usual show-floor pace.

ICE Barcelona also provided a timely platform to reinforce Pronet Gaming’s ongoing expansion across Asia. Since entering the region in 2024, the company has focused on deep localisation, regulatory alignment, and adapting platform functionality to local player behaviour. The refreshed brand provides a flexible, modern framework that scales across diverse markets while maintaining a clear performance focus.

Commenting on the event, Alex Leese, CEO of Pronet Gaming, said: “Our refreshed brand is a clearer expression of how we already work with operators. It’s rooted in performance, shaped by real B2C experience, and designed to support platforms that need to grow in complex, localised markets. Launching our new website and brand just before ICE gave us the perfect stage to show that story, and the conversations we had over the three days confirmed it’s resonating.”

As ICE Barcelona 2026 comes to a close, Pronet Gaming thanks everyone who visited the stand, joined the conversations, and helped make the event such a success. The team now looks ahead with strong momentum, continuing to build on its foundations across established and emerging markets, and preparing for the next chapter of growth alongside its partners.

The post Pronet Gaming Elevates Brand at ICE Barcelona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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SoftConstruct AI and Affigates Bring Cutting‑Edge Solutions to AIBC Eurasia 2026 in Dubai

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SoftConstruct AI and Affigates are thrilled to share their involvement in AIBC Eurasia 2026, occurring on February 10-11 at the Festival Arena in Dubai. As a leading center for iGaming advancement in the area, AIBC Eurasia offers the perfect platform for companies to showcase their vision of a future powered by intelligence.

In a time when technology advances at an unparalleled speed, SoftConstruct AI and Affigates remain at the forefront by providing an environment where aspiration and intellect converge. At AIBC Eurasia, the emphasis will be on the concept of “The Choice,” steering operators toward strategic choices that promote sustainable growth and operational superiority.

At Stand 5S, attendees can discover an extensive range of solutions designed for the contemporary operator. At the heart of the display are the Sportsbook and Casino Platforms, upgraded with cutting-edge AI enhancements to guarantee optimal scalability and cross-channel efficiency. The AI Suite continues to be the core of the package, including CRM AI for behavior analysis, Umbrella AI for immediate risk oversight, and the AI Game Recommendation System for personalized content. Moreover, the exhibition highlights Betting Mate, an advanced AI assistant providing tailored market recommendations, up-to-date statistics, and an engaging chat interface for an enhanced player experience.

At AIBC Eurasia, participants can also discover Affigates, a uniquely operated, unprecedented affiliate ecosystem presented at the SoftConstruct AI booth. Created as a comprehensive growth engine for the iGaming industry, it emphasizes transparency via a distinctive scoring system and a Traffic Trust Layer that assesses quality prior to any engagement. Affigates provides a scalable and fraud-resistant route to ongoing success through a trusted international network of more than 7,000 affiliates and 700 partners connecting with 115 million players.

Maintaining its dedication to partner success, SoftConstruct AI will showcase the “The Choice to Grow” initiative. This unique 12-month program transforms performance into real cost benefits by incentivizing growth. By realizing a 16.67% growth in GGR each quarter across Sportsbook, Virtual Sports, Retail Solutions, FeedConstruct, PopOK Gaming, Pascal Gaming, CreedRoomz, Choice Gaming, Stretch Network, and SOS Hub, partners can access a 51% invoice discount every three months, three months of complimentary services for single-use, in addition to special promotions and exclusive tournaments from partner brands.

The energy starts to build even before the Festival Arena’s doors are opened. On February 8, two days before the exhibition, SoftConstruct AI will host Harmony ChoiceMe Dubai, a private event aimed at bringing together the local iGaming community. This gathering provides a concentrated environment designed for discussion and strategic synchronization, enabling industry leaders to exchange insights and viewpoints prior to the commencement of the main event.

SoftConstruct AI and Affigates welcome all visitors to explore Stand 5S to see how an integrated, AI-powered ecosystem can reshape the future of iGaming.

The post SoftConstruct AI and Affigates Bring Cutting‑Edge Solutions to AIBC Eurasia 2026 in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Regulating the Game 2026 Sydney — One Month Countdown as Sector Leaders Anticipate Inaugural RTG Global Awards

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With a month left until Regulating the Game 2026 Sydney, the final arrangements are in progress for the industry’s premier event on gambling regulation, compliance, integrity, and safer gambling, scheduled for 9–11 March 2026 at the Sofitel Sydney Wentworth.

Currently in its sixth edition, Regulating the Game has become a platform for in-depth, cross-jurisdictional analysis of gambling regulation and industry performance, emphasizing the interplay between regulatory frameworks, market structures, and organizational capacity in practice. The 2026 initiative unites regulators, policymakers, operators, advisors, and technology experts to explore the translation of regulatory intent into practical application, as well as the evolution of industry systems, governance, and behaviors in light of increased scrutiny and reform.

A Program Centered on System Efficiency and Compliance Circumstances

The 2026 conference agenda is designed to transition purposefully from context to analysis to application, exploring how gambling regulation, market design, organizational capability, and leadership influence real-world results. Over three days, the program examines not just the pathway of regulatory reform, but also how these reforms are integrated, implemented, and challenged within intricate gambling settings facing ongoing evaluation and transformation.

Sessions cover public policy, regulatory practice, sector performance, and innovation, focusing on:

• The strategic direction of gambling regulation, enforcement and supervision, and how regulatory posture is evolving post-inquiry and reform
• The operational reality of compliance, including AML/CTF supervision, financial crime risk, and implementation challenges and opportunities
• Safer gambling governance, consumer protection frameworks and the application of RegTech at scale
• Market structure, black and grey market dynamics, and the unintended consequences of regulatory design choices
• Technology, data governance, RegTech and the use of AI to support integrity, oversight and organisational decision-making
• Leadership, accountability, culture and the capability required to translate policy intent into durable operational outcomes

The agenda integrates keynote addresses, moderated panels, expert masterclasses and Industry Spotlight sessions, designed to support informed debate while grounding discussion in real-world regulatory and operational experience.

Global RTG Awards to Be Presented for the First Time

A key aspect of Regulating the Game 2026 is the introduction of the first Regulating the Game Global Awards, which honor leadership, stewardship, and measurable effects in areas such as sector direction and reform, compliance, safer gambling, technology, and community results.

The Global Awards were created to offer impartial, thorough acknowledgment of individuals, organizations, and solutions that are enhancing standards and leading to improved regulatory and social results. Finalists have been verified in six categories after an objective evaluation by a judging panel made up of senior leaders with extensive knowledge in regulation, law, integrity, governance, and responsible gambling.

The RTG Global Awards Gala Dinner will take place as a central event of the conference agenda, allowing finalists, peers, and industry stakeholders to engage in the Awards without needing to attend the entire conference.

Pitch! Showcase and Industry Interaction

The conference agenda includes Pitch!, a forum by Regulating the Game for exploring both new and traditional methods to tackle regulatory, compliance, and safer gambling issues. Pitch! highlights research, practical technologies, operating models, and concepts being implemented or tested in regulated settings, and analyzes how innovation is embraced, managed, and expanded in conjunction with current systems and controls.

Paul Newson, Founder of Regulating the Game and Principal at Vanguard Overwatch, stated that the 2026 event signifies the growth and significance of the existing regulatory landscape:

“Regulating the Game exists to engage honestly with how gambling regulation, sector performance and organisational capability intersect in practice – not just policy intent, but how expectations are interpreted, implemented and sustained over time.

The Global Awards sit alongside that purpose. They recognise and help surface leadership, stewardship and practical work that is lifting capability, strengthening governance and positioning organisations – and the sector more broadly – for more resilient and sustainable operation. The intent is to cultivate credible leadership voices and highlight work that is demonstrably improving outcomes.”

The post Regulating the Game 2026 Sydney — One Month Countdown as Sector Leaders Anticipate Inaugural RTG Global Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ProgressPlay Celebrates Major Success at ICE Barcelona 2026 and Prepares to Expand Worldwide

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ProgressPlay, a prominent iGaming platform provider, today looked back on a transformative and highly successful presence at ICE Barcelona 2026, where its recently launched Dual-Engine Strategy struck a strong chord with operators and industry leaders. The occasion acted as an active confirmation of the company’s targeted vision, creating notable partnership momentum and paving the way for rapid international expansion in the coming year.

The company’s strategic focus on its Standalone and dedicated Sweepstakes solutions was central to discussions at its booth, indicating a distinct market need for more sophisticated and bold partner opportunities.

ProgressPlay indicated a remarkable number of high-caliber meetings with well-known brands and driven newcomers, all in search of strategic resources to develop, possess, and grow their gaming enterprises effectively.

“The response at ICE was phenomenal and precisely aligned with our thesis,” said Itai Lowenstein, CEO of ProgressPlay. “The industry is actively seeking more than a one-size-fits-all solution. Operators are strategists, and they came to us looking for the right engine for their specific ambition.”

Lowenstein continued: “Whether it was the profound control of the Standalone model for building a legacy asset or the agile, acquisition-focused power of our Sweepstakes framework, we demonstrated that ProgressPlay is the versatile partner for this new era. The conversations have moved from ‘what can you do’ to ‘how do we build our future together’.”

Operators expressed strong appreciation for the Standalone solution’s potential for genuine commercial autonomy, allowing full ownership of the player relationship from start to finish, while utilizing ProgressPlay’s powerful technology framework. At the same time, the Sweepstakes category was acknowledged as a brilliant way to access high-growth, engagement-driven markets, especially in areas where combining entertainment with gaming elements is essential.

“ICE 2026 was a defining moment for our partner-centric narrative,” stated Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay. “We engaged with visionary leaders who saw our Sweepstakes solution not as a niche product, but as a strategic funnel for community building and market entry.”

Nahhas explained: “Equally, the Standalone model attracted partners with deep brand equity looking for a technology ally, not just a supplier. The energy confirmed we are providing the essential toolkit for the next wave of iGaming innovation.”

After the achievement in Barcelona, ProgressPlay is now strongly dedicated to transforming this momentum into enduring partnerships. The company reiterates that its robust, adaptable platform is accessible to operators in every market, as long as the operator secures the required local license.

This concept of empowered collaboration allows brands to utilize ProgressPlay’s acclaimed casino and sportsbook offerings, managed services, and unique technology to enter their selected markets effectively and in compliance.

The team is currently getting ready for the upcoming series of significant industry events where they will further promote discussions on growing strategic partnerships.

“The journey continues from here,” concluded Lowenstein. “ICE was the launchpad. Now, we enter a phase of execution and collaboration with the partners who joined our vision in Barcelona. Our platform is ready, our strategy is proven, and our commitment is to be the growth engine for every licensed operator, anywhere in the world, who shares our ambition for excellence.”

The post ProgressPlay Celebrates Major Success at ICE Barcelona 2026 and Prepares to Expand Worldwide appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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