Spotlight Sports Group Unveils 2026 Racing Innovation Blueprint with Dual Product Launch

Spotlight Sports Group (SSG), the global racing technology leader and parent company of Racing Post, has officially announced a major dual-product release to anchor its 2026 Racing Innovation strategy.

Coinciding with the 40th anniversary of the Racing Post, the launch features the Smart View Tipping Feed and the Racing Bet Builder. These algorithm-driven tools are designed to modernize the racing experience, making it more intuitive for novice bettors and time-poor enthusiasts alike.

The Next Evolution of Smart View

Both products are powered by the proprietary Smart View Engine, a machine-learning system that evaluates hundreds of variables—including trainer form, jockey strength, course suitability, and draw bias—to generate easily interpretable ratings.

1. Smart View Tipping Feed

This global, 24/7 service provides a continuous stream of ready-to-bet selections across the UK, Ireland, USA, Canada, Australia, New Zealand, France, South Africa, and the UAE.

• Betting Angles: Every tip is categorized under specific “angles” such as Naps, Bankers, Course Legends, Ideal Conditions, and Data Aces.

• Deployment: Designed for seamless integration across sportsbooks, mobile apps, CRM campaigns, and retail environments.

2. Racing Bet Builder

Representing the first same-race multiple product built specifically for horse racing, this tool identifies the strongest combinations across key derivative markets.

• Markets Covered: Includes To Win, Top Finish, Winning Distance, and Match Bets.

• Data-Led Insight: Each Bet Builder is supported by written expert analysis and a “Smart View market confidence rating” to ensure transparency and trust.

Leadership Perspective

The initiative aims to remove the traditional complexity of horse racing, broadening its global appeal through data-led, personalized content.

“As we enter Racing Post’s 40th anniversary year, we are proud to lead the way with racing innovation,” said Sam Houlding, Managing Director of B2B at Spotlight Sports Group. “Smart View Tipping Feed and Racing Bet Builder give operators powerful new ways to engage racing audiences with easily digestible, trusted guidance crafted from decades of expertise.”

Spotlight Sports Group will showcase these new innovations at ICE Barcelona from January 19–21, 2026.

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