With the excitement of FIFA World Cup 2026 approaching, BETER is assisting operators in providing continuous bettor interaction by adding over 4,200 new eFootball matches monthly.

BETER, the recognized supplier of quick-betting content, live streams, real-time data, and odds for esports and sports, has broadened its eFootball portfolio with new specialized tournaments designed for World Cup 2026, providing over 4,200 events each month to assist operators in maintaining bettor engagement throughout the day, even during lulls and match intervals.

The launch features matches inspired by the World Cup, plus extra events scheduled around peak betting times to maintain bettor interest before, during, and after the World Cup 2026 games, providing operators with expanded eFootball coverage leading up to one of the largest events in the international sports schedule.

The updated material improves BETER’s extensive, dynamic eFootball framework, providing operators with more options to maintain bettor engagement around the clock.

Tournaments tailored to U.S. betting hours, delivering over 4,200 monthly matches

BETER added 140+ daily matches designed to suit U.S. bettors and maintain engagement throughout the day.

All of these matches are delivered in the 2×4 format and are scheduled daily (UTC+2) as follows:

01:00–03:00 — Premier League
03:10–05:10 — World Cup B
05:30–07:30 — Conference League
16:10–18:10 — Serie A
18:20–20:20 — World Cup B
20:40–22:40 — Europa League
22:50–00:50 — LaLiga

This new content addition is focused on supporting operator performance ahead of and during World Cup 2026 by maintaining betting activity across relevant time slots for U.S. audiences and helping fill downtime between major football fixtures.

World Cup–inspired tournaments, delivering over 3,600 monthly matches (within the 4,200+ expansion)

As part of this content boost, BETER is rolling out three dedicated World Cup–themed eFootball leagues. These form a major part of the expansion and mirror the excitement, structure, and national-team focus of the tournament, delivering 120+ matches per day and featuring teams such as the United States, the Netherlands, Norway, Mexico, Morocco, France, England, Portugal, Argentina, Spain, and more canonical world best teams.
The schedule includes the following (UTC+2):

World Cup A: 12:00–14:00 and 01:20–02:20 (2×4 format)
World Cup B: 18:20–20:20 and 03:10–05:10 (2×4 format)
Volta World Cup: 00:10–01:40 and 07:00–08:30 (2×3 format)

These World Cup–inspired eFootball matches reflect the build-up to the tournament and help operators drive bettor engagement ahead of kick-off.

With this rollout, which is already available with the majority of BETER’s partners, the supplier now delivers over 40,000 esports matches each month, further strengthening its position as one of the industry’s most in-demand providers of fast-paced content.

BETER exclusively delivers nearly 500,000 esports events annually through its exclusive ESportsBattle tournaments, which include eFootball, eBasketball, eHockey, and eTennis, offering up to 50 markets per match and an average operator margin of 7.5%+, exceeding the market standard.

Adam Conway, General Manager of the Esports Business Unit at BETER, said: “World Cup 2026 is the pinnacle of football excitement, and it presents an incredible opportunity for operators to keep fans and bettors engaged around the clock. Our expanded eFootball offering is designed to capture that energy, with content built to mirror the drama, intensity, and rivalries of the tournament.

“By combining dedicated World Cup–inspired competitions with strategically timed matches during key betting hours, we’re helping operators fill downtime, bridge match gaps, and keep bettors active before, during, and after every fixture.

“With over 40,000 fast-paced esports matches delivered every month, BETER now offers one of the largest and most dynamic content portfolios in the industry, bringing the thrill of the World Cup straight to every screen.”

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BETER, the award-winning supplier of fast-betting content, data, and odds across esports and sports, has expanded its footprint in Latin America through a new partnership with leading Colombian operator Wplay.

As part of the agreement, Wplay will roll out BETER’s exclusive ESportsBattle tournaments, with eFootball and eBasketball set to be the first titles introduced to its players.

The deal strengthens Wplay’s offering by enabling the operator to deliver fast-paced betting experiences that are increasingly in demand among Colombian players, while also helping it stand out in a competitive market.

BETER’s ESportsBattle tournaments feature nearly 500,000 events annually, spanning eFootball, eBasketball, eHockey, and eTennis. Each match offers up to 50 betting markets, with an average operator margin exceeding 7.5%.

Chuck Robinson, CRO at BETER, said: “Latin America is a strategically important market for BETER, and one where we have already made significant strides. This partnership with Wplay in Colombia builds on that progress and further strengthens our position as a must-have provider in the region.

“Wplay is exactly the kind of partner we look for — reputable, trustworthy, and innovative. It understands that player preferences are evolving and that fast-betting content is no longer a nice-to-have, but a must-have for operators looking to engage the next generation of bettors.

“The fact that we are able to strike partnerships with such high-calibre operators is a testament to the quality of our products and solutions, particularly when it comes to integrity and fairness.”

Julio Tamayo from Wplay added: “When it comes to fast-betting content, BETER is the clear market leader, which is why we’ve gone all out to bring its ESportsBattle tournaments to our players.

“One of the standout qualities of BETER’s content is its strong focus on integrity, with a dedicated team ensuring strict adherence to fair play and transparency. This gives us a high level of confidence in offering its content to our players.

“This is an excellent partnership for Wplay, allowing us to further differentiate our offering while providing players with the most in-demand fast-betting experiences.”

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