Hub88, the leading iGaming aggregator, has partnered with LuckyDraw, an innovative prize draw gamification platform, to enhance player loyalty and maximize lifetime value for operators. The collaboration enables Hub88’s extensive operator network to seamlessly integrate LuckyDraw’s technology, offering highly customisable and interactive prize draws, including raffles, scratch cards, and instant win games.

Launched in early 2026, LuckyDraw’s platform is designed for full native integration, allowing operators to maintain a fully branded experience. By hosting interactive raffles and instant-win experiences, operators can increase engagement, drive retention, and optimize monetization while offering players new, exciting ways to interact with their brands.

Ollie Castleman, Managing Director of Hub88, said:
“Over the past year, we’ve heavily invested in jackpots, bonusing, and loyalty solutions across our platform. LuckyDraw’s fully branded raffles, instant wins, and scratch games are a valuable addition, helping operators engage their players in new and compelling ways, all while strengthening brand loyalty and increasing lifetime value.”

Yaniv Spielberg, CEO and co-founder of LuckyDraw, added:
“With our experience as online gaming operators, we understand how to enhance the player experience to generate higher engagement and loyalty. Our prize draw platform is flexible and easy to implement, meeting the growing demand for interactive raffles and instant win games. Partnering with Hub88 allows us to bring these experiences to wider audiences while helping operators deliver unique, performance-driven engagement strategies.”

This partnership strengthens Hub88’s offering, aligning with its commitment to provide innovative, high-quality solutions that deliver measurable results and improved returns for operators across regulated markets.

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The release, driven by computer vision, provides operators with an innovative live betting experience featuring real-time traffic visuals.

Hub88 has amplified its collaboration with innovative studio 155.io by releasing its latest CCTV game, Rush Hour. The groundbreaking live game idea challenges players’ forecasting abilities by utilizing actual traffic video from cities worldwide.

Since 2024, Hub88 has been a reliable partner for 155.io, aiding in the launch of its immensely popular titles Ducks and Marbles. The studio located in Dubai takes pride in delivering rapid gameplay, captivating live streams, and ‘real-world chaos’ to fresh, mobile-first audiences.

Rush Hour presents 155.io’s innovative cctv.games betting category, featuring games centered on real-time surveillance camera footage from cities like Tokyo, Lyon, Sydney, and London. Participants are encouraged to estimate the number of items, like cars or motorbikes, that will pass through a specified AI monitoring area during a defined timeframe. Players can wager on Over, Under, Range, or Exact results, resulting in engaging gameplay.

Locations are chosen automatically according to the time of day and traffic trends, with the active setting shown during betting, enhancing the title’s ‘eyes on the world’ focus and real-time attraction.

Hub88’s wide array of operators will now enjoy smooth access to Rush Hour, after 155.io’s successful direct integrations with Stake, Roobet, and Shuffle.

The successful debut of another creative live game from 155.io showcases Hub88’s standing as an aggregator that prioritizes authentic differentiation, innovation, and tangible outcomes for its partners.

Jessica Inglott, Head of Supplier Relations at Hub88, said: “CCTV Game: Rush Hour is unlike anything else currently available to operators. Its real-world data, automated computer vision technology and clear, high-frequency betting format create a truly original experience.

“Being chosen as the exclusive aggregator for this release allows us to give our partners access to an entirely new genre, with action that will attract the next generation of players.”

Sam Jones, Founder and CEO of 155.io, said: “This release represents a new direction for interactive betting experiences. By combining live CCTV feeds with automated computer vision tracking and AI, we’ve created a format that is simple to understand yet highly engaging.

“With this first game in our CCTV Game series, we’re delighted to bring some of the world’s most intriguing cities to the screens of players, with Hub88 as the perfect partner to facilitate this.”

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EdgeLabs, a global B2B online gaming provider, has partnered with Hub88 to distribute its distinctive casino content to the aggregator’s global operator network.

The integration sees EdgeLabs’ debut slot titles like Diamond 10x, Mark of Z and Blue Bird Bonus go live on Hub88, with additional content planned to roll out every month.

With the online casino market more competitive than ever, EdgeLabs is on a mission to deliver one-of-a-kind, quality casino slots that still offer innovative mechanics focused on breaking away from the norm. The studio has built momentum with a growing catalogue spanning slots, fish games, keno and additional formats in development.

EdgeLabs continues to expand across North America, Europe and Asia, with plans to enter LATAM and African markets in 2026.

Similarly, Hub88 offers the fastest casino games aggregation with a single API for secure and seamless integration. Operators and suppliers alike can move faster, work smarter and grow effortlessly. With access to more than 24,000 games from over 205 leading studios, streamlined account management, and 24/7 technical support, Hub88 has positioned itself as a trusted aggregator of choice across global markets.

By partnering with Hub88, EdgeLabs will place its newest games in front of wider player audiences, while Hub88 receives content with high quality graphics and UI from developers who have been in the industry for decades.

Jessica Inglott, Head of Supplier Relationships at Hub88, said: “EdgeLabs is producing some really exciting work this year, and we’re blown away by the scope and scale of their early portfolio as it begins to filter through onto our platform. Given their already global presence, we’re thrilled to be an adopter at the front of the queue to distribute their content. We strongly expect their particular style and robust mechanics to vibrate harmoniously with operators and players all across our network.”

Marina Rodov, CEO of EdgeLabs, said: “We’ve never been afraid to disrupt the industry’s rhythm and deliver experiences that are truly something different. We’d rather disappear than become ‘just another gaming studio.’ Our games are for the players who love a good classic with an unexpected twist, and Hub88 gives us the global reach and the stage our games deserve. We’re excited about a partnership that shares in our goal to push the industry forward.”

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