Hub88 has been named Customer Services Company of the Year at the International Gaming Awards 2026, recognising the aggregator’s commitment to delivering outstanding support and service to its partners.

The award celebrates excellence in customer service, highlighting companies that recognise the importance of responsive, efficiency and high-quality support as a differentiator. Hub88 was selected from a strong field of leading suppliers and operators for its partner-first approach and continued investment in customer-centric innovation.

At the end of 2025, the aggregator announced a strategic shift towards regulated markets after being awarded a UAE licence, reinforcing its commitment to responsible gaming. During the same period, the B2B brand also launched its new embedded AI assistant, HubAI, as part of wider upgrades to its Operator and Supplier Zones.

Hub88’s Supplier Zone and Operator Zone are designed to streamline day-to-day operations, offering partners a centralised area for integrations, onboarding, reporting and troubleshooting. These zones are supported by the new HubAI tool, an instant multilingual assistant that provides guidance and fast access to relevant information, freeing up human support for more complex customer needs.

The Customer Services Company of the Year award follows a landmark year for Hub88, which also saw the appointment of a new CEO, Lara Falzon, and the platform surpassing 550 partners.

Ollie Castleman, Managing Director of Hub88, said: “Being recognised as Customer Services Company of the Year is incredibly rewarding, as trust and effectiveness sit at the heart of everything we do. Every new piece of technology developed for partners is designed to make their lives easier.

“We believe outstanding customer service is about combining great people with smart tech, and this award really highlights the dedication of our team to supporting partners in the most effective way.”

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Editor’s Take

Why this matters: The crash game vertical is currently one of the most crowded in iGaming. For aggregators like Hub88, the challenge isn’t just adding more games, but adding different games. Solidicon’s debut of a “racing crash” mechanic with Quackinator offers operators a fresh twist on the standard “multiplier curve” format, potentially engaging a demographic looking for more visual excitement than the typical line-graph interface.

Hub88, the fast-growing aggregation platform, has announced a new content partnership with Solidicon, a Swedish game studio recognized for its visually distinct and artistic approach to casino game design.

This integration brings Solidicon’s full suite of titles onto Hub88’s seamless API, making them immediately available to a global network of operators.

A New Spin on Crash Games The headline addition to the platform is Quackinator, a title marketed as the “world’s first racing crash game.” As the crash genre continues to dominate player preferences in emerging markets, Solidicon is attempting to evolve the format by blending high-speed racing mechanics with the traditional risk-reward crash structure.

Alongside Quackinator, the deal includes other high-performing titles such as Navigator and Supershoot Crash, all of which are designed by Solidicon’s team—a group self-described as “a collective of nerds and dreamers” founded in 2006.

Management Commentary The partnership focuses on delivering “novel” experiences to players who are increasingly fatigued by standard slot mechanics.

Jess Inglott, Head of Supplier Relations at Hub88, emphasized the visual quality of the new additions:

“Solidicon’s games bring a bold, unforgettable touch to the casino experience. Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”

For Solidicon, the deal represents a significant distribution upgrade. Robert Ackerman, CEO of Solidicon, noted:

“Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators. Their platform is well regarded for its stability and ease of use, which makes this partnership a strong fit for us.”

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First-of-its-kind agreement sees video game-inspired instant content launched via Hub88’s aggregation platform

Hub88 has strengthened its content portfolio by entering a strategic partnership with ZOOT Studios, a new supplier producing high-quality interactive instant games for a global audience.

The agreement makes ZOOT’s debut portfolio of more than 55 releases available to Hub88’s vast network of operators, marking the supplier’s first major launch with an aggregator.

ZOOT Studios specialises in fast-paced instant games built around trends, social media-driven behaviour and striking visual design. Titles such as Dubai Chocolate Tower, Beer Pong and Sub Crush promise Hub88’s partners culturally relevant content that draws wide audiences, with support for both FIAT and crypto currencies.

As part of the deal, Hub88’s network will be among the first to access ZOOT Studios’ content, with Dice, Crash, Mines, Plinko, Sports, Tower and Arcade games tailored to the evolving preferences of digital-first players.

The deal demonstrates Hub88’s focus on versatility and its position as a must-have distribution partner to some of the industry’s most exciting emerging studios.

Jess Inglott, Head of Supplier Relations at Hub88, said: “ZOOT Studios is turning heads by releasing the next generation of instant win entertainment. Their vision to offer operators high-quality content that speaks to modern audiences aligns well with our strategy. Partnerships like this allow us to deliver value and new levels of player engagement on an even bigger scale.”

Sean Ryan, CEO at ZOOT Studios, said: “We’re delighted to have Hub88 as our partner. The aggregator’s extensive operator network and high-tech integration capabilities make them a perfect match for our future-facing game portfolio.”

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