Italy
Vivid Gaming and Octavian Gaming Expand Across Italy Through Co-Developed Titles
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Octavian Gaming and Vivid Gaming has successfully introduced a growing portfolio of co-developed slot titles to the Italian regulated market through its strategic partnership with Octavian Gaming. This collaboration marks a significant milestone in Vivid Gaming’s expansion across Europe’s established gaming landscapes.
Since October, the first wave of jointly developed titles – Cleopatra’s Heritage and Robin Hood Saga – has been live with leading Italian operators, showing early traction and strong player engagement. This rollout reinforces both companies’ commitment to delivering innovative, high-quality gaming experiences that are visually engaging and fully compliant with regulated market standards.
The partnership with Octavian Gaming, a pioneering Italian company based in Verona, leverages their deep local expertise and established operator network to bring this modern, 3D-driven, uplifting slot offering to Italian players.
Karl Hsu, CEO of Vivid Gaming, commented: “Italy represents a major milestone in our international expansion. Since October, our games have been live and delivering strong results, and our partnership with Octavian Gaming has been instrumental in driving this success. We are thrilled to bring our creative and engaging portfolio to one of Europe’s most mature gaming markets. This is just the beginning as we continue to expand and share our passion for innovative gaming experiences across new regions.”
Simone Pachera, CEO of Octavian Gaming, added: “Vivid Gaming brings a fresh style and dynamic approach to game design that resonates strongly with Italian players. We are proud to have facilitated their successful launch in Italy and are eager about the opportunities ahead as we further cement this collaboration. Together, we will create an exceptional experience for players while exploring new possibilities in regulated markets.”
This successful Italian entry marks the beginning of a structured, long-term roadmap of co-developed releases, which includes the following upcoming titles:
- Penguin Frenzy – December 2025
- Burglar Trio – January 2026
- Dessert Boom – February 2026
- Jalapeño Blast – April 2026
This planned rollout highlights the companies’ sustained commitment to delivering fresh, premium content tailored for regulated environments.
The Italian portfolio showcases a remarkable diversity in themes and gameplay – spanning adventure, wildlife, historical legends, and vibrant fantasy – supported by cutting-edge 3D graphics and player-centric features such as bonus rounds, free spins, multipliers, gamble mechanics, and other engagement-driven elements.
The post Vivid Gaming and Octavian Gaming Expand Across Italy Through Co-Developed Titles appeared first on European Gaming Industry News.
blask
Blask data: lottery drives 78% of France’s gambling search demand
New category-level analysis breaks down non-branded iGaming demand by vertical across France, Brazil, India, Italy and Switzerland.
Blask says lottery-related queries account for around 78% of total gambling search demand in France, outweighing online casino (~10%) and live dealer, betting and poker (each ~4%). The company positions the data as evidence that sports betting is not the primary driver of gambling demand in every market.
Blask said the figures come from non-branded search data and are part of a new category-level analysis feature designed to break down demand across verticals and subcategories within each market. The tool is intended to help operators compare player intent across jurisdictions, including “lottery in France, football betting in Brazil, or culturally driven formats in India.”
Outside France, Blask’s data shows Brazil is more betting-led, with online betting at ~52% of demand, which the company attributes largely to football. Lottery represents ~25%, fantasy sports ~11%, while casino (~6%) and live dealer (~2%) remain smaller segments.
India is described as more evenly distributed, with lottery at ~35% and live dealer at ~29%, and online casino, betting and fantasy each at roughly 10%. In Europe, Italy’s demand is reported as seasonally influenced by football, with fantasy sports leading at ~37%, while Switzerland is presented as casino-first, with online casino at ~38%.
Across the markets analysed, Blask said two themes recur: older categories often remain the biggest, and regulation heavily shapes demand. Where certain verticals are restricted, the company said interest tends to shift into adjacent or offshore segments rather than disappearing.
The post Blask data: lottery drives 78% of France’s gambling search demand appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BMM Innovation Group
BMM INNOVATION GROUP HIGHLIGHTS LEADERSHIP IN PRODUCT TESTING AND CERTIFICATION AT THE ITALIAN GAMING EXPO & CONFERENCE, APRIL 14–15 IN ROME
BMM Innovation Group (“BMM,” “The BIG Group,” “BIG,” or “the Company”), a global provider of compliance testing, cybersecurity, and training solutions for the regulated gaming industry, has announced its participation as both an exhibitor and sponsor at the Italian Gaming Expo & Conference, taking place April 14–15 at the Salone delle Fontane, Stand No. 3. This presence underscores BMM’s ongoing commitment to supporting Italy’s regulated gaming market.
The Company is also shortlisted for two prestigious Italian Gaming Awards: the “Do the Right Thing” Award and “Best Executive Leadership” for Marzia Turrini, BMM’s Global President of iGaming & Cybersecurity. These nominations reflect BMM’s continued leadership in integrity, compliance, and innovation across regulated gaming markets worldwide.
At the Expo, BMM will showcase its comprehensive suite of services through:
- BMM Testlabs – trusted testing and certification for suppliers, operators, and regulators.
- BIG Cyber – advanced cybersecurity protection.
- RG24seven Virtual Training – compliance-grade, BMM-certified employee education.
Marzia Turrini will also take part as a featured panelist on April 15:
- Women Empowerment in Gaming: Leadership, Skills and the Future of the Industry (11:05–11:50)
Exploring the growing role of women in leadership and how new skills and perspectives drive a more innovative and inclusive gaming industry. - Digital Transformation in Gaming: From Compliance to Growth (12:00–12:45)
Examining how technology, compliance strategy, and modern operating models help gaming companies enhance performance and accelerate growth in regulated markets.
Turrini commented:
“We’re thrilled to support the Italian Gaming Expo and one of Europe’s most important regulated markets. With our office and test lab in Bologna, BMM helps safeguard and grow the industry through trusted testing and certification that enables faster time to market while maintaining the highest compliance and security standards. Our cybersecurity and training solutions empower organizations to innovate confidently in Italy.”
BMM Testlabs provides certification across Italy’s gaming ecosystem, including:
- Land-based AWP and VLT machines and systems
- Retail sports betting and horse racing platforms
- Lotteries and instant gaming
- Online casino, sports betting, and wagering technologies
- Skill games with prizes
Combined with BIG Cyber’s cybersecurity services and RG24seven Virtual Training’s expert-led programs, BMM delivers a complete compliance and security solution, helping organizations meet regulatory requirements, enhance readiness, and build knowledgeable teams across Italy’s regulated gaming sector.
Expo attendees are invited to visit Stand No. 3 to learn how BMM continues to support Italy’s gaming industry with global expertise, local insight, and trusted compliance leadership.
The post BMM INNOVATION GROUP HIGHLIGHTS LEADERSHIP IN PRODUCT TESTING AND CERTIFICATION AT THE ITALIAN GAMING EXPO & CONFERENCE, APRIL 14–15 IN ROME appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Christos Zoulianitis Chief Commercial Officer at ENJOY
ENJOY and Microgame forge strategic partnership to accelerate growth in Italy
ENJOY, the vibrant iGaming content creator, has bolstered its position in the Italian market via a new business collaboration with Microgame, a top platform provider in the country.
The deal enhances ENJOY’s standing in a key European jurisdiction, while offering Microgame’s network of over 50 licensed operator partners access to an extensive, performance-focused portfolio. This features top-notch slots centered on beloved mechanics like Bison Strike and the newest launch Hotfire Diamonds XXL, along with ENJOY’s expanding collection of live game shows, such as Enchanted Forest, created in its advanced studio.
Supported by Microgame’s robust local presence, technical expertise, and in-depth player understanding, the partnership creates a strong basis for ENJOY’s sustained growth in one of Europe’s most prominent regulated markets.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “Our presence in Italy represents an important progression in our expansion strategy.
“Microgame’s strong reach and reputation in Italy provide us with the right platform for our portfolio, ensuring our content connects with players across the country and supports the long-term ambitions we have for the market.”
Francesco Cuzzupoli, Gaming & Sales Director, at Microgame, added: “ENJOY brings an impressive mix of creativity, production quality and market understanding to our service offering.
“The company’s impressive collection of games will enhance the breadth and performance of our casino offering for Microgame operator partners, and we look forward to building strong momentum together.”
The post ENJOY and Microgame forge strategic partnership to accelerate growth in Italy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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