Baltics
Bombay announces strategic C-Suite appointments with a view towards regulated online growth
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Bombay Group is pleased to announce two strategic appointments to its C-Suite, Rhiannon Bach as Chief Marketing Officer (CMO), and Lauren Findlay as Chief Digital Officer (CDO). Bach and Findlay join the executive leadership team at a pivotal moment in the Group’s evolution.
The Group encompasses Bombay Club Tallinn, the exclusive Bombay Yacht and Jet, a collection of high-end restaurants and bars, the five-star Burman Hotel, and most recently the launch of Yolo.com, a newly licensed, Estonian-regulated online casino. Yolo.com is set to become a unique digital destination where players can unlock exclusive rewards and experiences across Bombay’s prestigious offline assets. Bombay forms part of Yolo Group’s luxury B2B and B2C offering, covering a suite of online and land-based options.
Bach will lead the global marketing and advertising for Bombay Group, overseeing the company’s Clubs, maritime operations, and expanding hospitality and concierge brands. Her mandate includes strengthening brand identity, elevating guest experiences and expanding loyalty and VIP engagement across markets. With a career spanning four continents, Bach brings more than 15 years of senior leadership experience in casino marketing, hospitality, and technology. She has held executive roles with multinational casino operators in Macau, Australia, and the United States, and most recently served as Head of North American Growth for Atomize RMS, a Sweden-based hospitality technology company.
Findlay is tasked with leading the Group’s new flagship online casino, Yolo.com, and driving the digital transformation of Bombay Group’s luxury offline ecosystem into a seamlessly integrated premium digital experience. She brings over 15 years of combined experience in iGaming, agency, and e-commerce, having previously held senior leadership roles including Commercial Strategy Director at LeoVegas Group, Chief Marketing Officer within Happy Hour Group. More recently, she has served as Fractional CCO/CMO for multiple start-ups and scale-ups through her consultancy. Her expertise lies in go-to-market launches, brand development, and optimising commercial performance across digital acquisition and retention operations.
“We are delighted to welcome Rhiannon and Lauren to the executive leadership team,” said Kevin McGowen, Chief Executive of Bombay Group. “The combined and extensive international backgrounds of both individuals and proven track record make these executive appointments exceptionally well-suited to lead Bombay’s digital and marketing strategies as we continue to expand globally.”
These appointments underscore Bombay Group’s commitment to investing in world-class leadership and delivering innovative, memorable experiences to guests worldwide.
The post Bombay announces strategic C-Suite appointments with a view towards regulated online growth appeared first on European Gaming Industry News.
REEVO has announced a new partnership with Betsson Lithuania, strengthening REEVO’s growing footprint across Europe’s regulated markets and marking an exciting step in the company’s expansion into the Baltics.
Through this collaboration, REEVO will provide its aggregation solution to Betsson Lithuania, enabling the operator to expand its casino offering with access to a wide selection of high-quality third-party content through a single integration. This partnership reinforces REEVO’s mission to simplify content delivery and empower leading operators with an efficient and scalable aggregation ecosystem.
Betsson AB is a global online gambling company operating more than 20 online gaming brands and offering casino, poker, bingo, sportsbook and scratch card products. In Lithuania, Betsson operates under its flagship Betsson brand, delivering a trusted digital entertainment experience to the local market.
For REEVO, this partnership represents another important milestone as the company continues to secure strategic collaborations with top-tier operators across key European territories.
Karl Grech, Head of Business Development at REEVO, said: “Lithuania is an exciting market with huge growth potential, and partnering with Betsson is a strong move forward for REEVO. Betsson is a respected name in the industry with a strong presence in the Baltics, and we’re proud to support their platform through our aggregation solution. This collaboration reflects our continued focus on expanding in regulated markets and delivering a content ecosystem that helps operators strengthen their offering and drive long-term engagement.”
Aurimas Šilys, Managing Director Baltics at Betsson Group, added: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”
By launching with Betsson in Lithuania, REEVO continues to build momentum in the region and further expand its international distribution network, offering operators the flexibility and efficiency required to scale quickly in competitive regulated markets.
The post REEVO Partners with Betsson Lithuania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Lawmakers in Estonia are set to approve a technical fix restoring the gambling tax to online casinos, closing a legislative error that briefly left remote gambling exempt.
The Riigikogu will hold a final vote on an amendment to the Gambling Tax Act introduced by MP Tanel Tein (Eesti 200). The latest change corrects wording adopted late last year that inadvertently exempted online casinos from Estonia’s gambling tax.
The amendment clarifies that both games of chance and games of skill offered as remote gambling are taxed on the same basis. By deleting the term “game of skill” from one provision in the legislation, a uniform 5.5% gambling tax will apply to both categories.
The Riigikogu’s Finance Committee adjusted the timeline initially set out in the amendment, setting March 1, 2026, as the effective date.
Under current law, gambling taxes are assessed on a monthly basis, making the start of a new calendar month the standard point for changes to take effect.
This aligns with the current IT systems and operating practices of both market participants and the Estonian Tax and Customs Board (MTA).
The fix is linked to legislation passed in December and effective since January 1 that was intended to boost funding for sports and culture through gambling tax revenues. Restoring equal taxation is expected to reestablish legal clarity for both operators and the tax authority.
The post Estonia to Reinstate 5.5% Online Gambling Tax From March 1 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
HIPTHER is thrilled to reveal Lex Legas as a Strategic Partner for the HIPTHER Baltics conference series, which includes Vilnius, Riga, and Tallinn. The collaboration incorporates LexLegas’s extensive knowledge in cross-border regulation, compliance, and high-risk legal structures into the targeted Baltic series.
Updated Date for Riga – Baltic Tech Week
The date for the Riga conference has been officially updated to 11 May 2026 (instead of the previously stated 12 May). The conference will remain the inaugural event of Baltic Tech Week in Riga.
After a robust debut set for 21 April 2026 in Vilnius, and prior to the Tallinn edition later in the series, HIPTHER Baltics: Riga strengthens HIPTHER’s dedication to locally anchored, high-quality discussions throughout the Baltic region, uniting regulatory, legal, fintech, and gaming participants around the most significant issues.
A Tactical Alignment: Lex Legas
Lex Legas is a specialized legal consultancy and research-oriented legal brand focusing on iGaming, fintech, payments, AML/CTF, and international regulatory frameworks, emphasizing Baltic, EU, and high-risk regions.
Integrating practical legal experience with regulatory investigation and strategic guidance, Lex Legas collaborates closely with operators, payment processors, software vendors, and international advisors engaged in regulated and semi-regulated sectors. Their expertise spans:
- iGaming & betting regulation (EU & non-EU jurisdictions)
- AML/CTF frameworks, risk assessments, and compliance structuring
- Payment solutions, PSP integrations, and fintech regulatory analysis
- Licensing, corporate structuring, and operational legal support
- Regulatory trends, enforcement practices, and supervisory expectations
- Cross-border legal risk management for high-risk business models
“At Lex Legas, we work daily at the intersection of regulation, technology, and high-risk business models, exactly where today’s iGaming, fintech, and payments industries are being shaped.
HIPTHER Baltics stands out as a rare platform that goes beyond surface-level discussions and creates space for real, jurisdiction-specific conversations around compliance, licensing, player protection, and operational risk.
Partnering with HIPTHER for the Baltics series feels like a natural extension of our mission: translating complex regulatory frameworks into practical, business-ready solutions. We’re excited to contribute our research-driven perspective and hands-on experience to the dialogue in Vilnius, Riga, and Tallinn, and to help shape meaningful cross-border discussions across the region in 2026” – The Legal Experts of “Lex Legas” Team
HIPTHER Baltics 2026 – Three Capitals, One Vision
The HIPTHER Baltics series brings HIPTHER’s signature focus on regulation, compliance, fintech, and innovation to the heart of the Baltic region through three targeted, one-day conferences each hosted in a Baltic capital and built around locally-relevant themes with regional and cross-border impact.
“HIPTHER Baltics is built as a focused conference series for the region — not just a one-off event. From Vilnius to Riga and Tallinn, our goal is to create a high-level platform where regulators, legal experts, fintech leaders, and gaming stakeholders can connect around the real topics shaping the market: compliance, licensing, payments, player protection, and cross-border operations.
That’s why partnering with Lex Legas feels like a perfect match. Their research-driven approach and hands-on expertise in iGaming, fintech, and regulatory frameworks across the Baltics and beyond brings exactly the depth and clarity we want to deliver through the entire series. We’re proud to welcome them as a Strategic Partner and look forward to building meaningful, practical conversations together in 2026.” — Zoltan “Hawkie” Tundik, Co-Founder & Head of Business, HIPTHER
More information & tickets: https://hipther.com/events/baltics/
The post HIPTHER Baltics Announces Riga Event and Strategic Partnership with LexLegas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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