Ebba Arnred Chief Marketing Officer of Play’n GO

Play’n GO expands into high fashion with the launch of Play’n GO Shop

Published

4 months ago

September 24, 2025

play’n-go-expands-into-high-fashion-with-the-launch-of-play’n-go-shop

Reading Time: 2 minutes

In another first for the gaming giant in its 20th anniversary year, Play’n GO has extended its brand to the world of fashion with the drop of its first premium collection now available on playngoshop.com

Play’n GO, the world’s leading casino entertainment provider, has today announced that the next extension of the globally recognised brand, Play’n GO Shop, is now live.

The new fashion brand, Play’n GO Shop, launches with a curated and bespoke capsule collection called ‘Gear Up and GO’ that features classic characters and games titles from Play’n GO’s industry-leading portfolio of intellectual property.

Play’n GO fans can expect regular drops of both wearable and collectable items to coincide with seasonal changes, major game launches, retrospective items, music collaborations and more.

Ebba Arnred, Chief Marketing Officer of Play’n GO, said: “Play’n GO is an entertainment brand that lives at the intersection of gaming, music and fashion. The launch of Play’n GO Shop is the perfect complement to our other brand assets.

“The connection between music and fashion is well known – both are powerful expressions of identity and creativity and have long been a driver of cultural relevance.

“With Play’n GO Shop now taking its place alongside our rapidly growing Play’n GO Music brand, our characters and games will now have further room to reach new audiences.

“We couldn’t be more excited about Play’n GO Shop and have big plans for the future – the sky is truly the limit. And to all of those Play’n GO fans who email us every single day asking where they can buy a Garga…stay tuned!”

Play’n GO’s previous brand extension, Play’n GO Music, launched in late 2023. Artist collaborations on both in-game and bespoke music, in addition to driver playlists with the MoneyGram Haas F1 Team, have seen hundreds of thousands of views and streams across YouTube and Spotify to date.

Major projects such as recording the in-game music for Play’n GO’s title Hugo Legacy live with the Czech National Symphony orchestra garnering both award-wins and significant acclaim within the industry.

To find out more about Play’n GO Shop, please visit www.playngoshop.com

The post Play’n GO expands into high fashion with the launch of Play’n GO Shop appeared first on European Gaming Industry News.

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Ebba Arnred Chief Marketing Officer of Play’n GO

Garga becomes first slot character in space

Published

3 months ago

October 23, 2025

George Miller

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Reading Time: 2 minutes

To celebrate the launch of Reactoonz 100, Play’n GO’s iconic slot character Garga reached a max altitude of 37,753 metres (117,300 ft) in a two-hour flight to set a world record and become the first slot character ever in space

Play’n GO, the world’s leading casino entertainment provider, has today announced that one of the most iconic characters in slots, Garga, has set a world record by becoming the first slot character in space.

To celebrate today’s launch of Reactoonz 100, the latest game to feature Garga and the rest of the Reactoonz clan, Garga was sent on an out of this world voyage that reached a maximum altitude of 37,753 meters (117,300 ft) in a space flight that lasted just under two hours.

Ebba Arnred, Chief Marketing Officer of Play’n GO, said: “The Reactoonz, and Garga in particular, are some of the most iconic characters in slots that have brought entertainment to millions of players all over the world.

“When our games department told us Reactoonz 100 was on the way and it was going to be one of the biggest games of the year, the brief I gave to our brilliant marketing team was simple – I want an out of this world launch. They took that brief extremely literally.

“The Play’n GO brand has fun as one of its core tenants, and we always like to include an element of surprise in everything we do. Garga in space does all of that and more.

“Garga in space gives our fans a chance to see their favourite character reach new heights and gives our operator partners a platform from which to launch this incredible game. Will there be more surprises in the coming days? Count on it.”

The original Reactoonz, featuring the iconic Garga, charmed players with quirky alien animations and chain-reaction wins becoming one of the most played online slot games of all time.

Reactoonz 100 keeps that charm but dials up the unpredictability, stacking in fresh Quantum Features and big win potential for those who love fast-paced multiplier slots.

Garga’s space flight to celebrate the launch of Reactoonz 100 has been verified as a world record by the World Record Certification Agency (WRCA). Based in London, WRCA is a global authority in world record certification. Every WRCA certificate represents the highest verified achievement in its category, symbolizing excellence, innovation, and perseverance.

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