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INCENTIVE GAMES AND BET365 LAUNCH TOURNAMENT CHALLENGE GAME AHEAD OF FOOTBALL SEASON
In partnership with globally renowned online gambling operator bet365, leading B2B games provider Incentive Games has developed a new game ahead of the upcoming European football season.
Launching ahead of Matchday One on 16th September, Tournament Challenge is the latest addition to bet365’s popular portfolio of free-to-play titles, crafted by the team at Incentive Games. Designed to be accessible and competitive, the game captures the thrill of tournament football and keeps fans coming back throughout the league.
The Tournament Challenge puts players right at the heart of the action. Before each match, fans must predict the outcome (win, lose or draw) of selected matches and users can edit their predictions at any time for matches that haven’t yet kicked off.
Each correct pick earns players points based on a 10-point stake multiplied by the odds of the selected outcome. For example, if the odds are 2.50 on the customer’s pick, they will receive 25 points. If the odds are 2.90 they will receive 29 points. Or if they are 3.70 they will receive 37 points etc.
The more games users get right, the higher they climb on the weekly matchday leader board and the overall season long leader board. There are prizes for ten individual game weeks with players competing for a matchday jackpot of £20,000 and a massive £50,000 overall grand prize.
John Gordon, CEO at Incentive Games said, “Tournament football always delivers unforgettable moments, and we wanted to create a game that captures that same energy. We’re proud to be working alongside the brilliant bet365 team again to make that happen. Tournament Challenge is designed to give football fans a new way to test their knowledge and feel even closer to the action, with simple, intuitive gameplay that makes every match even more exciting.”
The launch of Tournament Challenge marks another step forward in the partnership between Incentive Games and bet365, showcasing how data-driven design and tailored gameplay can bring fans closer to the sport they love.
A bet365 spokesperson said: “With the return of the biggest and best matches in European club football, we’re delighted to provide our customers with an innovative free-to-play predictor game.
“Thank you to the team at Incentive Games for providing a product that proves again, whatever the moment, it’s Never Ordinary with bet365.”
The Tournament Challenge is available for players across key global territories, amassing nearly 100 countries able to take part worldwide.
- Only available to new and eligible bet365 customers.
- Customers must be aged over 18 and verified by bet365.
- Only one entry is permitted per person.
- Entries close at kick-off of the last scheduled tournament game on May 30th 2026.
- Entries can be edited or reset pre-match only. Once a fixture is In-Play, no changes can be made.
- Entry to Tournament Challenge is separate from standard bet placement and all bet365 offers do not apply.
- Full terms and conditions can be found here: https://www.bet365.com/promos/en-gb/home/tournament-challenge
The post INCENTIVE GAMES AND BET365 LAUNCH TOURNAMENT CHALLENGE GAME AHEAD OF FOOTBALL SEASON appeared first on European Gaming Industry News.
Latest News
From $12 to $54,719: The Story of a Big Win at Betandyou!
There are thousands of bets placed on Betandyou every single day. Some place small bets, some go big, and sometimes someone hits a win that stands out from everything else.
That’s exactly what happened this November – one of our players placed just $12 and hit a life-changing $54,719 payout!
What Happened Before the Big Win
It all started like any ordinary bet. Football filled the screens – Manchester, Barcelona, Milan, Porto.
The player with ID 6301********, a part of our community since June 2023, opened the Betandyou app and placed his usual pick. No big stake. No drama. Just a regular moment of excitement for the game.
The Four Predictions That Changed Everything
A $12 accumulator and four football matches. Most impressively, exact score predictions – something you don’t see every day and a true sign of confidence. And here’s how the night unfolded:
- Manchester City – Bournemouth: 3–1
- Barcelona – Elche: 3–1
- Milan – Roma: 1–0
- Porto – Braga: 2–1
One by one, the results started to fall into place. The first two games, perfect 3:1 calls. Then Milan held Roma to 1:0. And finally, Porto sealed it with a 2:1 win. Four matches. Four exact scores.
4560 Odds: A Moment You Can’t Predict
- Total odds? 4560.
- The payout? That’s $54,719!
When the final whistle blew, the numbers on the screen told a story we don’t see every day, the kind of win that makes your heart skip a beat and your hands tremble just a little before hitting “Check balance.” That’s the kind of moment every bettor dreams about, when the impossible suddenly becomes reality.
CEO Betandyou: Official Comment
“Wins like this always draw attention,” says the CEO of Betandyou. “But what excites us even more is the story behind it. Our players don’t just bet, they feel the game. They analyze, they take risks, they follow their passion. This win isn’t just luck; it’s the perfect mix of intuition, strategy, and a love for football. At Betandyou, we live for moments like these, because every big win starts with a small belief.”
More Than Just Numbers
This player has been with us for more than a year, and this time their loyalty, patience, and boldness paid off in the best possible way. It’s not really about the amount – it’s about that feeling when your choices turn into something real. When your screen lights up and you realize that yes, you just did that.
At Betandyou, that magic happens every day, sometimes quietly, sometimes spectacularly. But one thing is certain: there’s always another story waiting to be written.
So who knows? Maybe the next headline will be yours.
Stay in the game with Betandyou!
Bogdan Smeu
CT Interactive Expands In Romania with New Game Launch on Maxbet.ro
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CT Interactive has further expanded its presence in the regulated Romanian market through the launch of new gaming content on Maxbet.ro. The collaboration introduces a selection of top-performing titles designed to boost player engagement and enhance the overall gaming experience across the region.
As part of the collaboration, Maxbet.ro will feature two exclusive titles available only to its players — Kyoto Magic and Fruits & Sweets Buy Bonus.
Martin Ivanov, Chief Operating Officer at CT Interactive, said: “Our collaboration with Maxbet.ro reflects our commitment to developing high-quality content that meets the demands of the modern Romanian player. Titles like Fruits & Sweets Buy Bonus and Kyoto Magic showcase the best of our portfolio – dynamic gameplay, strategic depth, attractive bonus features and excellent math models.”
“We are confident that our exclusive titles will enhance the gaming experience for Maxbet’s players, offering them a richer, more immersive, and engaging journey,” added Bogdan Smeu, Regional Manager for Romania at CT Interactive.
In addition to the exclusive titles, Maxbet.ro will now feature a selection of CT Interactive’s most popular games, including 20 Mega Star, Lucky Clover 10, The Shining Globe, Zet Fruits and Doctor Winstein Buy Bonus.
The post CT Interactive Expands In Romania with New Game Launch on Maxbet.ro appeared first on European Gaming Industry News.
gambling companies
Spelinspektionen: Gaming Companies with Swedish Licenses Had a Turnover of SEK 6.7 Billion During the Third Quarter
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Gambling companies with a Swedish license had a turnover of SEK 6.7 billion (609 million Euro) in the third quarter of 2025, an increase of 0.5% compared to the same quarter in 2024. Turnover refers to players’ stakes minus paid out winnings. The figures are preliminary and may be revised.
At the end of the quarter, just over 130,000 people were suspended via Spelpaus.se, which is an increase of 2.1% from the previous quarter.
The Swedish Gambling Authority continuously collects and analyses data to monitor trends in the gambling market. Turnover data for games for public benefit purposes is collected directly by the Swedish Gambling Authority. For taxable entities, turnover figures are based on information on decided tax from the Swedish Tax Agency.
The post Spelinspektionen: Gaming Companies with Swedish Licenses Had a Turnover of SEK 6.7 Billion During the Third Quarter appeared first on European Gaming Industry News.
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