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Hölle Games, the German-based video slots studio celebrated for its distinct “Made in Germany” craftsmanship, has expanded its footprint in the German online gaming market through a new partnership with Betano.de, one of the country’s most dynamic and fast-growing iGaming platforms.

This collaboration marks a significant milestone in Hölle Games’ ongoing growth within Germany. Having already established a strong presence in the regulated market, the addition of Betano as a distribution partner ensures that even more players will have access to Hölle Games’ portfolio of visually striking, character-driven slot titles.

Through Betano.de, German players can now enjoy a broad selection of Hölle Games’ top-performing titles, which blend classic slot inspiration with contemporary visuals and smooth, intuitive gameplay. Designed and developed in Germany, Hölle Games’ content is known for its attention to detail, local market resonance, and commitment to player entertainment.

Robert Lenzhofer, CEO of Hölle Games, commented: “We’re incredibly proud to see our games featured on Betano.de, one of the most recognized brands in Europe. This partnership is another step in strengthening our local presence and making our uniquely German-crafted slots more accessible to players nationwide. At Hölle Games, we take great pride in combining creativity with compliance — building experiences that resonate with players while meeting the highest regulatory standards.”

Clemens Kaiser, Head of Commercial, Kaizen Gaming commented: “We’re thrilled to expand our casino offering with Hölle Games’ portfolio. Their content is a perfect match for the Betano brand — high quality, engaging, and locally relevant. We’re confident our players will enjoy what Hölle Games brings to the table.”

The partnership underlines Hölle Games’ commitment to strengthening its relationships with key regulated operators in Europe and reinforces Betano’s reputation for delivering diverse, premium gaming content tailored to local preferences. Together, the two brands continue to raise the bar for online casino entertainment in Germany.

The post Hölle Games Strengthens German Presence Through Partnership with Betano.de appeared first on European Gaming Industry News.

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To mark the launch of the 100th brand in 2025, SOFTSWISS, an international technology provider with over 15 years in the iGaming sector, will host a unique live show at SiGMA Central Europe 2025: the pit-stop-style assembly of a sports car, which will be gifted to the client behind the milestone brand on the final event day. This will be the first time a real vehicle is assembled live on the floor of an iGaming expo.

Over the three days of the event, a professional crew will assemble an Alfa Romeo 4C Launch Edition in real time, transforming SOFTSWISS Stand 4015 into a high-performance pit lane. This full-scale build sets a new bar for experiential engagement in the iGaming industry, giving attendees the opportunity to take part in assembling a sports car themselves. 

During the show, professional mechanics will demonstrate how racing technology mirrors the architecture behind SOFTSWISS solutions: real-time analytics, scalable platforms, and automation. This three-day showcase will conclude with a symbolic moment – the gifting of the completed vehicle to the SOFTSWISS partner who launched the 100th brand on the company’s software in 2025. The ceremony starts on 6th November at 13:00 at Stand 4015.

“We believe every milestone is a shared success. Launching 100 new brands this year within the SOFTSWISS ecosystem shows the trust our partners place in us, and we’re proud to celebrate this moment together. This car represents precision, collaboration, and speed, the very values that define both racing and iGaming,” said Olga Resiga, Chief Business Development Officer at SOFTSWISS. “But more than that, this live build is a statement: we don’t just talk about innovation, we put it on display – in motion, in real time, and in front of the entire industry.”

Another major moment of the show will be the unveiling of the 2026 iGaming Trends Report – one of the industry’s most anticipated releases. Created in collaboration with NEXT.io, the report will offer a comprehensive outlook on the technology, regulatory shifts, and market dynamics shaping the industry. 

The launch will take place on 5 November from 12:00 to 16:00 CET during the 2026 iGaming Trends Marathon by SOFTSWISS at Stage 2: People, Partners & Performance. The four-hour programme will bring together global experts for keynote sessions and panel discussions covering key challenges and opportunities for the year ahead – from regulatory evolution and player engagement to platform scalability and AI-powered operations. Pre-registration for early access to the full report is now open.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS to Gift a Live-Built Sports Car To Celebrate 100 Launched Brands in 2025 appeared first on European Gaming Industry News.

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Gamblers Connect, the award-winning iGaming affiliate and media platform,  is excited to share that Bazoom will be the official sponsor of Gamblers Connect’s delegation at the upcoming SiGMA Central Europe Summit in Rome, Italy.

As one of Gamblers Connect’s long-standing partners and one of the most trusted link-building and content platforms in the iGaming industry, this collaboration is another great example of creating real impact through strong partnerships. Both companies share the same vision, building with quality, not noise, and this sponsorship perfectly reflects that shared belief.

Thanks to Bazoom’s support, the Gamblers Connect team will have a greater presence at one of Europe’s most important iGaming events, connecting directly with operators, affiliates, and industry leaders from all over the world.

Gjorgje Ristikj, Founder & CEO at Gamblers Connect: “Thanks to Bazoom Group’ support as our sponsor, Gamblers Connect will be present at SiGMA Rome. Partnering with companies that believe in our mission and invest in our growth is exactly what allows us to show up, connect and deliver even more value.”

Bazoom’s innovative platform has become an essential ally for companies looking to strengthen their digital footprint. With access to nearly 100,000 verified media outlets worldwide, the platform makes it easier than ever to acquire quality backlinks and tailored content that drives real growth, all through a transparent, pay-per-link model.

Kristoffer Krog, Head of Global Partnerships at Bazoom: “At Bazoom we always strive to stay ahead of our competition and maintain our position as industry leader within link building. The partnership with Gamblers Connect for SiGMA Rome reflects exactly that, as we share the same ambitions, know-how and expert knowledge within the industry.”

The post Bazoom Becomes the Official Sponsor of Gamblers Connect’s SiGMA Central Europe Delegation appeared first on European Gaming Industry News.