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Åland-Based Gaming Company Paf Becomes Main Partner of the Finnish Ski Association – One of the Most Significant Sponsorship Agreements in the Association’s History

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The Finnish Ski Association and the Åland-based gaming company Paf (Ålands Penningautomatförening) have signed a long-term partnership agreement extending through 2030. Paf will become the official main partner of the Finnish Ski Association when the new Finnish licensing system enters into force, provided that Paf is granted a licence.

“This new partnership with Paf, a domestic company with a strong set of shared values, is of great importance to us and it provides a solid foundation for long-term development. Financially, it is one of the most significant sponsorship agreements in the history of the Finnish Ski Association,” says Marleena Valtasola, Executive Director of the Finnish Ski Association.

National teams and FIS World Cup events

The agreement covers the national A-teams in cross-country skiing, nordic combined, and ski jumping, as well as the U23 and U20 national teams in cross-country skiing. In addition, Paf will be an official partner of the FIS World Cup events in Ruka and Lahti, as well as the Finnish Cup in cross-country skiing. The partnership will be implemented through concrete actions in line with the upcoming reform of Finland’s gambling legislation.

“Our new strategy clearly defines us as a high-performance sports organization, with success measured by the achievements of our athletes and stakeholders. In addition to domesticity and responsibility, a key value of this agreement is that it includes all our disciplines, the World Cup events in Ruka and Lahti, and the Finnish Cup. The long-term nature of the agreement enables us to build impactful cooperation over time,” says Marleena Valtasola.

Skiing is important to Finns

In recent years, Paf has experienced strong growth and is particularly recognized for its leadership in responsible gaming. Founded in 1966 by Save the Children, the Finnish Red Cross, and the public health organization Folkhälsan, Paf’s mission is to generate funds for the benefit of society. The company’s ambition is to become the most responsible gaming operator in the world.

“We are truly excited about this new main partnership with the Finnish Ski Association. The disciplines governed by the association are a major part of Finnish identity and deeply valued by the public, both as hobbies and as elite sports. From the perspectives of brand visibility and recognition, cross-country skiing, nordic combined and ski jumping are highly important to us. Our shared values provide an excellent foundation for building a long-lasting and successful collaboration. We aim to lead the industry in responsible gaming,” says Thomas Näsman, Manager at Paf.

According to the proposed new gaming legislation, Veikkaus’ monopoly on online betting, bingo and casino games is set to end by the end of 2026. These markets are intended to open up to competition. Gaming operators would be able to apply for licences from early 2026, with licensed services expected to launch at the beginning of 2027.

The post Åland-Based Gaming Company Paf Becomes Main Partner of the Finnish Ski Association – One of the Most Significant Sponsorship Agreements in the Association’s History appeared first on European Gaming Industry News.

Free Ticket Drops

GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee

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GGPoker, the world’s largest online poker platform, is set to host the highly anticipated 2026 WSOP Super Circuit online tournament series, running from March 1 to March 31.

This year’s edition features an unprecedented $180 million in guaranteed prizes, solidifying GGPoker’s reputation as the premier global poker destination.

Players will compete across 18 WSOP Gold Ring events, offering the chance to win one of poker’s most prestigious trophies and significant cash prizes.

Key Events & Highlights:

  • #5: $525 Mystery Millions [Final Stage] – March 9, $525 buy-in, $10M GTD ($1M Top Bounty)
  • #13: WSOP Super Circuit MAIN EVENT [Day 2] – March 23, $1,700 buy-in, $15M GTD
  • #18: GGMillion$ High Roller [Day 2] – March 30, $10K buy-in, $10M GTD

Exclusive Champion Perks
Winners of all 18 Gold Ring events receive:

  • A $5K WSOP Paradise package
  • Recognition on the official WSOP Rankings leaderboard

$3 Million in Free Ticket Drops
Participants in any WSOP Super Circuit event can win WSOP Express tickets, $5K Ring Passes, or $10K Bracelet Passes. Tickets will be awarded randomly throughout the series, totaling $3 million in free prizes.

Live Coverage
Final tables for the Main Event (#13) and High Roller (#18) will be streamed live on GGPoker.TV and YouTube, hosted by Jeff Gross, with commentary by Daniel Negreanu for the High Roller.

Player and Ambassador Excitement
Daniel Negreanu said: “The 2026 WSOP Super Circuit at GGPoker is absolutely massive. With $180M in total guarantees, including $15M Main Event and $10M Mystery Millions, it’s the perfect time to compete for record-breaking prizes.”

The post GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot

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PopOK Gaming has launched Macaco Millionario, a vibrant online slot inspired by Chinese symbolism and designed with an innovative double-grid bonus feature.

Rich red and gold visuals, lucky symbols, and a playful Macaco character combine to deliver a visually engaging and rewarding gaming experience.

The game features a 5×3 layout with 30 fixed paylines and two types of Wilds, including Double Wilds that count as two symbols for higher winning potential. The Double Fortune Free Spins round introduces an extra 5×3 reel set, allowing players to spin two grids simultaneously. Wins across both grids trigger multipliers up to x20, and retriggers extend the bonus for bigger payouts.

With a maximum multiplier of x1,732, Macaco Millionario delivers exciting bonus features, including Free Spins, Double Free Spins, Double Win Multipliers, Extra Spins, and a jackpot option. The game offers an RTP of 96.56% and supports bets from EUR 0.02 to EUR 100, fully optimized for web and mobile play. Multi-language support includes English, Brazilian Portuguese, Spanish, Chinese, and Hindi.

“Macaco Millionario blends cultural familiarity with a unique bonus structure that delivers thrilling moments in every spin,” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “The double-grid feature sets it apart from traditional slots, offering operators and players something truly innovative.”

The slot is now live and available for integration across all platforms supporting PopOK Gaming content. Operators interested in adding Macaco Millionario to their portfolios can contact PopOK Gaming directly.

The post PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI in lottery

Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering

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Scientific Games has appointed Rich Wasserman as Senior Vice President of Product Engineering, reinforcing its commitment to advancing lottery systems technology and digital innovation.

Based in Atlanta, the global lottery provider continues to expand its technology leadership as one of the fastest-growing suppliers of retail and digital lottery solutions worldwide.

Leadership Experience from Amazon, Facebook and Stitch Fix

Wasserman brings more than 20 years of experience leading engineering, data science and product teams across high-performance technology platforms.

He previously held senior leadership roles at:

  • Amazon
  • Facebook
  • Stitch Fix

At Stitch Fix, he served as Vice President of Engineering and Data Science, leading automation, AI-driven systems and platform optimization initiatives. Wasserman holds a Ph.D. in Electrical Engineering and a Computer Science degree from the University at Buffalo.

Driving Innovation Across Global Lottery Platforms

In his new role, Wasserman will oversee Product Engineering across Scientific Games’ global portfolio serving more than 150 government-regulated lotteries. His responsibilities include advancing:

  • Retail lottery systems
  • Digital lottery platforms
  • Hardware and software innovation
  • Data analytics and AI capabilities
  • Consumer engagement technologies

CEO Pat McHugh stated that Wasserman’s experience scaling AI-powered platforms at world-class technology firms will help accelerate innovation and deliver next-generation lottery solutions focused on sustainable growth.

Strengthening Lottery Technology Leadership

Scientific Games continues to invest in technology, analytics and digital transformation to enhance consumer experiences across retail and online lottery channels. The appointment underscores the company’s strategy to integrate advanced analytics and machine learning into its global lottery ecosystem.

The post Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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