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Åland-Based Gaming Company Paf Becomes Main Partner of the Finnish Ski Association – One of the Most Significant Sponsorship Agreements in the Association’s History

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The Finnish Ski Association and the Åland-based gaming company Paf (Ålands Penningautomatförening) have signed a long-term partnership agreement extending through 2030. Paf will become the official main partner of the Finnish Ski Association when the new Finnish licensing system enters into force, provided that Paf is granted a licence.

“This new partnership with Paf, a domestic company with a strong set of shared values, is of great importance to us and it provides a solid foundation for long-term development. Financially, it is one of the most significant sponsorship agreements in the history of the Finnish Ski Association,” says Marleena Valtasola, Executive Director of the Finnish Ski Association.

National teams and FIS World Cup events

The agreement covers the national A-teams in cross-country skiing, nordic combined, and ski jumping, as well as the U23 and U20 national teams in cross-country skiing. In addition, Paf will be an official partner of the FIS World Cup events in Ruka and Lahti, as well as the Finnish Cup in cross-country skiing. The partnership will be implemented through concrete actions in line with the upcoming reform of Finland’s gambling legislation.

“Our new strategy clearly defines us as a high-performance sports organization, with success measured by the achievements of our athletes and stakeholders. In addition to domesticity and responsibility, a key value of this agreement is that it includes all our disciplines, the World Cup events in Ruka and Lahti, and the Finnish Cup. The long-term nature of the agreement enables us to build impactful cooperation over time,” says Marleena Valtasola.

Skiing is important to Finns

In recent years, Paf has experienced strong growth and is particularly recognized for its leadership in responsible gaming. Founded in 1966 by Save the Children, the Finnish Red Cross, and the public health organization Folkhälsan, Paf’s mission is to generate funds for the benefit of society. The company’s ambition is to become the most responsible gaming operator in the world.

“We are truly excited about this new main partnership with the Finnish Ski Association. The disciplines governed by the association are a major part of Finnish identity and deeply valued by the public, both as hobbies and as elite sports. From the perspectives of brand visibility and recognition, cross-country skiing, nordic combined and ski jumping are highly important to us. Our shared values provide an excellent foundation for building a long-lasting and successful collaboration. We aim to lead the industry in responsible gaming,” says Thomas Näsman, Manager at Paf.

According to the proposed new gaming legislation, Veikkaus’ monopoly on online betting, bingo and casino games is set to end by the end of 2026. These markets are intended to open up to competition. Gaming operators would be able to apply for licences from early 2026, with licensed services expected to launch at the beginning of 2027.

The post Åland-Based Gaming Company Paf Becomes Main Partner of the Finnish Ski Association – One of the Most Significant Sponsorship Agreements in the Association’s History appeared first on European Gaming Industry News.

Amusnet

Amusnet Releases Wild Fortune

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Amusnet has released its latest video slot, Wild Fortune.

This 5-reel, 40-fixed-payline video slot features nine beautifully designed symbols. The Wild symbol expands on all reels and positions, helping players to complete winning combinations and unlock hidden treasures.

Set against a backdrop of deep colours and twinkling lights, Wild Fortune enchants players with its vivid graphics and haunting soundtrack, immersing them in an atmosphere of mystery.

Expanding Wild

The Wild symbol appears on all reels and stretches on all neighbouring positions, substituting for all other symbols.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases Wild Fortune appeared first on European Gaming Industry News.

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Akshat Rathee

PlayStation and NODWIN Gaming Announce the Fourth Edition of the PlayStation India Cup Featuring EA SPORTS FC 26

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NODWIN Gaming, a leader in new-age youth entertainment, gaming and esports, has announced the fourth edition of the PlayStation India Cup, featuring EA SPORTS FC 26, exclusively on PS5 console.

The tournament marks the return of India’s only official console esports tournament, and features daily online qualifiers, followed by an online playoffs. The top 8 players will progress to the grand finale, which will take place during Delhi Comic Con at NSIC Grounds, Okhla, New Delhi, from 5th December to 7th December 2025. Fans will witness the country’s top EA FC 26 players competing for a total prize pool of ₹4,00,000. With the rise of football fandom in India and the ever-growing EA SPORTS FC community, this year’s championship promises bigger competition and unmatched excitement.

The previous edition of the India Cup Finals at Delhi Comic Con 2024 also featured an immersive PlayStation gaming pavilion with hands-on demos and live commentary, which saw strong engagement from Comic Con attendees.

This year, in addition to the sizable prize pool, all finalists will receive official PlayStation merchandise, making the competition even more rewarding for players who make it to the big stage.

How to Register

Registrations for the PlayStation India Cup started on October 08, 2025. Players across India can participate in the daily online qualifiers through the following steps:

Step-by-Step Registration Process

Step 1: Boot up the PlayStation 5 and ensure it is connected to the internet.

Step 2: Navigate to the “Events” or “Tournaments” section on the PS5 dashboard.

Step 3: Look for the “PlayStation India Cup FC 26” (EA SPORTS FC 26) tournament listing.

Step 4: Select the tournament and follow the on-screen prompts to complete registration.

Step 5: Confirm participation and monitor notifications for match schedules or additional requirements.

The Daily Cups conclude on November 10, 2025. Players are encouraged to register early to secure their spot in the daily qualifiers.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “The console esports scene in India is a premium niche, and the PlayStation India Cup with EA FC captures that perfectly. Delhi Comic Con, where our journey began over a decade ago, provides the ideal stage, bringing together fans who love both pop culture and competitive gaming. Hosting the tournament in our 40,000 sq. ft. Gaming Arena adds to the festive spirit of Comic Con, where football fans can compete, cheer, and experience EA FC like never before. It’s a true celebration of Delhi’s vibrant fandom and the growing console esports community in India.”

The tournament will be amplified with influencer-led content, live streams and weekly updates, ensuring both players and fans remain engaged throughout the journey.

The post PlayStation and NODWIN Gaming Announce the Fourth Edition of the PlayStation India Cup Featuring EA SPORTS FC 26 appeared first on European Gaming Industry News.

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CT Interactive

CT Interactive Goes Live on Novibet Greece

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CT Interactive has launched its premium gaming content with Novibet Greece, marking an important achievement in the company’s ongoing European expansion.

This partnership will enable Novibet’s players to enjoy CT Interactive’s versatile gaming content, which is renowned for its dynamic mechanics, innovative features, and player-centric designs. The collaboration underscores the joint commitment of CT Interactive and Novibet to deliver superior entertainment experiences that adhere to local regulatory standards.

“Launching our content exclusively on Novibet Greece is a remarkable milestone for us. It enables us to bring our top-performing games to the Greek market, and we are thrilled to enhance this with our partnership with Novibet, a brand that shares our passion for quality and innovation. Together, we aim to create a lasting impact and elevate the iGaming experience for players in Greece,” said Monika Zlateva, Chief Commercial Officer at CT Interactive.

Greek players can now enjoy a wide selection of CT Interactive’s most popular titles, including Lucky Clover, Win Storm, 40 Treasures, HOT 7s X 2 and The Big Chilli. These games have already demonstrated strong performance in other regulated markets and are expected to achieve high engagement locally as well.

With this exclusive launch in Greece, CT Interactive continues to strengthen its position across Europe by delivering localized, high-performing content that enhances player engagement and supports the market presence of its partners.

The post CT Interactive Goes Live on Novibet Greece appeared first on European Gaming Industry News.

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