Africa
Racing1 is exhibiting for the first time at the Grand Prix D’Afrique
Full-service hub, uniting four content leaders of racing in 1/ST CONTENT, ARC, RMG and Tabcorp, is set to reinforce its existing racing alliance with SOREC at key Casablanca summit
Racing1, the brand name for the newly formed Strategic Alliance between 1/ST CONTENT, Arena Racing Company (ARC), Racecourse Media Group (RMG) and Tabcorp, is making its conference debut at the Grand Prix D’Afrique (11-13 September, Casablanca), thanks to its partners at SOREC (Société Royale d’Encouragement du Cheval).
The Grand Prix D’Afrique (GPA) has quickly become a must-attend annual event for African lotteries, organized by SOREC and run in conjunction with the African Lotteries Association (ALA). After three successful editions in Marrakesh, the GPA has now moved to Casablanca, Morocco’s economic capital, for this upcoming renewal.
Racing1’s compelling daily timetable of engaging racing action from around the world (UK, North and South America, Turkey, Morocco, Australia, New Zealand and South Africa) boasts a 24/7 chronology to seamlessly complement any lottery or sportsbook programme across any time-zone, supplying global partners with a reliable source of fast-settling betting content at varied viewing windows throughout diverse territories.
Via the Racing1 brand, 1/ST CONTENT, ARC, RMG and Tabcorp are deploying their combined expertise to deliver targeted, localised solutions that appeal to assorted audiences, whether they’re already familiar with racing, or new to the sport and in need of more educational content.
Simon Fraser, spokesperson for Racing1, said: “It’s great to welcome industry delegates to our new stand, where we are demonstrating how Racing1 has conveniently crystallised a once-entangled worldwide web of racing rights into one package, enabling simpler consumption which is crucial in emerging markets.
“Via Racing1’s subsidiary product, Racing1 Markets, we can also demonstrate our one-stop-shop 24/7 racing solution, available in one simple contract and integration via our new iFrame, or existing API solution.
“Racing can be complicated, particularly for those unfamiliar with the space, and a key driver behind Racing1 is to simplify integration and contractual efforts for customers, whilst offering a fully outsourced 24/7 industry-leading offering direct to platforms and operators. It also signals Racing1’s wider intent to return better value to racing’s key stakeholders through more international deals, not merely through the domestic operators where racing is seen as a more traditionally consumed sport.
“Stop by our stand to see how Racing1 benefits consumers and operators alike – with a complete racing package via one contract and one integration.”
The post Racing1 is exhibiting for the first time at the Grand Prix D’Afrique appeared first on European Gaming Industry News.
Johannesburg venue rebrands as 10bet Ellis Park under new partnership agreement.
Ellis Park Stadium has signed a five-year naming rights agreement with sportsbook brand 10bet, rebranding the Johannesburg venue as 10bet Ellis Park.
10bet Africa Marketing VP Michelle Colborne said: “We are incredibly proud to announce 10bet as the official naming rights partner of Ellis Park Stadium,” adding, “This is more than a naming rights agreement; it is the start of an exciting journey with a stadium that has played such a powerful role in South African sport.”
Ellis Park Stadium Managing Director Pieter Burger said the deal marks “a fresh and exciting chapter for the stadium,” adding: “We are delighted to welcome 10bet into the Ellis Park family as our official naming rights partner.”
10bet brand ambassador and former Springbok Butch James said: “Ellis Park has always been one of the most iconic stadiums in world rugby, and it’s fantastic to see 10bet committing to such a significant partnership.”
The parties said the partnership will focus on improving the matchday experience and, “in partnership with the relevant stakeholders,” supporting the inner-city project around the stadium precinct.
The post Ellis Park Stadium signs five-year naming rights deal with 10bet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Organisers say the annual community race drew more than 3,500 spectators, with Botswana Gambling Authority and the Ministry of Sport and Arts involved.
PopOK Gaming has sponsored Botswana’s annual TT Cup Challenge Horse Racing Event, backing the community race as it drew what organisers described as its biggest crowd to date.
The company said this year’s TT Cup Challenge attracted more than 3,500 spectators from neighbouring villages. The event is positioned as a community sports fixture celebrating Botswana’s horse racing tradition.
PopOK Gaming said it worked alongside long-standing partners including the Botswana Gambling Authority and the Ministry of Sport and Arts, and with TT Cup founder Mr. Tymon and other sponsors, to support delivery of the event.
The company also used the event for stakeholder engagement, saying its team met with Mr. Kemorwale, CEO of the Botswana Gambling Authority, and the Hon. Minister of Sport and Arts, Jacob Kelebeng. PopOK Gaming said discussions covered the future of Botswana’s gaming sector, industry development, and opportunities for collaboration.
PopOK Gaming said the sponsorship forms part of its wider strategy to build partnerships in regulated markets while supporting community engagement and responsible industry development.
The post PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
AGCO7 days agoAGCO Fines Great Canadian Entertainment $120,000 for Using Unauthorised Gaming System Software at Four Casinos
-
Affiliate Industry5 days ago
Hub Affiliations Triumphs at the iGB Affiliate Awards 2026: Winner of Programme/Network Campaign of the Year
-
Asia7 days ago
The UAE Lottery joins SAGIP outreach with Philippine Consulate and Infinite Communities
-
Canada7 days ago
St8 extends Octoplay partnership into Ontario and the UK
-
Latest News5 days ago
N1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation
-
Latest News7 days ago
LEON announces LEON.bet Masters, a new CS2 tournament in Portugal
-
0007 days ago
Booming Games launches Booming Buffalo Hold and Win Extreme 25,000
-
Canada7 days ago
St8 expands Octoplay aggregation deal to Ontario and the UK
