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Eurasia and the Middle East in Focus at SBC Summit 2025 Emerging Markets Stage

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Untapped potential, surging demand, and shifting regulations are putting Eurasia and the Middle East firmly on the iGaming radar.

SBC Summit 2025 will tap into this momentum with a new Emerging Markets: Eurasia & the Middle East track on Wednesday, 17 September at the Feira Internacional de Lisboa (FIL), featuring five powerhouse sessions on market entry, regulation, and long-term growth strategies.

The track will provide in-depth analysis of key jurisdictions, including Georgia, Armenia, Uzbekistan, and the UAE; markets undergoing significant change due to political shifts, evolving regulations, and growing local demand.

Sessions will offer practical guidance on entering and operating in these regions, with a focus on understanding regulatory frameworks and adapting to local market conditions.

Rasmus Sojmark, Founder and CEO of SBC, said: “Eurasia and the Middle East are a core focus for SBC Summit 2025. The opportunities here are real, but so are the challenges. Long-term success means understanding the local landscape and building genuine relationships on the ground.

“With this track, we want delegates to hear directly from the people who know these markets best, and to walk away with strategies they can put to work straight away.”

The track will open with the Eurasia Leaders Panel: Expansion or Contraction – Which Way Will the Bridge Between Continents Swing?, offering delegates the chance to hear directly from the leaders shaping the market across the Caucasus, Central Asia, and the Balkans. Irakli Asanishvili (Head of Central & Eastern Europe, Flutter International), Adam Lamentowicz (CEO, Superbet Group), Max Potomkin (Deputy CEO, Parimatch), and Simon Westbury (Strategic Advisor, 1xBet) will examine whether political and regulatory pressures could stall momentum in markets like Georgia and Uzbekistan or if the region’s passionate fanbase and tech-savvy operators will continue to fuel expansion.

Following this, Georgia & Armenia Lead the Way will explore how these markets are adapting to recent tax and regulatory changes. Nika Gigashvili (Managing Director / Partner, SMH Global), Giorgi Gvenetadze (CCO, Flutter CEE),  Vahagn Tangamyan (Head of Legal Department, Totogaming), and Gega Topuridze (CBDO, Betlive) will discuss how operators can adapt to new frameworks while capitalising on the region’s abundant talent pool and digital infrastructure.

The session Cryptocasinos & Emerging Markets – The Boom Continues will examine the rise of crypto-based gaming models in Eurasia and the Middle East. The panel will bring together Tiago Almeida (CEO, Oddsgate), Andrew Gellatly (Executive Director, Alderney Gambling Control Commission), Stefan Kovach (Founder & CEO, RARER THINGS), Melissa E. Lamb (Director of Sales – Luxury, Payhound), and Tom Waterhouse (Chief Investment Officer, Waterhouse VC) to examine how operators can maximise increasing crypto-adoption while maintaining compliance and responsible frameworks.

Crossing Borders: Cross-Selling in Balkan Markets will bring together regional experts to explore how businesses can thrive in culturally connected markets while navigating diverse regulatory frameworks. Dan Alexandru Ghiță (President, Rombet), Ivan Gojic (Chief Sportsbook Officer, Entain CEE), Rossi McKee (Vice President, CT Gaming), Alexander Popov (Director of Supervision, Gambling & Gambling Activities Directorate, National Revenue Agency (Bulgaria)), Marinos Shiapanis (Co-Founder & CEO, Campeon Gaming), and Artem Skrypnyk (CEO, Favbet Tech) will share their insights on building a consistent brand across multiple jurisdictions without compromising compliance.

Inside the UAE’s Ambitious Vision: Building a World-Class, Regulated, and Responsible Gaming Market from the Ground Up will examine the UAE’s move towards adopting a regulated gambling framework. Garret Greene (SVP Global Relationships, SBC), Christina Hu (Chief Strategy Officer, Momentum), Kevin Mullally (CEO, GCGRA), David Patent (EVP, Wynn Al Marjan Island), Lauralyn Sandoval (Vice President Gaming Strategy and Business Development, Aristocrat), will explore what a regulated betting framework in the region could look like and how the UAE’s approach could influence neighbouring jurisdictions and reshape global perceptions of gaming in the Middle East.

The Emerging Markets: Eurasia & The Middle East track forms part of SBC Summit’s Emerging Markets stage, alongside sessions analysing iGaming and sports betting growth in Africa (Tuesday, 16 September) and Asia (Thursday, 18 September).

Secure your ticket to SBC Summit 2025 today.

Choose from three pass types: VIP Event Pass, Expo+ Pass, or Expo Only Pass. Please note that an Expo Only Pass does not include access to conference panels.

Our Group VIP Event Pass offers three tickets at €400 each (down from €600)—ideal for attending with your team.

 

Operators and affiliates are eligible for a complimentary passes, simply apply here.

The post Eurasia and the Middle East in Focus at SBC Summit 2025 Emerging Markets Stage appeared first on European Gaming Industry News.

Conferences in Europe

Frogo: Real Time Fraud Prevention at SiGMA Rome

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This November 4-6, Frogo invites you to stand #1047 at SiGMA Rome – where everyone will have the chance to see how our next-generation fraud prevention platform helps businesses stay one leap ahead of every threat in real time.

At SiGMA Rome, Frogo – a RedCore’s brand – will be on-site to present how its intelligent tools, from device fingerprinting and AI-powered scoring to graph-based forensics, work together to deliver instant visibility into user behavior and fraud patterns. Frogo empowers companies across iGaming, e-commerce, fintech, and beyond to detect anomalies, respond in real time, and protect their profits with confidence.

But Frogo’s appearance in Rome isn’t just about technology – it’s about redefining how businesses approach risk in a world where threats evolve every minute.

“Fraud doesn’t wait  and neither do we,” says Frogo CEO Volodymyr Todurov. “Our goal is to make fraud prevention not just smarter, but simpler. We want to show how companies can shift from chasing fraud to predicting it  and even turning those insights into profit.”

Visitors to the Frogo stand will be able to explore the platform’s all-in-one environment, designed to centralize everything anti-fraud teams need – from automated scoring policies to AI-powered insights and dynamic rule management.

Where to Find Frogo
Frogo will be present at stand #1047, ready to connect with businesses that want to take control of risk, automate their processes and strengthen customer trust without slowing down operations. Whether you’re looking for a scalable solution or just exploring what’s next in fraud prevention – Frogo’s team is ready to meet you.

About Frogo
Frogo is a next-generation anti-fraud product built for companies that take fraud seriously. With solutions combining device fingerprinting, AI-powered scoring and forensic-level analysis, Frogo empowers teams to detect smarter, respond faster and act with confidence.

The post Frogo: Real Time Fraud Prevention at SiGMA Rome appeared first on European Gaming Industry News.

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CommsHub

Simplifying Connections: Meet Communications Hub at Rome

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Meet Communications Hub (CommsHub) in Rome, Italy – November 4-6  at SiGMA stand#𝟭𝟬𝟱𝟳𝗚  with its cutting-edge communication management platform.

Developed by industry experts and now operating as a standalone brand within the RedCore business group, Communications Hub brings together a complete suite of tools – from SMS to flash calls and alpha name registration – all under one interface.

Reimagining Communication Management

In today’s fast-paced digital world, businesses can’t afford to lose time or messages. Communications Hub streamlines every stage of communication management – from onboarding of new service providers to real-time performance analytics – helping companies save resources and boost efficiency.

At its core, the platform simplifies complex integrations, offering: 75 % faster onboarding, smart routing and backup mechanisms, advanced analytics and flexible communication control.

What’s waiting for you at our booth? Live demo, case studies tailored to your stack, networking with our experts, giveaways and a few surprises.

Built for Businesses That Move Fast

From iGaming and affiliate marketing to fintech, e-commerce and digital agencies, Communications Hub is designed for industries where communication speed, reliability and insight make all the difference.

“We created a Communications Hub to make communication management effortless,” said Viktoriia Yefimenko, CEO of Communications Hub. “Our platform is the result of years of expertise and one clear goal – to make integration smooth, delivery reliable and results measurable. Communication shouldn’t be complicated. It should simply work.”

See CommsHub Live in Rome

Visitors to the event in Rome will have the exclusive opportunity to experience Communications Hub firsthand, explore the platform’s unique capabilities and meet the team behind it. Meet Communications Hub at stand #𝟭𝟬𝟱𝟳𝗚

The post Simplifying Connections: Meet Communications Hub at Rome appeared first on European Gaming Industry News.

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Behind the Gloves

GR8 Tech Brings Behind The Gloves Boxing Experience to SiGMA Central Europe 2025

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GR8 Tech is adding a knockout dimension to its SiGMA Central Europe presence with Behind the Gloves. On November 3–6 in Rome, booth 5028-2 visitors can take up a challenge and train like a champion with Lee McFarland, iGaming veteran and founder of the Behind The Glove initiative.

Step Into the Ring

Each day at GR8 Tech’s booth 5028-2, Lee McFarland will lead 15-minute boxing training sessions on specialized pads, giving participants a taste of the discipline, focus, and resilience that define both elite athletes and elite operators. Sessions run:

  • 11:00 AM – 12:00 PM: Morning knockout slot
  • 2:00 PM – 4:00 PM: Afternoon power rounds

With a limited capacity of 12 slots per day, pre-registration is required at this LINK. Slots are available for individuals or pairs looking to share the experience.

Champions Train Together

The collaboration between GR8 Tech and Behind the Gloves is a natural fit. Lee McFarland, a British military veteran turned iGaming consultant, created the initiative to combine boxing with corporate wellness and social responsibility, proving that strong businesses are built on strong people and stronger communities.

At Behind The Gloves, we’ve always believed in the power of sport to connect people, energize communities, and tell authentic stories. Partnering with GR8 Tech at SiGMA Central Europe is a natural fit; they’re known as the ‘heavyweight of iGaming,’ and our activations are built around that same spirit of strength, discipline, and drive. Together, we’re creating more than just a stand experience—we’re building a moment that unites delegates through energy, fun, and purpose”, said Lee McFarland.

The activation reinforces GR8 Tech’s Platform for Champions positioning and the elite Heavyweight Club community of operators who are ready to lead, not follow. The company’s boxing-themed booth and partnership with Ready to Fight by Oleksandr Usyk embody the same champion’s mindset: resilience, high performance, and the relentless pursuit of excellence.

Champions don’t talk about performance—they live it,” said Yevhen Krazhan, CSO at GR8 Tech. “Bringing Behind The Gloves to our booth embodies the discipline and drive we build into our technology. If you want to compete at the highest level, you have to train like it.

Where Business Meets the Ring

The Behind The Gloves sessions complement GR8 Tech’s showcase of the ULTIM8 Sportsbook and The Heavyweight Rulebook—a collection of Champions’ Rules gathered from iGaming’s top performers. Together, they create an immersive experience where attendees don’t just learn about championship-level technology—they feel first-hand what it takes to be a champion.

Visit GR8 Tech at booth 5028-2, SiGMA Central Europe 2025 in Rome, November 3–6.

 

The post GR8 Tech Brings Behind The Gloves Boxing Experience to SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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