Untapped potential, surging demand, and shifting regulations are putting Eurasia and the Middle East firmly on the iGaming radar.

SBC Summit 2025 will tap into this momentum with a new Emerging Markets: Eurasia & the Middle East track on Wednesday, 17 September at the Feira Internacional de Lisboa (FIL), featuring five powerhouse sessions on market entry, regulation, and long-term growth strategies.

The track will provide in-depth analysis of key jurisdictions, including Georgia, Armenia, Uzbekistan, and the UAE; markets undergoing significant change due to political shifts, evolving regulations, and growing local demand.

Advertisement

Sessions will offer practical guidance on entering and operating in these regions, with a focus on understanding regulatory frameworks and adapting to local market conditions.

Rasmus Sojmark, Founder and CEO of SBC, said: “Eurasia and the Middle East are a core focus for SBC Summit 2025. The opportunities here are real, but so are the challenges. Long-term success means understanding the local landscape and building genuine relationships on the ground.

“With this track, we want delegates to hear directly from the people who know these markets best, and to walk away with strategies they can put to work straight away.”

The track will open with the Eurasia Leaders Panel: Expansion or Contraction – Which Way Will the Bridge Between Continents Swing?, offering delegates the chance to hear directly from the leaders shaping the market across the Caucasus, Central Asia, and the Balkans. Irakli Asanishvili (Head of Central & Eastern Europe, Flutter International), Adam Lamentowicz (CEO, Superbet Group), Max Potomkin (Deputy CEO, Parimatch), and Simon Westbury (Strategic Advisor, 1xBet) will examine whether political and regulatory pressures could stall momentum in markets like Georgia and Uzbekistan or if the region’s passionate fanbase and tech-savvy operators will continue to fuel expansion.

Following this, Georgia & Armenia Lead the Way will explore how these markets are adapting to recent tax and regulatory changes. Nika Gigashvili (Managing Director / Partner, SMH Global), Giorgi Gvenetadze (CCO, Flutter CEE),  Vahagn Tangamyan (Head of Legal Department, Totogaming), and Gega Topuridze (CBDO, Betlive) will discuss how operators can adapt to new frameworks while capitalising on the region’s abundant talent pool and digital infrastructure.

Advertisement

The session Cryptocasinos & Emerging Markets – The Boom Continues will examine the rise of crypto-based gaming models in Eurasia and the Middle East. The panel will bring together Tiago Almeida (CEO, Oddsgate), Andrew Gellatly (Executive Director, Alderney Gambling Control Commission), Stefan Kovach (Founder & CEO, RARER THINGS), Melissa E. Lamb (Director of Sales – Luxury, Payhound), and Tom Waterhouse (Chief Investment Officer, Waterhouse VC) to examine how operators can maximise increasing crypto-adoption while maintaining compliance and responsible frameworks.

Crossing Borders: Cross-Selling in Balkan Markets will bring together regional experts to explore how businesses can thrive in culturally connected markets while navigating diverse regulatory frameworks. Dan Alexandru Ghiță (President, Rombet), Ivan Gojic (Chief Sportsbook Officer, Entain CEE), Rossi McKee (Vice President, CT Gaming), Alexander Popov (Director of Supervision, Gambling & Gambling Activities Directorate, National Revenue Agency (Bulgaria)), Marinos Shiapanis (Co-Founder & CEO, Campeon Gaming), and Artem Skrypnyk (CEO, Favbet Tech) will share their insights on building a consistent brand across multiple jurisdictions without compromising compliance.

Inside the UAE’s Ambitious Vision: Building a World-Class, Regulated, and Responsible Gaming Market from the Ground Up will examine the UAE’s move towards adopting a regulated gambling framework. Garret Greene (SVP Global Relationships, SBC), Christina Hu (Chief Strategy Officer, Momentum), Kevin Mullally (CEO, GCGRA), David Patent (EVP, Wynn Al Marjan Island), Lauralyn Sandoval (Vice President Gaming Strategy and Business Development, Aristocrat), will explore what a regulated betting framework in the region could look like and how the UAE’s approach could influence neighbouring jurisdictions and reshape global perceptions of gaming in the Middle East.

The Emerging Markets: Eurasia & The Middle East track forms part of SBC Summit’s Emerging Markets stage, alongside sessions analysing iGaming and sports betting growth in Africa (Tuesday, 16 September) and Asia (Thursday, 18 September).

Secure your ticket to SBC Summit 2025 today.

Advertisement

Choose from three pass types: VIP Event Pass, Expo+ Pass, or Expo Only Pass. Please note that an Expo Only Pass does not include access to conference panels.

Our Group VIP Event Pass offers three tickets at €400 each (down from €600)—ideal for attending with your team.

Operators and affiliates are eligible for a complimentary passes, simply apply here.

The SOFTSWISS Game Aggregator has been recognised as  Best Aggregator at the SiGMA World Euro-Med Awards 2025, marking its second major win in just one week. Days earlier, the solution was named the Best Aggregator at the CGS Recife Awards 2025 in Brazil. Earning two prestigious titles on two continents confirms the Game Aggregator’s reputation as the standard-setter for the industry.

Being recognised twice within a week is a milestone that underscores the global stature of the SOFTSWISS Game Aggregator. Latin America and Europe – two rapidly evolving iGaming markets – have both named it Best Aggregator, affirming its reputation for reliability, scalability, and innovation. These awards highlight the company’s commitment to growth, global coverage, and platform stability.

The Game Aggregator offers direct access to more than 35,000 games from 300+ providers and operates seamlessly in 24 regulated jurisdictions. Its robust infrastructure ensures 99.999% uptime and the ability to handle thousands of requests per second, making it one of the most stable aggregation platforms worldwide. With this latest honour, the Game Aggregator celebrates its eighth international award. 

Advertisement

Recognition as Best Aggregator twice in one week reflects the platform’s ability to deliver measurable results. Its Tournament Tool raises daily betting volumes by 22%, while Jackpot Aggregator campaigns increase average player turnover by 50%. These tools translate awards into business growth for operators.

“To be named Best Game Aggregator twice in one week is a remarkable achievement and a powerful validation of our product. Recognition in both Latin America and Europe proves the Game Aggregator’s global strength. Our team will continue to expand the platform’s capabilities, delivering unmatched content, stability, and engagement tools that help our partners grow,” added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

The SOFTSWISS team will be available at SBC Lisbon 2025, Stand B160, to discuss the possibilities of the Game Aggregator.

About SOFTSWISS

Advertisement

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

EGT Digital and EGT will make a strong start to September with their participation in SiGMA Euro-Med 2025. The two companies will welcome their guests at stand 5007, where they will demonstrate the latest high-potential developments together with the bestsellers from their portfolios.

EGT Digital: iGaming innovations and platform enhancements

EGT Digital’s rich gaming diversity will be presented by its over 150 in-house developed casino titles on various themes, as well as the top-performing jackpots Bell Link, Clover Chance, High Cash, Single Progressive, and the latest Gods & Kings Link. Among the main highlights will be the brand-new slot Sugarville 1000, which will dive players into a sweet world, full of attractive bonuses. To add even more thrill to the game, the mystery jackpot Clover Chance can be triggered at any time.

Advertisement

EGT Digital will show its iGaming platform X-Nave as well. Standing out with great versatility, the platform includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Each of them can function as part of the turnkey solution or independently of the others by integrating with products of third-party providers.

The Sport Product will show a host of new features and upgrades aiming to further enhance the betting experience. Among them will be the Early Payout option for live events, allowing players to secure a win as soon as their team takes a 2-goal lead. The new Sports Recommendation Engine providing real-time personalized suggestions according to individual betting history and behavior, as well as a predefined multiple bets container in the Sports lobby, displaying both original and boosted odds, will also complement the innovations in this module. The enhanced Quick Deposit functionality will enable players to top up their accounts instantly while staying within their financial limits.

X-Nave’s Gaming Aggregator will showcase its ever-growing library of games, currently including more than 24,000 titles from over 150 providers. The visitors will become familiar with the Client Hub, which gives easy access to game resources and features, jackpots, documentation, and certificates. In addition, now operators will be able to manage bonuses through the Gaming Aggregator, thanks to the module’s built-in bonus support.

The Payment Gateway will also introduce several important new additions designed to provide greater flexibility and player convenience. Among them is the Stacking Deposits feature, allowing multiple consecutive deposits to be combined toward activating a bonus. The PIX method is now available to offer players to make deposits straight from the game window. The users will also have at their disposal new deposit and withdrawal options. Functionalities for fully automated deposits and withdrawals via bank transfer will be available as well.

EGT: New cabinets and popular multigames for the casino floor

Advertisement

EGT’s slot products will also be on display. The gaming equipment manufacturer will showcase its latest series of slot cabinets Supreme, which will be presented by the S 32-32 St and S 55 V St models. Featuring dual 32” UHD 4K monitors and a frameless touchscreen, S 32-32 St will offer players stunning visuals and numerous options for seamless interaction. The S 55 V St redefines vertical gaming with its captivating 55” UHD 4K display, providing crystal clear vision and smooth gameplay. Its eye-catching design, interactive features, and user-friendly ergonomics will bring cutting-edge excitement to any casino floor and will certainly be among the products that will generate the most interest among visitors to the stand.

The two cabinets will be supplied with the popular General Series multigames Bonus Prize General and Blue General, as well as the mixes from Supreme Series Supreme Green Selection and Mega Supreme Fruits Selection.

“We are very pleased to return to SiGMA Euro-Med, one of the key events on our calendar,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. “East Europe remains a top priority market for us, and last year’s edition brought us valuable contacts that have since grown into strong partnerships. Our expectations for 2025 edition are even higher. We are looking forward to making another memorable participation in one of the most important exhibitions for this region.”