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BETBY INTRODUCES HELP ARENA, RAISING THE STANDARD FOR CUSTOMER SUPPORT AND COLLABORATION

BETBY, a leading provider of cutting-edge sportsbook solutions, has announced the launch of Help Arena, a comprehensive customer support platform designed to enhance operational efficiency and streamline communication with its partners.
Help Arena serves as a central hub where BETBY partners can access support, submit and manage tickets, and stay informed with tailored updates, all from one intuitive portal. The platform is built to simplify day-to-day operations by consolidating communication and support tools into a single, easy-to-use interface, whilst ensuring that all customer queries and requests are met in a short timeframe
Through Help Arena, partners can engage in real-time communication with BETBYâs support team via an integrated widget and dedicated email channel. The platform is ideated to also support communication through multiple popular messaging apps, reflecting BETBYâs commitment to accessible and responsive support.
The platform features an efficient ticketing system, enabling users to create, track, and manage support requests with ease. Alongside this, Help Arena includes a robust knowledge base and FAQ section covering key topics such as sportsbook features, risk management, Betby Games, and betting rules. Partners can also access release notes and technical maintenance notifications, ensuring they are always up to date with the latest developments.
âHelp Arena was developed to provide our partners with a seamless, efficient, and transparent support experience,â said Kirill Zhgun, Head of Customer Support at BETBY. âWe understand that convenience and clarity are key to productive partnerships, and Help Arena reflects our commitment to making support as streamlined and effective as possible.â
Looking ahead, BETBY plans to continue enhancing the platform with new features, including deeper analytics, improved reporting tools, and greater customization options. The team is also actively working on expanding the knowledge base and FAQ section to support five languages, making Help Arena even more accessible to a global audience. Help Arena represents not just a support tool, but a long-term investment in the success and satisfaction of BETBYâs partners.
The launch of Help Arena marks a significant milestone in BETBYâs mission to deliver world-class service and operational excellence across the iGaming industry. Partners are encouraged to explore the platform and discover how BETBY is redefining customer support.
To find out more about BETBY, visit: https://betby.com/
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About Betby
Betby is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. Betbyâs team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post BETBY INTRODUCES HELP ARENA, RAISING THE STANDARD FOR CUSTOMER SUPPORT AND COLLABORATION appeared first on European Gaming Industry News.
Europe
Hölle Games Goes Live with Starcasino in the Netherlands, Bringing German-Crafted Slots to Dutch Players

Reading Time: 2 minutes
Hölle Games, the Berlin-based video slots studio with a proud âMade in Germanyâ identity, has officially launched its content with StarCasino.nl, one of the Netherlandsâ most recognised online casino brands. This partnership marks an important step in the companyâs expansion into regulated European markets and introduces Dutch players to Hölle Gamesâ distinctive blend of classic slot design and innovative creativity.
With this integration, StarCasino.nlâs Dutch customers can now experience Hölle Gamesâ most popular titles, including Fruits, Reel Wolf and Hellish Seven. Known for their striking character artwork, immersive themes and high-quality audio-visual design, the games combine a nostalgic slot feel with modern entertainment value.
The collaboration between Hölle Games and StarCasino.nl is built on a shared commitment to safe, responsible, and regulated entertainment. For StarCasino.nl, the addition of Hölle Gamesâ content strengthens its mission to offer Dutch players both variety and quality, with a focus on memorable gameplay experiences.
Robert Lenzhofer, CEO of Hölle Games, commented: âWe are thrilled to bring our games to the Netherlands in partnership with StarCasino.nl. Dutch players will now be able to enjoy our titles, which combine German craftsmanship, creative design and reliable performance. This launch highlights our focus on delivering entertainment in regulated European markets and reflects our growing momentum as a studio.â
A spokesperson for StarCasino.nl, Pieter van den Bos, Director at Starcasino, added: âAt Starcasino we want to bring our customers the best that online slots have to offer. By adding Hölle Games to our library, we are enriching our portfolio with content that is fresh, visually distinctive and highly entertaining. We are confident that Dutch players will embrace these titles just as much as audiences in other European markets.â
The partnership underlines Hölle Gamesâ position as a rising force in the iGaming industry and confirms Starcasinoâs dedication to offering its community access to leading international content. Together, both brands are set to deliver a more engaging and enjoyable experience for players across the Netherlands.
The post Hölle Games Goes Live with Starcasino in the Netherlands, Bringing German-Crafted Slots to Dutch Players appeared first on European Gaming Industry News.
AI
AI isnât replacing creativity in gaming â it is democratising it

Reading Time: 3 minutes
Tom Smallwood, Chief Commercial Officer at OpenSlots
The growth of AI in the industry is a talking point you cannot ignore. From sceptics to those convinced it will have a big role to play, AI dominates discourse. However, it is widely accepted that it will play a significant role in product development. In our industry, the biggest misconception is that AI will replace creativity in game development. In my experience, it has the power to do the exact opposite. Iâve watched countless studios struggle with the same challenge of transforming creative vision into market-ready slot games without requiring a six-figure budget a six-month timeline only to fail to achieve distribution. Yet thatâs exactly what the traditional route to market looks like now.
AI is removing the technical barriers that risk keeping creative minds locked out of our industry. At OpenSlots, weâre beginning to see firsthand how AI can help turn a game creatorâs ânapkin sketchâ into a playable prototype in a fraction of the time.
The hidden costs of traditional slot development
The harsh reality facing game creators today is staggering. Developing and distributing even a basic slot requires substantial budgets and months of specialised expertise. Factor in regulatory compliance, RNG certification, and multi-platform optimisation, and smaller studios face insurmountable barriers.
These costs arenât just financial, they affect the creative output too. When a single game requires months of mathematical modelling, extensive asset creation, development and technical integration it is inevitable that innovation stagnates. Game developers tend to play it safe, but even then, they risk not getting any âairtimeâ in the face of the overwhelming quantity of games released by larger studios. The result is a market flooded with similar games, from the same providers, while innovative ideas never see daylight.
The OpenSlots approach
At OpenSlots, we are building a platform aimed at non-technical professions in which every element of the development process is optimised. Our AI-powered system lets operators and game designers create professional slot games through an agentic interface and AI-powered game creation workflows all on a tried and trusted RGS. You describe your vision, say, a high-volatility Norse mythology theme with cascading reels, and OpenSlots, backed by human expertise, handles everything from the creation of your game design document to the game build itself. We even have an WYSIWYG editor prior to publishing.
Real democratisation means accessible innovation
True democratisation isnât just about making existing processes slightly easier, it is about changing who can participate. When we enable game creators to describe their vision in natural language and watch AI generate playable prototypes, weâre not replacing human creativity, weâre amplifying it. The most successful implementations donât replace human expertise, they eliminate tedious and costly tasks that prevent creative professionals from focusing on innovation. This is as true for an operator as a studio. We do not see AI as a magic wand, to make everything easy, especially in a highly regulated industry. However, it is an enabler that can create a certain originality and independence for B2Cs and a voice to smaller game design studios.
Why this matters now
The timing for this transformation couldnât be more critical. The slots market generates over half of total casino revenue, with operators facing pressure to deliver personalised, engaging content at speed. As mobile gaming dominates consumer spending and competition grows, the traditional development model canât keep pace with market demands.
This creates an opportunity for platforms that can democratise game creation while maintaining quality and compliance. The industry needs solutions that allow rapid iteration and testing, branded content creation, and market-specific customisation, all without the costs that have historically limited who can participate in game development.
Building the future of game creation
The winners in this transformation wonât be the companies with the most advanced AI algorithms. They will be the ones who best understand how to apply AI practically to real challenges.
The future belongs to platforms that combine industry knowledge with cutting-edge AI capabilities. Itâs not about auto-generating second rate game assets, just to for the sake of speed and cost, but leveraging the power of AI to amplify human expertise and give the chance for innovation. In many ways we are giving people the chance to make mistakes. And that, of course, is how we grow.
The question isnât whether AI will transform gaming development. Itâs whether we allow the broader ecosystem be part of that transformation or left behind by it.
The post AI isnât replacing creativity in gaming â it is democratising it appeared first on European Gaming Industry News.
Aerobet
Bet on Games Presents Its Gaming Universe

Reading Time: 2 minutes
Bet on Games announces the expansion of its very own gaming ecosystemâpositioned as a true âuniverse of games.â With a single API, operators gain access to more than a hundred titles across multiple genres: crash games, slots, lotteries, and hybrid formats. Each game is presented as a unique âplanetâ with its own character and dynamics, giving operators a broad spectrum of content and players a diverse gaming journey.
At the heart of this universe lie crash gamesâthe driving force behind todayâs industry growth.
- Aerobet is all about takeoff and risk. Players place their bets before launch, and as the airplane climbs, the multiplier rises. The challenge is to cash out before the plane disappears from the screen. Its simple mechanic, built around an ever-increasing multiplier, makes every round unpredictable and full of suspense.
- BarioJet takes players into an arcade-style adventure. Here, the hero with a jetpack keeps flying higher while the multiplier grows each second. The task is to secure the winnings before the character soars away. The fast pace and transparent mechanics turn every session into a thrilling test of reflexes.
In the slots category, Bet on Games continues to build on classic formats. A standout example is Monkey Magic 2: Choiceâa 6-reel slot inspired by mythology. With its striking visual style and bonus features, it has become one of the central planets in the Bet on Games universe.
Key advantages of Bet on Games:
- Single API for seamless integration
- 100+ titles in the portfolio
- Familiar mechanics in a fresh format
- Bonus features and in-game enhancements
- Modern visuals and adaptive design
In this way, Bet on Games offers not just standalone products but an entire ecosystemâa universe where every game is part of a greater whole. For operators, this means streamlined integration and stronger player engagement. For players, itâs the constant thrill of discovering new worlds.
And the Bet on Games universe is still expandingâwith new âplanetsâ and ever-fresh gaming experiences on the horizon.
The post Bet on Games Presents Its Gaming Universe appeared first on European Gaming Industry News.
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