Africa
Rise & Hustle launches tap-to-earn street game platform in Nigeria with real-world rewards
Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has launched its reward-based mobile street game series in the Nigerian market. Running on its proprietary platform, Rise & Hustle gives players the opportunity to rise from Hustler to Kingpin, earning Bucks during the grind to unlock real-world rewards.
Created for Africa’s mobile-first generation, Rise & Hustle enables taps and achievements to be redeemed for mobile airtime, tangible rewards & Rise Tokens – all without spending a cent. The portfolio of free-to-play games and lottery products is designed in-house, giving Rise & Hustle the ability to deliver energetic and competitive experiences that appeal to players.
The company was co-founded by Anthony Broadhurst, a key player in Africa’s gaming and crypto world, and Josh Jones, an experienced iGaming entrepreneur with a stellar record of building successful platforms.
Rise Tokens are crypto-backed rewards on the Binance Smart Chain and power a real economy that rewards loyalty. Squads and community are central to gameplay with leaderboards, status, and real-time tournaments making each session count.
Embracing AI technology, local partnerships, and sharp design, Rise & Hustle is on the path to becoming Africa’s most culturally relevant gaming operator. A full Real Money Gaming offering is due for launch imminently.
Beyond Nigeria, expansion plans include Kenya and Ghana, with launches scheduled for completion by the close of 2025. As Rise & Hustle scales, it will strengthen collaborations with mobile networks, pioneering brands, and influencers to accelerate mass adoption. With its bold brand, crypto-powered rewards, and laser focus on mobile-first entertainment, Rise & Hustle’s platform is the future.
Rise & Hustle CEO and co-founder Josh Jones commented: “Rise & Hustle is flipping the script on how value is created for an entire generation’s time and talent spent on mobile games. We’re here to turn everyday entertainment into real-world rewards. This isn’t just a game – we’re building a cultural movement where players grind together to reach the top through ambition and hustle.”
The post Rise & Hustle launches tap-to-earn street game platform in Nigeria with real-world rewards appeared first on European Gaming Industry News.
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Players can go for goal with innovative real money virtual football management game
Playbook Fusion, the innovative supplier that is revolutionising the online betting industry by combining the worlds of sports betting and video gaming, has taken its flagship Playbook Football
title to the Nigerian market through a breakthrough deal with LiveScore Bet.
Players on LiveScore Bet will be the first in Nigeria to experience Playbook Football, a unique, real money, virtual football management betting game where players build their own teams, place bets, receive in-game rewards, climb divisions and compete on leaderboards.
Playbook Football is delivered via Playbook Fusion’s proprietary RGS platform in collaboration with the provider’s exclusive distribution partner, Games Global.
The announcement comes simultaneously with the UK launch of Playbook Football with LiveScore Bet and Virgin Bet in the UK.
Steve Rogers, Founder and CEO at Playbook Fusion, said: “Playbook Football offers a unique betting and entertainment experience, designed to draw players into the game as they build and develop their teams, place bets, earn rewards, improve their skill and progress through divisions.
“We are delighted to see it become available to LiveScore Bet’s players in Nigeria. This is a country that is mad about football, and the mobile-first nature of the game makes it easily accessible to players.
“This is an important deal for Playbook Fusion as it marks our arrival in the African market, and we look forward to working closely with LiveScore Bet to ensure the success of Playbook Football in this new territory”
James Connelley, Director, LiveScore Bet Nigeria, said: “The sports betting space has long been ready for a revolutionary product to come along and change the game, and we believe that Playbook Football is that product.
“The game offers a truly unique experience that will resonate strongly with our extensive player base in Nigeria.
“It’s partnerships such as this that have allowed us to establish LiveScore Bet as a leading online sportsbook in the market, and we are genuinely thrilled to be the first to bring Playbook Football to football fans and bettors in the country.”
The post Playbook Football™ lands in Nigeria and UK with LiveScore Bet appeared first on European Gaming Industry News.
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DigiPlus Interactive has filed its license applications with the Western Cape Gambling and Racing Board (WCGRB) in South Africa. This move advances DigiPlus’ entry into one of the most promising regulated online gaming markets globally.
DigiPlus has applied for three operator licenses in South Africa: a National Manufacturer License, a Bookmaker License and a Bookmaker Premises License. The WCGRB is regarded as the preferred jurisdiction for international operators like DigiPlus due to its transparent regulatory processes and digital readiness.
“The filing of our online gaming license in South Africa marks another milestone in DigiPlus’ global growth journey, as we bring our proven track record of innovation, responsible gaming, and player protection, together with our strength in localizing games for diverse markets, to one of Africa’s most dynamic economies,” said DigiPlus Chairman Eusebio Tanco.
This milestone shortly follows DigiPlus’ launch in Brazil on September 22 with its first international brand GamePlus.
The post DigiPlus Applies for South Africa License appeared first on European Gaming Industry News.
The African iGaming Alliance (AIA) announced the appointment of Peter Kesitilwe, former CEO of the Botswana Gambling Authority, as its first Chief Executive Officer.
The Alliance – founded by betPawa, Betway, 888Africa and Sportybet – was established to promote a responsible, well-regulated online betting and gaming industry across Africa. Its mission is to advance fair competition, consumer protection and sustainable regulatory and tax frameworks that support both growth and responsibility.
“I am deeply honoured to be appointed as the AIA’s first CEO. I look forward to working with regulators and policymakers to build a vibrant, sustainable & competitive industry that upholds the highest standards of responsible gambling and consumer protection,” said Kesitilwe.
Board members welcomed Kesitilwe’s appointment:
Anthony Prissman, Betway Africa : “Peter’s strong regulatory background and leadership experience bring immediate credibility to the AIA. We are excited to work with him to help shape a responsible industry across the continent.”
Dan Thomson, betPawa : “Peter’s appointment reflects the strength of the AIA and our mission to build a vibrant, well-regulated sector throughout Africa.”
Gregory Parsons, SportyBet: “The AIA was created to support balanced regulation and raise standards for responsible gambling. Peter’s leadership marks the beginning of this journey.”
Christopher Coyne, 888Africa: “Following a rigorous recruitment process, Peter’s vision for the future of iGaming in Africa stood out. We look forward to working with him and engaging stakeholders to deliver that vision.”
The AIA aims to be the voice of the online gaming industry in Africa, fostering collaboration between operators, regulators and governments to create a transparent, responsible and commercially sustainable sector.
The post African iGaming Alliance Appoints Former Botswana Regulator Peter Kesitilwe as CEO appeared first on European Gaming Industry News.
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