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SOFTSWISS Turns 16: Milestones That Defined the Year

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SOFTSWISS, an international tech company in the iGaming industry, celebrates 16 years of growth and bold decisions. This year marks a new chapter in the company’s journey — with a strategic focus on strengthening its presence in emerging markets, accelerating global expansion, and obtaining new certifications across key jurisdictions.

The year 2025 is a turning point for the industry, with a long-awaited regulatory framework taking effect in several markets, including Brazil and Peru.

SOFTSWISS is the first company to secure certification for its flagship Game Aggregator in Brazil in late 2024. By early 2025, all products within the SOFTSWISS tech ecosystem – including the Jackpot Aggregator, Casino Platform, and Sportsbook –  were certified for operation in this emerging market. This enabled both existing and new clients to expand in Brazil with full regulatory support, confidently.

With over 1,350 brands powered by SOFTSWISS solutions, the company continues to earn trust through its proven stability and performance, maintaining system uptime at 99.999% worldwide. As a testament to this success, SOFTSWISS has received 73 industry and business awards over the past five years, recognising excellence in product innovation, compliance, marketing, and employer branding. 

This year, recognition extended to individual SOFTSWISS leaders, highlighting their growing influence beyond iGaming and into the broader tech and business landscape. Ivan Montik, Founder, received multiple prestigious business awards. Sergey Kastukevich, Deputy CTO, was named CTO of the Year at the Oracle Customer Excellence Awards, reaffirming SOFTSWISS’ technological leadership. Valentina Bagniya, CMO, earned several accolades for her outstanding contributions to marketing and industry influence.

In addition to its product and leadership achievements, the company continues to invest in industry development through educational and social initiatives. Notably, SOFTSWISS was the first in the iGaming sector to launch large-scale industry research, collecting and analysing data to produce open-access reports to support market maturity and transparency. The 2025 edition of the SOFTSWISS iGaming Trends Report became a record-breaker, reaching over 13,000 downloads and cementing the company’s role as a thought leader.

Beyond technology, SOFTSWISS invests in people and purpose, supporting charitable, educational, and CSR initiatives as part of its commitment to responsible growth. The company with offices in Malta and Georgia, development hubs in Poland, has also a remote team across 46 countries.

“Last year, we celebrated 15 years with our partners, clients, and team –  and this past year brought new challenges that we’ve faced with confidence and clarity. While SOFTSWISS is, at its core, a technology company – driven by AI, automation, and innovation – I firmly believe our people shape the company’s long-term success. Technology accelerates progress, but talent, vision, and shared values make it sustainable,” says Ivan Montik, Founder of SOFTSWISS.

These values are deeply reflected in the company’s culture and HR approach, offering people the space to grow professionally, take initiative, and lead.

“Five years ago, SOFTSWISS had fewer than 500 employees. I was 19 and had only just started my career, with only one job behind me. That initial experience in audience growth and analytics brought me to SOFTSWISS, where I was mentored, given tools to learn, and encouraged to step up. Today, I lead the Data Office – a 24-person team that supports the company with trusted, consistent data.. Looking back, I couldn’t have imagined this path. But I’m living proof that at SOFTSWISS, real growth isn’t just encouraged – it is made possible,” shares Anna Ivanova, Head of Data Office. 

As SOFTSWISS steps into its 17th year, one thing is clear: behind every product, every launch, and every success, there is a team of people driving it forward and they are just getting started.

The post SOFTSWISS Turns 16: Milestones That Defined the Year appeared first on European Gaming Industry News.

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USA Pickleball “Golden Ticket” Returns to Las Vegas: February 2026 at the Plaza

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USA Pickleball is heading back to the “Sports and Entertainment Capital of the World” for the USA Pickleball Golden Ticket – Las Vegas, presented by Tommy Bahama.

Taking place from February 18–22, 2026, the event moves to a new iconic home at the Plaza Hotel & Casino in downtown Las Vegas. As a premier qualifying event for the 2026 USA Pickleball National Championships, this tournament offers amateur players their fastest “Path to Nationals.”

The “Golden Ticket” Advantage

In the competitive world of pickleball, a “Golden Ticket” is the ultimate prize for amateur athletes.

  • Priority Registration: Gold medalists in each age and skill bracket receive a Golden Ticket, granting them guaranteed priority registration for the National Championships in November.

  • Tiered Point System (TPS): Participants who do not win gold still earn maximum ranking points toward Nationals eligibility, as Golden Ticket events sit at the highest tier of the sanctioned points system.

  • Official Rankings: As a sanctioned event, results are reported to DUPR, providing athletes with verified skill ratings.

Venue Spotlight: The Plaza Hotel & Casino

The Plaza has established itself as the premier pickleball destination in Las Vegas, boasting more courts than any other hotel-casino resort in the city.

  • 16 Tournament-Level Courts: The venue features 12 permanent rooftop courts and a dedicated championship court area that can expand to accommodate large-scale tournament play.

  • Rooftop Experience: Players compete on the Plaza’s fifth-floor pool deck, offering panoramic views of the Las Vegas valley and the historic Fremont Street District.

  • Capacity: The event expects to host over 500 athletes across five days of high-stakes competition.

“This venue allows us to deliver an extraordinary athlete experience, from professional operations to the energy that makes Las Vegas such a special host city,” said Jose Moreno, Chief Marketing Officer of USA Pickleball.

Tournament Registration & Logistics

Registration for the Las Vegas Golden Ticket is currently open, with several key deadlines and costs for participants:

  • Registration Deadline: February 8, 2026.

  • Cost: $95 Registration Fee + $45 Event Fee (Amateurs).

  • Skill Levels: Open to players in skill brackets 3.0 to 5.0, with age divisions ranging from 19 to 80+.

  • Exclusive Rates: A special hotel rate is available at the Plaza using group code SUSAPGT for bookings made by February 2nd.

For more information on Golden Ticket tournaments and the Path to Nationals, visit https://usapickleball.org/goldenticket/.

The post USA Pickleball “Golden Ticket” Returns to Las Vegas: February 2026 at the Plaza appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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USA Pickleball Golden Ticket Heads to the Plaza Hotel and Casino in downtown Las Vegas next month

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USA Pickleball Golden Ticket Las Vegas presented by Tommy Bahama set for Feb. 18-22

USA Pickleball is returning to Las Vegas next month with the USA Pickleball Golden Ticket – Las Vegas presented by Tommy Bahama, bringing one of the organization’s premier qualifying events back to the city after a highly successful 2024 tournament. The event will take place Feb. 18–22, at the Plaza Hotel and Casino in downtown Las Vegas, offering athletes a new venue and an elevated tournament experience.

Golden Ticket Tournaments are official qualifying events for the USA Pickleball National Championships, the sport’s most prestigious competition. Winners earn a coveted Golden Ticket, securing priority registration to Nationals, while all participants earn points as part of USA Pickleball’s Tiered Point System.

Golden Ticket Tournaments attract top players from across the country, offering a professionally run environment with certified referees, official rules, and first-class venues designed for fair and competitive play. As sanctioned USA Pickleball events, participants earn official DUPR ratings and ranking points, helping athletes track progress and advance competitively.

“We’re excited to bring the Golden Ticket back to Las Vegas and to do it at the Plaza Hotel and Casino, with an expected 500+ athletes,” said Jose Moreno, Chief Marketing Officer of USA Pickleball. “This venue allows us to deliver an extraordinary athlete experience, from professional operations to the energy that makes Las Vegas such a special host city. Golden Ticket tournaments are a vital part of The Path to Nationals, and Las Vegas is the perfect place for players to test themselves, earn their way forward, and compete among the best in the country.”

“With the most pickleball courts of any resort, the Plaza has become the premier destination for pickleball in Las Vegas,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “We are excited to host this prestigious tournament and welcome the top USA Pickleball players from across the country to the Plaza. This event will be one not to miss with exciting, competitive matches played on our courts that offer unforgettable views of the Las Vegas valley.”

A special hotel rate at the Plaza is available for tournament participants. Rooms must be reserved online by Feb. 2, with group code SUSAPGT at https://book.passkey.com/go/SUSAPGT. Guests can also make reservations by phone, 1-800-634-6575, Monday through Friday, 8 a.m. to 10 p.m., or Saturday and Sunday, 5 a.m. to 10 p.m.

For more information on Golden Ticket tournaments and the Path to Nationals, visit https://usapickleball.org/goldenticket/.

The post USA Pickleball Golden Ticket Heads to the Plaza Hotel and Casino in downtown Las Vegas next month appeared first on Americas iGaming & Sports Betting News.

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BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming

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BetMGM, a leading iGaming and sports betting operator, has officially partnered with FashionTV Gaming Group to launch a curated portfolio of luxury-branded games. This strategic collaboration marks the entry of FashionTV’s iconic aesthetic into the North American iGaming market, exclusively through BetMGM’s platforms.

The partnership merges FashionTV’s global prestige in the worlds of fashion and high-society entertainment with BetMGM’s award-winning digital casino infrastructure.

Immersive Luxury Table Games

The initial rollout features two high-gloss table games designed to provide players with an “immersive, lifestyle-driven” experience that mirrors the sophistication of the FashionTV brand.

  • FashionTV Blackjack: A premium take on the casino classic, featuring refined visual assets and high-end production values.

  • FashionTV Roulette: A sleek, stylized version of the iconic wheel, bringing a “fashion-forward” energy to every spin.

The titles are currently live in Michigan, New Jersey, and Pennsylvania, with a wider rollout planned for all jurisdictions where BetMGM Casino is active.

Strategic Vision and 2026 Roadmap

For BetMGM, the partnership is part of a broader “branded content” strategy that includes previous successes with major TV and movie franchises.

“At BetMGM, we have redefined what it means to deliver entertainment in iGaming,” said Oliver Bartlett, VP of Gaming at BetMGM. “By partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”

Moshe Cohen, Founder & President of FashionTV Gaming Group, added: “BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”

Looking ahead, BetMGM has confirmed that additional FashionTV-branded titles—including slots and potentially live dealer variants—will be released throughout 2026 as part of an expanding content pipeline.

The post BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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