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Boomerang Partners and AC Milan summarize the results of the first year of strategic partnership

Boomerang Partners, an affiliate marketing agency, is proud to announce that Boomerang and the legendary AC Milan celebrated the first anniversary of their strategic partnership. This collaboration has redefined how brands and clubs engage with fans, partners, and global sports audiences.
Over the past 12 months, this alliance has made significant strides both on and off the field. From global exposure to affiliate program growth, this partnership has become the benchmark for what a meaningful brand-club partnership in iGaming can look like.
During the year of Boomerang’s partnership with AC Milan, Boomerang Partners became one of the best sports affiliate marketing programs in the industry:
- +194% growth in sports traffic across Boomerang’s affiliate ecosystem
- +81% increase in audience interest in sports
- +23% boost in Boomerang brand loyalty
- 30+ exclusive partner campaigns were powered
- 1,000+ media mentions with a total global reach of 320M+
- 1M+ impressions on Boomerang’s platforms from AC Milan-related content
The Boomerang’s partnership with AC Milan has also influenced the brand recognition and prestige of Boomerang Partners. Some of the most prominent achievements and news were:
- Hosting the ceremony of the second annual Golden Boomerang Awards 2025 global affiliate tournament at Milan’s iconic San Siro stadium;
- Participation in Boomerang Partners events by AC Milan Legends such as Andrea Pirlo, Serginho, and Massimo Ambrosini;
- More than 200 Boomerang’s partners visited San Siro during the season (the most attended match was the derby between AC Milan and Inter FC on February 2, 2025);
- Over 500 merchandising items were donated to guests and brand partners.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said: “For Boomerang, the collaboration with AC Milan is a top-level achievement. During the year of our partnership, we won three prestigious industry awards: ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024, ‘Best Player Engagement’ at the SiGMA Europe Awards 2024, and ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025. The Club has shown itself to be an ideal partner, ready to meet our needs in joint projects. We are grateful to AC Milan and its representatives for their professionalism. I’m sure that there are many more bright activities ahead of us that will surprise the sports world and the affiliate marketing industry.”
Boomerang’s partners have also greatly benefited from the brand’s strategic partnership with AC Milan. These include unique promotional and engagement opportunities, cool campaigns and creatives, and, of course, the chance to visit the legendary San Siro stadium in Milan.
For AC Milan, the collaboration with Boomerang is an opportunity to enhance fan engagement across Europe, offering unique experiences that celebrate their shared passion for sports. Fans from all over the world were given access to special giveaways, allowing them to attend the football Club’s matches and meet its legends.
Boomerang and AC Milan have entered their second year of strategic partnership. The parties are confident that their alliance will enable them to achieve numerous successes and solidify their status as one of the most effective partnerships in the industry. Stay tuned.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners and AC Milan summarize the results of the first year of strategic partnership appeared first on European Gaming Industry News.
Casima Gaming
Relax Gaming celebrates twenty-four Mega Jackpot winners as Net Gains Dream Drop prize lands

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Relax Gaming, the iGaming aggregator and supplier of unique content, has crowned its 24th Dream Drop Mega Jackpot winner after a Finnish player scooped €1,966,051 from a €1 spin.
The mammoth prize was triggered by a Finnish player at the popular casino, Simpelli, managed by leading white label casino provider Casima Gaming on the White Hat Gaming platform.
Launched this September, Net Gains Dream Drop dives under the waves with 4,096 ways to win, Mystery Symbols, Coin Collection and stacked wilds. A Lucky Boost can also trigger during free spins, potentially leading to the 15,000x max win, showcasing why this game is a must-play.
This latest jackpot drop adds to the growing list of Dream Drop millionaires since the product launched, further underlining the sustained popularity of Relax Gaming’s jackpot portfolio across regulated markets worldwide.
Martin Stålros, CEO of Relax Gaming, said: “It is a fantastic moment to celebrate our twenty-fourth Dream Drop Mega Jackpot winner, and we could not be happier for the lucky player in Finland.
“We’re only a short while since Net Gains Dream Drop’s launch and it’s already making headlines! We are proud to see our jackpot product creating even more major moments. Congratulations to the winner and our partners at White Hat Gaming for hosting this special moment.”
Jonathan Liska, Chief Product Officer at Casimba Gaming added: “All of us here at Casimba Gaming were very pleased and excited to see that one of our long-standing players on Simppeli managed to win the Dream Drop Jackpot on the Net Gains Dream Drop.
“The win of just under 2 million euros came from a one-euro spin, which is a great result for the Finnish player who has been one of our loyal members at Simppeli since opening an account with us in September 2019 shortly after the site launched in August. Congratulations to our big winner!”
Since launching the Dream Drop Jackpot mechanic, Relax Gaming has cemented its position as a leader in jackpot innovation, consistently delivering exciting gameplay and unforgettable player experiences across its expanding Dream Drop series.
The post Relax Gaming celebrates twenty-four Mega Jackpot winners as Net Gains Dream Drop prize lands appeared first on European Gaming Industry News.
blask
Global shift towards crash and hybrid games accelerated in H1, new Blask data shows

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Crash and hybrid games grew significantly across a range of emerging and regulated markets in H1, as the genre continues to take market share away from traditional slots in online casinos around the world.
In a new report, Blask looked at the performance of both crash and so-called hybrid games – which combine crash and arcade elements – across four diverse markets: India, South Africa, Brazil and the Netherlands.
It found that:
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In the Netherlands, Blask’s ranking of casino games’ share of interest saw a hybrid title break into the top 10 for the first time ever during H1 2025.
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In India, crash and hybrid games accounted for more than half of total share of interest for the period.
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In Brazil, themed slots continue to dominate, but hybrid games are experiencing rapid growth.
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And in South Africa, a crash game maintains its number one ranking on the share of interest measure.
Discussing the findings, Blask CEO Max Tesla said improved lobby visibility and the games’ natural fit with streaming were behind the strong performance.
“Crash and hybrid titles have moved from niche curiosities to core parts of the casino lobby,” said Tesla. “Operators are recognising that these games don’t just attract new audiences but also keep them engaged for longer. Their fast pace, social features and suitability for streaming align perfectly with how the next generation wants to play.”
You can download the full Blask report, including data and methodology, here: https://blask.com/reports/hybrid-games-report-2025/
The post Global shift towards crash and hybrid games accelerated in H1, new Blask data shows appeared first on European Gaming Industry News.
Alpha Hub
Flutter and Beyond Sport launch global Tech4Good Awards to transform lives through the power of sport and technology

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Flutter Entertainment, in collaboration with Alpha Hub and Beyond Sport, has launched the Flutter Tech4Good Awards 2025 – a global initiative looking to uncover and accelerate bold, technology-driven solutions that harness the power of sport and physical activity to build healthier, more active communities.
Despite the well-documented benefits of physical activity, 31% of adults globally are not meeting recommended activity levels. This inactivity contributes to declining physical and mental health across populations.
The Awards will support bold, tech-driven innovations that go beyond addressing physical inactivity — they’ll push the boundaries of what’s possible for healthier, more connected communities. Whether it’s grassroots initiatives or scalable digital platforms, Flutter and Beyond Sport are seeking five standout organizations using technology to inspire movement, improve public health, and advance community wellbeing.
Kerry McNally, Head of Communities & Engagement at Flutter said: “The Flutter Tech4Good Awards reflect our commitment to using technology as a force for good, in line with the ambitions of our Positive Impact Plan. By backing innovative, tech-driven solutions, we aim to inspire healthier, more active communities and address the growing challenges of physical inactivity. Leveraging the Flutter Edge, we’re proud to support organizations that are using technology to deliver meaningful, long-term impact on health and wellbeing.”
The Awards will offer a total of £60,000 in funding, alongside a bespoke support program to maximize long-term impact and growth. The Awards are open to organizations around the world that are leveraging any sport or physical activity to drive health outcomes through technology-based innovation. Eligible applicants may include nonprofits, startups, social enterprises, or other mission-driven entities with a focus on public health and physical activity.
Applications for the Flutter Tech4Good Awards 2025 are open from Monday 6th October 2025 until Friday 31st October 2025, with the winners announced in January 2026. For more information on how to apply, visit https://beyondsport.org/awards/flutter-tech4good-awards-2025/criteria/.
The post Flutter and Beyond Sport launch global Tech4Good Awards to transform lives through the power of sport and technology appeared first on European Gaming Industry News.
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