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Boomerang Partners and AC Milan summarize the results of the first year of strategic partnership
Boomerang Partners, an affiliate marketing agency, is proud to announce that Boomerang and the legendary AC Milan celebrated the first anniversary of their strategic partnership. This collaboration has redefined how brands and clubs engage with fans, partners, and global sports audiences.
Over the past 12 months, this alliance has made significant strides both on and off the field. From global exposure to affiliate program growth, this partnership has become the benchmark for what a meaningful brand-club partnership in iGaming can look like.
During the year of Boomerang’s partnership with AC Milan, Boomerang Partners became one of the best sports affiliate marketing programs in the industry:
- +194% growth in sports traffic across Boomerang’s affiliate ecosystem
- +81% increase in audience interest in sports
- +23% boost in Boomerang brand loyalty
- 30+ exclusive partner campaigns were powered
- 1,000+ media mentions with a total global reach of 320M+
- 1M+ impressions on Boomerang’s platforms from AC Milan-related content
The Boomerang’s partnership with AC Milan has also influenced the brand recognition and prestige of Boomerang Partners. Some of the most prominent achievements and news were:
- Hosting the ceremony of the second annual Golden Boomerang Awards 2025 global affiliate tournament at Milan’s iconic San Siro stadium;
- Participation in Boomerang Partners events by AC Milan Legends such as Andrea Pirlo, Serginho, and Massimo Ambrosini;
- More than 200 Boomerang’s partners visited San Siro during the season (the most attended match was the derby between AC Milan and Inter FC on February 2, 2025);
- Over 500 merchandising items were donated to guests and brand partners.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said: “For Boomerang, the collaboration with AC Milan is a top-level achievement. During the year of our partnership, we won three prestigious industry awards: ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024, ‘Best Player Engagement’ at the SiGMA Europe Awards 2024, and ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025. The Club has shown itself to be an ideal partner, ready to meet our needs in joint projects. We are grateful to AC Milan and its representatives for their professionalism. I’m sure that there are many more bright activities ahead of us that will surprise the sports world and the affiliate marketing industry.”
Boomerang’s partners have also greatly benefited from the brand’s strategic partnership with AC Milan. These include unique promotional and engagement opportunities, cool campaigns and creatives, and, of course, the chance to visit the legendary San Siro stadium in Milan.
For AC Milan, the collaboration with Boomerang is an opportunity to enhance fan engagement across Europe, offering unique experiences that celebrate their shared passion for sports. Fans from all over the world were given access to special giveaways, allowing them to attend the football Club’s matches and meet its legends.
Boomerang and AC Milan have entered their second year of strategic partnership. The parties are confident that their alliance will enable them to achieve numerous successes and solidify their status as one of the most effective partnerships in the industry. Stay tuned.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners and AC Milan summarize the results of the first year of strategic partnership appeared first on European Gaming Industry News.
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MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins
MGA Games, a prominent Spanish firm specializing in content creation for international casino operators, will debut Poseidon’s Orb on January 28, its latest video slot for the .com markets. This title encourages players to join an explorer on an epic quest to find the legendary city of Atlantis.
The game is a Video Slot with 5 reels and 3 rows, offering 10 paylines, and includes Wild and Scatter symbols that activate Free Spins. A remarkable aspect is the Sticky Wilds mechanic in the Free Spins round—an inventive element that boosts thrill and raises winning possibilities. It additionally includes an optional purchase of Free Spins, adjustable for each operator.
The theme of Poseidon’s Orb, drawn from global myths and legends, aims to attract a diverse audience of players. Its stunning visuals and film-inspired score further guarantee an engaging experience brimming with thrills and rewards.
Classified under popular themes like “Adventure,” “Mythology,” “Treasures,” and “Fantasy,” this latest MGA Games Video Slot serves as a valuable enhancement to any operator’s collection, improving player retention and profits, while the Free Spins purchase feature offers an extra revenue opportunity.
The post MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Cochrane CCO at Soft2Bet
Soft2Bet Secures Two Top Honors at International Gaming and Global Gaming Events, ICE Barcelona 2026
Soft2Bet, a prominent provider of iGaming platforms and solutions, received two accolades at the International Gaming Awards and Global Gaming Awards, claiming Platform Provider of the Year 2026 at the Global Gaming Awards EMEA and Innovator of the Year at The International Gaming Awards 2026.
The acknowledgment stems from a solid track record of performance in both product and core platform functions, with Soft2Bet dedicated to creating innovative solutions that provide partners with wider options, increased scale, and enhanced operational control in casino and sportsbook, alongside significant localization possibilities and flexible gamification choices.
In the past year, Soft2Bet has bolstered its platform ecosystem by incorporating over 9,500 new casino titles and improving essential platform features to ensure consistent large-scale performance, maintaining over 1 million pre-match events and 800,000 live events each year.
Fueled by the acclaimed product MEGA (Motivational Engineering Gaming Application), Soft2Bet’s API-driven, independent offering provides a data-centric gamification layer that facilitates exceptionally tailored and localized player experiences. Through modular mechanics and instant optimization, MEGA aids partners in enhancing engagement, retention, and acquisition in both casino and sportsbook sectors.
Innovation also encompassed new brand experiences, such as the newly introduced in-platform MEGA 11 (football manager) gamification engine for Soft2Bet’s premier brands, Betinia and CampoBet, after the recent selection of Diego Simeone as the ambassador for both brands. Like iconic football managers in reality, players advance from Beginner to Legend by managing star teams and engaging in direct matchups in fantasy games, earning localized rewards and tailored experiences.
Andrew Cochrane, CCO at Soft2Bet, said: “These awards reflect the commitment and dedication of our entire team. This year, we will continue to focus on delivering high quality products. Because we know exactly how to establish high-performance brands from the start, this year is all about delivering the kind of cutting-edge solutions that keep our partners ahead of the curve in a crowded iGaming landscape”
These two awards mark a strong start to 2026 and reflect Soft2Bet’s progress over the past year, from platform expansion and product growth to a stronger gamification offering. As a market leader, Soft2Bet is committed to redefining the industry standard by delivering high-impact, player-centric innovations that drive engagement and set new benchmarks for the global gaming ecosystem.
The post Soft2Bet Secures Two Top Honors at International Gaming and Global Gaming Events, ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
QTech Games rolls out more fast-paced content from Yoriginal Games
QTech Games, the leading game aggregator for all emerging markets, has signed its latest supplier partnership with global B2B content developer and provider Yoriginal Games, enabling its platform customers to access the supplier’s expansive slots catalogue.
Yoriginal’s popular titles are crafted for the new wave in igaming: short-session players, mobile-first users, and operators who want real GGR performance. These eclectic games are also recognised for their player-retention features and sticky mechanics, and draw from Yoriginal Games’ deeper well of crash, scratch, slot and more traditional table-games content.
These games are light and lightning-fast to load, providing a ready solution to overcoming local obstacles to engagement in emerging markets, like Africa and LatAm, such as handset quality limitations, restricted access to fast networks, and high data costs.
This breakthrough announcement with QTech now affords the supplier unprecedented international reach across more emerging markets. In turn, incorporating this ever-evolving production line emphasizes QTech Games’ diverse range of gaming options, providing a definitive one-stop shop, which has fast become the “go-to” solution for worldwide operators across developing territories.
As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
QTech Games CEO, Philip Doftvik, said: “We’re committed to rolling out more and more high-class content and product innovation that drives revenue for our partners. So, this deal with Yoriginal Games extends our impressive sequential pipeline for 2026 – and showcases our flexible array of content which solves for fine-grained, local requirements in countries where light, rapid-load games are a must. Their games are sleek and modern in design, backed by robust analytics to drive higher engagement and prolonged dwell-time.”
Kirill Bykov, CEO at Yoriginal Games, added: “At Yoriginal Games, we specialize in fast-paced, original casino games that bring instant excitement and big wins, crash, mines, dice, limbo, plinko, keno, blackjack, roulette and more. And while we’ve initially specialised in fast games, we also offer our premium aggregator partners, like QTech, access to our signature YOpen RGS program for developers, whereby QTech can benefit from even more of our partner slots content this year, above all in the domain of localised games.
“QTech’s platform is a gateway to global audiences, and we can’t wait to see how our highly engaging games perform across a largely greenfield landscape of emerging markets for Yoriginal.”
The post QTech Games rolls out more fast-paced content from Yoriginal Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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