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The ANJ publishes its 2024 annual report
Since its inception on June 23, 2020, the ANJ has focused on implementing regulations that combine support and oversight with the aim of better protecting players. The first regulatory cycle laid the foundations for the toolbox provided for by the Pacte law and the 2019 ordinance, and its adoption by the regulator and operators.
Substantial progress has been made by operators to meet their obligations regarding the prevention of excessive gambling and the fight against money laundering; these efforts are beginning to be measured in the action plans examined by the ANJ, notably by more excessive gamblers identified. Operators now appear to have better integrated the regulatory framework and, in particular, the objective of reducing excessive gamblers in their customer base. Two decisions of the Council of State have also confirmed the power to supervise the gaming offer and the promotional strategy of monopolies mobilized by the ANJ to protect players and combat excessive gambling .
On the repressive side, the policy of controls and sanctions was affirmed in 2024 with 9 sanctions imposed, some with significant amounts of up to €150,000. Regarding excessive gambling, the ANJ sanctions commission issued a public sanction of €800,000 in January 2025. This decision, unprecedented in the amount of the sanction and its public nature, initiates a new cycle and constitutes an important signal to the entire market.
The fight against illegal supply was finally significantly strengthened in 2024, with 1,335 URLs blocked, 231 administrative actions, and the activation of new levers such as the initiation of financial flow blocking. This action is particularly important since illegal supply is widely used by high-risk players.
However, the risk of excessive gambling is not yet fully under control. The voluntary ban file, for example, is seeing its registrations grow by 20% per year and currently numbers 85,000 people, compared to 40,000 in 2021.
Therefore, in 2024, for its second regulatory cycle covering the years 2024-2026, the ANJ wished to set as the central pivot of its strategic plan the effective reduction of excessive gambling over three years. This objective must necessarily result in a reorientation of the sector’s economic model towards less intensive gambling and less focused on high-risk players.
To make progress on this issue, which concerns all stakeholders, the ANJ is organizing a symposium on gambling addiction on June 27 at the Senate. The aim is to take stock of the obligation to identify and support excessive gamblers, which has been imposed on economic actors since 2019 and which mobilizes public policies, and to debate the improvements to be made. A comparative approach and cross-examinations will allow for a perspective on best practices and trajectories to be followed.
Better coordination between the various stakeholders and, where appropriate, an adaptation of the regulatory framework could be proposed.
For Isabelle Falque-Pierrotin: “Driven by a very dynamic market that has been fostered by digitalization, gambling, which is not a product like any other, has nevertheless become a common consumer product. The objective of reducing excessive gambling set by the ANJ must now translate into an obligation of results that involves reducing the number of excessive gamblers and their contribution to the revenues of gambling operators. More broadly, the fight against gambling addiction requires going beyond sectoral considerations and considering the more global and societal dimension of the phenomenon, which concerns operators, public authorities, the regulator, associations, educators, parents, etc.”
Source: ANJ
The post The ANJ publishes its 2024 annual report appeared first on European Gaming Industry News.
Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
Canada
Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack
Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.
The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.
Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.
The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.
“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.
“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.
McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.
The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.
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SkyCity Entertainment Group Limited confirmed that the New Zealand Gambling Commission has granted SkyCity Queenstown Limited with a renewal of its casino venue licence for a further 15 years from 7 December 2025, pursuant to section 134 of the Gambling Act 2003.
SkyCity Chief Executive Officer, Jason Walbridge, said: “We’re delighted with this outcome. We look forward to continuing to play our part in Queenstown’s fantastic range of entertainment for both locals and visitors.”
The post SkyCity Announces Renewal of Queenstown Casino Licence appeared first on European Gaming Industry News.
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