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QTech Games shines a light on Shady Lady for more innovative content

Emerging-markets leader expands its content portfolio with standout games from a bold, impactful supplier
QTech Games, the leading game aggregator for emerging markets, has continued to build the strong momentum in its premium pipeline, thanks to its latest deal with Shady Lady, a bold disruptive force in the slots sector. The launch extends Shady Lady’s international footprint, unlocking untapped emerging markets for diversified growth.
This timely integration adds yet more creative muscle to QTech’s aggregation platform, which is taking the widest array of online games to emerging territories with established names sitting alongside the industry’s most exciting and innovative providers.
Accordingly, Shady Lady is already one of the most mercurial and exciting game studios in the industry. And this integration with a genuine emerging force pens another thrilling addition to QTech Games’ sprawling and well-curated library of immersive gaming experiences.
Think: enigma, wrapped in a riddle, parcelled into a variety of eye-catching packages – as evidenced by a string of recent hits like Brain Washed, Devil’s Finger and Office Party. In short, it’s all about daring to be different and norm-busting in an increasingly homogenised slots space. All of which makes Shady Lady a compelling new character in any portfolio – one that wins its audiences over by preferring nuance to clanging bells and whistles, upending outdated themes and copycat narratives with clever plot-twists and engaging story-rich features.
QTech Games’ CEO, Philip Doftvik, said: “At QTech, we’re about so much more than pure aggregation – just take our sought-after campaign tools, or AI-powered QT Play game lobby, which means that operators don’t have to build their own casino lobby. Naturally, we’re committed to rolling out high-quality content that drives revenue for our partners and creates unique experiences that users remember and return to play.
“Shady Lady understands this need and is already delivering in spades with some bold and beautiful games that reinvigorate tired themes and play with conventional expectations. Alongside immersive soundscapes, stunning visuals and inventive mechanics, Shady Lady excels at fusing creativity with maths to craft visually thrilling, high-performing games that push the envelope on player experience and online hang-time.”
Marla Singer, spokesperson for Shady Lady, added: “Shady Lady isn’t here to throw shade on traditional slots – we are here to disturb the peace a little. It’s a call to arms for fresh mechanics, striking design, and soundscapes that linger. We believe in games that surprise you, characters that don’t behave, and stories that veer off script. Others chase noise. We tune into the frequency beneath. It’s a quieter kind of rebellion – but it leaves a mark. We don’t follow the rules. We rewrite them. Sometimes in lipstick.”
The post QTech Games shines a light on Shady Lady for more innovative content appeared first on European Gaming Industry News.
243 Chili
Tom Horn Gaming Turns Up the Heat with 243 Chili

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Tom Horn Gaming is turning up the heat with its latest release, 243 Chili – a fiery fruit slot that blends vibrant visuals with proven mechanics to boost player engagement and operators’ revenues.
Set under the blazing Mexican sun, the reels of 243 Chili burst with colour, bringing together ripe tropical fruits and sizzling chillies. The visuals add flavour, but it’s the gameplay that sets the reels on fire with 243 Wild wins, 5 simple winlines transforming into 243 ways to win, respins, and multipliers of up to x5.
Tom Horn’s proven 243 Wild respin feature, a favourite among players who enjoy short, fast-paced feature cycles with high win potential, takes centre stage in this game. When the 243 Wild lands on the 2nd, 3rd, or 4th reel in a winning combination, it triggers the criss-cross mode with a respin and dynamic multipliers that can climb up to x5.
The addition of QuickX, Tom Horn’s proprietary bonus buy feature, allows higher-stakes players and thrill-seekers to jump straight into the hottest action – a guaranteed respin round with a multiplier. By purchasing a multiplier of their choice, ranging from x1 to x5, players can increase the intensity of their experience. Playing with an x1 to x4 multiplier allows for a progression up to an x5 multiplier. This rare addition of a bonus buy option to the classic fruit slot game gives 243 Chili a competitive edge and makes it stand out in a crowded fruit slots market.
243 Chili brings together one of our most successful mechanics – 243 wild respin – enhanced with QuickX
said Ondrej Lapides, CEO at Tom Horn Gaming. , giving players even more control over their gameplay,
It’s a perfect example of how we balance simplicity with innovation in a simple yet engaging slot that is set to drive higher revenues for our operator partner.
243 Chili delivers medium volatility gameplay across a 5×3 game grid, with bet levels ranging from €0.50 to €100. From seasoned punters to casual players who are drawn to colourful graphics and easy-to-grasp game mechanics, the game speaks to a diverse player base. Its mobile-optimised design ensures that players can enjoy quick spins and crisp visuals on any device.
243 Chili goes on general release on 7 October worldwide.
The post Tom Horn Gaming Turns Up the Heat with 243 Chili appeared first on European Gaming Industry News.
Europe
Realistic Games strengthens Dutch presence with Starcasino partnership

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Realistic Games is continuing its strong commercial momentum by partnering with operator brand Starcasino. Building on their existing collaboration in the Belgian market, this new agreement sees the developer extend its offering to a Dutch player base, reinforcing its ongoing commitment to the region’s rapidly growing market.
Following its launch in September, the agreement provides Starcasino.nl with access to Realistic’s vast selection of popular titles, including Book of Charms, Phantom Tides, and Emerald Frenzy.
Kieran Wilson, Account Manager at Realistic Games, said: “Our partnership with Starcasino is built on a foundation of trust and shared success, which made it a natural next step to extend our collaboration into the Netherlands.
“We are eager to continue building on this momentum and are thrilled to bring our exciting titles to a new audience with a brand that shares our passion for delivering great games.”
Pieter Van den Bos, Director at Starcasino added: “The success we have experienced with Realistic Games in the Belgian market made it a clear choice to deepen our collaboration. We are delighted to extend our partnership into the Netherlands, a move that will allow us to bring their high-quality content to an even wider audience.
“This agreement will further diversify the content on our platform and deliver a continual flow of exciting new games to our players.”
The post Realistic Games strengthens Dutch presence with Starcasino partnership appeared first on European Gaming Industry News.
Andrew Mook Head of Brand Marketing at Midnite
Midnite Express sees football fans joined by club legends for 460-mile away day

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UK sportsbook and casino Midnite provided free away supporter coach travel for Southampton fans for their 460-mile-round trip to Sheffield United’s Bramall Lane
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Saints heroes Matt Le Tissier, James Beattie and Francis Benali joined supporters on board
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Hyper-growth bookmaker Midnite is a sponsor of both Southampton and Sheffield United
Midnite, the fastest growing bookmaker in the UK, provided supporter coach travel for 100 Southampton supporters, as they set off on a 460-mile round trip to watch their beloved Saints take on Sheffield United at Bramall Lane.
Midnite, who are the official training kit partner of Southampton and the principal partner of Sheffield United for the 2025/26 season, created The Midnite Express, offering luxury travel filled with entertainment along the way for Tuesday night’s EFL Championship match.
The lucky Saints fans were joined on The Midnite Express coaches by Southampton legends, Matt Le Tissier, James Beattie, and Francis Benali.
With DJ sets, football quizzes and Q&As throughout, fans were treated to a unique experience, all designed to create unforgettable moments for these loyal supporters, while easing the financial strain that comes with away supporter travel.
And Saints fans went home happy as a 2-1 win meant they took the three points back to the South Coast.
Le Tissier, who scored 100 goals in 270 top-flight appearances for Saints, said: “With the cost of living crisis that we’ve got going on in this country at the moment, with the train services, it’s really difficult for fans to get to and from these away games.
“And The Midnite Express initiative of putting coaches on for the fans to get up to Sheffield United was absolutely brilliant. We had a good laugh!”
Former England and Southampton striker, James Beattie, added: “It was great to be part of The Midnite Express and travel down with the Southampton fans. We had a very fun journey and the fans put in a proper shift for such a long journey.”
Andrew Mook, Head of Brand Marketing at Midnite, added: “Everbody hates a long commute, but we wanted to create something for Southampton fans with a sprinkle of Midnite magic.
“These fans are what makes football what it is, and we wanted to reward them with a day that they won’t soon forget by spending the journey with Saints legends and fellow fans. The feedback has been brilliant, and we’re pleased to have been able to ease the financial burden while bringing fans closer to the teams they love.
“The match marked a unique and special moment for Midnite as both of our sponsored clubs met for the first time. We’re already looking forward to the return fixture in January, when we’ll be running the Midnite Express, this time for Sheffield United fans.”
The post Midnite Express sees football fans joined by club legends for 460-mile away day appeared first on European Gaming Industry News.
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